Emporium Melbourne & Bourke Street Mall Melbourne
A vibrant, multi-level shopping destination in Melbourne's CBD, blending high-end fashion, unique boutiques, and entertainment.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed shopping
Emporium Melbourne & Bourke Street Mall Melbourne
Best Time
Fewer crowds, relaxed shopping
Highlights
Must-see attractions
A vibrant, multi-level shopping destination in Melbourne's CBD, blending high-end fashion, unique boutiques, and entertainment.
"Emporium Melbourne is one of the best shopping spots in the city! A great mix of high end brands and everyday stores."
🎯 Navigate with Maps
The mall's interconnectedness can be confusing; use signage and info boards. :world_map:
✨ Discover Unique Boutiques
Explore beyond big brands for hidden gems like Miffy & Friends or 13 De Marzo. :sparkles:
Highlights
Discover the most iconic attractions and experiences
13 De Marzo Store
Level 1, Emporium Melbourne
Immerse yourself in the whimsical world of 13 De Marzo, featuring bold colors, arches, and unique clothing and accessories.
Rebel Flagship Store
Level 4, Emporium Melbourne
Experience an epic sports hub with an NBA-sized rooftop court, wellness zones, and interactive games.
Fortress Melbourne
Emporium Melbourne
A gamer's paradise offering a tavern, bar, arcade, and challenging trivia nights.
Miffy and Friends
Level 3, Emporium Melbourne
Discover a cute and cozy spot filled with adorable plushies and character merchandise.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigating the Emporium Maze
Beyond the Brands: Unique Finds
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Navigate with Maps
The mall's interconnectedness can be confusing; use signage and info boards. :world_map:
✨ Discover Unique Boutiques
Explore beyond big brands for hidden gems like Miffy & Friends or 13 De Marzo. +1 :sparkles:
👟 Streetwear & Quality Basics
Check out Capsule, Autonomy, COS for streetwear, and MUJI for affordable basics. :athletic_shoe:
🎮 Gamer's Paradise
Fortress Melbourne offers gaming, trivia, and a unique social experience. :video_game:
Tips
from all over the internet
🎯 Navigate with Maps
The mall's interconnectedness can be confusing; use signage and info boards. :world_map:
✨ Discover Unique Boutiques
Explore beyond big brands for hidden gems like Miffy & Friends or 13 De Marzo. +1 :sparkles:
👟 Streetwear & Quality Basics
Check out Capsule, Autonomy, COS for streetwear, and MUJI for affordable basics. :athletic_shoe:
🎮 Gamer's Paradise
Fortress Melbourne offers gaming, trivia, and a unique social experience. :video_game:
🚗 F1 Fan Gear
Grab official F1 team merchandise at select stores, especially during race season.
🍜 Lanzhou Noodle Deals
Look out for grand opening promotions at 1915 Lanzhou Beef Noodles for great value.
What Travellers Say
Reviews Summary
Emporium Melbourne is praised for its modern design, extensive variety of stores, and excellent dining options, making it a top shopping spot. While some find the interconnected layout confusing, the overall experience is clean, enjoyable, and offers something for everyone, from designer brands to unique boutiques. It's a place where a day is barely enough to explore everything.
"Fantastic,stores lots of variety to chose from,love the designer stores inside ❤️"
George Stamoudis
"Modern shopping mall with branded stuff. You can find anything upon your request but little bit expensive and good quality. Even can find restaurants also to relax after doing shopping. Always crowded."
ていさです
"Multi connected mall (Melbourne Central, Myer, and David Jones). The routes are really confusing and it's good that there are signs and info boards, could do better with more of them. Plenty of shops and eateries. A day is barely enough to spend here. Cheers!"
V Z
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Emporium Melbourne is centrally located in the CBD and easily accessible via public transport. Trams run frequently along Swanston Street and Bourke Street, with stops just a short walk away. Melbourne Central Station is also connected, making it convenient for train travelers.
Yes, there are several parking options nearby, including Wilson Parking at Emporium Melbourne itself and other commercial car parks in the CBD. Rates can vary, so it's advisable to check parking apps for the best deals.
Absolutely! Emporium Melbourne is directly connected to Bourke Street Mall via internal walkways and is also linked to Melbourne Central, Myer, and David Jones. It's a seamless pedestrian experience.
Bourke Street Mall is a major hub for Melbourne's tram network. Numerous tram routes service the mall, making it incredibly easy to reach from various parts of the city and surrounding suburbs.
Emporium Melbourne is designed with accessibility in mind, featuring elevators, escalators, and accessible restrooms throughout the center.
🎫 🎫 Tickets & Entry
No, entry to Emporium Melbourne and Bourke Street Mall is free. You only pay for the items you wish to purchase.
Emporium Melbourne generally operates from around 10 AM to 7 PM on weekdays and Saturdays, with slightly shorter hours on Sundays. Specific store hours may vary, so it's best to check their official website for the most up-to-date information.
Emporium Melbourne frequently hosts pop-up shops, brand launches, and seasonal events. Keep an eye on their social media and website for announcements about upcoming happenings.
While not a standard offering, some high-end designer stores within Emporium may offer private appointments. It's best to contact individual boutiques directly to inquire about such services.
Bourke Street Mall is a public pedestrian thoroughfare and does not have an entry fee.
🎫 🛍️ Shopping & Retail
Emporium Melbourne offers a diverse range of retailers, from high-end designer brands like Aje and Oroton to popular streetwear stores like Capsule and COS. You'll also find tech stores, homeware, and specialty boutiques. +1
For streetwear, check out stores like Capsule, Autonomy, and COS. These offer a good selection of contemporary and urban fashion.
Yes, Emporium has several unique stores, including the whimsical 13 De Marzo with its character-themed merchandise, Miffy and Friends for plushie lovers, and the gaming hub, Fortress Melbourne. +2
During F1 events, select stores within Emporium Melbourne, such as Rebel Sport, often stock official F1 team merchandise from Red Bull, Ferrari, McLaren, and Mercedes.
For good quality and price, MUJI is highly recommended for basics like chinos and button-downs.
🍽️ 🍽️ Food & Dining
Emporium Melbourne features a large food court with a wide variety of cuisines, as well as numerous restaurants and cafes scattered throughout the levels, offering everything from quick bites to sit-down meals.
1915 Lanzhou Beef Noodles is located on Level 3 of Emporium Melbourne and offers authentic Chinese Lanzhou-style noodles.
Yes, 1915 Lanzhou Beef Noodles is a halal-certified Chinese restaurant located within Emporium Melbourne.
You can find a diverse range of international cuisines, including Chinese (Lanzhou Beef Noodles), and various Asian, European, and American options in the food court and surrounding restaurants.
Yes, Emporium Melbourne has several cafes where you can grab a coffee and relax, perfect for a break during your shopping spree.
📸 📸 Photography
The modern architecture, unique store designs like 13 De Marzo, and the vibrant atmosphere of the food court offer great photo opportunities. The Miffy and Friends store is also incredibly photogenic.
Generally, yes, you can take photos for personal use. However, some stores might have restrictions, especially for commercial photography. It's always polite to ask if you're unsure.
The visually striking 13 De Marzo store, the colorful displays at Miffy and Friends, and the dynamic spaces like the Rebel flagship store are all popular for Instagram shots.
Weekday mornings offer softer lighting and fewer crowds, making it ideal for capturing clear shots. Evenings can offer a more dynamic, vibrant atmosphere with store lights.
Yes, drone photography is strictly prohibited within indoor shopping centers like Emporium Melbourne due to safety and privacy regulations.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
The Fortress Melbourne gaming hub can also be a fun outing for families with gamers. With a wide array of dining options in the food court and throughout the mall, finding something to please picky eaters is usually straightforward.
👟 Style Enthusiasts & Shoppers
Don't miss the opportunity to explore Korean fashion and accessories at Favrik.
The interconnected nature of the mall with other major retailers like Myer and David Jones means you can spend an entire day exploring fashion without leaving the complex. 🎮 Gamers & Entertainment Seekers
Beyond Fortress, the Rebel Sport flagship store offers interactive digital games and a unique sports experience with its rooftop basketball court.
While not strictly gaming, the Fluid Project offers a creative and engaging activity that can be a fun alternative for those looking for interactive entertainment. Deep Dives
In-depth insights and expert knowledge
Exploring Emporium's Unique Retail Landscape
Similarly, the Miffy and Friends pop-up provides a delightful escape for fans of the iconic bunny, filled with exclusive merchandise. For the gaming community, Fortress Melbourne is a major draw. This expansive venue combines a bar, arcade, and tabletop gaming spaces, creating a unique social hub.
These specialized attractions contribute to Emporium's reputation as a place with something for everyone, moving beyond typical retail offerings.When exploring, keep an eye out for temporary pop-ups and collaborations, as these often bring exciting and limited-edition products to the mall.
The Fluid Project also offers a creative date spot where visitors can design their own fluid art projects. Navigating the Connected City Blocks
Bourke Street Mall itself is a bustling pedestrian precinct, and Emporium is situated right within this vibrant area. Trams frequently service the mall, making it easily accessible via public transport.
Consider using a map app on your phone or picking up a mall directory upon arrival. This will help you pinpoint specific stores and understand the layout of the different levels and connections between the shopping centers.
Fashion Forward: From Streetwear to Designer
If you're looking for quality basics and minimalist designs, MUJI is a standout choice, known for its durable and affordable clothing options, including chinos and button-down shirts.
+1 The MJ Bale store also offers curated seasonal collections for a sophisticated look. Beyond clothing, Emporium also features stores like Favrik, which stocks high-quality apparel and accessories from Korea, including popular brands like Marithe Francois Girbaud and Emis.
Social
from TikTok, Instagram & Reddit