Mercado de Peixes Ubatuba - Image 1
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Mercado de Peixes Ubatuba

4.6
·2k reviews·, Brazil

Ubatuba's vibrant fish market, offering the freshest seafood and delicious prepared dishes in an authentic local setting.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Morning

Freshest catch of the day

CrowdMedium
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Mercado de Peixes Ubatuba - Image 1

Mercado de Peixes Ubatuba

Best Time

Morning

Freshest catch of the day

CrowdMedium
Highlights

Highlights

Must-see attractions

Ubatuba's vibrant fish market, offering the freshest seafood and delicious prepared dishes in an authentic local setting.

4.6
(2k reviews)

"Super cheap and fresh fish. There are also other fish shops around the area."

Vertical photo
TIP

🐟 Taste the Famous Fish

Don't miss the 'Rei do Peixe' for their viral stuffed fish – a must-try for seafood enthusiasts!

💰 Great Value Seafood

Expect super cheap and fresh fish. Many stalls offer excellent prices for high-quality seafood.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Fresh Seafood Market

Fresh Seafood Market

Main market area

Experience the bustling heart of Ubatuba's fishing culture with a vast array of the freshest catches.

Prepared Seafood Dishes

Prepared Seafood Dishes

Various market stalls and nearby restaurants

Savor delicious, ready-to-eat seafood specialties like stuffed fish and shrimp, often praised for flavor.

Local Community Vibe

Local Community Vibe

Throughout the market and surrounding area

Immerse yourself in the authentic caiçara culture and support local fishermen and their families.

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Planning Your Visit

Fresh Catch & Culinary Delights

Dive into Ubatuba's vibrant Mercado de Peixes for incredibly fresh seafood. Many stalls offer prepared dishes, making it a perfect spot for a delicious, authentic meal. Arrive early for the best selection and to beat the crowds.

Beyond the Market Stalls

While the market is a must-visit for seafood lovers, explore the surrounding area for more local charm. Nearby shops offer a variety of goods, and the beach is just a stone's throw away for a post-meal stroll. Consider it a gateway to Ubatuba's coastal culture.

Best Times

When
Morning
Why
Freshest catch of the day
Crowd
Medium
When
Weekdays
Why
Fewer crowds, more relaxed
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

6 horas de viagem para experimentar essa preciosidade, obrigada @O Rei do Peixe Ubatuba e @LIVIA KOELER 🫶🏻 #oreidopeixe #peixerecheado #ubatuba
@_.mariaoliveira
197K likes • 4.4M views

🐟 Taste the Famous Fish

Don't miss the 'Rei do Peixe' for their viral stuffed fish – a must-try for seafood enthusiasts! TikTok

💰 Great Value Seafood

Expect super cheap and fresh fish. Many stalls offer excellent prices for high-quality seafood. Reddit

Rei do peixe Ubatuba
@ubatubatour
30.1K likes • 1.1M views
Giro de notícias do mercado municipal de peixes de Ubatuba!!!! Quarta-feira 🤭🤭
mercadodepeixes_ubatuba
85 likes • 2.9K views

🍽️ Eat Fresh or Take Home

Enjoy prepared dishes on-site or buy fresh fish to cook later; they even pack it for travel. Instagram

🚶‍♀️ Explore Nearby

Beyond the fish market, discover other shops and enjoy the scenic beachfront location. Instagram

Mercado Municipal de pescados de Ubatuba📍 🌊🩵🐟🍤🍣 . . . . . #ubatuba #peixe #camarao #salmao #viagem #praiagrande #ilhadospescados #praia
pratosdeouro
19 likes • 1.9K views

Tips

from all over the internet

🐟 Taste the Famous Fish

Don't miss the 'Rei do Peixe' for their viral stuffed fish – a must-try for seafood enthusiasts! TikTok

💰 Great Value Seafood

Expect super cheap and fresh fish. Many stalls offer excellent prices for high-quality seafood. Reddit

🍽️ Eat Fresh or Take Home

Enjoy prepared dishes on-site or buy fresh fish to cook later; they even pack it for travel. Instagram

🚶‍♀️ Explore Nearby

Beyond the fish market, discover other shops and enjoy the scenic beachfront location. Instagram

⏰ Arrive Early

For the best selection of fresh catch, aim to visit in the morning before it sells out. Instagram

What Travellers Say

4.6
(2k reviews)

Reviews Summary

Visitors consistently praise the Mercado de Peixes Ubatuba for its incredibly fresh and affordable seafood. Many highlight the delicious prepared dishes, especially the viral stuffed fish, and the authentic local atmosphere. While primarily a seafood destination, the market offers a genuine taste of Ubatuba's coastal heritage.

"Super cheap and fresh fish. There are also other fish shops around the area"

Nahuel Cacavelos

"Top"

DEIVIDSON SHALOM

"Top"

Mario Santos soares

What People Like

Super fresh fish
Affordable prices
Delicious prepared dishes

What People Dislike

Can get crowded

Frequently Asked Questions

🚇 🗺️ Getting There

The Mercado de Peixes is located in the central region of Ubatuba, easily accessible by car or local transport. Many visitors arrive as part of exploring the city's coastal areas. Instagram+1

Parking can be found in the vicinity, especially along the beachfront avenue. It's advisable to arrive early during peak times to secure a spot. Instagram

Yes, the market is conveniently located near the central beaches, making it a pleasant walk from areas like Praia Grande. Instagram+1

Many visitors combine a visit to the Mercado de Peixes with exploring other local markets and attractions in Ubatuba. TikTok

Absolutely! It's a key attraction for tourists looking for authentic local experiences and fresh seafood. Instagram+1

🎫 🎫 Tickets & Entry

No, entry to the Mercado de Peixes Ubatuba is generally free. You only pay for the seafood or prepared dishes you purchase. Instagram

The market typically opens daily, with stalls operating from morning onwards. It's best to check specific stall hours, but generally, it's a morning to early afternoon affair. Instagram

There is no admission fee to enter the market itself. The cost is associated with purchasing fresh fish or enjoying prepared meals. Instagram

Yes, you can buy fresh fish to take home. Many vendors will pack it for you, making it convenient for travelers. Instagram

While not always advertised, the market is a hub of local activity. Keep an eye out for local news or community events. Instagram

🍽️ 🍽️ Food & Dining

The 'Rei do Peixe' is famous for its stuffed fish with catupiry and shrimp, a viral sensation on TikTok. TikTok+1 Many other stalls offer delicious grilled fish and shrimp dishes. Instagram

The market primarily focuses on seafood. While some stalls might offer sides like rice and fries, dedicated vegetarian options are limited. TikTok

Prices are generally considered very affordable and fresh, offering great value for money compared to other locations. Reddit

Yes, many vendors offer to prepare your fresh catch on the spot, allowing you to enjoy a delicious meal with a sea view. Instagram

Look for fish with clear, bright eyes, firm flesh, and a fresh, oceanic smell. The vendors are usually very knowledgeable and can guide you. TikTok

📸 📸 Photography

Capture the vibrant atmosphere of the market stalls, the colorful display of fresh seafood, and the fishermen at work. The beachfront setting also offers scenic shots. TikTokInstagram

It's generally appreciated to ask for permission before taking close-up photos of vendors or their stalls. Many are happy to be photographed, especially if you're a customer. TikTok

Mornings offer great natural light and the bustling activity of the market. Late afternoons can provide beautiful golden hour light over the sea. Instagram

The market itself, with its rows of stalls, and the adjacent coastline provide excellent backdrops for memorable photos. Instagram

Photos of the incredibly fresh seafood, especially the famous stuffed fish, and the lively market scenes are very popular. TikTokInstagram

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Mercado de Peixes Ubatuba offers a fun and educational experience for families. Kids can be fascinated by the variety of fish and the bustling market activity. Many stalls offer simple, crowd-pleasing dishes like grilled fish and shrimp that are usually a hit with younger palates. TikTok It's a great opportunity to introduce children to where their food comes from and the importance of local fishing communities. Instagram

Consider visiting in the morning when the market is lively but not overwhelmingly crowded. The proximity to the beach also means you can combine your market visit with some playtime by the sea. Remember to keep a close eye on children in busy areas and be mindful of the slippery surfaces. Instagram

💰 Budget Travelers

For budget-conscious travelers, the Mercado de Peixes Ubatuba is a goldmine. You can find incredibly fresh seafood at super cheap prices, offering fantastic value. Reddit Instead of expensive restaurant meals, opt for a delicious prepared dish from one of the market stalls, which are significantly more affordable. Instagram

Buying fresh fish to prepare yourself, if your accommodation allows, is another excellent way to save money while enjoying local flavors. The market also provides a glimpse into local life without costing a dime to enter, making it a rich experience for those on a tighter budget. Instagram

💑 Couples

Enjoy a romantic and authentic experience by visiting the Mercado de Peixes Ubatuba together. Share a delicious, freshly prepared seafood meal from one of the stalls, perhaps with a view of the ocean. Instagram The vibrant atmosphere provides a lively backdrop for conversation and shared culinary discovery. TikTok

After your meal, take a leisurely stroll along the nearby beach, hand-in-hand, soaking in the coastal charm of Ubatuba. It’s a perfect way to combine a taste of local culture with a relaxing seaside experience. Instagram

Deep Dives

In-depth insights and expert knowledge

The Heart of Ubatuba's Fishing Tradition

The Mercado de Peixes Ubatuba is more than just a place to buy seafood; it's a cornerstone of the local caiçara culture. Operating since 1991, it brings together around 40 stalls, showcasing the daily catch from artisanal fishing boats. This vibrant hub provides a direct income for approximately 100 families, ensuring the continuity of a tradition passed down through generations. Instagram

Visitors can witness firsthand the freshness and variety of species available, from common fish to more exotic catches. The market's location in the central region of the city makes it easily accessible and a focal point for both locals and tourists seeking authentic culinary experiences. Instagram+1

Beyond the commercial aspect, the market offers a glimpse into the daily life of Ubatuba's fishing community. The energy, the interactions between vendors and customers, and the sheer abundance of the ocean's bounty create a unique and memorable atmosphere. TikTokInstagram

Culinary Adventures at the Market

The Mercado de Peixes is a paradise for seafood lovers, offering not only the freshest raw ingredients but also delicious prepared dishes. One of the most talked-about items, gaining viral fame on TikTok, is the stuffed fish from 'O Rei do Peixe'. This specialty, often featuring catupiry cheese and shrimp, is a flavor explosion that draws visitors from afar. TikTok+1

Many stalls allow you to choose your fish and have it prepared on the spot, grilled or fried to perfection, often served with rice and fries. This makes it an ideal location for a casual, yet incredibly satisfying, lunch or early dinner with the sea as your backdrop. Instagram The affordability is frequently highlighted, with reviewers noting the excellent value for such high-quality, fresh seafood. Reddit

For those planning to cook their own meals, the market provides an unparalleled selection of freshly caught fish, shrimp, lobster, and other shellfish. Vendors are knowledgeable and can help you select the best options for your culinary needs. They can also pack your purchases to travel safely, making it a great option for visitors staying in accommodations with kitchens. Instagram

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