Visão noturna do espaço que tem o jeitão de Brasília.
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Rota do Vinho Traviú

4.8
·535 reviews·, Brazil

Discover São Roque's Estrada do Vinho, a charming route offering Portuguese-inspired wineries, delicious food, and scenic vineyard views.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays

Fewer crowds, more relaxed

CrowdLow
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Visão noturna do espaço que tem o jeitão de Brasília.

Rota do Vinho Traviú

Best Time

Weekdays

Fewer crowds, more relaxed

CrowdLow
Highlights

Highlights

Must-see attractions

Discover São Roque's Estrada do Vinho, a charming route offering Portuguese-inspired wineries, delicious food, and scenic vineyard views.

4.8
(535 reviews)

"The wine route is easy to follow, and the little I visited surprised me; I want to go back!"

Vertical photo
TIP

🗺️ Get a Winery Map

Grab a map at establishments to easily navigate and find all the wineries. :world_map:

⏳ Allow Plenty of Time

Don't rush! You'll want to visit many places, so dedicate a full day. 🕐

Third hero image

Quick Facts

Hours

Rating

4.8 · 535 reviews

Type

Tourist Attraction

👶 Good for kids♿ Wheelchair accessible🅿️ Accessible parking🚻 Accessible restroom

Highlights

Discover the most iconic attractions and experiences

Winery Hopping

Winery Hopping

Estrada do Vinho

Explore charming Portuguese-inspired wineries, sample local wines, and soak in the scenic vineyard views.

TikTokReddit
Dream Car Museum

Dream Car Museum

Estrada do Vinho

A unique stop featuring a collection of classic and exotic cars, offering a different kind of thrill.

TikTok+1
Portuguese Charm

Portuguese Charm

São Roque

Experience the rich Portuguese heritage in São Roque, evident in its architecture and culinary offerings.

TikTok
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Planning Your Visit

Timing is Everything on the Wine Route

Visit on a weekday to avoid crowds and truly savor the experience. Many travelers recommend allowing ample time, as there are numerous wineries to explore, and you'll want to enjoy each stop without feeling rushed. Reddit

Embrace the Journey

The Estrada do Vinho (Wine Road) is a highlight itself. Plan to take your time driving, stopping at various establishments. Consider visiting the Dream Car Museum for a unique detour. TikTok+1

Best Times

When
Weekdays
Why
Fewer crowds, more relaxed
Crowd
Low
When
Friday afternoons
Why
Good balance of activity
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

10 cidades para bate e volta em São Paulo! Qual destas cidades você já conhece e qual faltou na relação? Deixe aqui nos comentários! #batevolta #perodesp #saoroque #Jundiaí #embudasartes #mairipora #piracaia #atibaia #TikTokViagem #sejoganoroteiro
@sejoganoroteiro
28.6K likes • 517.1K views

🗺️ Get a Winery Map

Grab a map at establishments to easily navigate and find all the wineries. Reddit :world_map:

⏳ Allow Plenty of Time

Don't rush! You'll want to visit many places, so dedicate a full day. Reddit 🕐

Roteiro de um dia em São Roque, interior de São Paulo! Almoço no Vila Don Pato; Dream Car Museum, Vinícola Góes e Quinta do Olivardo #saoroque #passeio #interiorsp #restauranteitaliano
@casalporsaopaulo
20.8K likes • 660.7K views
Um roteiro de 6 dias, 15 vinícolas e 102 rótulos degustados entre vinhos e espumantes brasileiros. Que experiência surpreendente!! A Rota da Uva é do Vinho e uma experiência deliciosa e me fez mudar a percepção sobre vinhos brasileiros. Nós temos produtos incríveis, desde métodos mais tradicionais à métodos mais modernos e tecnológicos. São 734 vinícolas na região, o que inclui vinícolas famil...
dehwerneck
1.8K likes • 24.2K views

🚗 Drive the Estrada do Vinho

The scenic road itself is an attraction. Enjoy the journey between stops. TikTok+1 :oncoming_automobile:

🚗 Use Discount Codes

Look for discount codes like 'SEJOGA10' for attractions like Dream Car Museum. TikTok :moneywithwings:

🚙 3 BATE-VOLTAS PERTO DE SÃO PAULO 👉🏼 HOLAMBRA, a cidade das flores, fica há 130km de São Paulo, quase 2 horas da capital! 👉🏼 SÃO ROQUE, uma colônia portuguesa há 50km de São Paulo, cerca de 1h20 pra chegar lá! O local se chama @quintadoolivardo 👉🏼 SANTANA DE PARNAÍBA fica há 40km da capital, em 1h e pouquinho você chega lá! O camping é o @refugio.dasaguas JÁ SALVA ESSE POST E ENVIA PRA QUEM V...
@jornaliz_
19.7K likes • 343.4K views

Tips

from all over the internet

🗺️ Get a Winery Map

Grab a map at establishments to easily navigate and find all the wineries. Reddit :world_map:

⏳ Allow Plenty of Time

Don't rush! You'll want to visit many places, so dedicate a full day. Reddit 🕐

🚗 Drive the Estrada do Vinho

The scenic road itself is an attraction. Enjoy the journey between stops. TikTok+1 :oncoming_automobile:

🚗 Use Discount Codes

Look for discount codes like 'SEJOGA10' for attractions like Dream Car Museum. TikTok :moneywithwings:

What Travellers Say

4.8
(535 reviews)

Reviews Summary

Visitors consistently praise the charm and variety of wineries along the Estrada do Vinho, highlighting the excellent service and the beauty of the landscape. Many express a desire to return to explore more of the establishments. While the experience is generally positive, some note that a single day might not be enough to see everything, and planning is key to maximizing the visit.

"Role top"

Rodolpho Mendes Leal

"Top as cachacarias"

Luiz Coutt

"Top"

Faby Lima

What People Like

Charming wineries
Friendly service
Scenic landscapes

What People Dislike

Not enough time to see all

Frequently Asked Questions

🚇 🗺️ Getting There

Rota do Vinho Traviú, located in São Roque, is approximately 1 hour to 1 hour and 20 minutes away from São Paulo by car, depending on traffic. TikTok+1

Driving is the most convenient way to explore the Estrada do Vinho, allowing you to stop at various wineries and attractions at your own pace. TikTok+1

While direct public transport to the wineries is limited, you can take a bus to São Roque city center and then arrange local transport or a taxi to reach the Estrada do Vinho. TikTok

Yes, the route is generally easy to follow. Many establishments provide maps that help you navigate between the different wineries. Reddit

Absolutely! It's a popular day trip destination from São Paulo, offering a refreshing escape into wine country. TikTok+1

🎫 🎫 Tickets & Entry

For most wineries, you can purchase tickets or tasting fees upon arrival. However, it's always a good idea to check individual winery websites for specific booking requirements, especially for special events. Reddit

Wineries generally operate during daytime hours, often from late morning to late afternoon. Weekday hours might be slightly shorter than weekends. Reddit

The Estrada do Vinho is a public road, so there's no general entrance fee to drive along it. You pay for tastings, food, or attractions at individual establishments. TikTok

Yes, keep an eye out for promotional codes! For example, 'SEJOGA10' has been offered for attractions like the Dream Car Museum. TikTok

The cost of wine tasting varies by winery, but typically ranges from R$20 to R$50 per person for a selection of wines. Reddit

🍽️ 🍽️ Food & Dining

São Roque is known for its Portuguese-inspired cuisine, with many restaurants offering traditional dishes, pasta, and, of course, wine pairings. TikTok

Yes, many wineries have their own restaurants or offer food pairings. You'll also find dedicated restaurants along the Estrada do Vinho. TikTokReddit

Many wineries offer lunch services, often featuring regional specialties. It's a great way to combine wine tasting with a meal. TikTok

While Portuguese cuisine can be meat-heavy, many restaurants are becoming more accommodating. It's advisable to inquire about vegetarian or vegan options when booking or upon arrival. TikTok

Vila Don Pato is a popular spot mentioned for lunch. Quinta do Olivardo also offers a dining experience. TikTok+1

📸 📸 Photography

Vineyard landscapes, charming winery architecture, wine bottles and glasses, and the classic cars at the Dream Car Museum offer fantastic photo opportunities. TikTok+1

The golden hours, shortly after sunrise and before sunset, offer beautiful lighting for vineyard shots. Midday can be harsh but good for capturing details. Instagram

Drone regulations can vary. It's essential to check local rules and obtain any necessary permits before flying a drone over private property or sensitive areas. Instagram

A versatile lens (like a 24-70mm) is great for landscapes and details. A wide-angle lens can capture the expanse of vineyards. Don't forget your phone for quick snaps! Instagram

Generally, yes, but always be respectful of the space and other visitors. Some wineries might have specific restrictions in tasting rooms or production areas. Reddit

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Rota do Vinho Traviú (2026) – Best of TikTok, Instagram & Reddit Travel Guide