
Vinícola Palmeiras
A charming, historic winery on São Roque's Estrada do Vinho, offering personal wine tastings and excellent grape juice with warm hospitality.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed atmosphere

Vinícola Palmeiras
Best Time
Fewer crowds, relaxed atmosphere

Highlights
Must-see attractions
A charming, historic winery on São Roque's Estrada do Vinho, offering personal wine tastings and excellent grape juice with warm hospitality.
"Surprises with its close and welcoming service, making it a standout experience."

🎯 Free vs. Paid Tasting
Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. :wine_glass:
👍 Friendly & Attentive Staff
Expect warm service that makes the tasting experience special. :heart:

Highlights
Discover the most iconic attractions and experiences

Wine Tasting Experience
Tasting Room
Sample up to 4 fine wines or choose your own selection. Enjoy a personal touch with attentive staff.

Artisanal Grape Juice
Shop
Highly praised by visitors, this sweet and refreshing grape juice is a must-try.

Historic Winery Charm
Winery Grounds
Founded in the 1920s, experience a piece of São Roque's wine-making history.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds on the Wine Route
Tasting Options & What to Expect
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Free vs. Paid Tasting
Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. :wine_glass:
👍 Friendly & Attentive Staff
Expect warm service that makes the tasting experience special. :heart:
🍇 Excellent Grape Juice
Don't miss the highly-rated artisanal grape juice! :grapes:
🚗 Easy Roadside Access
Conveniently located on the Estrada do Vinho, km 10. :car:
Tips
from all over the internet
🎯 Free vs. Paid Tasting
Enjoy up to 3 table wines free, or pay R$25 for 4 fine wines. :wine_glass:
👍 Friendly & Attentive Staff
Expect warm service that makes the tasting experience special. :heart:
🍇 Excellent Grape Juice
Don't miss the highly-rated artisanal grape juice! :grapes:
🚗 Easy Roadside Access
Conveniently located on the Estrada do Vinho, km 10. :car:
🥂 Try a Pineapple Cooler
A refreshing option, perfect for a sunny day. :tropical_drink:
What Travellers Say
Reviews Summary
Vinícola Palmeiras is praised for its intimate atmosphere and exceptionally friendly, attentive staff, making visitors feel genuinely welcomed. While smaller than other regional wineries, its charm lies in the personal touch and quality of its wine tastings and grape juice. Some find the wines good but not exceptional, yet the overall experience is highly positive due to the warm hospitality.
"Decent roadside winery. Small and cozy without frills. We tasted a sparking wine which was nice but not exceptional, however I did buy two bottles. The grape juice was excellent."
Robert Thijssen
"Too!"
Reinaldo Dantas SP
"Top"
Leticia Guimaraes
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Vinícola Palmeiras is located on the Estrada do Vinho at km 10 in São Roque, a popular wine region near São Paulo. Many visitors drive, as it's a scenic route. Public transport options are limited, so consider ride-sharing services or organized tours if you don't have a car.
Yes, there is typically parking available at the winery. It's advisable to arrive early, especially on weekends, as parking can fill up quickly due to the popularity of the Estrada do Vinho.
Many visitors drive their own cars or rent one to explore the Estrada do Vinho at their own pace. Alternatively, some opt for guided tours that include transportation and stops at various wineries.
Absolutely! Vinícola Palmeiras is part of the vibrant Estrada do Vinho, which features numerous other wineries like Vinícola Goes, XV de Novembro, and Quinta do Olivardo.
🎫 🎫 Tickets & Entry
Vinícola Palmeiras offers wine tastings daily from 9:00 AM to 5:30 PM. It's always a good idea to check their official social media or website for any last-minute changes.
You can enjoy a free tasting of up to 3 table wines. For a more extensive experience, a paid tasting costs R$25.00 and allows you to sample up to 4 fine wines or choose your preferred labels.
While not always mandatory, booking in advance is recommended, especially for larger groups or during peak seasons, to ensure availability and a smooth experience.
There is no general entrance fee to visit the winery grounds. Fees are associated with specific wine tasting experiences.
Yes, you can purchase bottles of wine and their popular grape juice directly from the winery's shop to take home.
📸 📸 Photography
The charming winery grounds, the tasting room with its wine bottles, and the scenic vineyard views (if applicable) offer great photo opportunities. Capture the rustic architecture and the vibrant colors of the wine bottles.
Yes, you are generally welcome to take photos during your wine tasting experience. It's a great way to capture memories of your visit.
While generally permitted, it's always polite to be mindful of other visitors and staff. Avoid intrusive photography and ask for permission if you plan to photograph staff members directly.
🍽️ 🍽️ Food & Dining
While Vinícola Palmeiras is primarily known for its wine tastings and grape juice, they may offer some light snacks or accompaniments. It's best to check their current offerings or plan to dine at nearby restaurants on the Estrada do Vinho.
The Estrada do Vinho is lined with restaurants and eateries offering various cuisines, from traditional Brazilian dishes to more international flavors. Many visitors combine a winery visit with lunch at a local restaurant.
Typically, wineries do not allow outside food to be consumed on their premises, especially if they have their own dining options or are focused on tasting experiences. It's advisable to confirm their policy.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during weekday mornings to avoid larger crowds and ensure a more comfortable experience for everyone. While there might not be specific play areas, the open spaces around the winery can offer some room for children to explore under supervision. It's a good option for a brief stop on a larger family day trip in the São Roque region.
💰 Budget Travelers
Even the paid tasting is very affordable at R$25.00 for four fine wines, offering excellent value. Don't forget to try their highly-rated grape juice, which is also a more economical and delicious alternative to wine. By focusing on the free tasting and purchasing a bottle of juice or an affordable wine, you can have a fulfilling visit without breaking the bank.
couples
Combine your visit with a leisurely stroll along the Estrada do Vinho, perhaps stopping for a scenic photo opportunity. The winery's historical roots also add a touch of charm to the experience, making it a memorable stop for couples exploring the São Roque region.
Deep Dives
In-depth insights and expert knowledge
A Taste of History: Vinícola Palmeiras
Today, Vinícola Palmeiras offers a more accessible and personal encounter with wine. Unlike some of the larger, more commercial wineries, Palmeiras is praised for its close and welcoming service. Visitors often highlight the attentive, friendly staff who significantly enhance the overall experience. This intimate atmosphere makes it a perfect spot for those seeking a more relaxed and genuine interaction with the winemaking process and its products.
The tasting sessions are a particular draw, described as well-explained and featuring high-quality wines in a relaxed setting. Even though the space might be simpler compared to others, its pleasant ambiance encourages visitors to linger and savor the moment. For anyone who appreciates a tranquil outing with good wine and warm hospitality, Vinícola Palmeiras stands out as an excellent choice, leaving visitors enchanted.
Navigating the Estrada do Vinho
Many visitors choose to drive their own vehicles, allowing for flexibility in visiting multiple wineries and enjoying the scenery at their own pace. However, the popularity of the route means that parking can become challenging, especially on weekends and holidays. Arriving early in the day is often recommended to secure a good parking spot and enjoy the wineries before they become too crowded.
For those who prefer not to drive, organized tours are a popular option. These tours often include transportation to several wineries, guided tastings, and sometimes even lunch, providing a hassle-free way to experience the best of the Estrada do Vinho. Regardless of your chosen mode of transport, the Estrada do Vinho promises a delightful day out filled with wine, good food, and beautiful surroundings.


Social
from TikTok, Instagram & Reddit