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Plaza 66 Shanghai

4.3
·103 reviews·, China

Shanghai's premier luxury shopping destination, featuring flagship stores of global designer brands, high-end dining, and unique pop-up experiences.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
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中庭全景图

Plaza 66 Shanghai

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
Highlights

Highlights

Must-see attractions

Shanghai's premier luxury shopping destination, featuring flagship stores of global designer brands, high-end dining, and unique pop-up experiences.

4.3
(103 reviews)

"Very good mall. There are lots of boutiques: Gucci, Saint Laurent, Cartier, Dior and many many others."

Vertical photo
TIP

🎯 Explore Luxury Brands

Discover flagship stores of top designers like Chanel, Dior, and Gucci.

☕ Jellycat Cafe Fun

Don't miss the adorable Jellycat Cafe for unique treats and photo ops!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Designer Boutique Heaven

Designer Boutique Heaven

Multiple Floors

Explore flagship stores of global luxury brands like Chanel, Dior, Gucci, and more.

Instagram+2
Gourmet Dining Experiences

Gourmet Dining Experiences

Upper Floors

Indulge in exquisite cuisine at high-end restaurants offering diverse culinary delights.

Instagram
Jellycat Cafe Pop-Up

Jellycat Cafe Pop-Up

1F Atrium

Immerse yourself in a whimsical world with exclusive Shanghai-themed goodies and adorable Jellycat friends.

TikTokInstagram+2
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Planning Your Visit

Luxury Shopping & Dining Hub

Plaza 66 is a premier destination for luxury brands and high-end dining. Expect a sophisticated atmosphere and a wide array of designer boutiques. Plan for a leisurely visit to fully explore its offerings.

Navigating the Crowds

While known for luxury, Plaza 66 can get busy, especially during peak hours and holidays. Consider visiting on weekdays to avoid larger crowds and enjoy a more relaxed shopping experience. TikTok

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed shopping
Crowd
Low
When
Weekday evenings
Why
Enjoy dinner and ambiance
Crowd
Medium
When
Weekends (early)
Why
Experience the buzz
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Shanghai Plaza taste test 💕 would you try it ? 💕 #foodcritic
@keith_lee125
1.7M likes • 11.4M views

🎯 Explore Luxury Brands

Discover flagship stores of top designers like Chanel, Dior, and Gucci. Instagram+2

☕ Jellycat Cafe Fun

Don't miss the adorable Jellycat Cafe for unique treats and photo ops! TikTokInstagram+1

Shanghai Plaza taste test 💕 would you try it ? 💕 #foodcritic
@keith_lee125
205.1K likes • 1.9M views
Luxury retail in Shanghai shows no sign of slowing down. From the long queue outside Chanel at Plaza 66, to major experiential takeovers at Zhangyuan, brands are investing heavily into the market. Here I document some of the most important luxury establishments like Plaza 66, iAPM, Citic Plaza, and up and coming projects such as JC Plaza, Taikoo Li Qiantan and Zhang Yuan, providing first hand in...
tianweizhang
334 likes • 31.6K views

🍽️ High-End Dining

Savor exquisite meals at the mall's many upscale restaurants. Instagram

🚗 Parking Challenges

Be aware that parking can be limited, especially during busy times. TikTok

Discover John Lobb Shanghai situated in Plaza 66 and enjoy our latest Spring Summer 25 collection. Come say hi and explore the house’s range of services: By request personalization experience, Bespoke and shoe care expertise. JOHN LOBB SHANGHAI Plaza 66 Unit 322 Level 3, 1266 Nan Jing Xi Road, 2000040 Shanghai #johnlobb
johnlobb
620 likes • 21.2K views

Tips

from all over the internet

🎯 Explore Luxury Brands

Discover flagship stores of top designers like Chanel, Dior, and Gucci. Instagram+2

☕ Jellycat Cafe Fun

Don't miss the adorable Jellycat Cafe for unique treats and photo ops! TikTokInstagram+1

🍽️ High-End Dining

Savor exquisite meals at the mall's many upscale restaurants. Instagram

🚗 Parking Challenges

Be aware that parking can be limited, especially during busy times. TikTok

✨ Experiential Shopping

Look for brand events and pop-ups for unique experiences. Instagram

What Travellers Say

4.3
(103 reviews)

Reviews Summary

Plaza 66 is consistently praised as a premier luxury shopping destination with an impressive array of high-end brands and excellent customer service. Visitors appreciate the sophisticated atmosphere and the diverse selection of designer goods. However, some note that it can be nearly empty on certain days, and parking can be a challenge.

"At the Goyard shop in Shanghai, I found it easy to locate various items due to their extensive selection. The store carries a wide range of models, making it convenient for shoppers. I was impressed by the service and recommendations provided by the staff. They are knowledgeable about the brand and offer excellent customer service. I believe customers who receive service from here will undoubtedly be satisfied."

TEERUT PROMMART

"Plaza 66. Very good mall. There are lots of boutiques: Gucci, Saint Laurent, Cartier , Dior and many many others."

Maria Mari

"Gaga Cafe upper floor next to the window overseeing shanghai city

Luxury shopping wall has everything anything for your luxurious needs"

Beldon Lo

What People Like

Extensive luxury brands
Excellent staff service
Sophisticated atmosphere

What People Dislike

Limited parking
Can be empty

Frequently Asked Questions

🚇 🗺️ Getting There

Plaza 66 is conveniently located on West Nanjing Road, a major shopping street. You can easily reach it via the Shanghai Metro, with several stations nearby, including Nanjing Road West Station (Lines 2 and 12). Taxis and ride-sharing services are also readily available. Reddit

Yes, Plaza 66 is very accessible by public transport. Nanjing Road West Station is a short walk away, connecting you to key areas of the city. Reddit

From Pudong International Airport (PVG), you can take the Maglev train to Longyang Road Station and then transfer to the metro, or take a direct metro line (Line 2) to Nanjing Road West Station. Taxis are also an option but can be more expensive. TikTok

Yes, Plaza 66 has parking facilities, but they can be limited and fill up quickly, especially during peak hours. TikTok

Absolutely, Plaza 66 is situated in the heart of Shanghai's Jing'an District, on the bustling West Nanjing Road, making it a central and easily accessible location. Instagram

🎫 🎫 Tickets & Entry

No, Plaza 66 is a shopping mall and does not require tickets for general entry. You can freely explore the public areas and browse the stores. TikTok

Plaza 66 typically operates from around 10:00 AM to 10:00 PM daily, but individual store hours may vary. It's always a good idea to check specific store times if you have a particular boutique in mind. TikTok

While general entry is free, specific attractions like the Jellycat Cafe may have their own pricing or reservation requirements. TikTok

For many high-end boutiques, booking appointments is recommended, especially for personalized services or to view specific collections. Contacting the brand directly is advised. Instagram

The Jellycat Cafe is a pop-up attraction and may have specific entry fees or require reservations, which are often released on Mondays. TikTokInstagram

🍽️ 🛍️ Shopping & Dining

Plaza 66 is renowned for its extensive collection of luxury and high-end designer brands, including fashion, accessories, jewelry, and beauty. Instagram+3

Yes, Plaza 66 hosts unique food experiences like the popular Jellycat Cafe, offering themed treats and merchandise. TikTokInstagram+1

Plaza 66 features several upscale dining options, including Lumières JèJè, known for its artisan French cuisine. Instagram Other reviews mention high-end restaurants with city views. Reddit

While Plaza 66 is primarily known for international luxury and dining, some reviews suggest finding a few authentic Shanghainese dishes within the mall. Instagram

Plaza 66 houses numerous high-end beauty brands and department stores offering a wide selection of cosmetics and skincare. Reddit

📸 📸 Photography & Experiences

Yes, Plaza 66 offers a sophisticated backdrop for photography, with its luxurious architecture and high-end store displays. The Jellycat Cafe also provides whimsical photo opportunities. TikTok+1

Beyond shopping and dining, Plaza 66 hosts pop-up events and themed cafes, such as the popular Jellycat Cafe, offering unique visitor experiences. TikTokInstagram+1

The Jellycat Cafe is a temporary pop-up at Plaza 66 featuring a whimsical theme, exclusive merchandise, and themed food and drinks, inspired by the popular Jellycat plush toys. TikTokInstagram+1

Plaza 66 frequently hosts brand events, product launches, and special exhibitions, especially for luxury fashion houses. Instagram

The atmosphere at Plaza 66 is generally sophisticated, luxurious, and upscale, reflecting its high-end retail and dining offerings. InstagramReddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While Plaza 66 is primarily a luxury destination, families can find enjoyment, especially with the popular Jellycat Cafe pop-up. This whimsical spot offers a fun, visually engaging experience with themed treats and merchandise that can delight children. TikTokInstagram+1 The mall's spacious layout and clean environment make it comfortable for strollers. Consider visiting during off-peak hours to avoid overwhelming crowds for younger children. While high-end dining might be less suitable for very young children, the overall atmosphere is generally pleasant for a family outing focused on specific attractions or window shopping.

🛍️ Luxury Shoppers

Plaza 66 is your ultimate destination for a high-end shopping spree. With flagship stores of virtually every major luxury brand, you'll find the latest collections and exclusive items. Instagram+4 Don't hesitate to book appointments for personalized service or to explore bespoke options, especially at stores like John Lobb or Manolo Blahnik. Instagram+1 Keep an eye out for special brand events and exhibitions that offer unique experiences and limited-edition products. Instagram

✈️ Day-Trippers

If you're in Shanghai for a day, Plaza 66 offers a concentrated dose of luxury and modern city life. It's easily accessible via metro and provides a chance to experience high-end retail and dining without venturing too far. Focus your visit on key highlights like the designer boutiques or the unique Jellycat Cafe for a memorable experience. TikTokInstagram+1 Enjoy a sophisticated lunch or dinner to cap off your visit. Instagram

Deep Dives

In-depth insights and expert knowledge

Luxury Shopping at Plaza 66

Plaza 66 is a cornerstone of Shanghai's luxury retail scene, housing flagship stores for an impressive roster of international designer brands. From haute couture and ready-to-wear fashion to exquisite jewelry and high-end accessories, shoppers can find virtually anything their heart desires. Brands like Chanel, Dior, Gucci, Saint Laurent, Cartier, and Louis Vuitton have a significant presence here, offering curated collections and often exclusive items. The mall's architecture and interior design complement the luxury goods, creating an opulent shopping environment. Instagram+4

Beyond the established luxury giants, Plaza 66 also features specialized boutiques like John Lobb for bespoke footwear and Manolo Blahnik for iconic shoes, catering to discerning tastes. The Goyard store is noted for its extensive selection and knowledgeable staff, ensuring a premium customer experience. Instagram+1 The mall's commitment to luxury extends to its presentation, with seasonal decorations and art installations often enhancing the visitor experience, such as during Chinese New Year celebrations. Instagram

For those seeking beauty products, Plaza 66 offers a comprehensive selection across various high-end cosmetic and skincare brands. The overall shopping experience is designed to be seamless and exclusive, with attentive service from brand representatives. Reddit+1

Culinary Delights and Unique Cafes

Plaza 66 is not just a haven for luxury shopping; it also boasts a sophisticated dining scene with a variety of high-end restaurants. Visitors can indulge in gourmet French cuisine at Lumières JèJè, a Michelin-starred establishment, or explore other upscale eateries offering diverse international flavors. Instagram The mall provides a refined setting for business lunches, romantic dinners, or simply enjoying a luxurious meal with a view of the city. Reddit

A standout attraction that has gained significant popularity is the Jellycat Cafe. This whimsical pop-up offers a unique, immersive experience with themed decor, exclusive Shanghai-inspired merchandise, and adorable plush toys. It's a perfect spot for fans of the brand and those looking for a cute, Instagrammable experience. Reservations are often required and can be competitive to secure. TikTokInstagram+2

While the focus is on international cuisine, some visitors have noted finding a few authentic Shanghainese dishes within the mall, adding a local flavor to the diverse culinary offerings. Instagram The combination of fine dining and unique cafe experiences makes Plaza 66 a destination for food enthusiasts as well as shoppers.