ancora peperoncino
1 / 10

Mercado La Merced Mexico City

4.2
·3k reviews·Riobamba, Ecuador

Experience the heart of Ecuadorian cuisine at Mercado La Merced, famous for its succulent hornado and refreshing Chimborazo ice juices.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more authentic feel

CrowdLow
Loading map...
ancora peperoncino

Mercado La Merced Mexico City

Best Time

Weekday mornings

Fewer crowds, more authentic feel

CrowdLow
Highlights

Highlights

Must-see attractions

Experience the heart of Ecuadorian cuisine at Mercado La Merced, famous for its succulent hornado and refreshing Chimborazo ice juices. Reddit

4.2
(3k reviews)

"Be really careful when you buy the Hornado... some people here are not honest."

Vertical photo
TIP

🎯 Compare Hornado Portions

Vendors may offer samples, but compare portion sizes carefully before ordering to ensure fair value. :moneybag:

💰 Confirm Prices Upfront

Always establish the final cost of your meal before you start eating to avoid surprises. :moneywithwings:

Third hero image

Quick Facts

Hours

Rating

4.2 · 3,280 reviews

Type

Grocery Store

♿ Wheelchair accessible🅿️ Accessible parking

Highlights

Discover the most iconic attractions and experiences

Hornado Perfection

Hornado Perfection

Various food stalls

Savor the succulent, slow-roasted pork, a quintessential Ecuadorian delicacy. A must-try for any food lover!

Reddit
Chimborazo Ice Juices

Chimborazo Ice Juices

Fruit juice vendors

Experience refreshing fruit juices made with ice from the majestic Chimborazo Volcano. A unique local treat.

Reddit
Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Navigating the Market

Mercado La Merced is a vibrant hub for authentic Ecuadorian cuisine, especially its famous hornado (roasted pork). Be prepared for enthusiastic vendors offering samples, but also be vigilant about pricing and portion sizes to ensure a fair deal. Reddit

Culinary Delights & Caution

While Mercado La Merced offers incredible flavors like hornado and unique fruit juices with Chimborazo ice, some visitors report aggressive sales tactics and price discrepancies. Research typical prices and compare portions to avoid being overcharged. Reddit

Best Times

When
Weekday mornings
Why
Fewer crowds, more authentic feel
Crowd
Low
When
Lunchtime
Why
Bustling atmosphere, fresh food
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

reddit.com

Good food suggestions for quito (2 days), riobamba (5 days), banos (1 day)? Coming from US

In Riobamba you must go to Mercado La Merced, they prepare the best hornado in the country. Plus the juice they serve to you has ice from the Volcano Chimborazo.

🎯 Compare Hornado Portions

Vendors may offer samples, but compare portion sizes carefully before ordering to ensure fair value. Reddit :moneybag:

💰 Confirm Prices Upfront

Always establish the final cost of your meal before you start eating to avoid surprises. Reddit :moneywithwings:

🥤 Taste Unique Juices

Don't miss the fruit juices made with ice from Chimborazo Volcano – a truly local experience. Reddit 🍹

🚶‍♀️ Explore with Awareness

While vibrant, be mindful of your surroundings and belongings in this busy market. :woman_walking:

Tips

from all over the internet

🎯 Compare Hornado Portions

Vendors may offer samples, but compare portion sizes carefully before ordering to ensure fair value. Reddit :moneybag:

💰 Confirm Prices Upfront

Always establish the final cost of your meal before you start eating to avoid surprises. Reddit :moneywithwings:

🥤 Taste Unique Juices

Don't miss the fruit juices made with ice from Chimborazo Volcano – a truly local experience. Reddit 🍹

🚶‍♀️ Explore with Awareness

While vibrant, be mindful of your surroundings and belongings in this busy market. :woman_walking:

What Travellers Say

4.2
(3k reviews)

Reviews Summary

Mercado La Merced offers a truly authentic taste of Ecuadorian culture, with its famous hornado and unique Chimborazo ice juices being major draws. However, some visitors have reported aggressive sales tactics and price discrepancies, urging caution and clear communication before ordering. Reddit

"Pro: This is a great place to visit is a good representation of the Ecuadorian culture with the main products Fruit juice with Esther and Ice of the Chimborazo, test great, and after the delicious Hornado or Roasted pork.
Cons: Be really careful when you buy the Hornado, when somebody enter in the Hornado place start a really theatrical offering of Hornado test sample if you accept one be ready to be deceived if they think you are not Local, or tourist. Because first if you ask they will be offer a really overpriced and not full product , please look around and compare the quantity there are offering you for such overpriced product, if you look a difference claim immediately for a fair Hornado amount, because some people here are not honest, Happened to me I recuest a 5 dollar product and received a half portion on comparation the another locks like local Who recuest a 2.5 dollar portion.
What's happened with this, I am already living here for 2 months and will not comeback to the Merced Market, I will look for another place to eat Hornado and of course the honest people working on here will be lost credibility, and of course customers, because a lot of people like me show Merced Market as a just One visit place."

Yanko

"It's a small market with lots of restaurants. The food is nice but they sell quite aggressively. Haha"

estela z

"Unfortunately, this is not the same place I knew few years ago. It's a kind of scary go to this place... The prices are very high and the dishes are not delicious anymore... So, be careful, before order, establish the real cost for the meal you are asking for...."

SeventhBeatle

What People Like

Authentic hornado
Unique fruit juices
Vibrant market atmosphere

What People Dislike

Aggressive vendors
Price inconsistencies
Overpriced portions

Frequently Asked Questions

🚇 🗺️ Getting There

Mercado La Merced is centrally located in Riobamba. Taxis are readily available and affordable for a quick ride. You can also walk from many parts of the city center. Reddit

Yes, Mercado La Merced is a well-known landmark in Riobamba and is easily accessible. Just ask locals for directions to 'Mercado La Merced'. Reddit

For convenience, a taxi is recommended. However, if you enjoy exploring, walking through the charming streets of Riobamba is also a great option. 🚶

🎫 🎫 Tickets & Entry

No, Mercado La Merced is a public market and does not have an entrance fee. You only pay for the food and goods you purchase. 🎟️

The market is typically open daily from early morning until late afternoon, with most food stalls operating during peak meal times. It's best to visit during daylight hours. :clock1:

No advance booking is necessary for general entry. You can simply walk in and explore the market. :shopping_bags:

🍽️ 🍽️ Food & Dining

The undisputed star is 'hornado,' a whole roasted pig, renowned for its crispy skin and tender meat. You'll also find incredible fruit juices. Reddit :pig2:

While hornado is the main attraction, you can find other dishes like mote (hominy), salads, and various fruit-based items. It's advisable to ask vendors about their offerings. 🥗

Prices can vary, but expect to pay around $5-$10 USD for a generous portion. Always confirm the price and portion size before ordering. Reddit :moneywithwings:

Look for juices made with local fruits like naranjilla, maracuyá (passion fruit), and tree tomato. The juices with ice from Chimborazo are a unique specialty. Reddit 🍹

Generally, yes, especially at busy stalls with high turnover. However, be mindful of hygiene and always confirm prices to avoid scams. Reddit ⚠️

📸 📸 Photography

Yes, you can take photos, but it's always polite to ask vendors before taking close-ups of them or their products. Be respectful of people's space. :camerawithflash:

Capture the vibrant colors of the produce, the cooking process of the hornado, and the lively interactions between vendors and customers. The juice stands are also very photogenic. 🎨

You may also like

Mercado La Merced Mexico City (2026) – Best of TikTok, Instagram & Reddit Travel Guide