Apotheke
A serene Athens haven blending brutalist design, artisanal bakery, and curated apothecary. Experience calm, quality, and thoughtful creation.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Serene atmosphere, fewer crowds
Apotheke
Best Time
Serene atmosphere, fewer crowds
Highlights
Must-see attractions
A serene Athens haven blending brutalist design, artisanal bakery, and curated apothecary. Experience calm, quality, and thoughtful creation.
"It's one of those places that raises the standard for the city. A must visit when in Athens. "
🎯 Beat the Weekend Rush
Arrive early on weekends or visit on a weekday to enjoy the calm atmosphere without long queues.
🛍️ Don't Miss the Lip Balm!
Many visitors rave about the lip balm from the apothecary section. It's a perfect souvenir!
Highlights
Discover the most iconic attractions and experiences
The Bakery's Artisanal Treats
Bakery counter
Taste honest, high-quality pastries made with real ingredients. The apple pie is a standout!
Exceptional Coffee by Red Jane
Coffee bar
Enjoy expertly brewed coffee from Red Jane, praised for its quality and taste.
Thoughtfully Curated Apothecary
Retail shelves
Discover beautifully made products with exceptional ingredients and packaging. The lip balm is a must-try!
Brutalist Architecture & Design
Interior
Immerse yourself in a calming, Scandinavian-inspired space with a unique brutalist architectural touch.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Calm: Timing is Key
A Multi-Sensory Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the Weekend Rush
Arrive early on weekends or visit on a weekday to enjoy the calm atmosphere without long queues.
🛍️ Don't Miss the Lip Balm!
Many visitors rave about the lip balm from the apothecary section. It's a perfect souvenir!
☕ Coffee Lovers Rejoice
The coffee, sourced from Red Jane, is consistently praised. A must-try for any coffee aficionado.
✨ Embrace the Ambiance
Take your time to soak in the unique blend of brutalist architecture and Scandinavian design.
Tips
from all over the internet
🎯 Beat the Weekend Rush
Arrive early on weekends or visit on a weekday to enjoy the calm atmosphere without long queues.
🛍️ Don't Miss the Lip Balm!
Many visitors rave about the lip balm from the apothecary section. It's a perfect souvenir!
☕ Coffee Lovers Rejoice
The coffee, sourced from Red Jane, is consistently praised. A must-try for any coffee aficionado.
✨ Embrace the Ambiance
Take your time to soak in the unique blend of brutalist architecture and Scandinavian design.
📸 Insta-Worthy Corners
The minimalist and aesthetically pleasing interior makes for beautiful photos.
What Travellers Say
Reviews Summary
10AM apotheke is widely praised as a unique and thoughtfully designed space in Athens, blending a high-quality bakery, excellent coffee, and a curated apothecary. Visitors rave about the serene atmosphere, the exceptional taste of the pastries and coffee, and the beautiful minimalist aesthetic. While weekend queues can occur, the overall experience is consistently described as worth the wait and a standout destination.
"Finally i made it to this place. 1OAM apotheke is one of the most thoughtfully created spaces I’ve visited in Athens.
It’s not easy to describe it with one word, because it’s not just a store, not just a bakery, and not just a coffee shop.
It’s a whole concept built around calmness, design, and quality, something we don’t often see in the city.
The space feels like a design gallery where everything has a purpose. The scents, the textures, the materials, the light.
You can tell that a strong vision stands behind all of this. The products are beautifully made, with simple but high-quality ingredients, and the atmosphere is warm without trying too hard.
The bakery is another highlight.
The pastries taste honest, with real ingredients. The coffee is excellent as well, and even if there is sometimes a short line, it moves quickly and is worth waiting for.
Although I don’t know Eva personally, the founder, I have to say that I admire what she’s bringing into the Athenian reality.
She has managed to create a place that raises the level of design, hospitality, and everyday experience in the city.
It’s rare to see such consistency and attention to detail in Greece, and it’s inspiring to see someone build something with so much dedication and clarity of vision."
Dione Kalo
"I live in London and visit Athens often, and 10AM Apotheke is one of the few places here that genuinely stands out on a European level. The space feels like a blend of design gallery, apothecary, and bakery. Minimal, warm, and incredibly thoughtful.
The products are beautifully made, and the bakery is honestly exceptional, with the kind of quality you usually only find in top London cafes.
It’s one of those places that raises the standard for the city.
A must visit when in Athens."
Aikaterini Charakida
"This is a place I could totally live in.
Every corner is a little oasis of calm, golden energy, serenity - pure joy for all the senses.
Greece meets Scandinavia in natural tones and details that make your whole soul smile.
It brings you straight into full presence.
My kind of therapy.
You can buy the beautiful products they create, sit in complete peace, try some insanely good treats, smell the coffee, the natural incense.
This spot is an absolute must visit.
The products are very thoughtfully made. You can see there is so much care behind then, from the packaging to the ingredients, even the story. The people working there are amazing! Very kind, helpful, friendly. Service was fast.
Apple pie was simply delicious.
Cant wait to come back and taste the rest of the menu. ♡"
Marija Gjorgjievska Kuzmanovska
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
10AM apotheke is located in a somewhat off-the-beaten-track area of Athens. While public transport is an option, many visitors find it convenient to use a taxi or ride-sharing service to reach the exact location.
Parking can be challenging in the surrounding neighborhood. It's advisable to check for street parking availability or consider using public transport or ride-sharing services.
Using a GPS navigation app on your phone is highly recommended. The address is often listed as @10AM apotheke, and it's a distinctive building.
While there might be bus routes nearby, it's not as directly accessible as central Athens attractions. Researching specific bus lines or considering a taxi is often more straightforward.
The area is described as being a bit off the beaten track, contributing to its unique and peaceful atmosphere away from the main tourist hustle.
🎫 🎫 Tickets & Entry
No, there are no admission tickets required to enter 10AM apotheke. It's a public space where you can browse, enjoy coffee, and purchase items.
10AM apotheke is typically open on Saturdays and Sundays from 10 AM onwards. It's always a good idea to check their social media for any updates on hours.
There is no cover charge. You pay for your coffee and pastries, which are described as normally priced.
Reservations are generally not mentioned or needed. The experience is more about enjoying the atmosphere and available seating.
Weekdays are generally less crowded than weekends. On weekends, arriving earlier in the morning is recommended to avoid longer queues for coffee and pastries.
🍽️ ☕ Coffee & Dining
They serve excellent coffee, often highlighted as being from Red Jane. The quality is consistently praised by visitors.
The bakery offers honest, delicious pastries made with high-quality ingredients. The apple pie is frequently mentioned as a standout item.
Yes, the coffee and pastries are described as normally priced and worth the cost for the quality and experience.
While pastries are the main bakery offering, the focus is on high-quality baked goods and coffee. Specific savory options are not widely mentioned.
Absolutely. The combination of excellent coffee, a serene atmosphere, and the overall concept makes the coffee experience stand out.
📸 📸 Photography & Design
Yes, the minimalist, Scandinavian-inspired interior with brutalist architectural elements is highly aesthetic and perfect for photography. +1
It's a unique blend of brutalist architecture with Scandinavian design influences, creating a calm, warm, and minimalist atmosphere.
The entire space is designed to be visually appealing, from the retail shelves to the seating areas and the bakery counter. Every corner offers a photo opportunity.
Yes, visitors are encouraged to take photos to capture the beautiful space and its offerings.
The thoughtful attention to detail, the use of natural materials, calming scents, and the harmonious integration of design, bakery, and apothecary elements make it exceptional.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during quieter weekday hours to allow children to explore the space without overwhelming crowds. The visually appealing design might also capture their attention, making it an interesting experience for younger visitors. Remember to be mindful of the tranquil ambiance.
✨ Design Enthusiasts & Creatives
Explore the curated retail space, admire the intentionality behind every product and fixture, and draw inspiration from the serene atmosphere. It's a place that celebrates quality craftsmanship and a clear design vision, making it a hub for creatives and design lovers.
☕ Coffee Aficionados
Deep Dives
In-depth insights and expert knowledge
The Apotheke Concept: More Than a Store
This unique approach creates an atmosphere of calmness and intentionality. You can browse beautifully made products, many of which are praised for their quality and thoughtful creation. The scents, textures, and materials used throughout the space contribute to a serene and immersive experience, making it a destination that appeals to all the senses.
It's this holistic approach that sets 10AM apotheke apart. It's a place where design, quality, and a sense of well-being converge, offering a refreshing escape from the usual hustle and bustle. Whether you're there for coffee, a pastry, or to explore the apothecary, the experience is consistently described as exceptional and inspiring.
Culinary Delights: Bakery and Coffee
Complementing the baked goods is the expertly brewed coffee, often sourced from Red Jane. The coffee is consistently praised for its quality, making it a perfect pairing with the pastries. Even with potential weekend queues, the wait is widely considered worthwhile for the superior taste and experience.
This commitment to quality extends to the pricing, which is described as normal and fair for the level of product offered. It's this dedication to culinary excellence, combined with the unique atmosphere, that makes the bakery and coffee experience at 10AM apotheke a standout.
Design and Ambiance: A Feast for the Eyes
Visitors are captivated by the aesthetic, noting that every corner is a 'little oasis of calm.' The space feels like a blend of a design gallery, an apothecary, and a cozy home, making it highly photogenic. The intentionality behind the design ensures that the environment enhances the overall experience, encouraging visitors to linger and appreciate the surroundings.
The ambiance is further enhanced by subtle elements like natural scents and carefully considered lighting, creating a multi-sensory experience. This meticulous attention to detail has led many to describe 10AM apotheke as a place that 'raises the level of design and everyday experience' in Athens, standing out even on a European level.
Social
from TikTok, Instagram & Reddit