Alassio Beach
A vibrant Italian Riviera beach known for its sandy shores, organized beach clubs, and dog-friendly zones.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the heat and crowds
Alassio Beach
Best Time
Beat the heat and crowds
Highlights
Must-see attractions
A vibrant Italian Riviera beach known for its sandy shores, organized beach clubs, and dog-friendly zones.
"Beautiful setting, but be prepared for expensive cocktails and a structured pricing system."
💸 Budget Wisely
Beach clubs can be pricey; check menus and pricing structures to avoid surprises.
🐶 Dog-Friendly Options
Alassio has a dedicated dog-friendly beach area with amenities.
Highlights
Discover the most iconic attractions and experiences
Baba Beach Club
Alassio Beach
A popular spot offering a premium beach experience with distinct zones for adults, families, and dogs.
Sandy Shores
Alassio Beach
Enjoy the soft, golden sand of Alassio's main beach, perfect for relaxing and soaking up the Italian sun.
Dog-Friendly Area
Alassio Beach
A dedicated section for canine companions, complete with services like showers and toilets.
Plans like a pro.
Thinks like you
Planning Your Visit
Beach Club Costs
Navigating Beach Zones
Best Times
Insider Tips
from TikTok, Instagram & Reddit
💸 Budget Wisely
Beach clubs can be pricey; check menus and pricing structures to avoid surprises.
🐶 Dog-Friendly Options
Alassio has a dedicated dog-friendly beach area with amenities.
☀️ Sunbed Reservations
Book sunbeds in advance, especially during peak season, to secure a spot.
📱 Order via QR Code
Many clubs offer convenient QR code ordering for food and drinks.
Tips
from all over the internet
💸 Budget Wisely
Beach clubs can be pricey; check menus and pricing structures to avoid surprises.
🐶 Dog-Friendly Options
Alassio has a dedicated dog-friendly beach area with amenities.
☀️ Sunbed Reservations
Book sunbeds in advance, especially during peak season, to secure a spot.
📱 Order via QR Code
Many clubs offer convenient QR code ordering for food and drinks.
🚗 Parking Challenges
Parking can be difficult; consider arriving early or using public transport.
What Travellers Say
Reviews Summary
Alassio Beach is praised for its beautiful sandy shores and well-organized beach clubs, including a popular dog-friendly area. However, visitors frequently mention that the experience can be quite expensive, with high prices for food, drinks, and sunbed rentals, and some service aspects could be improved. Despite the cost, many find the stunning setting and amenities make it a worthwhile visit for a treat.
"Randomly found this cute little beach club great service .
Expensive cocktails / food
friendly people
They hand out little bottles sprays
Beach is clean and tidy.
There’s three areas
Adults only
Dogs
Family
We were sat in the adult only area
but the end of the day there were children and dogs in adult only area !
Which was disappointing .
apart from that we will return."
Lora Sheader
"We spent a day here and booked a lovely sunbed right by the water for €90. The setting is stunning, no doubt about it. But unfortunately, there were a few things that really took away from the experience.
There was a QR code at the sunbed so you could order food and drinks directly – just like it should be. However, the menu was very limited compared to what’s actually available, and the pricing felt deliberately structured. The cheapest bottle of wine was €59, and although orders over €25 came with no service fee, it was clearly set up to just miss that threshold. For example: 2 beers at €12 each = €24. So effectively, we paid €29 for two beers.
To be clear – I have no problem spending money when things are worth it. I’ve been to countless beach clubs around the world, and when there’s a full menu, reasonable prices and attentive staff eager to serve, I’m more than happy to indulge.
But here, I just felt irritated. Even small things, like staff walking around offering a single grape skewer for €10, made the whole experience feel overly commercial in a bad way.
It’s a beautiful place, and you can still enjoy it – but be aware that everything costs extra, and not always in a way that feels fair or enjoyable."
Mikael Cederfeldt
"Nothing special and super expensive. Unpleasent service.
There are much better beaches in Alassio or Laigueglia."
Tomasz Szczepański
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Alassio Beach is easily accessible by car, train, and bus. The nearest train station is Alassio, with frequent connections from major cities like Genoa and Turin. Parking can be challenging, especially during peak season, so arriving early or utilizing public transport is recommended.
Yes, local buses frequently serve the Alassio area, providing convenient access to the beach. Check local schedules for the most up-to-date information.
Parking near Alassio Beach can be difficult and expensive, particularly during the summer months. Some beach clubs may offer dedicated parking for their guests, but it's advisable to research options in advance or consider alternative transport.
Yes, Alassio Beach is located right in the town center, making it easily walkable from most accommodations and attractions within Alassio.
The closest major airports to Alassio are Genoa Cristoforo Colombo Airport (GOA) and Nice Côte d'Azur Airport (NCE) in France. From there, you can take a train or rent a car to reach Alassio.
🎫 🎫 Tickets & Entry
Alassio Beach itself is a public beach, meaning you can access the sand for free. However, if you wish to use sun loungers and umbrellas at a beach club, you will need to pay for rental.
Prices for sunbeds at Alassio beach clubs can vary significantly. Some reviews mention paying around €90 for a sunbed by the water, while others note that even basic rentals can be expensive. It's best to check with individual beach clubs for their current pricing.
While many parts of Alassio Beach are managed by private beach clubs, there are typically sections of public beach where you can lay your towel without charge. Look for signs indicating 'spiaggia libera' (free beach).
Beach clubs in Alassio generally open in the morning and stay open through the late afternoon or early evening, often with bars and restaurants serving until later. Specific hours can vary, so it's advisable to check the individual club's schedule.
On the public sections of Alassio Beach, you are generally allowed to bring your own umbrella and chairs. However, in the areas managed by beach clubs, you'll typically need to rent their equipment.
🎫 🏖️ Onsite Experience
Alassio Beach offers a range of amenities, including sun loungers, umbrellas, showers, and toilets. Many beach clubs also have restaurants, bars, and sometimes even live music or DJ sets. 
Yes, Alassio Beach has designated family areas and is generally considered family-friendly. The sandy shore is great for children to play on.
Absolutely! Alassio Beach features a dedicated dog-friendly area, making it a great option for travelers with pets.
Beach clubs offer a variety of food and drinks, from cocktails and wine to snacks and full meals. Some have vegan-friendly menus with innovative options. Be aware that prices can be on the higher side.
Alassio Beach can get quite crowded, especially during the peak summer months. Visiting on weekdays or during the shoulder seasons can offer a more relaxed experience.
📸 📸 Photography
Capture the vibrant umbrellas, the clear blue Ligurian Sea, and the charming Italian architecture lining the promenade. The golden hour just before sunset offers beautiful light for photos.
Drone usage regulations can vary. It's advisable to check local rules and obtain any necessary permits before flying a drone over Alassio Beach to ensure compliance.
Early mornings offer soft light and fewer crowds, ideal for capturing serene beach scenes. Late afternoons and evenings provide warm, golden light and beautiful sunset views.
The picturesque town of Alassio itself, with its colorful buildings and the iconic Lungomare (seafront promenade), provides a beautiful backdrop for photos.
Alassio Beach is perfect for capturing classic beach vacation photos, lifestyle shots, and romantic couple's portraits, especially with the stylish beach clubs.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during the morning or late afternoon to avoid the midday sun and peak crowds. While some beach clubs can be pricey, looking for areas with more basic amenities or opting for a public beach section can help manage costs. The overall atmosphere is relaxed and welcoming, making it a stress-free destination for a family day out by the sea.
🐶 Pet-Friendly Travelers
While the dog-friendly area offers a great solution, it's worth noting that some visitors have observed dogs in other zones. If you're seeking a specific atmosphere, it's best to clarify the rules with the beach club upon arrival. Overall, Alassio provides a welcoming environment for travelers who don't want to leave their pets behind.
💰 Budget-Conscious Visitors
Consider visiting during the shoulder seasons (late spring or early autumn) when prices might be slightly lower and crowds thinner. Researching the pricing of different beach clubs beforehand and setting a daily budget can help you enjoy the beauty of Alassio without overspending.
Deep Dives
In-depth insights and expert knowledge
The Alassio Beach Experience: Beyond the Sand
+2However, it's important to be aware of the associated costs. Reviews indicate that beach clubs in Alassio can be quite expensive, with cocktails and food priced at a premium. Some visitors have noted a structured pricing system that can feel less than transparent, and a general sentiment that 'everything costs extra.' While the setting is undeniably stunning, managing your budget and understanding the pricing model is key to enjoying your time without feeling overcharged.
Despite the cost, many visitors find the experience worthwhile for a special treat. The distinct zones for adults, families, and even dogs add to the appeal, allowing different groups to enjoy the beach according to their needs. The convenience of ordering via QR code and the availability of services like showers and toilets contribute to a comfortable day by the sea.
Navigating Alassio's Beach Zones and Amenities
When planning your visit, consider that these zones, while clearly marked, may not always be strictly enforced, as noted by some visitors. It's advisable to arrive early, especially during peak season, to secure a spot in your preferred area. The sandy shore itself is a major draw, offering a pleasant surface for relaxation and play.
Beyond the sand, many beach clubs provide a comprehensive range of services. This includes the rental of sun loungers and umbrellas, on-site restaurants and bars offering diverse menus (some with vegan options), and convenient ordering systems, often via QR codes.
Social
from TikTok, Instagram & Reddit