Strega Alberti Distillery

The Strega Alberti Distillery is located in the central square of Benevento, making it easily accessible by foot if you are already in the city center. If arriving by car, look for parking in the vicinity of Piazza Colonna. Public transport options within Benevento are limited, so walking or a short taxi ride is often the most convenient.

Yes, the distillery is situated in the central square of Benevento, placing it within easy reach of other historical sites and the city's main attractions. It's a perfect stop while exploring the city's rich history.

Benevento is known as the 'city of witches,' so exploring its historical center, including the Roman Theatre and the Cathedral, is highly recommended. The distillery's central location makes it a convenient starting or ending point for your city exploration.

Typically, no tickets are required to enter the Strega Alberti Distillery shop. It functions as a retail space where you can browse and purchase their products. Factory tours may require advance booking or are subject to availability.

Opening hours can vary, but generally, the shop is open during standard retail hours. It's advisable to check their official website or contact them directly for the most up-to-date information, especially around holidays.

There is mention of hoping to resume factory tours, suggesting they may not always be available. It's best to inquire directly with the distillery about the possibility and scheduling of tours.

No, there is no admission fee to enter and browse the Strega Alberti Distillery shop. You are welcome to explore the wide array of products on offer.

The iconic Strega liqueur is a must-try. Beyond that, their artisanal torrone, nougats, and panettone (especially the two types mentioned) are highly recommended. Many visitors also appreciate the retro tin boxes for gifting. +1

Yes, sampling is often encouraged, especially for the torrone and sweets. This allows you to discover your preferred flavors before making a purchase.

Absolutely. The staff are very helpful in advising on the best products and packaging methods to ensure items arrive intact, even for long distances like Argentina.

Strega liqueur is a unique herbal liqueur made from a secret blend of over 70 herbs and spices. Its distinctive flavor and aroma are rooted in the ancient legends of Benevento, the 'city of witches.'

The distillery also produces delicious panettone in different varieties and a range of other nougats and confectionery items, all crafted with the same attention to quality.

The story began in 1834 with Giuseppe Alberti's café. In 1860, the famous Strega liqueur was created, inspired by Benevento's witch legends. The confectionery business, Industria Dolciaria Alberti, was founded post-WWII, and the prestigious Strega Prize literary award was established in 1947.

The liqueur's name, 'Strega,' means 'witch' in Italian. It's tied to ancient legends of Benevento being a site for witchcraft and Sabbath rites, adding a mystical allure to the spirit.

The Strega Prize is a highly esteemed Italian literary award, established in 1947 by Maria and Goffredo Bellonci and Guido Alberti. It brings together prominent figures in the Italian intellectual community and is considered one of the nation's highest literary honors.

Yes, Benevento is historically known as the 'city of witches' due to its ancient legends. It also boasts significant Roman heritage, including a well-preserved Roman Theatre.