Perfume area at 10 Corso Como
1 / 10

10 Corso Como

4.6
·491k reviews·Milano, Italy

Milan's iconic concept store blending art, fashion, design, and gastronomy in a serene courtyard setting.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
Loading map...
Perfume area at 10 Corso Como

10 Corso Como

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

Milan's iconic concept store blending art, fashion, design, and gastronomy in a serene courtyard setting.

4.6
(491k reviews)

"A legendary place you can't miss for fashion lovers, with a beautiful courtyard and rich cultural offerings."

Vertical photo
TIP

☕️ Enjoy the Cafe Ambiance

Sip coffee or enjoy a meal in the serene courtyard garden.

📚 Browse the Unique Bookstore

Discover rare and beautiful books on art, fashion, and design.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Iconic Courtyard Garden

The Iconic Courtyard Garden

Central courtyard

An oasis of calm with lush greenery, perfect for a coffee or meal amidst the city buzz.

Instagram
Curated Retail Collection

Curated Retail Collection

Ground floor and upper levels

Discover avant-garde fashion, design objects, and unique books from global designers.

Instagram+1
Art Gallery & Exhibitions

Art Gallery & Exhibitions

Dedicated gallery space

Experience rotating art exhibitions that complement the store's creative ethos.

Instagram
The Bookstore

The Bookstore

First floor

A treasure trove of art, fashion, and design books, a must-visit for bibliophiles.

Instagram+1
Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Book Ahead for Special Events

While 10 Corso Como is a permanent fixture, special exhibitions and fashion week events can draw crowds. Check their schedule and book tickets or make reservations in advance to avoid disappointment, especially during Milan Fashion Week. Instagram

Embrace the Concept Store Experience

10 Corso Como is more than just a store; it's a curated lifestyle destination. Allow ample time to explore the art gallery, bookstore, cafe, and restaurant, not just the retail spaces. InstagramReddit

Best Times

When
Weekday mornings
Why
Fewer crowds, more relaxed browsing
Crowd
Low
When
During Milan Fashion Week
Why
Exclusive events and vibrant atmosphere
Crowd
High
When
Late afternoon
Why
Transition from shopping to aperitivo
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

5.4 Milioni di € a Milano, in Corso Garibaldi💰 Oggi @st3pnyhd ci porta alla scoperta di questo tipo incredibile appartamento di Lusso nel cuore di Milano. 🏠 376mq 🪜 3 Piani 🛗 Ascensore interno 🛏️ 3 Camere da Letto con Bagno en-suite 🧖 Zona Wellness con Sauna e Palestra 🚗 3 Posti auto coperti 🔥 Camino d’epoca Un immobile meraviglioso, pavimento in parquet, bagni in marmo, un camino meraviglioso e u...
@offmarket.studio
115.7K likes • 1.9M views

☕️ Enjoy the Cafe Ambiance

Sip coffee or enjoy a meal in the serene courtyard garden. Instagram+1

📚 Browse the Unique Bookstore

Discover rare and beautiful books on art, fashion, and design. Instagram

Nella prima devi andare SCORTATA per forza #milan #milano #zonedimilano #viapadova #quartoggiaro #quartooggiaro #stazionecentrale #corsocomo #milaneseimbruttito #milanesa
@ludovica.tomasoni
71.4K likes • 934.7K views
Fuimos a 10 Corso Como y nos pareció hermoso. Además es super rico. Recomiendo👌🏻 #milano #milan #italia #italy #italy🇮🇹 #italianfood #brunch #foodlover #cafe @10corsocomo #brunchtime #food #parati #foryou #foryourpage #fyp
romikdrama
16 likes • 1.7K views

✨ Explore Beyond Retail

Don't miss the art gallery and rotating exhibitions. Instagram

📸 Capture the Green Oasis

The courtyard is incredibly photogenic, especially with its greenery. Instagram

🔴LIVE da 10•Corso•Como evento inaugurazione nuovo negozio e mostra Gut! Apre la fashion week proprio oggi, la mostra Gut sarà disponibile da domani per tutti ad accesso gratuito! Paul Pablo ⭐️ 👉🏻 www.natipervivereamilano.com #milano #natipervivereamilano #ciaomilano #10corsocomo #corsocomo #fashion #fashionweek #mfw #mfw2024
natipervivereamilano
11.2K likes • 297.7K views

Tips

from all over the internet

☕️ Enjoy the Cafe Ambiance

Sip coffee or enjoy a meal in the serene courtyard garden. Instagram+1

📚 Browse the Unique Bookstore

Discover rare and beautiful books on art, fashion, and design. Instagram

✨ Explore Beyond Retail

Don't miss the art gallery and rotating exhibitions. Instagram

📸 Capture the Green Oasis

The courtyard is incredibly photogenic, especially with its greenery. Instagram

📍 Check for Events

Look out for special openings or fashion week happenings. Instagram

What Travellers Say

4.6
(491k reviews)

Reviews Summary

10 Corso Como is widely celebrated as a pioneering concept store and cultural hub in Milan, praised for its unique blend of art, fashion, design, and gastronomy. Visitors rave about the serene courtyard garden, the curated retail selection, and the inspiring art exhibitions and bookstore. Some find the prices high, and during peak times, it can feel crowded.

What People Like

Unique concept store experience
Beautiful courtyard garden
Curated fashion and design

What People Dislike

High prices
Can be crowded

Frequently Asked Questions

🚇 🗺️ Getting There

10 Corso Como is easily accessible by public transport. The nearest metro stations are Garibaldi FS (M2, M5) and Moscova (M2). Trams and buses also serve the area. Many visitors find it a pleasant walk from the Brera district. TikTok

Yes, 10 Corso Como is relatively close to Milano Centrale station. You can take a short metro ride (M2 line towards Assago/Abbiategrasso) or a taxi, which takes about 10-15 minutes depending on traffic. TikTok

Absolutely! Milan has a growing cycling culture, and renting a bike is a great way to explore. There are bike-sharing stations nearby. The area around 10 Corso Como is generally bike-friendly. Reddit

For exploring Milan, a combination of walking, metro, trams, and buses is highly recommended. Consider purchasing a day pass for unlimited travel. Cycling is also a popular and eco-friendly option. Reddit

Street parking in this central Milan area can be challenging and expensive. It's advisable to use public transport or a taxi. If you must drive, look for paid parking garages in the vicinity. TikTok

🎫 🎫 Tickets & Entry

Entry to the main store, cafe, and bookstore is generally free. However, for special exhibitions or events, tickets might be required. It's always best to check their official website or social media for specific event details. Instagram

Opening hours can vary slightly, but typically the store, cafe, and gallery are open from morning until evening. It's recommended to check the official 10 Corso Como website for the most up-to-date opening hours before your visit. TikTok

Many exhibitions at 10 Corso Como are free to attend, especially those coinciding with fashion week. However, some special installations or ticketed events may have a fee. Instagram

Yes, reservations are highly recommended for the restaurant, especially during peak hours or weekends, to secure a table in the beautiful courtyard setting. Instagram

While the ground floor and courtyard are generally accessible, some upper levels or older parts of the building might have limited accessibility. It's advisable to contact them directly for specific accessibility information. TikTok

🎫 🛍️ Shopping & Products

10 Corso Como features a highly curated selection of international fashion designers, avant-garde brands, and unique lifestyle products. You'll find everything from ready-to-wear clothing to accessories, homeware, and books. Instagram+1

Yes, 10 Corso Como offers a selection of niche and designer fragrances, often including exclusive or hard-to-find scents. They are known for their curated perfume collection. TikTok

10 Corso Como is a high-end concept store and does not typically operate outlets or offer significant discounts. Their focus is on curated collections and unique pieces. TikTok

Yes, 10 Corso Como has an online shop where you can purchase a selection of their curated items. This is a great option if you can't visit Milan in person. Instagram

The experience is about discovery and inspiration. It's a blend of art, fashion, design, and gastronomy, offering a holistic lifestyle approach rather than just transactional shopping. Instagram+1

🍽️ 🍽️ Food & Dining

The cafe and restaurant offer a delightful menu with Italian and international dishes, often with a focus on fresh, seasonal ingredients. It's a popular spot for brunch and aperitivo. Instagram+1

Yes, the cafe is a wonderful place for breakfast or brunch, offering a relaxed atmosphere and delicious options to start your day. Instagram

The restaurant is set in a beautiful, green courtyard, offering a tranquil and chic ambiance. It's an ideal spot for a leisurely meal or a romantic dinner. Instagram

While menus can change, the cafe and restaurant generally offer a variety of dishes, and it's usually possible to find vegetarian options. It's best to inquire about vegan choices when ordering. Instagram

Dining at 10 Corso Como is considered mid-to-high range, reflecting its prime location and curated experience. It's a place for a special treat rather than everyday dining. Instagram

📸 📸 Photography

Photography is generally allowed for personal use, especially in the courtyard and public areas. However, it's always respectful to be mindful of other visitors and staff, and avoid intrusive photography, especially in retail areas. Instagram

The lush courtyard garden is undoubtedly the most iconic and photogenic spot. The unique architectural elements, art installations, and curated displays also make for great shots. Instagram

Weekday mornings offer softer light and fewer people, making it ideal for capturing the serene beauty of the courtyard. Golden hour in the late afternoon can also be magical. Instagram

Professional photoshoots or commercial photography usually require prior permission from the management. Always inquire beforehand if you plan on doing anything beyond casual personal photos. Instagram

Visitors often capture the greenery of the courtyard, stylish outfits against the store's backdrop, art pieces, and aesthetically pleasing product displays. Instagram+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While 10 Corso Como is primarily an adult-oriented concept store and gallery, families can still enjoy a visit. The courtyard garden offers a pleasant space for children to move around a bit while parents enjoy a coffee or snack. The bookstore might also have visually appealing books that can engage older children. However, it's not a typical playground, so keep expectations realistic. Instagram

💸 Budget Travelers

10 Corso Como is a high-end destination, so it's not the most budget-friendly spot. However, you can still experience its unique atmosphere without spending a lot. Enjoying a coffee or a light snack in the courtyard cafe is a more affordable way to soak in the ambiance. Browsing the bookstore and art gallery is also free and offers a rich cultural experience. Instagram+1

💖 Couples

10 Corso Como offers a sophisticated and romantic setting, perfect for couples. Enjoy a leisurely brunch or aperitivo in the charming courtyard garden, surrounded by greenery. The curated selection of fashion and design items also makes it a great place to find unique gifts or simply enjoy browsing together. The art gallery provides a cultural touchpoint for shared experiences. Instagram+1

📸 Photography Enthusiasts

For photographers, 10 Corso Como is a dream. The iconic courtyard with its lush plants and unique seating is a prime spot for capturing beautiful shots. The store's interior, with its art installations, designer displays, and the well-curated bookstore, offers endless opportunities for creative compositions. Aim for weekday mornings for the best light and fewer crowds. Instagram+1

Deep Dives

In-depth insights and expert knowledge

The Genesis of a Milanese Icon

Born from the vision of Carla Sozzani, a former Vogue Italia editor, 10 Corso Como opened its doors in 1990 as a pioneering concept store. It was conceived not just as a retail space, but as a cultural hub that blended art, fashion, design, and gastronomy. The initial location was an old garage, which Sozzani transformed into a multi-faceted destination, setting a precedent for similar ventures worldwide. Instagram+1

The store's philosophy is rooted in curation and discovery. It showcases a carefully selected range of international designers, emerging artists, and unique lifestyle products, offering a distinct perspective on contemporary culture. This approach has cemented its status as a must-visit for fashion and art enthusiasts. Instagram+1

Over the years, 10 Corso Como has expanded its influence, opening branches in other cities and collaborating on various projects, but its Milanese flagship remains the heart of its identity. It continues to be a dynamic space that evolves with the cultural landscape, always offering something new and inspiring. Instagram

A Multifaceted Experience: Beyond Shopping

While the retail aspect is central, 10 Corso Como offers a rich tapestry of experiences. The courtyard garden is a serene escape, featuring a cafe and restaurant where visitors can relax, enjoy a meal, or simply soak in the atmosphere. This green oasis provides a tranquil counterpoint to the bustling city outside. Instagram

Adjacent to the retail spaces, an art gallery hosts rotating exhibitions by renowned and emerging artists, further solidifying 10 Corso Como's commitment to the arts. Complementing this is a meticulously curated bookstore specializing in art, fashion, photography, and design, making it a haven for bibliophiles. Instagram+1

This integration of art, culture, and commerce creates a unique and immersive environment. It's a place where one can spend hours browsing through designer collections, admiring art, discovering new books, and enjoying quality food and drink, all within a single, beautifully designed space. Instagram+1

Navigating Milan's Fashion Scene

10 Corso Como plays a significant role in Milan's vibrant fashion ecosystem, especially during Milan Fashion Week (MFW). It often hosts exclusive events, previews, and exhibitions that draw international designers, stylists, and fashion aficionados. Its presence underscores Milan's status as a global fashion capital. Instagram+1

The store's curated selection reflects the cutting edge of fashion, offering pieces that are both trend-setting and timeless. It's a destination for those seeking unique, high-quality garments and accessories that stand out from mainstream offerings. Instagram

Beyond its own offerings, 10 Corso Como is part of a broader fashion landscape in Milan, including the famous Quadrilatero della Moda (Fashion Quadrangle) and bustling shopping streets like Corso Buenos Aires. Visiting 10 Corso Como provides a glimpse into the sophisticated and influential world of Italian fashion. Instagram