Ferrari Store
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Ferrari Store

4.4
·3k reviews·Milano, Italy

Experience the thrill of Scuderia Ferrari with an F1 car display, exclusive apparel, and unique collectibles in Milan's iconic Galleria.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
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Ferrari Store

Ferrari Store

Best Time

Weekday mornings

Fewer crowds, more relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

Experience the thrill of Scuderia Ferrari with an F1 car display, exclusive apparel, and unique collectibles in Milan's iconic Galleria.

4.4
(3k reviews)

"It's not just a store but also a museum, offering an exceptional experience for enthusiasts."

Vertical photo
TIP

🎯 See the F1 Car!

The F1 car suspended from the ceiling is a major highlight. Don't miss it!

🚗 Vending Machine Surprise

Try your luck at the car model vending machine for a unique souvenir.

Third hero image

Quick Facts

Hours

Rating

4.4 · 3,418 reviews

Type

Clothing Store

♿ Wheelchair accessible

Highlights

Discover the most iconic attractions and experiences

Suspended F1 Car

Suspended F1 Car

Main showroom

A real F1 car hangs dramatically from the ceiling, a breathtaking centerpiece for any motorsport fan.

Collectible Car Vending Machine

Collectible Car Vending Machine

Near the entrance

Grab a miniature Ferrari model from a unique vending machine – a fun and accessible souvenir.

Exhibition Hall

Exhibition Hall

Dedicated section

Explore displays of actual Ferrari car parts and components, offering an educational and visual treat.

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Planning Your Visit

Beyond Just Shopping

This isn't just a store; it's an experience! Expect to see a real F1 car suspended from the ceiling and displays of actual car parts. It's a must-visit for any motorsport enthusiast, offering a glimpse into the Ferrari legacy beyond just merchandise.

Vending Machine Fun

Don't miss the unique Ferrari vending machine! It dispenses collectible car models, with prices ranging from €27-€30. It's a fun and relatively affordable way to snag a unique souvenir, but be aware it can sometimes be low on stock.

Best Times

When
Weekday mornings
Why
Fewer crowds, more relaxed browsing
Crowd
Low
When
Late afternoons
Why
Vending machine often restocked
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

A Ferrari Vending Machine! At the Flagship Store in Milan Italy 🇮🇹 #ferrariclub #travelitaly #milano #sarinas #apitiktok #ferrari #milan
@arlo.sarinas
187 likes • 12.4K views

🎯 See the F1 Car!

The F1 car suspended from the ceiling is a major highlight. Don't miss it! TikTok

🚗 Vending Machine Surprise

Try your luck at the car model vending machine for a unique souvenir. TikTok

You can even buy a mini Ferrari from a vending machine for just €26🤭❤️‍🔥 #travel #traveltok #fyp #italy #milan #f1 #formula1
@chelsclutton
341.8K likes • 1.6M views
🏎️ A Ferrari F1 car hanging from the roof? Only in Milan! The Ferrari Store blends exclusive fashion with motorsport vibes. Check out the stunning clothing collection and don’t miss the F1 car display—it’s an unmissable experience for Ferrari fans. 📍 Via Berchet 2, Milan, Italy Save this for your next trip to Milan and follow for more epic spots! 🚗🔥 #AutomotiveExperience #FerrariStoreMilan #Ferrar...
@automotive__experience
813 likes • 29.9K views

🏎️ More Than Just Merch

Explore car parts displays and learn about Ferrari's engineering. Reddit

🛍️ Official F1 Apparel

Find official Ferrari F1 merchandise and apparel here. Reddit

a ferrari model vending machine ?!? oh my god YES 🙊 #ferrari #milan #italy #milano #f1 #formula1 #charlesleclerc #carlossainz
@brookeyd20
239.6K likes • 2.1M views

Tips

from all over the internet

🎯 See the F1 Car!

The F1 car suspended from the ceiling is a major highlight. Don't miss it! TikTok

🚗 Vending Machine Surprise

Try your luck at the car model vending machine for a unique souvenir. TikTok

🏎️ More Than Just Merch

Explore car parts displays and learn about Ferrari's engineering. Reddit

🛍️ Official F1 Apparel

Find official Ferrari F1 merchandise and apparel here. Reddit

📸 Photo Opportunities

Plenty of great spots for photos, especially with the F1 car. TikTok

What Travellers Say

4.4
(3k reviews)

Reviews Summary

Visitors praise the Ferrari Store as a must-visit attraction in Milan, highlighting the impressive F1 car display and the unique car model vending machine. While many appreciate the immersive brand experience and the range of merchandise, some reviews mention high prices and one noted a negative staff interaction.

"This Ferrari store is one of the Gems of Milano. It is not just a store but also a museum. It has a real F1 car hanging form the ceiling. There's also the different parts of a car displayed on a hall with short description. The store offers wide range of accessories to buy, you can also get small car models as there's even a vending machine for cars. It is one of my favorite stores in Milano and I recommend checking it out."

Georgi Kunchev

"I was simply browsing the store and reached out to look at the price tag on a T-shirt ,something every customer would normally do.

To my shock, a female staff member rushed over and very rudely raised her voice at me, saying “The price is 170” in an aggressive and condescending tone, as if I wasn’t supposed to touch it or couldn’t afford it.

There was no greeting, no assistance, just hostility. I couldn’t help but feel that her reaction was rooted in racial prejudice.

I sincerely hope Ferrari HQ takes this seriously. A brand as iconic as Ferrari should not tolerate this kind of behavior in its stores. If you’re Asian or a foreign tourist, think twice before stepping into this boutique."

CHAO

"Nice walk around, free to enter. Very cool to see all the F1 Stuff and car parts that you can actually purchase.
The hanging Schumacher car was amazing.
The staff were kind and presentable and i enjoyed this, can be done in 15-30 mins"

Mia Speirs

What People Like

Impressive F1 car display
Unique car model vending machine
Immersive brand experience

What People Dislike

High merchandise prices
Occasional staff rudeness

Frequently Asked Questions

🚇 🗺️ Getting There

The Ferrari Store is located in the heart of Milan, easily accessible via public transport. The closest metro stations are Duomo (M1 and M3 lines) and Cordusio (M1 line). It's a short walk from both. Many visitors also find it convenient to reach on foot if they are exploring the Duomo area. TikTok+1

Yes, the Ferrari Store is ideally situated near major Milan landmarks. It's located in the Galleria Vittorio Emanuele II, just steps away from the Duomo di Milano and La Scala opera house, making it easy to combine with other sightseeing. TikTok

Parking in the immediate vicinity of the Galleria Vittorio Emanuele II can be challenging and expensive. It's generally recommended to use public transportation or a taxi to reach the store. Several underground parking garages are available nearby, such as the Parking San Babila or Parking Duomo. TikTok

While it's a bit of a walk (approximately 30-40 minutes), you can walk from Milan Central Station to the Ferrari Store. Alternatively, you can take the M3 metro line directly from Centrale FS station to the Duomo station, which is much quicker and more convenient. TikTok

The store is located within the stunning Galleria Vittorio Emanuele II, offering beautiful architectural backdrops. Approach from the Duomo side for a grand entrance into the Galleria, or from the Piazza della Scala side. The F1 car inside is also a prime photo spot. TikTok+1

🎫 🎫 Tickets & Entry

No, entry to the Ferrari Store is free. You can browse the merchandise, admire the F1 car, and explore the displays without purchasing a ticket. Reddit

The Ferrari Store typically follows the opening hours of the Galleria Vittorio Emanuele II. Generally, it's open daily from around 10 AM to 7 PM, but it's always a good idea to check the official Ferrari Store website or Google Maps for the most up-to-date hours, especially on holidays. TikTok

The store can get quite busy, especially on weekends and during peak tourist seasons. Visiting on a weekday morning is often recommended to avoid the largest crowds and have a more relaxed experience. TikTok

The Ferrari Store primarily sells Ferrari-branded merchandise, apparel, accessories, and model cars. It does not sell F1 race tickets. For F1 tickets, you would need to look at official Formula 1 ticketing partners or circuit websites. Reddit

While the store regularly features an F1 car and car parts, specific temporary exhibitions or events are not widely advertised. The main draw is the permanent display of F1 memorabilia and the extensive range of Ferrari merchandise. TikTok+1

🎫 🏎️ Onsite Experience

You can see a real F1 car suspended from the ceiling, explore displays of Ferrari engine parts, browse a vast collection of Ferrari apparel and accessories, and even purchase model cars from a unique vending machine. It's an immersive experience for fans. TikTokReddit+1

Yes, a significant highlight is a real Formula 1 car, often a Schumacher-era car or similar, suspended from the ceiling. It's a major draw for visitors and a fantastic photo opportunity. TikTok+1

The store offers a wide range of official Ferrari merchandise, including F1 team apparel (shirts, jackets, caps), lifestyle clothing, accessories like watches and bags, keychains, and collectible model cars. TikTokReddit

Most visitors spend between 15 to 30 minutes exploring the store, especially if they are just browsing or taking photos. If you plan to make purchases or spend more time admiring the displays, you might allocate up to an hour. Reddit

Yes, children, especially those interested in cars and racing, will likely enjoy the Ferrari Store. The F1 car display and the car model vending machine are particularly appealing to younger visitors. TikTok

🎫 🚗 Shopping & Souvenirs

The official Ferrari Store in Milan is the primary place to buy authentic Ferrari F1 merchandise and apparel. You can find a wide selection of clothing, accessories, and collectibles. Reddit

Prices vary significantly. Apparel like t-shirts can range from €50-€170, while more premium items like jackets or watches can cost several hundred euros. The model cars from the vending machine are around €27-€30. TikTok+1

Yes, the vending machine offering model cars for €27-€30 is considered a relatively affordable souvenir option. Keychains and smaller accessories also provide more budget-friendly choices. TikTok+1

Historically, Puma has collaborated with Ferrari for apparel. While the store focuses on official Ferrari branding, you might find items from past collaborations or current collections that feature Puma. It's best to check in-store for specific brand collaborations. TikTok

Yes, the Ferrari Store offers a selection of Ferrari-branded watches, often featuring designs inspired by the cars and racing heritage. These are typically premium accessories. Reddit

📸 📸 Photography

Yes, photography is generally allowed inside the Ferrari Store. Visitors often take pictures of the F1 car, merchandise displays, and the unique vending machine. TikTok

The most popular photo spot is undoubtedly the F1 car suspended from the ceiling. Other great locations include the car model vending machine, the displays of engine parts, and the exterior of the store within the Galleria Vittorio Emanuele II. TikTok+1

You can get quite close to the F1 car display for photos, as it's a central feature. However, be mindful of other visitors and avoid blocking pathways. TikTok

While generally permitted, it's always good practice to be respectful of other shoppers and staff. Avoid intrusive photography, especially if someone is actively being served or if there are specific 'no photo' signs in certain areas (though this is uncommon here). TikTok

Popular hashtags include #FerrariStoreMilan, #Ferrari, #F1, #Formula1, #ScuderiaFerrari, #Milan, #Italy, and #GalleriaVittorioEmanueleII. TikTok+2

Ferrari Store (2026) – Best of TikTok, Instagram & Reddit Travel Guide