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UPIM

3.9
·2k reviews·Milano, Italy

Discover affordable fashion and a surprising Korean beauty haven at UPIM, a historic Milanese department store offering great value.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Beat the crowds

CrowdLow
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UPIM - Image 1

UPIM

Best Time

Weekday mornings

Beat the crowds

CrowdLow

Highlights

Must-see attractions

Discover affordable fashion and a surprising Korean beauty haven at UPIM, a historic Milanese department store offering great value.

3.9
(2k reviews)

"Italian clothing at honest prices, a great place for shopping fast items for fashions in moderate prices."

Vertical photo
TIP

🎯 Check Price Tags Carefully

Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. :moneybag:

✨ Explore the Beauty Aisles

Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. ✨

Third hero image

Quick Facts

Highlights

Discover the most iconic attractions and experiences

Korean Beauty Section

Korean Beauty Section

Beauty Department

Discover a treasure trove of Korean makeup and skincare products, alongside a wide array of perfumes.

TikTok
Superslim Fit Shirts

Superslim Fit Shirts

Men's Apparel

Find perfectly fitting shirts for tall and slender individuals at reasonable prices.

Reddit
Historic Milanese Store

Historic Milanese Store

Corso Buenos Aires, Milan

Experience a piece of Milanese retail history at this iconic department store, a landmark since the late 1920s.

TikTok
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Planning Your Visit

Affordable Fashion Finds

Looking for stylish Italian fashion without breaking the bank? UPIM offers a great selection of clothing at honest prices, making it a go-to for budget-conscious shoppers in Milan. Reddit

Navigating the Store

While UPIM is a popular shopping destination, be prepared for potential queues at the checkout. Some visitors note that staff can be direct, so a friendly approach can go a long way. Reddit

Best Times

When
Weekday mornings
Why
Beat the crowds
Crowd
Low
When
Late afternoons
Why
Post-lunch lull
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Un’insegna storica. Voi sapete cosa significa? #upim
@andreacherchimilano
917 likes • 70.6K views

🎯 Check Price Tags Carefully

Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. Reddit :moneybag:

✨ Explore the Beauty Aisles

Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. TikTok+1

Il paradiso del beauty coreano e non solo da @upim_official Un sacco di prodotti make up skincare coreana e profumi! #upimmakeup #makeupcoreano #skincarecoreana #upim #beautyfinds #bestmakeup #bestskincare #perfumedupe
@ladonnaqualunque
6.4K likes • 91.5K views
Questo UPIM è a Milano in Via Farini, amiche super consigliato ✨ @upim_official ✨❤️ #haulbeauty #upim #perte #foryou #ugcitalia
@noes.francescon
66 likes • 935 views

🤝 Be Patient with Staff

Customer service can be direct; a polite approach often yields better interactions. Reddit :handshake:

👖 Find Your Fit

Look for their superslim shirts, a great find for taller, thinner builds. Reddit 👕

reddit.com

Are there any clothing stores in Milan that are reasonably affordable?

My mom and I are going to Milan and want to go shopping (because it's Milan), but we don't have 600 euros to drop on a single item. Are there any stores that are reasonably priced (say, mostly under 100 euros) in Milan?

Tips

from all over the internet

🎯 Check Price Tags Carefully

Ensure the price on the shelf matches the price at the cashier to avoid discrepancies. Reddit :moneybag:

✨ Explore the Beauty Aisles

Don't miss the extensive collection of Korean skincare and makeup, plus a great perfume selection. TikTok+1

🤝 Be Patient with Staff

Customer service can be direct; a polite approach often yields better interactions. Reddit :handshake:

👖 Find Your Fit

Look for their superslim shirts, a great find for taller, thinner builds. Reddit 👕

🛍️ Shop Smart for Fashion

UPIM offers fashionable items at moderate prices, perfect for updating your wardrobe. Reddit :shopping_bags:

What Travellers Say

3.9
(2k reviews)

Reviews Summary

UPIM is a popular department store offering a wide range of products at affordable prices, making it a go-to for budget-conscious shoppers. While many appreciate the value and selection, particularly in beauty and fashion, some customers have noted issues with price accuracy and customer service interactions. Reddit+2

"Pay attention to how much you pay compared to the price indicated on the shelves. They don't correspond. I dont even care if the difference of the prices is just 2 euros but its the principle of simply putting the right price on the shelves."

Ryle mikhela Torres

"The employees need training in dealing with customers. Their treatment is harsh. Yesterday, I bought two items and stood at the cashier to pay. I waited, but two employees told me to move to another cashier. I saw an employee speaking rudely to a customer."

aboood

"Good place for shopping. I actually went here 3 times in 2 days and bought a lot of good stuff. Also was very happy that they have superslim shirts (given my fiance is very thin and tall). So it's one of the few shops he really found something to fit at a reasonable price"

Maria Oprea

What People Like

Affordable fashion
Korean beauty selection
Good value for money

What People Dislike

Price discrepancies
Direct customer service

Frequently Asked Questions

🚇 🗺️ Getting There

UPIM stores are conveniently located throughout Milan. The flagship store is often cited in Corso Buenos Aires,TikTok which is easily accessible by metro (e.g., Lima station on M1 line) and numerous bus routes. Other locations, like Via Farini, are also well-connected. TikTok

Yes, UPIM is a well-known chain with multiple branches. Look for the distinctive UPIM signage, especially in busy shopping districts like Corso Buenos Aires. TikTok

For the Corso Buenos Aires location, the Lima station on the M1 (red) line is very close. Other UPIM stores will have different nearest metro stops depending on their exact address.

Many UPIM locations are situated on streets served by Milan's extensive tram network. Check local transport maps for routes serving the specific UPIM store you plan to visit.

Street parking can be challenging in central Milan. It's often more practical to use public transport or park in a designated parking garage near the UPIM store.

🎫 🎫 Tickets & Entry

No, UPIM is a retail store, and there is no admission fee to enter. You can browse freely. TikTok

Opening hours can vary slightly by location and day, but generally, UPIM stores are open daily from morning until evening, often around 9:00 AM to 7:30 PM or later. It's best to check the specific hours for the store you plan to visit.

UPIM frequently has sales, including mid-season sales. Keep an eye out for promotions advertised in-store and online. TikTok

Yes, UPIM typically accepts returns within a specified period, usually with a valid receipt. Check their in-store policy for details on returns and exchanges.

Information about loyalty programs can change. It's advisable to inquire in-store or check the official UPIM website for current details on any customer reward schemes.

🎫 🛍️ Shopping Experience

UPIM offers a wide range of products including clothing for men, women, and children, accessories, beauty products (especially Korean skincare and makeup), home goods, and more. TikTok+1

Yes, UPIM is known for offering Italian clothing and other goods at honest, reasonable prices, making it a popular choice for budget-friendly shopping. Reddit

The quality is generally considered medium, but with good designs, offering good value for the price. Reddit

Yes, fitting rooms are available in UPIM stores, allowing you to try on clothing before purchasing. TikTok

If you notice a difference between the shelf price and the price at the cashier, politely bring it to the attention of the staff. Reddit

🎫 💄 Beauty & Skincare

Absolutely! UPIM has a fantastic beauty section, particularly noted for its extensive range of Korean makeup and skincare products. TikTok+1

Many visitors have found a wide variety of popular Korean skincare brands at UPIM, making it a great spot for K-beauty enthusiasts. TikTok

Yes, UPIM also offers a good selection of perfumes, including potential dupes for designer fragrances. TikTok

The beauty department is often described as a 'giant beauty department' with products that are accessible to touch and explore. TikTok

Compared to specialized beauty stores, UPIM often provides competitive pricing, especially when combined with their sales events. TikTok

UPIM (2026) – Best of TikTok, Instagram & Reddit Travel Guide