
Via Giuseppe Balzaretti
Milan's vibrant 'Toilet Paper Street,' a colorful urban art canvas featuring the iconic Toilet Paper Magazine facade.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better light

Via Giuseppe Balzaretti
Best Time
Fewer crowds, better light
Highlights
Must-see attractions
Milan's vibrant 'Toilet Paper Street,' a colorful urban art canvas featuring the iconic Toilet Paper Magazine facade.
"This street is a vibrant explosion of art and color, a must-see for photographers and art lovers!"

📸 Perfect Photo Spot
Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded!
📍 Find the HQ
The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it!

Highlights
Discover the most iconic attractions and experiences

The Toilet Paper Magazine House
Via Giuseppe Balzaretti, 4
The iconic facade of Toilet Paper Magazine, adorned with bold, surreal artwork. A true visual feast!

Vibrant Street Art Murals
Along Via Giuseppe Balzaretti
Explore the entire street, a canvas of colorful, eclectic murals that transform ordinary buildings into extraordinary art.

Città Studi District Charm
Milan's Città Studi
Experience the unique atmosphere of this academic and artistic neighborhood surrounding the colorful street.
Plans like a pro.
Thinks like you
Planning Your Visit
Discover Milan's Colorful Gem
Best Time to Capture the Colors
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Perfect Photo Spot
Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded!
📍 Find the HQ
The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it!
🚶♀️ Explore the Street
Wander along the entire Via Giuseppe Balzaretti to discover all the unique art pieces.
✨ Hidden Gem Alert
This street is a fantastic, less-known spot for unique photos in Milan.
Tips
from all over the internet
📸 Perfect Photo Spot
Visit during golden hour for the best light on the colorful murals. Weekdays are less crowded!
📍 Find the HQ
The main attraction is the @TOILETPAPER magazine house at number 4. Don't miss it!
🚶♀️ Explore the Street
Wander along the entire Via Giuseppe Balzaretti to discover all the unique art pieces.
✨ Hidden Gem Alert
This street is a fantastic, less-known spot for unique photos in Milan.
What Travellers Say
Reviews Summary
Via Giuseppe Balzaretti is celebrated as a vibrant, colorful, and unique street art destination, particularly for its iconic Toilet Paper Magazine facade. Visitors love its photogenic qualities and its status as a 'hidden gem' offering a quirky contrast to traditional Milanese sights. Some note that it's a relatively small area, best enjoyed for its visual impact rather than extensive exploration.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Via Giuseppe Balzaretti is located in the Città Studi district. You can reach it by public transport, often involving a tram or bus. Check local transport apps for the most direct routes from your starting point in Milan.
Yes, the street is accessible via Milan's public transportation network. Tram and bus lines serve the Città Studi area, making it convenient to reach.
From the Milan city center, you can take trams or buses heading towards the Città Studi area. It's advisable to use a navigation app for real-time public transport information.
Driving is possible, but parking in Milan can be challenging and expensive. Public transport is generally recommended for easier access and a more relaxed experience.
The street itself is perfect for walking and exploring the art. The surrounding Città Studi district is also pleasant for a stroll.
🎫 🎫 Tickets & Entry
No, Via Giuseppe Balzaretti is a public street and there is no admission fee. You can visit and admire the street art freely at any time.
As it's an outdoor street art installation, there are no official opening or closing hours. You can visit day or night, though daytime offers better visibility for photos.
The Toilet Paper Magazine house at number 4 is the building's facade. While it's the main attraction, there's no separate entry fee to view the exterior art.
While there aren't official guided tours specifically for this street, local Milanese blogs and social media often share information and routes.
Yes, you can visit on holidays as it's a public street. However, be aware that it might be busier on public holidays.
📸 📸 Photography & Art
Via Giuseppe Balzaretti is famous for its incredibly colorful and surreal street art, particularly the facade of the Toilet Paper Magazine headquarters.
You'll find bold, eclectic, and often humorous murals inspired by the aesthetic of Toilet Paper Magazine, featuring vibrant imagery and unique compositions.
Absolutely! It's a highly sought-after spot for photographers and Instagrammers looking for unique, colorful backdrops.
Early morning or late afternoon (golden hour) provides the best lighting for vibrant photos, avoiding harsh shadows.
The art is closely associated with Toilet Paper Magazine, a project by artists Maurizio Cattelan and Pierpaolo Ferrari, known for their distinctive visual style.
🎫 🚶♀️ Exploring the Area
The street is in the Città Studi district, known for its university and a more local vibe. You can explore the surrounding streets and enjoy the neighborhood's atmosphere.
Via Giuseppe Balzaretti is generally considered safe, as it's a public street in a residential and academic area of Milan. Exercise standard city precautions.
You can see and photograph the main highlights in about 30-60 minutes, but you might want to linger longer if you're a keen photographer or art enthusiast.
The Città Studi area has local cafes and eateries. You'll find places to grab a coffee or a bite to eat in the vicinity.
Yes, families can enjoy the colorful art. It's a visually stimulating and unique experience for children.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
It's a relatively compact area, making it easy to navigate with little ones. The street is a public space, so you can visit at your own pace. Consider bringing a small notebook for kids to sketch their favorite parts of the art, turning the visit into an interactive art activity. It's a unique and memorable stop that adds a splash of color to any family's Milan itinerary.
📸 Photographers & Instagrammers
Beyond the main building, explore the surrounding walls for diverse murals and artistic details. Experiment with different focal lengths, from wide-angle shots to capture the street's overall impact, to closer shots highlighting specific artistic elements. Weekdays are highly recommended to avoid crowds and allow for unhurried shooting.
🎨 Art & Culture Enthusiasts
Visiting this street provides insight into Milan's less conventional creative scene, particularly in the Città Studi district. It's a destination that sparks conversation and offers a different perspective on Milan's artistic landscape, appealing to those who seek out unique cultural experiences.
Deep Dives
In-depth insights and expert knowledge
The Art of Toilet Paper Magazine
This collaboration has turned a residential street into an unexpected art destination, attracting photographers and art enthusiasts from around the world. The murals are not just decorative; they are an extension of the magazine's artistic vision, making a visit to Via Giuseppe Balzaretti an immersive experience into contemporary art and design. It's a testament to how art can unexpectedly appear in urban landscapes, creating vibrant and memorable spaces.
Visitors often describe the street as a 'hidden gem' and a 'secret spot' in Milan, offering a refreshing contrast to the city's more traditional attractions. The sheer visual impact of the colorful buildings makes it a popular choice for those looking to capture unique travel photos and experience a different side of Milan's creative spirit.
Capturing the Colors: Photography Tips
When photographing, experiment with different angles and perspectives. The bold, often surreal nature of the art lends itself well to creative compositions. Don't just focus on the main facade of the Toilet Paper Magazine building; explore the entire street for smaller, equally captivating details. Consider using a wide-angle lens to capture the full impact of the colorful buildings.
Many visitors share their stunning photos on social media, showcasing the vibrant energy of the street. Look for inspiration online, but also allow yourself to discover unique shots. The street art is constantly evolving, so each visit can offer new visual discoveries. Remember to be respectful of the residents and the art itself while you capture your memorable images.
Social
from TikTok, Instagram & Reddit