
Cliffside Lanes & Shops Positano
Positano's cliffside lanes offer a vibrant tapestry of colorful houses, artisan ceramic shops, and breathtaking Mediterranean views.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Golden hour light for photos

Cliffside Lanes & Shops Positano
Best Time
Golden hour light for photos
Highlights
Must-see attractions
Positano's cliffside lanes offer a vibrant tapestry of colorful houses, artisan ceramic shops, and breathtaking Mediterranean views.
"Most beautiful ceramic store I’ve ever been to! The quality, the designs, everything!"

🎯 Access the Viewpoint
To access the famous viewpoint, you might need to buy something from the shop or pay a small fee.
🍋 Authentic Ceramics
Look for hand-painted ceramics with lemon motifs for a true Positano souvenir.

Highlights
Discover the most iconic attractions and experiences

The Dreamy Ceramic Terrace
Via Cristoforo Colombo
A ceramic shop with a terrace offering one of Positano's most iconic and breathtaking views.

Hand-Painted Lemon Ceramics
Various ceramic shops
Vibrant, hand-painted ceramics, often featuring classic lemon motifs, are a quintessential Positano souvenir.

Cliffside Lanes & Pastel Houses
Positano town
Wander through the charming, narrow streets lined with colorful houses cascading down the cliffside.
Plans like a pro.
Thinks like you
Planning Your Visit
The Iconic Viewpoint
Ceramics & Souvenirs
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Access the Viewpoint
To access the famous viewpoint, you might need to buy something from the shop or pay a small fee.
🍋 Authentic Ceramics
Look for hand-painted ceramics with lemon motifs for a true Positano souvenir.
📦 Shipping Ceramics
If shipping ceramics, inquire about costs and packaging to prevent damage.
📸 Iconic Photo Spot
Don't miss the chance to capture the iconic Positano view from specific vantage points.
Tips
from all over the internet
🎯 Access the Viewpoint
To access the famous viewpoint, you might need to buy something from the shop or pay a small fee.
🍋 Authentic Ceramics
Look for hand-painted ceramics with lemon motifs for a true Positano souvenir.
📦 Shipping Ceramics
If shipping ceramics, inquire about costs and packaging to prevent damage.
📸 Iconic Photo Spot
Don't miss the chance to capture the iconic Positano view from specific vantage points.
🚶♀️ Explore the Lanes
Wander through the picturesque cliffside lanes for charming discoveries.
What Travellers Say
Reviews Summary
Reviews for Positano's ceramic shops are mixed, with many praising the beautiful products and excellent customer service, particularly from staff like Alfonso and Lorenzo. However, some customers have reported significant issues with damaged shipments and unresponsive customer service, leading to frustration and financial loss. Buyer beware is a recurring sentiment for those who experienced shipping problems.
"Staff was super friendly when we made our expensive purchase and when it arrived damaged and cracked, went MIA! They did not answer emails we sent with photos. We disputed the charge with credit card company and although they issued a refund, they quickly charged it back after this Ceramics’s company said there was no charge dispute! We didn’t claim there was a charge dispute rather clearly damaged product. Terrible customer service. Awful business practices. So here we are charged for a damaged piece that we cannot display. I’ve never had a company not stand behind their policy like this one. Shameful. With all the beautiful ceramic shops in the region, I would I would not recommend this one! Buyer beware."
Angela Ellacott
"I ordered 18 plates from Emporio Della Ceramica and had them shipped to me. Every single one arrived in perfect condition! I’ve had them for a few months now and the quality is outstanding. Alfonso helped us out a lot and was so friendly throughout the whole process. Highly recommend them if you’re looking for beautiful ceramics and excellent service!"
Jessica Reich
"I can’t say enough about our dealings with this company! First, when we were in Positano Italy, there were many ceramic shops to choose from but this one just stood out. As soon as we walked in the door , the customer service was just different than any other shop we had been in. With their help, we found a piece that we liked and arranged to have it shipped back to the US (Very reasonable shipping charges). Unfortunately when we received the item, it had some slight damage from shipping. Again, the customer service was outstanding and they really took care of us. I highly recommend you shop in Emporio Della Ceramica if you’re ever in Positano, ask for Lorenzo!!"
Robert Crawford
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Positano is best reached by ferry from Sorrento or Salerno, or by SITA bus along the Amalfi Coast. Once in Positano, the cliffside lanes and shops are best explored on foot. Be prepared for many stairs!
Driving in Positano can be challenging due to narrow, winding roads and limited parking. It's often recommended to use public transport or ferries. Parking is scarce and expensive.
Wear comfortable shoes! Positano is built on a steep hillside, so expect lots of stairs and inclines.
🎫 🎫 Tickets & Entry
Generally, you don't need tickets to enter ceramic shops. However, some shops with prime viewpoints may have a small entry fee or expect a purchase.
Most shops in Positano are open daily from morning until early evening, typically around 9 AM to 7 PM, with a break for lunch. Hours can vary seasonally.
While the town itself is free to explore, specific viewpoints, especially those attached to private businesses like ceramic shops, might require a small purchase or fee for access.
🎫 🛍️ Shopping & Souvenirs
Authentic souvenirs include hand-painted ceramics (especially with lemon designs), limoncello, local fashion, and artisanal crafts. Avoid generic tourist trinkets.
Look for shops that showcase hand-painted designs and mention their origin, like Vietri sul Mare. Some shops offer customization and international shipping.
Shipping can be expensive, and items can be damaged during transit. Inquire about packaging and insurance. Some shops have excellent reviews for their shipping practices.
While many shops cater to tourists, focus on those with unique, locally made items rather than mass-produced souvenirs. Authentic craftsmanship is key.
Prices for ceramics are generally fixed, especially in reputable shops. However, for larger purchases or custom orders, there might be some flexibility.
📸 📸 Photography
The most iconic photo spots are from the terraces of ceramic shops on Via Cristoforo Colombo, viewpoints along the coastal road, and from the Spiaggia Grande (main beach).
Golden hour, just after sunrise and before sunset, offers the most beautiful light for capturing Positano's colorful buildings and coastal views.
Drone usage is often restricted in populated areas and national parks. It's best to check local regulations before flying a drone in Positano.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While exploring the shops, keep an eye out for smaller, more manageable ceramic items as souvenirs. Some shops might offer a more relaxed atmosphere for families. Remember to stay hydrated, especially during warmer months, and plan for breaks to enjoy the stunning views without overexerting little ones.
💰 Budget Travelers
When it comes to souvenirs, look for smaller ceramic items or consider purchasing limoncello from local producers rather than designer boutiques. While some viewpoints might have a small fee, many offer breathtaking scenery for free. Traveling during the shoulder seasons can also help reduce accommodation costs.
💖 Couples & Romance
Many of the ceramic shops with terraces provide intimate settings for enjoying the scenery. Consider a sunset stroll along the beach or a romantic dinner overlooking the illuminated town. The picturesque setting itself is a recipe for unforgettable memories.
Deep Dives
In-depth insights and expert knowledge
The Allure of Positano Ceramics
When purchasing ceramics, especially for shipping, it's crucial to consider authenticity and quality. Reddit discussions often emphasize looking for shops that clearly state their origin and craftsmanship. While prices can be higher than mass-produced items, the quality and artistry justify the cost for many visitors. Be sure to inquire about shipping costs and how items are packaged to ensure they arrive safely at your destination.
Some ceramic shops in Positano offer more than just souvenirs; they provide a cultural experience. For instance, some shops are located on terraces offering stunning views, making the shopping trip an attraction in itself. Visitors might even get a glimpse into the creation process or receive personalized recommendations for local restaurants.
Navigating Positano's Vertical Landscape
For those with mobility concerns, it's important to be aware of the physical demands of exploring Positano. While there are some shuttle services and taxis, they primarily operate on the main road and may not reach all areas. Planning your itinerary to account for the time needed to ascend and descend the town is advisable. Many visitors find the effort rewarding, with stunning vistas around every corner.
Social media content often captures the picturesque, albeit challenging, nature of Positano's streets. Videos showcase the vibrant bougainvillea cascading over walls and the colorful houses clinging to the cliffs, offering a visual testament to the town's vertical beauty. Embracing the walk is part of the authentic Positano experience.
Social
from TikTok, Instagram & Reddit