Corso Matteotti is more than just a street; it's the pulsating artery of Sanremo. Lined with elegant architecture, it's renowned as the city's primary shopping destination, featuring a mix of high-end boutiques, local artisan shops, and popular brand stores. During the famous Sanremo Music Festival, this street transforms into a lively hub, often hosting pop-up events, brand activations, and impromptu performances by artists and fans alike. +2

Its proximity to the iconic Ariston Theatre makes it a focal point during festival season, drawing crowds eager to soak in the atmosphere. Even outside of festival times, Corso Matteotti offers a quintessential Italian city experience, perfect for a leisurely stroll, window shopping, or enjoying a coffee at one of its many cafes. The street's charm lies in its blend of historical grandeur and contemporary vibrancy. +1

Travelers often highlight the energy of the street, especially when events are happening. It's a place where you can feel the pulse of Sanremo, whether you're there for the music, the shopping, or simply to experience the local ambiance. The street's central location also makes it a convenient starting point for exploring other attractions in the city. +1

When the Sanremo Music Festival descends upon the city, Corso Matteotti becomes a focal point of excitement. The street frequently hosts official and unofficial events related to the festival. You might encounter brand pop-up stores, like those from Veralab, offering exclusive experiences and products. +1 There are also opportunities to meet artists or catch live interviews at venues like the TIM Store located on the street. +1

Impromptu performances are a common sight during the festival. Artists like Francesco Gabbani have been known to surprise fans with live sets right on Corso Matteotti, drawing large crowds and creating a memorable atmosphere. Similarly, fans gather to cheer for their favorite singers, sometimes creating traffic jams due to the sheer enthusiasm. This vibrant, sometimes chaotic, energy is a hallmark of the festival experience on this central street.

For visitors, being on Corso Matteotti during the festival means being in the thick of the action. It's a chance to witness the passion of Italian music fans firsthand and to experience the unique blend of commercial events and spontaneous artistic expression that defines the Sanremo festival. Be prepared for large crowds and potential street closures, but also for an unforgettable, high-energy experience.