
Juventus Museum (J-Museum)
Explore Juventus FC's storied past at the J-Museum and walk the hallowed grounds of Allianz Stadium.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed visit

Juventus Museum (J-Museum)
Best Time
Fewer crowds, more relaxed visit

Highlights
Must-see attractions
Explore Juventus FC's storied past at the J-Museum and walk the hallowed grounds of Allianz Stadium.
"A must-visit for Juventus fans, offering a deep dive into club history and stadium insights."

Check Tour Inclusions
Verify which areas are accessible on the stadium tour before booking to ensure value for money. :ticket:
Book Tickets Online
Purchase museum and stadium tour tickets in advance via the official website for potential savings. :computer:

Highlights
Discover the most iconic attractions and experiences

Juventus Museum Exhibits
Museum
Explore the rich history of Juventus FC through iconic trophies, jerseys, and memorabilia.

Allianz Stadium Tour
Allianz Stadium
Walk in the footsteps of legends, from the locker rooms to the pitchside.

Juve Store
Adjacent to stadium
Grab official merchandise and souvenirs to commemorate your visit.
Plans like a pro.
Thinks like you
Planning Your Visit
Stadium Tour Value
Getting to Allianz Stadium
Best Times
Insider Tips
from TikTok, Instagram & Reddit
What to do on match day & Juventus Museum + Allianz Stadium Tour/Matchday Tour
Check Tour Inclusions
Verify which areas are accessible on the stadium tour before booking to ensure value for money. :ticket:
Book Tickets Online
Purchase museum and stadium tour tickets in advance via the official website for potential savings. :computer:
**Planning My First Trip to Torino for a Juventus Game – Tips and Costs?**
Have you ever been to Juventus Stadium? If so what are your impressions from that experience? If not,is it in your To Do list in the future?
Consider Public Transport
The stadium is accessible via public transport from Turin's city center. :bus:
Language Barrier
Some tours may be conducted primarily in Italian; check for English options if needed. :italy:
Any tips for first trip to Turin?
Tips
from all over the internet
Check Tour Inclusions
Verify which areas are accessible on the stadium tour before booking to ensure value for money. :ticket:
Book Tickets Online
Purchase museum and stadium tour tickets in advance via the official website for potential savings. :computer:
Consider Public Transport
The stadium is accessible via public transport from Turin's city center. :bus:
Language Barrier
Some tours may be conducted primarily in Italian; check for English options if needed. :italy:
What Travellers Say
Reviews Summary
Visitors generally find the Juventus Museum to be an interesting and well-curated experience, showcasing the club's rich history. However, the Allianz Stadium tour receives mixed reviews, with some finding it to be poor value for money due to its duration and limited access compared to its cost. Language barriers on tours can also be an issue for some.
"Museum was good, the tour was dreadful value for money. €39 per adult for a 50 minute tour. Didn’t get to see the view from the top of the stadium, didn’t get to see the dugouts, the away team changing rooms, and the home team changing rooms had only half the shirts hanging up.
We did the Liverpool tour a month ago, that was twice as long, you could spend as long as you wanted in every area, and was half the price.
Overall, really disappointed."
Ed Hale
"Very nice and interested. We have guide on this tour. The problem was that the guide speak only in italian and dont understand very much."
Bogdan Valcov
"I really hope to be able to enter the stadium and see the field where Juventus and other teams train but unfortunately the gate was closed even as a tourist who just came here for the first time I didn't know where the main door was to enter. Finally we just entered the shopping mall there, shopped at the Juve store, looked around and went home. To enter the museum you also have to buy a ticket, it doesn't seem too expensive but we didn't have much time. We only stopped by for a while in the city of Turin"
Titan fadhila
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
You can reach the Allianz Stadium and Juventus Museum from Turin's city center using public transport, primarily buses. For example, bus lines 62 and 72 are commonly cited as routes that go near the stadium. Taxis or ride-sharing services are also available and might be more convenient, especially if you're traveling with family or have luggage. On match days, public transport can be crowded, so factor in extra travel time.
Parking is available near the Allianz Stadium, but it can become challenging and expensive on match days. If you're visiting on a non-game day, parking should be more straightforward. It's advisable to check the official stadium website for specific parking information and costs.
On game days, many fans opt for public transport to avoid traffic and parking hassles. Buses are a popular choice, but expect them to be busy. Some visitors prefer to stay in hotels closer to the stadium or arrange for taxis in advance.
🎫 🎫 Tickets & Entry
Ticket prices for the Juventus Museum can vary, but generally, they are considered reasonably priced for a museum experience. It's always best to check the official Juventus website for the most up-to-date pricing and any potential package deals that include stadium tours.
Yes, it is highly recommended to book your stadium tour tickets in advance, especially during peak seasons or around match days. This helps secure your spot and can sometimes offer a slight discount compared to purchasing on the day.
The opening hours for the Juventus Museum typically align with stadium tour schedules and can vary. It's essential to consult the official Juventus website for the most accurate and current opening times before your visit.
Yes, there are often different tiers of stadium tours available, which may include access to various areas of the Allianz Stadium. Some tours might be more comprehensive than others, so review the details of each tour option carefully to match your interests and budget.
Often, you can purchase combined tickets for the Juventus Museum and the Allianz Stadium tour, which can be more cost-effective than buying them separately. Look for these package deals on the official Juventus ticketing platform.
🎫 🏟️ Onsite Experience
A typical stadium tour at Allianz Stadium allows you to visit key areas like the locker rooms, the press room, the players' tunnel, and pitchside. Some tours may offer views from the stands or even access to exclusive areas. The exact itinerary can depend on the tour package you choose.
The Juventus Museum is generally engaging for children who are fans of football. It showcases the club's history through visual displays and artifacts. However, the stadium tour might be more exciting for younger visitors who can imagine themselves as players.
A visit to the Juventus Museum can take around 1-2 hours, depending on your interest level. The stadium tour itself is usually around 50 minutes to an hour. If you plan to visit both and browse the Juve Store, allocate at least 3-4 hours for the entire experience.
While some tours might be conducted in Italian, it's advisable to check for English-language tour options when booking. If an English-speaking guide isn't available for your chosen slot, you might still be able to explore the museum independently or with an audio guide if provided.
The Allianz Stadium has security measures in place, but unfortunately, incidents like car theft have been reported near the stadium. Visitors are advised to be vigilant and take precautions with their belongings, especially when parking vehicles.
🍽️ 🛍️ Shopping & Dining
The official Juventus Store, located near the Allianz Stadium, is the primary place to buy official club merchandise, including jerseys, scarves, and souvenirs. You can also find some items in the museum shop.
While the museum itself might have limited refreshments, there are usually cafes and restaurants within the Allianz Stadium complex or in the surrounding area. These can offer a place to eat before or after your visit.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
When planning your visit, consider the timing to avoid peak crowds, which can make the experience more enjoyable for younger visitors. Bringing snacks and drinks might be a good idea, though check the venue's policy on outside food. The official Juve Store is also a great place for kids to pick out a souvenir to remember their visit.
⚽ Die-Hard Juventus Fans
Consider booking a premium tour if available, which might offer access to more exclusive areas. Many fans find immense joy in simply being present in the stadium, soaking in the atmosphere and connecting with the club's enduring legacy. Purchasing official merchandise from the Juve Store is also a key part of the fan experience.
Deep Dives
In-depth insights and expert knowledge
The Juventus Museum Experience
Visitors can expect a journey through different eras of Juventus, with interactive displays and engaging narratives. It’s a place where you can truly appreciate the legacy and achievements of one of Italy's most successful football clubs. The museum is designed to be immersive, allowing fans to connect with the club's past and present.
While the museum itself is a treasure trove, many visitors combine their visit with the Allianz Stadium tour for a complete Juventus experience. This allows you to not only learn about the club's history but also to step inside the modern arena where its current triumphs unfold.
Allianz Stadium Tour Insights
However, it's important to manage expectations regarding the stadium tour. Some reviews suggest that the tour's duration and the areas accessible might not always justify the cost, especially when compared to tours at other major clubs. It's crucial to check the specific inclusions of the tour you book, as access to certain areas like the dugouts or specific changing rooms can vary.
For the best experience, consider visiting on a non-match day to avoid crowds and ensure full access to all designated tour areas. Booking tickets online in advance is also recommended to secure your spot and potentially get better pricing.
Social
from TikTok, Instagram & Reddit