
Shinmachi Shopping Street
A covered arcade offering a charming mix of local shops, eateries, and a glimpse into Aomori's vibrant culture, especially lively in the evenings.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Lively atmosphere, izakayas open

Shinmachi Shopping Street
Best Time
Lively atmosphere, izakayas open

Highlights
Must-see attractions
A covered arcade offering a charming mix of local shops, eateries, and a glimpse into Aomori's vibrant culture, especially lively in the evenings.
"The arcade provides protection and comfort, especially during the harsh winter weather. "

🚶♀️ Stroll & Discover
Wander through the arcade to find hidden gems and local specialties.
🍜 Taste Local Delights
Don't miss the chance to try Aomori's regional cuisine at the street's many eateries.

Highlights
Discover the most iconic attractions and experiences

Nebuta Float Views
Intersection of Shinmachi Shopping Street
Catch glimpses of Aomori's iconic Nebuta floats, a vibrant symbol of local culture and festivals.
Local Specialty Shops
Throughout the arcade
Discover unique souvenirs and crafts from small, local shops offering a taste of Aomori's heritage.
Izakaya Hopping
Along the street
Experience the lively evening atmosphere by exploring traditional Japanese pubs (izakayas) for local drinks and bites.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Local Charm
Weather-Ready Exploration
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll & Discover
Wander through the arcade to find hidden gems and local specialties.
🍜 Taste Local Delights
Don't miss the chance to try Aomori's regional cuisine at the street's many eateries.
☔️ Beat the Weather
The covered arcade is perfect for exploring, rain or shine, especially in winter.
🏮 Evening Ambiance
Experience the street's vibrant energy as shops and izakayas light up at night.
Tips
from all over the internet
🚶♀️ Stroll & Discover
Wander through the arcade to find hidden gems and local specialties.
🍜 Taste Local Delights
Don't miss the chance to try Aomori's regional cuisine at the street's many eateries.
☔️ Beat the Weather
The covered arcade is perfect for exploring, rain or shine, especially in winter.
🏮 Evening Ambiance
Experience the street's vibrant energy as shops and izakayas light up at night.
What Travellers Say
Reviews Summary
Shinmachi Shopping Street is appreciated for its charm and convenience, especially its covered arcade that provides comfort in any weather. Visitors enjoy the mix of local shops, restaurants, and the lively evening atmosphere with izakayas. While some areas may show signs of age or be under development, the street offers a genuine slice of Aomori life and a good spot for local flavors and souvenirs.
"Exiting the station in Aomori you are greeted by a rather grim square (for Japan) but the shopping street suggests better times. The arcade looks like it dates from some time ago but it does have a certain charm and is likely a boon in bad weather."
Vietem
"I love the Nebuta floats seen from the intersection of the Shinmachi shopping street 🧑🦲📸✨"
萩の本欽一郎
"The arcade provides protection and comfort, especially during the harsh winter weather. Visitors also noted a mix of old and new buildings, and while some areas are under construction or closed, many restaurants, department stores, hotels, and even 100-yen shops line the street.
Some visitors, even at night or early in the morning, described the shopping street as bright and lively, even at those times. They also shared the experience of dining at the fresh market, noting the many restaurants offering local specialties and cuisine. Some reviewers particularly enjoyed the atmosphere of the area, lined with small, local specialty shops and izakayas. Decorations and objects reflecting Aomori's culture and history were also cited as distinctive features of the shopping street, suggesting it is a popular tourist destination.
Overall, the reviews demonstrate that the shopping street in front of Aomori Station is both a convenient and attractive location, as well as a dynamic commercial area that continues to evolve with the times."
あおしまひでかず(ひで)
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Shinmachi Shopping Street is conveniently located right in front of Aomori Station. You can easily walk there upon exiting the station.
Yes, it's directly accessible from Aomori Station, which is a major transportation hub for the region. Buses and trains serve the station.
Walking is the best way to explore the shopping street and its immediate surroundings. Consider local buses for wider exploration of Aomori Prefecture.
🎫 🎫 Tickets & Entry
No, Shinmachi Shopping Street is a public area and does not have an entrance fee. You can freely explore its shops and restaurants.
Shop hours vary, but most are open from late morning to early evening. Izakayas and some restaurants stay open later.
While not always advertised online, local events and seasonal decorations, like Nebuta-related displays, can often be found.
🍽️ 🛍️ Shopping & Dining
You'll find a mix of department stores, local specialty shops, 100-yen shops, and various eateries. It offers a good variety for casual shopping.
Look for fresh seafood, Aomori apples, and local sake. Many restaurants offer regional dishes.
Absolutely! The street comes alive in the evening with numerous izakayas and restaurants serving local specialties.
Yes, the street is a good place to find local crafts, Aomori-themed items, and regional food products as souvenirs.
📸 📸 Photography
Capture the vibrant Nebuta float decorations, the bustling street scenes, and the unique architecture of the arcade. Evenings offer great lighting.
Generally, it's acceptable to take photos of the street and general scenes. For close-ups of individuals or specific shop interiors, it's polite to ask permission.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🚶♀️ Budget Travelers
Deep Dives
In-depth insights and expert knowledge
Aomori's Winter Wonderland
Beyond just shelter, the winter season can bring its own unique charm to the street. While specific events might vary, the general atmosphere of a bustling Japanese shopping arcade, combined with the possibility of seeing winter decorations or seasonal goods, makes it an appealing destination. The contrast between the snowy exterior and the warm, inviting interior of the shops and restaurants is a memorable experience.
The Heartbeat of Local Culture: Nebuta and Izakayas
As evening descends, the street transforms into a lively hub for local nightlife. The numerous izakayas (Japanese pubs) lining Shinmachi offer an authentic experience of Japanese social dining. Here, you can savor local delicacies, enjoy regional sake, and soak in the convivial atmosphere. It's a perfect opportunity to mingle with locals and experience the genuine warmth of Aomori's hospitality. This blend of cultural icons and everyday social life makes Shinmachi a truly engaging destination.






Social
from TikTok, Instagram & Reddit