Travel Bakery Selection
A renowned bakery famous for its exceptionally soft Japanese milk bread (shokupan) and a unique DIY toaster experience.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Avoid weekend crowds
Travel Bakery Selection
Best Time
Avoid weekend crowds
Highlights
Must-see attractions
A renowned bakery famous for its exceptionally soft Japanese milk bread (shokupan) and a unique DIY toaster experience.
"The shokupan untoasted was my favorite! So soft, fluffy, and the edges were crispy."
🎯 Line Up Smartly
There are separate lines for dine-in and takeaway. Make sure you join the correct one!
🍞 Eat Shokupan Untoasted
The Japanese milk bread is so soft and fluffy, it's often best enjoyed without toasting.
Quick Facts
Hours
Rating
4.2 · 3,174 reviews
Type
Bakery
Highlights
Discover the most iconic attractions and experiences
Shokupan (Japanese Milk Bread)
Centre the Bakery
Incredibly fluffy and soft, often recommended to eat untoasted for its pure flavor.
DIY Toaster Experience
Centre the Bakery
Choose your own toaster for the table and craft your perfect toast with various butters and jams.
Sandwiches Galore
Centre the Bakery
From egg and katsu to fruit and shrimp sandwiches, these are packed with fresh, delicious fillings.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Toast Experience
Dine-in vs. Takeaway
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Line Up Smartly
There are separate lines for dine-in and takeaway. Make sure you join the correct one!
🍞 Eat Shokupan Untoasted
The Japanese milk bread is so soft and fluffy, it's often best enjoyed without toasting.
⏰ Go Early for Favorites
Popular items like cheese toast and French toast sell out quickly, so arrive early!
💰 Toast Set Value
The toast sets can be pricey, but the quality of bread, butters, and jams is exceptional.
Tips
from all over the internet
🎯 Line Up Smartly
There are separate lines for dine-in and takeaway. Make sure you join the correct one!
🍞 Eat Shokupan Untoasted
The Japanese milk bread is so soft and fluffy, it's often best enjoyed without toasting.
⏰ Go Early for Favorites
Popular items like cheese toast and French toast sell out quickly, so arrive early!
💰 Toast Set Value
The toast sets can be pricey, but the quality of bread, butters, and jams is exceptional.
📸 Sando Perfection
Fruit and other sandwiches are visually appealing and delicious, perfect for a photo op.
What Travellers Say
Reviews Summary
Visitors rave about the incredibly soft and fluffy shokupan, often recommending it untoasted. The unique DIY toaster experience and delicious, well-filled sandwiches are also major highlights. However, some find the dine-in experience basic and the prices a bit high for what's offered.
"I’ve been here a few times since 2020 and it never misses! It went viral on tiktok one or two years ago? So sometimes there’s a queue 🥹 the toaster idea is so fun! And my family and I always takes a loaf of bread home on the last day of our trip! The cheese toast and French toast is always sold out when we come 🥹 so you should go earlier!! My personal favourite is the fruit sandwich!! The shrimp inside the shrimp sandwich is always fresh and bouncy! The milk there is great too!"
moisty
"What a lovely breakfast spot! You can choose from different types of toast and even get your own toaster at the table to make it just the way you like. The bread was super fresh I had the Japanese bread, which didn’t need toasting, and it was amazing. We also tried the cheese toast, which was delicious. The different butters and jams were so good too. We loved it !"
E Kaya
"There are two line ups, one is for take out and the other is for dine in. Make sure you line up at the right spot because I didn’t 😣. I ordered the 3 toast with jam and butter. It cost a whopping 2000¥. How good can toast be? I was so skeptical at first but let me tell you, it was amazing. They only had two types of bread first thing in the morning, NA and JP which is North American and Japan respectively. You get to pick a toaster to toast your bread and the server told me to toast the NA bread and eat the JP bread as is. I always like my bread toasted but I have to say the JP bread untoasted was my favourite! I would pay another 2000¥ to eat it again! It was so soft, fluffy and the edges were crispy. They gave me 3 types of high quality butter and 4 different types of jam, white chocolate and honey. I ate everything with a big smile. Only problem was that I ordered 2 toast jam/butter set and I wanted to try the cheese toast too but my server said it was too much food. So I changed my order to 3 toast jam/butter set. I think he underestimated how much I could eat. It does give me a reason to go back though. Give this place a try it’s definitely delicious."
Deborah Sy
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Centre the Bakery is conveniently located in Ginza, Tokyo. It's a short walk from Ginza Station. +1
Yes, the bakery is centrally located and easy to find in the Ginza district.
The closest station is Ginza Station, with a short walk to the bakery.
Yes, The City Bakery has multiple locations, including one in Kyoto. +1
The City Bakery in Kyoto is a 3-minute walk from Kawaramachi Station on the Hankyu Line.
🎫 🎫 Tickets & Entry
No tickets are required. There are separate lines for dine-in and takeaway.
Opening hours can vary, but it's generally open from morning to late afternoon. It's best to check their latest hours before visiting.
Wait times can occur, especially on weekends or for popular items. Weekday mornings are generally less crowded. +1
Reservations are typically not mentioned; it's usually a first-come, first-served basis.
Toast sets can be around 2000 JPY, which some find a bit high, but others feel is worth the experience.
🍽️ 🍽️ Food & Dining
The Shokupan, or Japanese Milk Bread, is their signature item and highly recommended.
Popular sandwich choices include the egg sando, katsu sando, fruit sando, and shrimp sando.
Yes, the dine-in experience allows you to select your own toaster for the table.
They offer a selection of high-quality butters and jams, including unique flavors like white chocolate and honey.
Some find the French toast too sweet, while others enjoy it. It's a popular item that sells out quickly. +1
📸 📸 Photography
Yes, the beautifully presented sandwiches and the unique toast setup make for great photos.
The sandwiches, especially the fruit sando, and the toast with various toppings are popular subjects.
Absolutely! The food is visually appealing and perfect for sharing on social media.
Social
from TikTok, Instagram & Reddit