Gotemba Premium Outlets
Japan's premier outlet mall, offering luxury brands at deep discounts with breathtaking views of Mount Fuji.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the crowds
Gotemba Premium Outlets
Best Time
Beat the crowds

Highlights
Must-see attractions
Japan's premier outlet mall, offering luxury brands at deep discounts with breathtaking views of Mount Fuji.
"The most beautiful outlet shopping place for me in the world."
🎯 Book Bus Tickets Early
Don't miss your bus! Arrive 20 mins before departure; they leave on time. Book in advance to secure seats .
🛂 Bring Your Passport
Essential for tax-free shopping! Ensure you have it handy for discounts at participating retailers .
Highlights
Discover the most iconic attractions and experiences

Designer Brand Bonanza
Throughout the outlets
Score incredible deals on international and Japanese luxury brands like Gucci, Prada, and YSL. Discounts can be up to 80%!

Mount Fuji Views
Various vantage points
Enjoy breathtaking, unobstructed views of Japan's iconic Mount Fuji while you shop. A truly unique shopping backdrop.

Pokemon Center
Near Mt. Fuji
A must-visit for fans! Find exclusive Pokemon merchandise and souvenirs at this dedicated outlet store.
Plans like a pro.
Thinks like you
Planning Your Visit
Plan Your Shopping Spree
Tax-Free Shopping & Views
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Bus Tickets Early
Don't miss your bus! Arrive 20 mins before departure; they leave on time. Book in advance to secure seats.
🛂 Bring Your Passport
Essential for tax-free shopping! Ensure you have it handy for discounts at participating retailers.
🗺️ Grab a Map
The layout can be tricky. A map helps plan your route and maximize shopping time.
👟 Comfortable Shoes
You'll be doing a lot of walking! Prioritize comfort for a full day of exploring the vast outlet.
Tips
from all over the internet
🎯 Book Bus Tickets Early
Don't miss your bus! Arrive 20 mins before departure; they leave on time. Book in advance to secure seats.
🛂 Bring Your Passport
Essential for tax-free shopping! Ensure you have it handy for discounts at participating retailers.
🗺️ Grab a Map
The layout can be tricky. A map helps plan your route and maximize shopping time.
👟 Comfortable Shoes
You'll be doing a lot of walking! Prioritize comfort for a full day of exploring the vast outlet.
🛍️ Pack Light (or Bring a Bag)
You might end up with many purchases! Consider bringing an extra bag or be prepared to buy one.
☁️ Check Fuji Forecast
Clear skies are best for Mount Fuji views. Check the weather before you go to maximize the scenic experience.
What Travellers Say
Reviews Summary
Gotemba Premium Outlets is a highly-rated shopping destination praised for its vast selection of designer brands at discounted prices and stunning Mount Fuji views. Visitors appreciate the tax-free shopping opportunities and helpful staff, though some note that traffic can significantly extend travel times from Tokyo.
"Great outlets with TONS of designers stores; definitely come ready to shop! A few things to keep in mind:
1. The traffic can be really heavy at times so a 1 hour ride from the various stations in Tokyo can easily turn Into 2 or more so give yourself enough time for the return trip so you’re not rushed.
2. For those visiting out of the country you can essentially shop “tax free” but it really all depends on the retailer it seems. Some places I paid 1.5% others were 2%. They had laminated cards at the retailers I visited along with other province and local information.
3. Take in the beautiful scenery. The center is c situated within a mountain so the views are actually quite nice.
4. If you’re an American, the service from the associates may seem a bit overwhelming but it really was refreshing to see how helpful everyone was. And it didn’t matter if the store was high end or not, the treatment was consistent.
5. If you’re taking the bus service from points within Tokyo, DO NOT show up late to the departure area. Buses board as early as 20 minutes before departure and leave on time!"
Stephen Walker
"Gotemba Premium Outlets is one of Japan’s most popular shopping destinations, located near the base of Mount Fuji. The outlet features a wide variety of international and Japanese brand-name stores, offering luxury goods, clothing, sportswear, and accessories at discounted prices. Visitors not only enjoy an excellent shopping experience but also stunning views of Mount Fuji, especially on clear days. The outlet is spacious, clean, and well-organized, with plenty of dining options and convenient facilities such as shuttle buses and tourist services. It’s a must-visit for travelers who want to combine shopping with sightseeing in a picturesque setting."
sapi santuy
"My experience was really nice, I have been visit Designer Outlets in many countries and this was among good ones.
You have to figure out as layout can be a bit tricky but once you get map and do planned shopping it can be easy.
Prices and deals are good, general sales may not be good but stores having extra offers can get you some good stuff."
Saim Idrees
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Direct highway buses are the most popular and convenient option, departing from Shinjuku, Tokyo Station, or Ikebukuro. The journey typically takes 90 minutes to 2 hours, depending on traffic. Some buses go directly to the outlets, while others stop near Gotemba Station. It's advisable to book your bus tickets in advance, especially during peak seasons.
While there isn't a direct train line to the outlets, you can take a train to Gotemba Station and then a local bus or taxi to the outlets. However, the bus is generally considered more direct and efficient for reaching the shopping destination.
Yes, Gotemba Premium Outlets is a very popular day trip destination from Tokyo. Many visitors combine it with a trip to Hakone or Mount Fuji. Allocate at least 4-6 hours for shopping, plus travel time.
Absolutely! Many tour operators in Tokyo offer day tours that include Gotemba Premium Outlets, often combined with visits to Mount Fuji and Hakone. This can be a convenient option if you prefer not to arrange transportation yourself.
By bus, the travel time from Tokyo to Gotemba Premium Outlets is typically between 90 minutes and 2 hours. However, this can increase significantly due to traffic, especially on weekends or holidays.
🎫 🎫 Tickets & Entry
No, entry to Gotemba Premium Outlets is free. You only pay for the items you purchase. The cost of transportation to and from the outlets is separate.
The outlets generally open around 10 AM and close at 8 PM, but it's always best to check the official website for the most up-to-date hours, as they can vary seasonally or for special events.
Yes, many international brands offer tax-free shopping for visitors. You'll need to present your passport at participating stores. The tax refund percentage can vary by retailer.
There are no entrance fees to the outlet mall itself. However, some specific attractions within the area, like the Ferris wheel, may have separate charges. Discounts are applied directly at the stores.
Yes, keep an eye out for special sales events or promotions that might offer additional discounts on already reduced outlet prices.
🎫 🛍️ Shopping & Brands
Gotemba boasts a vast selection of over 200 international and Japanese brands, including high-end fashion like Gucci, Prada, YSL, Celine, Bottega Veneta, as well as sportswear and casual wear brands like Nike and Adidas.
Yes, outlet prices are significantly lower than retail prices, with discounts often ranging from 30% to 80%. It's a prime spot for luxury shopping at a fraction of the cost.
Yes, some visitors have noted that it's possible to find larger shoe sizes at Gotemba Premium Outlets, which can be a challenge in other Japanese stores.
Indeed! Gotemba Premium Outlets features a Pokemon outlet store, making it a unique stop for fans looking for merchandise.
Look for brands that are known for significant markdowns, especially during seasonal sales. Some TikToks highlight specific brands like Gucci with up to 80% off.
📸 📸 Photography & Views
Absolutely! The main draw for photography is the stunning, often unobstructed view of Mount Fuji, especially on clear days. The outlet's architecture also provides a pleasant backdrop for shopping photos.
Mornings and early afternoons on clear days offer the best chances for a good view of Mount Fuji. Clouds can obscure the peak, so checking the weather is key.
While the entire area offers scenic views, many visitors capture photos with Mount Fuji as the backdrop from various open spaces within the outlet mall. The Ferris wheel area also provides a good vantage point.
Generally, photography inside individual stores might be restricted, especially for detailed product shots. However, capturing the ambiance of the mall and exterior shots is usually fine.
Late afternoon can offer beautiful lighting with Mount Fuji in the background, but mornings are often clearer for visibility. Golden hour before sunset can also be magical.
🍽️ 🍽️ Food & Dining
Gotemba offers a variety of dining options, including a food court with diverse choices, cafes, and sit-down restaurants. You can find Japanese cuisine, international dishes, and quick snacks to refuel during your shopping day.
Yes, there is a food court that provides a convenient and affordable way to grab a meal. It's a good option if you're looking for variety and a quick bite.
While specific options can vary, many Japanese restaurants and food courts are increasingly offering vegetarian dishes. It's best to inquire at individual eateries.
Yes, you can find various Japanese specialties, from ramen and udon to bento boxes and other local treats, within the food court and select restaurants.
Yes, numerous cafes are available throughout the outlet mall, perfect for a coffee break or a sweet treat while you rest your feet.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting on a weekday to avoid the largest crowds. Bringing a stroller or carrier might be helpful for younger children, as there's a lot of ground to cover. The Ferris wheel offers a fun diversion and a different perspective of the area, though it comes with an extra fee. Remember to pack snacks and drinks, or utilize the food court for breaks.
💰 Budget Travelers
To maximize savings, plan your visit strategically. Weekday mornings are less crowded and might offer a more relaxed shopping experience. Consider packing your own snacks and water to reduce food expenses. The bus fare is a fixed cost, so compare it with train fares and potential taxi costs from Gotemba Station to make the most economical choice.
🛍️ Serious Shoppers
Be prepared for potential crowds, especially on weekends. Arriving early is key to getting the best selection before items are picked over. Don't forget your passport for tax-free shopping, and be ready to carry your purchases – or consider if any stores offer shipping options. The sheer volume of deals makes it a prime spot for a dedicated shopping expedition.
Deep Dives
In-depth insights and expert knowledge
Navigating to Gotemba: Your Transport Guide
While trains are an option to Gotemba Station, they require an additional transfer via local bus or taxi to reach the outlets, making the direct bus service more efficient for most visitors. For those who prefer organized travel, numerous tour companies offer day trips from Tokyo that include Gotemba Premium Outlets, often combined with visits to Mount Fuji and Hakone. This can be a stress-free way to experience the area, especially if you're on a tight schedule or prefer guided excursions.
When planning your return trip, be mindful of potential traffic congestion, which can extend travel times, particularly on weekends and holidays. Always allocate ample buffer time to ensure a relaxed journey back to Tokyo and avoid any last-minute rushes.
Shopping Paradise: Unveiling the Deals
For international visitors, the prospect of tax-free shopping adds another layer of savings. While the exact tax refund percentage can vary by retailer, it's a substantial benefit that makes purchases even more appealing. Remember to bring your passport to avail of these tax exemptions. The sheer volume of stores and the depth of discounts make it a prime destination for serious shoppers looking to snag luxury items at a fraction of their usual cost.
Navigating the vast layout of the outlets can be a bit challenging, so grabbing a map upon arrival is highly recommended to plan your shopping route efficiently. With over 200 stores, having a strategy can help you maximize your time and ensure you hit your must-visit brands. Don't forget to check for any special sales events or additional promotions that might be running during your visit for even greater savings.
The Majestic Mount Fuji: A Shopper's Backdrop
To best enjoy the views, aim for a visit on a clear morning or early afternoon. Clouds can often obscure the mountain, so checking the weather forecast is advisable. While the outlets are designed to offer views from various points, many visitors find excellent photo opportunities from the open spaces within the mall, capturing both their shopping hauls and the natural wonder of Fuji-san.
Even if the weather isn't perfect for viewing Mount Fuji, the outlet itself is a well-designed and pleasant environment. However, the chance to shop with such a magnificent natural landmark in sight is a significant draw and a unique selling point that sets Gotemba apart from other retail destinations.
Social
from TikTok, Instagram & Reddit