Karuizawa Prince Shopping Plaza - a building lit up at night in a city
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Karuizawa Prince Shopping Plaza

4.1
·20k reviews·Karuizawa, Japan

Japan's largest outlet mall, offering designer brands in a scenic, park-like open-air setting, easily accessible from Tokyo.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, mornings

Fewer crowds, better deals

CrowdLow
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Karuizawa Prince Shopping Plaza - a building lit up at night in a city

Karuizawa Prince Shopping Plaza

Best Time

Weekdays, mornings

Fewer crowds, better deals

CrowdLow
Highlights

Highlights

Must-see attractions

Japan's largest outlet mall, offering designer brands in a scenic, park-like open-air setting, easily accessible from Tokyo.

4.1
(20k reviews)

"The most beautiful outlet mall in Japan, offering a relaxed shopping experience with great deals."

Vertical photo
TIP

👟 Wear Comfortable Shoes

The plaza is huge! You'll be doing a lot of walking, so comfy footwear is a must.

🚆 Direct Train Access

The plaza is adjacent to Karuizawa Station, making it super easy to reach via Shinkansen from Tokyo.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Designer Brand Bargains

Designer Brand Bargains

Throughout the plaza

Score deals on international and Japanese luxury brands, with discounts often reaching 70% or more.

TikTokInstagram
Scenic Open-Air Layout

Scenic Open-Air Layout

Throughout the plaza

Enjoy shopping amidst beautiful landscaping, mountains, and even a pond, creating a relaxed park-like atmosphere.

InstagramReddit
Family & Pet-Friendly Zones

Family & Pet-Friendly Zones

Designated areas

Kids will love the play areas and arcade, while pet owners can appreciate the dedicated dog park.

TikTokReddit
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Planning Your Visit

Easy Access from Tokyo

Karuizawa Prince Shopping Plaza is incredibly convenient, located just an hour by Shinkansen from Tokyo. The plaza is right next to Karuizawa Station, making it a hassle-free day trip or stopover. TikTokInstagram+1

Plan for a Full Day

With over 200 stores and a vast, open-air layout, you can easily spend half a day or more exploring. Consider comfortable shoes and be prepared to walk! TikTokReddit

Best Times

When
Weekdays, mornings
Why
Fewer crowds, better deals
Crowd
Low
When
Late spring/early autumn
Why
Pleasant weather, scenic beauty
Crowd
Medium
When
Winter evenings
Why
Beautiful illuminations
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Outlet 🤝🏼 tax free 🤝🏼 exchange rate is insaneeee and only about an hour out from Tokyo! 📍Karuizawa Prince Shopping Station
@misaki.yoshizawa
48.3K likes • 785.1K views

👟 Wear Comfortable Shoes

The plaza is huge! You'll be doing a lot of walking, so comfy footwear is a must. TikTokReddit

🚆 Direct Train Access

The plaza is adjacent to Karuizawa Station, making it super easy to reach via Shinkansen from Tokyo. TikTokInstagram

Definitely a must visit! It is around an hour train ride but the actual outlet shopping mall is literally on the train station so it’s very easy reach! So huge, even have a whole section for pets too! #longervideos #japan #travel #karuizawa #princeshoppingplaza #karuizawaprinceshoppingmall #japanshopping #luxuryoutlet #japanthings #japanfinds #軽井沢
@adrianwidjy
15.3K likes • 488.4K views
Don’t miss Karuizawa Prince Shopping Plaza – Japan’s Largest Outlet Mall! 🛍️✨ Planning your Japan trip? Add Karuizawa Prince Shopping Plaza to your must-visit list! Located just 1 hour from Tokyo via the JR Nagano Shinkansen, this incredible outlet mall boasts over 240 stores, featuring luxury international brands, local Japanese products, and unique Karuizawa souvenirs. Set against the backdro...
maureenseebastian
1.6K likes • 235.3K views

💰 Look for Big Discounts

Many visitors report finding significant discounts, especially on designer items. TikTokInstagram

🐶 Pet-Friendly Amenities

Bring your furry friends! There's a dedicated dog park and the open-air setting is great for pets. TikTokReddit

📍🇯🇵 เอาท์เล็ตใหญ่ของช้อปเยอะมากก Karuizawa Prince Shopping Plaza แถมบรรยากาศดีสุดๆ พาร์ทที่ตกหล่นจาก EP.3 #japan #เที่ยวญี่ปุ่น
paimaaeng
263 likes • 23.9K views

Tips

from all over the internet

👟 Wear Comfortable Shoes

The plaza is huge! You'll be doing a lot of walking, so comfy footwear is a must. TikTokReddit

🚆 Direct Train Access

The plaza is adjacent to Karuizawa Station, making it super easy to reach via Shinkansen from Tokyo. TikTokInstagram

💰 Look for Big Discounts

Many visitors report finding significant discounts, especially on designer items. TikTokInstagram

🐶 Pet-Friendly Amenities

Bring your furry friends! There's a dedicated dog park and the open-air setting is great for pets. TikTokReddit

🍽️ Diverse Food Courts

Explore multiple food courts offering a variety of tasty and reasonably priced options. Reddit

What Travellers Say

4.1
(20k reviews)

Reviews Summary

Visitors praise Karuizawa Prince Shopping Plaza for its beautiful, park-like open-air setting and convenient location next to Karuizawa Station. The vast selection of over 200 stores, including many designer brands with significant discounts, is a major draw. It's also noted for being family and pet-friendly, offering a relaxed atmosphere for a full day of shopping and leisure.

"A great spot for a relaxed day of shopping. Set against the scenic backdrop of Karuizawa’s mountains, the open-air layout and beautiful surroundings make it feel more like a leisurely park stroll than a typical mall visit. With over 200 stores, there’s a mix of high-end brands, casual wear, and local specialty shops, so there’s something for everyone.  

The plaza is conveniently located just a short walk from Karuizawa Station, making it easily accessible. The wide walkways, greenery, and even a pond in the middle create a super chill atmosphere. If you’re traveling with kids, there’s a play area that’s actually fun. And if you’re lucky, you might catch some great discounts, especially if you time your visit right. 

Visited in May and there was foggy climate and frost which add the cozy ambience. Overall, it’s a pleasant place to spend a few hours, whether you’re in the mood for shopping or just want to enjoy the relaxed vibe."

Thanapoom Wimonsopa

"A massive semi outdoor outlet in terms of the number of shops and also floor space. You'd easily spend half a day here just walking around. It's so big they even have several food courts all over the place, with many unique and tasty food at reasonable prices. Have fun hunting for deals on your favorite brand here. Located within a walking distance of less than 5 minutes from JR Karuizawa Station, just take the south exit."

Bayu Ubay

"This out was massively big… so far the best outlet I have been. Comparable to Gotemba outlet. Nice park and pet friendly."

Ivan Tan

What People Like

Beautiful open-air setting
Convenient station access
Wide brand selection

What People Dislike

Can be crowded on weekends

Frequently Asked Questions

🚇 🗺️ Getting There

The easiest way is to take the Hokuriku Shinkansen from Tokyo Station to Karuizawa Station, which takes about 70 minutes. The plaza is a short 5-minute walk from the station's south exit. TikTokInstagram+1

Yes, highway buses are available from major Tokyo stations like Shinjuku and Ikebukuro directly to Karuizawa. Instagram

Absolutely! It's located right next to Karuizawa Station, making it incredibly convenient to access. TikTokInstagram

Yes, driving is an option, and there is ample parking available. However, the Shinkansen is often recommended for its speed and convenience from Tokyo. TikTok

Many visitors find it to be a perfect day trip due to its easy accessibility and extensive shopping options. TikTokInstagram

🎫 🎫 Tickets & Entry

No, entry to the Karuizawa Prince Shopping Plaza itself is free. You only pay for the items you purchase. TikTok

Opening hours can vary slightly by season and store, but generally, the plaza is open from around 10 AM to 7 PM or 8 PM. It's best to check their official website for the most up-to-date information. TikTok

There are no entrance fees to walk around and browse the Karuizawa Prince Shopping Plaza. TikTok

Yes, many stores offer tax-free shopping for eligible international visitors. Look for signs or inquire at individual shops. TikTok

While discounts are available year-round, some visitors suggest visiting towards the end of seasons or during special sale events for the deepest markdowns. TikTok

🎫 🛍️ Shopping & Brands

You'll find a wide range of international luxury brands like Gucci, as well as popular Japanese and casual wear brands. TikTokInstagram+1

Yes, in addition to international brands, there are many shops offering local Japanese products and unique souvenirs. Instagram

Yes, it's known for its selection of high-end designer outlets, with significant discounts often available. TikTokInstagram

Discounts can vary greatly, but many visitors report finding deals of 30-60% off, and sometimes even higher, up to 70% or more. TikTok+1

Absolutely! The beautiful open-air setting makes it a pleasant experience even if you're just browsing. Instagram

🍽️ 🍽️ Food & Dining

The plaza features multiple food courts with a variety of Japanese and international cuisine, as well as cafes and restaurants. TikTokReddit

Yes, the food courts offer many tasty and reasonably priced meals, making it easy to find something for every budget. Reddit

While it's an outlet mall, you can often find local snacks and treats, and the surrounding Karuizawa area is known for its culinary offerings. TikTok

Yes, numerous cafes are scattered throughout the plaza, perfect for a coffee break or a sweet treat. TikTok

With its diverse food courts and restaurants, it's an excellent spot for lunch, offering plenty of choices for everyone. Reddit

📸 📸 Photography & Scenery

Yes, the plaza's open-air design, landscaping, and mountain backdrop make it very picturesque. Instagram+1

Look for shots with the mountain views, the central pond, and the well-maintained greenery. The illuminations in winter are also stunning. Instagram+1

In winter, the illuminations create a magical atmosphere. Spring and autumn offer beautiful natural colors. Instagram+1

Generally, you can take photos of the exterior of shops and the general plaza area. It's always polite to ask before photographing inside individual stores. TikTok

Definitely. The park-like setting is ideal for a leisurely walk and capturing beautiful moments. InstagramReddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Karuizawa Prince Shopping Plaza is a fantastic destination for families. The open-air layout makes it easy to navigate with strollers, and the presence of a dedicated play area and arcade with claw machines ensures kids will be entertained. TikTokReddit The variety of food options in the food courts also caters to different tastes, making meal times stress-free. Reddit It's a great place for a relaxed day out where both parents and children can enjoy themselves without feeling confined. Reddit

🛍️ Bargain Hunters

For those seeking deals, this plaza is a must-visit. Many visitors highlight the significant discounts available on designer brands, often reaching 70% or more. TikTokInstagram The sheer number of stores means there's ample opportunity to hunt for bargains. Visiting on weekdays or during off-peak seasons might yield even better finds. TikTok Keep an eye out for end-of-season sales for the deepest markdowns. TikTok

🐶 Pet Owners

This outlet mall is notably pet-friendly. It features a dedicated dog park, allowing your furry companions to stretch their legs and enjoy the outing too. TikTokReddit The open-air design also makes it a comfortable environment for pets to accompany you as you browse the shops. Reddit

Deep Dives

In-depth insights and expert knowledge

Getting to Karuizawa: The Shinkansen Advantage

The Karuizawa Prince Shopping Plaza is renowned for its exceptional accessibility, particularly for visitors coming from Tokyo. The most popular and efficient method is by the Hokuriku Shinkansen (bullet train). A journey from Tokyo Station to Karuizawa Station typically takes around 70 minutes. TikTokInstagram+1 The key advantage is that the plaza is situated immediately adjacent to Karuizawa Station, often described as being right next to it. This means you can disembark the train and be at the entrance of the shopping complex within a few minutes' walk, eliminating the need for further transportation like taxis or local buses. TikTokInstagram

For those preferring bus travel, highway buses also operate from major hubs in Tokyo, such as Shinjuku and Ikebukuro, offering another convenient option. Instagram While driving is possible and parking is available, the Shinkansen is frequently recommended for its speed, comfort, and the sheer ease of direct access to the shopping plaza, making it an ideal destination for a day trip or a relaxed stopover. TikTok

Shopping Experience: Beyond the Brands

Karuizawa Prince Shopping Plaza is celebrated not just for its extensive collection of designer outlets, but for its unique, open-air environment. Unlike traditional enclosed malls, this plaza is designed to feel like a scenic park, with wide walkways, lush greenery, and even a central pond. InstagramReddit This creates a more relaxed and leisurely shopping experience, often compared to a pleasant stroll through a beautiful landscape rather than a hurried mall visit. Reddit Visitors frequently mention the stunning mountain backdrop, which enhances the overall ambiance, especially during pleasant weather. Instagram

The plaza boasts over 200 stores, offering a diverse range of products. While high-end international brands are a major draw, with significant discounts reported, there's also a strong presence of casual wear, local Japanese brands, and unique specialty shops. Instagram This variety ensures that shoppers with different tastes and budgets can find something to their liking. TikTok The sheer size of the plaza means you can easily spend half a day exploring, with multiple food courts strategically placed throughout to offer convenient dining options. Reddit

Seasonal Charm and Special Events

Karuizawa Prince Shopping Plaza offers a distinct charm throughout the year, making it a worthwhile visit in any season. During winter, the plaza comes alive with beautiful illuminations, creating a magical and festive atmosphere that's perfect for evening strolls and photos. Instagram+1 The surrounding area also offers winter activities like skiing at the nearby Prince Hotel Ski Resort, making it a great destination for a winter getaway. Instagram

In warmer months, the mild climate of Karuizawa makes the open-air shopping experience particularly pleasant. Instagram The natural beauty of the area, with its greenery and mountain views, is at its peak. Instagram While not explicitly detailed in the provided content, outlet malls often host seasonal sales events, so timing your visit around major holidays or end-of-season clearances could lead to even greater savings. TikTok The plaza also hosts events, as seen with a singer-songwriter performing there, adding a unique cultural element to the shopping experience. TikTok