
Nike Shibuya
Experience personalized style at Nike Shibuya, featuring exclusive Tokyo collaborations and the unique Nike By You customization service.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier customization

Nike Shibuya
Best Time
Fewer crowds, easier customization
Highlights
Must-see attractions
Experience personalized style at Nike Shibuya, featuring exclusive Tokyo collaborations and the unique Nike By You customization service.
"Design your own unique Nike gear with exclusive patches and colors – a perfect Tokyo souvenir!"

🎯 Reserve Your Design Time
Book your Nike By You slot early, especially for weekends! Slots can fill up quickly. :ticket:
👟 Explore All Floors
Don't stop at the ground floor! Each level offers unique finds, from apparel to exclusive sneakers. :athletic_shoe:

Highlights
Discover the most iconic attractions and experiences

Nike By You Customization
All floors
Design your own unique Nike apparel and footwear with exclusive patches and colors. A perfect Tokyo souvenir!

Exclusive Tokyo Collaborations
Apparel section
Score limited-edition Nike x Tokyo apparel, featuring iconic Shibuya landmarks and designs. A must-have for collectors.

Curated Sneaker Selection
Ground floor
Discover a carefully selected range of the latest Nike sneakers, including sought-after releases and unique colorways.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Custom Creation Slot
Navigating Shibuya Crowds
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Reserve Your Design Time
Book your Nike By You slot early, especially for weekends! Slots can fill up quickly. :ticket:
👟 Explore All Floors
Don't stop at the ground floor! Each level offers unique finds, from apparel to exclusive sneakers. :athletic_shoe:
📱 Download the Nike App
Get a free item from the vending machine with your Nike Member QR code! :iphone:
🇯🇵 Unique Tokyo Souvenirs
Create custom items with 'Shibuya' or Tokyo motifs for an unforgettable souvenir. :gift:
Tips
from all over the internet
🎯 Reserve Your Design Time
Book your Nike By You slot early, especially for weekends! Slots can fill up quickly. :ticket:
👟 Explore All Floors
Don't stop at the ground floor! Each level offers unique finds, from apparel to exclusive sneakers. :athletic_shoe:
📱 Download the Nike App
Get a free item from the vending machine with your Nike Member QR code! :iphone:
🇯🇵 Unique Tokyo Souvenirs
Create custom items with 'Shibuya' or Tokyo motifs for an unforgettable souvenir. :gift:
🚶♀️ Be Prepared for Crowds
Shibuya is always bustling. Weekdays are generally less crowded than weekends. :bustsinsilhouette:
What Travellers Say
Reviews Summary
Nike Shibuya is praised for its unique store design and carefully selected product range, offering exclusive Tokyo collaborations and a highly engaging Nike By You customization service. While some visitors found the discount process a bit complicated, the helpful staff and the chance to create personalized items are consistently highlighted as major positives.
"Great store by Nike. Very unique by the design. Only a few products are displayed but you can be sure that they were carefully selected.
They even have a vending machine where you can get free stuff by showing your Nike member QR code! You just have to download the app.
Also, very friendly staff!"
Ulysse Berteaux-Ragoucy
"Product range was really strong, they have a lot of products at the moment that are definitely worth purchasing.
I was able to purchase the newly released Air Jordan 4 Retro “Military Blue” which I am super happy with. The staff here are so helpful so I would definitely recommend stopping by."
Eric Singh
"Small section of nice sneakers at this Nike store. Staff are helpful and I found them more helpful than the Nike store in Harajuku.
Was there on a weekday so wasn’t so busy. Went back on a weekend and it was packed!
Happy with my purchase but it was a little complicated when they started asking me to sign up with the Nike website to get a 10% discount.
They didn’t end up giving me a discount in the end (?) and staff started acting a bit weird. Didn’t push for it and didn’t really care for it anyway."
Aomi Ito
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Nike Shibuya is conveniently located near Shibuya Station. It's just a short walk from the Hachiko exit. Many visitors find it easy to access via the JR Yamanote Line or other subway lines that serve Shibuya.
Yes, Nike Shibuya is very close to the iconic Shibuya Scramble Crossing, making it a perfect stop while exploring the area.
The closest station is Shibuya Station, which is a major hub served by multiple train and subway lines.
While there isn't dedicated parking for the store, there are several public parking garages in the Shibuya area. However, using public transport is highly recommended due to the busy nature of the district.
Yes, numerous bus routes stop at or near Shibuya Station, providing another convenient way to reach the store.
🎫 🎫 Tickets & Entry
No, general entry to Nike Shibuya does not require a ticket. However, for the Nike By You customization service, you may need to reserve a time slot, especially during peak hours.
Nike Shibuya is typically open from 11:00 AM to 9:00 PM daily. It's always a good idea to check their official website or social media for any temporary changes.
To book a Nike By You session, it's recommended to arrive early to reserve a time slot for the day. Some visitors suggest checking online for reservation systems if available.
You can get a 10% discount by signing up for the Nike website and becoming a member. Showing your Nike Member QR code can also get you free items from a vending machine.
There is no admission fee to enter Nike Shibuya. You only pay for the products you wish to purchase.
🎫 👟 Onsite Experience
You can customize a variety of items, including T-shirts, sweatshirts, and caps, with exclusive patches and colors.
The customization process itself is done on-site, but the time it takes can vary depending on the complexity of your design and the availability of staff. It's best to allocate ample time for this experience.
Nike Shibuya offers a curated selection of sneakers, performance shoes, apparel like T-shirts and sweatshirts, and accessories. They also feature exclusive Tokyo collaborations.
Many visitors report that the staff at Nike Shibuya are very helpful and friendly, assisting with purchases, tax-free procedures, and discounts.
While the selection is curated, Nike Shibuya often has sought-after releases and unique colorways, making it a good spot for sneaker enthusiasts.
📸 📸 Photography
Yes, photography is generally allowed inside Nike Shibuya, especially for personal use. Capturing your custom creations or unique store displays is encouraged.
While not explicitly designated, the store's modern design and the vibrant Shibuya backdrop outside offer great photo opportunities. The Nike By You customization area can also be a fun spot to capture your design process.
To get photos with fewer crowds, aim for weekday mornings shortly after opening. This will give you more space to capture the store's ambiance and products.
Absolutely! Many visitors love to share photos of their personalized Nike items. It's a great way to showcase your unique design.
While generally permitted, it's always respectful to be mindful of other shoppers and avoid intrusive photography, especially in crowded areas.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
👟 Sneakerheads & Collectors
🛍️ Souvenir Hunters
Deep Dives
In-depth insights and expert knowledge
The Nike By You Experience
To participate, it's crucial to understand the reservation system. Visitors often recommend arriving early in the day to secure a time slot, as these can fill up quickly, especially on weekends. The process involves selecting your item, choosing your customizations from a booklet, and then having the design applied on-site. This makes for a memorable and personalized shopping adventure.
This service transforms a simple shopping trip into a creative endeavor, resulting in a one-of-a-kind souvenir that perfectly captures your Tokyo experience. The ability to add 'Shibuya' or other local elements makes these items particularly special.
Exclusive Nike x Tokyo Collaborations
These collections are highly coveted by sneakerheads and fashion enthusiasts looking for something truly special. The store carefully curates its product range, ensuring that only the most unique and desirable items are displayed. This focus on selection means you're likely to find products that aren't available in other Nike stores.
Finding these exclusive pieces can be a treasure hunt, and they often sell out quickly. Visiting the store regularly or keeping an eye on their social media can help you stay updated on new releases and collaborations. Owning a piece from a Nike Tokyo collection is a significant way to commemorate your visit.
Navigating Shibuya's Retail Landscape
The store itself is a multi-level space, offering a comprehensive Nike experience. While the ground floor often showcases a curated selection of the latest sneakers, exploring the upper floors reveals a wider range of apparel and customization options. The store's design is modern and clean, reflecting Nike's global aesthetic while incorporating local touches.
Given Shibuya's popularity, the store can get very crowded, particularly on weekends. Visitors often advise planning their visit for weekday mornings to enjoy a more relaxed shopping environment and better access to services like Nike By You.
Social
from TikTok, Instagram & Reddit