Nintendo Tokyo
Japan's first official Nintendo store in Shibuya, offering exclusive merchandise, character photo ops, and a vibrant, playful atmosphere for all ages.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed
Nintendo Tokyo
Best Time
Fewer crowds, more relaxed
Highlights
Must-see attractions
Japan's first official Nintendo store in Shibuya, offering exclusive merchandise, character photo ops, and a vibrant, playful atmosphere for all ages.
"A must-visit for any fan, this store is a celebration of Nintendo's legacy with unique items and pure charm."
🎯 Arrive Early for Less Crowds
Beat the 'madhouse' atmosphere by arriving right when the store opens. Weekdays are generally less crowded.
📸 Photo Ops Galore!
Capture memories with iconic character statues scattered throughout the store. Perfect for any Nintendo fan!
Highlights
Discover the most iconic attractions and experiences
Exclusive Nintendo Merchandise
Throughout the store
Discover unique plushies, apparel, stationery, and home goods found only in Japan. A true treasure hunt for fans!
Character Statues & Photo Spots
Various sections
Iconic character statues like Mario, Link, and Animal Crossing villagers offer fun photo opportunities.
Gachapon & Collectibles
Dedicated area
Try your luck at gachapon machines for collectible Nintendo controller buttons and other unique items.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds at Nintendo Tokyo
Exclusive Merch & Photo Ops
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Arrive Early for Less Crowds
Beat the 'madhouse' atmosphere by arriving right when the store opens. Weekdays are generally less crowded.
📸 Photo Ops Galore!
Capture memories with iconic character statues scattered throughout the store. Perfect for any Nintendo fan!
🛍️ Grab Exclusive Merch Fast
Popular items sell out quickly! If you see something you love, buy it to avoid disappointment.
💰 Fair Prices for Unique Items
Merchandise prices are considered reasonable and fair, offering great value for exclusive Japanese goods.
Tips
from all over the internet
🎯 Arrive Early for Less Crowds
Beat the 'madhouse' atmosphere by arriving right when the store opens. Weekdays are generally less crowded.
📸 Photo Ops Galore!
Capture memories with iconic character statues scattered throughout the store. Perfect for any Nintendo fan!
🛍️ Grab Exclusive Merch Fast
Popular items sell out quickly! If you see something you love, buy it to avoid disappointment.
💰 Fair Prices for Unique Items
Merchandise prices are considered reasonable and fair, offering great value for exclusive Japanese goods.
💬 English-Speaking Staff
Staff are friendly, helpful, and often speak English, making the shopping experience smoother.
What Travellers Say
Reviews Summary
Nintendo Tokyo is a highly recommended destination for fans, praised for its vast selection of exclusive merchandise and immersive, joyful atmosphere. While it can get very crowded, the efficient staff and unique offerings make it a worthwhile visit for anyone looking for a dose of Nintendo magic and memorable souvenirs.
"The Nintendo Store in Shibuya (located in the Shibuya PARCO building) is an absolute flagship experience and a pilgrimage site for Nintendo fans. Stepping inside is like jumping into a perfectly designed level from a Mario game—it’s bright, vibrant, and packed wall-to-wall with exclusive magic.
This store goes far beyond simple video games. It offers high-quality, unique merchandise for all their major franchises: from The Legend of Zelda and Animal Crossing to Splatoon and, of course, Super Mario. You’ll find everything from detailed collector's figures and Japanese-exclusive apparel to homewares and stationery you simply can't get anywhere else in the world. The atmosphere is joyous, with life-size statues and iconic music creating the perfect nostalgic backdrop.
But the real secret weapon of this store is the Gachapon (capsule machine) section! Tucked away but impossible to miss, this wall of machines is a collector's dream. I highly recommend trying your luck for the machines dispensing the miniature controller keyrings—getting a tiny, perfectly detailed replica of an N64 or Famicom controller is the best, inexpensive souvenir you can buy. It’s an easy way to spend an extra 15 minutes and leave with a pocketful of happy memories.
Whether you're shopping for gifts, souvenirs, or just want to bask in the glory of Nintendo's history and future, this store is a world-class destination. Plan to spend plenty of time here!"
Robert B
"As a Nintendo fan, somehow I find this place a little underwhelming- and it really depends on your gameplay personality. most of the items here hinges only on the big 3-4 games such as Animal Crossing (never play), Splashtoon? (never play also), Zelda, DK and Mario. Merchandise wise we find it just ok - some you can easily find in anime stores in Tokyo. the only reason we came over was for the Gatcha for mini controllers! this is the niche for here."
Arthur Goh
"There is a tremendous amount of toys, clothes, games and unique items throughout. It is a total madhouse though! Hard to move through, least when I was there, the line was hugh and snaked through the store, but they are pretty efficient and they get you through fairly quick. They have an area where you can play some game and lots of photo ops with character displays. If you are a Nintendo fan, it may be a must stop."
Anthony Couillard
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Nintendo Tokyo is located on the 6th floor of the Shibuya PARCO shopping complex. You can reach Shibuya Station via JR lines, Keio Inokashira Line, Tokyu Den-en-toshi Line, Tokyu Toyoko Line, Tokyo Metro Ginza Line, Hanzomon Line, and Fukutoshin Line. From Shibuya Station, it's a short walk to PARCO. +2
Yes, Nintendo Tokyo is located in Shibuya PARCO, which is very close to the iconic Shibuya Crossing. It's a popular area to explore after visiting the crossing. +2
Walking is the best way to explore Shibuya and its many shops, including Shibuya PARCO where Nintendo Tokyo is located. The area is very pedestrian-friendly.
While Nintendo Tokyo is the main flagship store, there are smaller Nintendo shops within other locations like the Pokémon Center Shibuya, which sometimes carry Nintendo merchandise.
Absolutely! Shibuya PARCO is easily accessible via multiple train and subway lines, making it convenient to reach from anywhere in Tokyo.
🎫 🎫 Tickets & Entry
Entry to Nintendo Tokyo may require a timed-entry ticket, especially during peak hours or busy periods. It's advisable to check the official Nintendo Tokyo website or social media for the latest information on ticketing requirements before your visit.
Entry to Nintendo Tokyo itself is generally free. However, you will need to purchase any merchandise or items you wish to buy within the store.
Nintendo Tokyo typically opens around 10:00 AM and closes around 9:00 PM, aligning with the hours of Shibuya PARCO. Always confirm current hours before your visit.
Information on advance booking can vary. It's best to check the official Nintendo Tokyo website or their social media channels for the most up-to-date details on ticket reservations.
If timed-entry tickets are required, you may not be able to enter without one. It's crucial to check the official policy beforehand to avoid disappointment.
🎫 🛍️ Shopping & Merchandise
You'll find a vast array of exclusive merchandise, including plush toys, apparel, stationery, home goods, accessories, and collectibles from popular franchises like Mario, Zelda, Animal Crossing, Splatoon, and Pikmin. +1
Yes, Nintendo Tokyo offers many items that are exclusive to Japan and cannot be found in other countries, making it a prime destination for collectors.
Prices are generally considered reasonable and fair, especially for the unique and exclusive items available.
Yes, there is an area where you can play some games, offering a hands-on experience with Nintendo titles.
Nintendo Tokyo features gachapon machines offering unique collectibles, such as controller button collections, which are popular among visitors. 
📸 📸 Photography & Experience
Absolutely! The store is filled with character statues and themed displays that are perfect for taking memorable photos.
The atmosphere is described as playful, energetic, and joyful, with game music playing and vibrant displays that celebrate Nintendo's legacy.
Even if you're not a huge Nintendo fan, the store's design, unique merchandise, and fun atmosphere make it an enjoyable experience.
Generally, taking photos of the merchandise for personal use is allowed, but always be mindful of other shoppers and store policies.
It's Japan's first official Nintendo store, offering a unique selection of exclusive merchandise and an immersive experience that celebrates the brand's history and characters.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Keep in mind that the store can get crowded, so visiting during off-peak hours or on weekdays might be more comfortable for families with strollers or young children. The staff are generally friendly and helpful, which can make the experience smoother for families.
🎮 Gamers & Collectors
Be prepared for potential sell-outs of highly coveted items. Arriving early or on a weekday can increase your chances of snagging those special pieces. The store's atmosphere, filled with game music and iconic displays, enhances the overall collector's experience.
🎁 Souvenir Hunters
These items make for memorable gifts or personal keepsakes that stand out from typical tourist trinkets. The exclusive nature of the merchandise ensures you're bringing back something truly special from your trip to Japan.
Deep Dives
In-depth insights and expert knowledge
Navigating Shibuya PARCO
When visiting Nintendo Tokyo, take some time to explore the other floors of PARCO. You might discover unique streetwear brands, independent designers, or even catch an exhibition. The building's design is also quite modern and aesthetically pleasing, making it a pleasant place to wander. Remember that Nintendo Tokyo is located on the 6th floor, so plan your ascent accordingly.
Shibuya PARCO is a hub for pop culture and entertainment, so it's no surprise that Nintendo chose it as the location for their flagship store. The surrounding Shibuya area is also packed with attractions, including the famous Shibuya Crossing, numerous cafes, and other themed shops, making it an ideal spot for a day of exploration.
The Allure of Exclusive Merchandise
Visitors often highlight the joy of discovering items they've never seen before. Plush toys of beloved characters, stylish t-shirts, and practical items like bowls or mugs featuring Nintendo motifs are common finds. The store's layout is designed to showcase these items beautifully, turning a shopping trip into a delightful exploration.
It's important to note that popular items can sell out quickly. If you have your eye on a specific piece of merchandise, it's recommended to purchase it as soon as possible. This scarcity adds to the excitement and the feeling of finding a true gem.
Experiencing Nintendo's Legacy
The store features impressive character statues and themed sections that allow visitors to interact with and photograph their favorite Nintendo icons. This creates a sense of nostalgia and wonder, appealing to both long-time fans and newcomers. The attention to detail in the store's design, from the wall art to the product displays, reflects Nintendo's commitment to quality and fun.
Whether you're a die-hard fan or just curious about Nintendo's impact on gaming, the store offers a memorable experience. It's a place where childhood memories come to life and where the magic of Nintendo is palpable.
Social
from TikTok, Instagram & Reddit