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Shibuya 109

4
·10k reviews·Shibuya, Japan

Iconic Shibuya mall packed with trendy Japanese pop fashion boutiques for young adults.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
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外観

Shibuya 109

Best Time

Weekday mornings

Fewer crowds, relaxed shopping

CrowdLow
Highlights

Highlights

Must-see attractions

Iconic Shibuya mall packed with trendy Japanese pop fashion boutiques for young adults.

4
(10k reviews)

"A landmark for Japanese youth fashion, Shibuya 109 offers diverse styles but can be pricey."

Vertical photo
TIP

🎯 Check for Sales

Look for summer or seasonal sales offering discounts from 20%-80%.

📏 'Free Size' Alert

Most clothes are 'free size,' usually a US medium. Smaller sizes can be hard to find.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Trendy Japanese Boutiques

Trendy Japanese Boutiques

Multiple floors

Discover the latest in Japanese pop fashion, from gothic to summer vibes. A must-visit for trendsetters.

MAGNET by Shibuya 109

MAGNET by Shibuya 109

Adjacent building

Explore this annex featuring unique pop-up shops and collaborations, often with anime or character themes.

109 Men's Shibuya

109 Men's Shibuya

Dedicated floors

Find stylish menswear catering to younger demographics, offering a different fashion perspective.

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Planning Your Visit

Navigating Shibuya 109

Shibuya 109 is a multi-story fashion hub packed with trendy Japanese boutiques. Arrive early to beat the crowds, especially on weekends. Many shops offer 'free size' items, typically a US medium, which can be limiting for smaller frames. Be prepared for limited English spoken by staff.

Fashion Finds & Value

While Shibuya 109 is known for its trendy Japanese pop fashion, some reviews suggest prices can be high for the quality, with many items made in China. Look out for sales, but compare prices as 'tax-free' deals might not always be a true bargain.

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed shopping
Crowd
Low
When
Sale periods
Why
Discounts up to 80%
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

reddit.com

What should I do around Shibuya 109?

🎯 Check for Sales

Look for summer or seasonal sales offering discounts from 20%-80%. Reddit

📏 'Free Size' Alert

Most clothes are 'free size,' usually a US medium. Smaller sizes can be hard to find. Reddit

reddit.com

What to do in Shibuya after the Scramble?

reddit.com

Travel tips and advice needed, Tokyo:Shibuya

🗣️ Language Barrier

Many shops have limited English speakers. Be patient or use translation apps. Reddit

📍 Location, Location!

Directly connected to Shibuya Station, making it super accessible. Reddit

reddit.com

Things to do near Shibuya Crossing

Tips

from all over the internet

🎯 Check for Sales

Look for summer or seasonal sales offering discounts from 20%-80%. Reddit

📏 'Free Size' Alert

Most clothes are 'free size,' usually a US medium. Smaller sizes can be hard to find. Reddit

🗣️ Language Barrier

Many shops have limited English speakers. Be patient or use translation apps. Reddit

📍 Location, Location!

Directly connected to Shibuya Station, making it super accessible. Reddit

✨ Explore MAGNET

Don't miss the adjacent MAGNET building for pop-ups and unique finds. TikTok

What Travellers Say

4
(10k reviews)

Reviews Summary

Shibuya 109 is a landmark for Japanese youth fashion, offering a wide array of trendy boutiques. While praised for its accessible location and diverse styles, some visitors find prices high for the quality and note limitations with 'free size' clothing and limited English spoken by staff. It's seen by some as more of a historical fashion landmark than a current shopping hotspot.

"This shopping center in Shibuya is full of local brands. It is right next to the Shibuya station, very easy to access from any part of the city. Most of the stores are for apparel, shoes, cosmetics and accessories, mostly selling women's goods. The stores have variety of themes like gothic, anime, summer vibes and few other types.

There are 9 floors to explore. Each floor has about 10-15 shops, so they are not too large. It is mostly clean and organized. Prices are relatively cheaper compared to other big malls in Tokyo. When we were there, they had summer sale going on. Participating had discounts between 20%-80%. The staff in the shops are friendly, help with questions and fitting rooms. We spent close 40 minutes here, didn't find anything worth purchasing."

Nehal Ahmed

"Pretty decent place to shop. They had clothes, makeup, and accessory shops. It was a walkable distance from the Shibuya station, so that saved me time. It was a bit crowded, though."

Lalremruati

"Sadly this store isnt what it used the be.i was extremely sad. What a shame. Not much gyaru anymore more like punk , lolita or very young style.Prices are outrageous for clothes that are low quality ( think polyester) you can find the same or very similar on shien / wish /temu and even amazon for way cheapper.its made inchina clothes not made in japan pay attention to the inside tags . Some go for 100$ 200$ for made in china .Nothing extraordinary. The store is clean. The bathroom however are OLD OUTDATED AND FILTHY .Just overpriced cheap quality clothes overall very underwarmed .also keep on mind that everything is " free size" which is an m medium US . They dont have any smaller sizes being an xs i couldnt purchase ANYTHING . Clothes in japan are HUGE now . Very disapointed . The stores are also endlessly changing and heavily depends on tourist spending money there as regular japanese often dont . 109 are the remains of what use to be a golden fashion era early 2000s . Its basically more of a landmark at this point.its been poorly maintain and store have a hard time surving longer than a month in there . Plenty of better stores elsewhere in tokyo . Also keep in mind that most shops DONT SPEAK ENGLISH which is quite shocking since their major spenders are tourists . The place is SMALL and narrow even with multiple floors and you go around each pretty quick. This isnt really tourist friendly . Yes store will give you tax free because they jack up the price knowingly so you are not saving anything its not a place for good deals if you are looking to get a bang for your buck this isnt it . Dont believe the over hype on tik tok and insta .also the food court downstairs ( train station level ) is constantly changing . Stores are mainly pop up . No one buy food there because prices once again are outrageoys and you find the same stuff anywhere in shibuya or lil further way cheapper .you are paying premium because its 109 its a huge rip off .the food is also very unipressive and some of it taste just plain bad . Everuthing is loaded with chemical colorants and sugar i don't recommend eating there . Trying to open a pop store there even nust a week prices are exhorbitive and abusive which is why 109 is always loosing stores and got plenty of empty spots or store endlessly changing."

Emma Palomino

What People Like

Iconic fashion landmark
Trendy Japanese styles
Central Shibuya location

What People Dislike

High prices for quality
Limited sizing options
Language barrier

Frequently Asked Questions

🚇 🗺️ Getting There

Shibuya 109 is conveniently located right next to Shibuya Station, making it incredibly easy to access via the JR Yamanote Line, Ginza Line, Hanzomon Line, and Fukutoshin Line. Simply follow the signs for Shibuya 109 from the station. Reddit

Yes, Shibuya 109 is in the heart of Shibuya, just steps away from the famous Shibuya Scramble Crossing and the Hachiko statue. It's a perfect starting or ending point for exploring the area. Reddit

If your hotel is within Shibuya, it's highly likely you can walk to Shibuya 109. It's a central landmark, and many hotels are within a short walking distance. Reddit

From Shinjuku Station, take the JR Yamanote Line directly to Shibuya Station. The ride is short and frequent. Shibuya 109 is then a very short walk from the station. Reddit

While Shibuya 109 is primarily a shopping destination for locals and tourists arriving by public transport, there are paid parking lots available in the vicinity of Shibuya Station. However, using public transport is highly recommended due to traffic and parking costs. Reddit

🎫 🎫 Tickets & Entry

No, Shibuya 109 is a shopping mall, and entry is free. You only pay for the items you choose to purchase from the various boutiques. Reddit

Shibuya 109 typically opens around 10:00 AM and closes around 9:00 PM, but hours can vary slightly. It's always a good idea to check their official website or a reliable Tokyo guide for the most up-to-date information before your visit. Reddit

Generally, there are no admission fees for any floors within Shibuya 109. Special events or exhibitions might occasionally have separate ticketing, but this is rare for the main shopping floors. Reddit

Some stores may offer tax-free shopping for tourists who meet a certain spending threshold. However, this is not a universal discount and depends on individual store policies. Reddit

Shibuya 109 is generally accessible, with elevators connecting the various floors. However, some older reviews mention outdated bathrooms, so accessibility in restrooms might vary. Reddit

🎫 🛍️ Shibuya 109 Shopping

Shibuya 109 is renowned for its trendy Japanese pop fashions, catering primarily to young women. You'll find a wide array of styles, from gothic and Lolita to vibrant summer vibes and more casual streetwear. Reddit

Yes, Shibuya 109 has dedicated floors for men's fashion, known as '109 Men's Shibuya,' offering stylish options for younger men. Reddit

Prices can be mixed. While some sales offer significant discounts, many items are considered pricey for their quality, especially if they are made in China. It's advisable to compare prices and look for sales. Reddit

Keep an eye out for seasonal sales, particularly summer sales, which can offer discounts of 20%-80%. Some stores might also offer tax-free shopping for tourists. Reddit

MAGNET by Shibuya 109 is an adjacent building that often features pop-up shops, collaborations, and unique themed stores, providing a different shopping experience from the main building. TikTok

📸 📸 Photography

Photography is generally allowed for personal use in common areas and for showcasing your purchases. However, some individual boutiques might have restrictions on photographing their merchandise, so it's best to be discreet or ask permission if unsure. TikTok

The exterior of Shibuya 109, especially its iconic signage, is a popular photo spot. Inside, the vibrant displays and unique store aesthetics can also make for interesting shots. The MAGNET building often has visually appealing pop-up installations. TikTok

While Shibuya 109 offers views of the surrounding Shibuya area, the best vantage point for the Scramble Crossing is typically from the Starbucks overlooking it or from the Shibuya Sky observation deck. Shibuya 109's direct views of the crossing are limited. Reddit

MAGNET by Shibuya 109 often hosts themed pop-up events and installations that are highly photogenic. Check their schedule for any special exhibits or collaborations that might offer unique photo opportunities. TikTok

A versatile lens like a 24-70mm or a prime lens (e.g., 35mm or 50mm) is great for capturing both the overall atmosphere and details within the shops. A smartphone with good low-light capabilities is also sufficient for most casual photos. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Shibuya 109 is primarily geared towards young adults and teenagers interested in trendy fashion. While there are no specific play areas for children, the mall's central location near Shibuya Station means families can easily combine a visit with other family-friendly activities in the Shibuya area. The sheer volume of small shops might be overwhelming for very young children, and the focus on apparel means limited entertainment options for them. Reddit

Parents might find it challenging to find clothing for children here, as the focus is on adult fashion, and 'free size' items are common. However, if older teens are interested in Japanese street style, Shibuya 109 can be a fascinating place for them to explore. Be prepared for crowds, especially on weekends, and consider a quick visit rather than an extended family outing. Reddit

💸 Budget Travelers

For budget travelers, Shibuya 109 presents a mixed bag. While sales can offer significant discounts (up to 80%), many items are noted for being overpriced for their quality, with a prevalence of 'made in China' tags. The 'free size' nature of many garments also means you might not find anything suitable, leading to wasted time and potential frustration. Reddit

It's advisable to approach Shibuya 109 with caution if you're on a strict budget. While it's a great place to see trends, actually buying them might be more expensive than anticipated. Consider exploring other areas in Shibuya or Tokyo for more budget-friendly fashion options, or focus on finding specific sale items. The food court downstairs is also noted for being overpriced. Reddit

🛍️ Fashion Enthusiasts

Shibuya 109 is a pilgrimage site for those seeking the pulse of Japanese youth fashion. Its iconic status and concentration of trendy boutiques make it a must-visit for anyone interested in the latest styles, from edgy streetwear to cute and quirky ensembles. The adjacent MAGNET by Shibuya 109 offers an additional layer of discovery with its pop-up shops and collaborations. TikTokReddit

Be prepared to explore multiple floors, each with a unique selection of brands. While some find the quality-to-price ratio questionable, the sheer variety and the opportunity to discover emerging designers or niche styles are undeniable draws. Keep an eye out for seasonal sales to snag deals, and don't be afraid to ask for assistance, even with potential language barriers. Reddit

Deep Dives

In-depth insights and expert knowledge

The Evolution of Shibuya 109 Fashion

Shibuya 109 has long been a symbol of Japanese youth fashion, particularly known for its influence on the 'gyaru' subculture in the early 2000s. While it still aims to be a trendsetter, some recent reviews suggest a shift away from the classic gyaru style towards punk, Lolita, or very young aesthetics. This evolution reflects changing fashion trends and perhaps a struggle to maintain its iconic status in a rapidly evolving market. Reddit

The mall's identity is closely tied to its ability to capture and promote the latest 'kawaii' and edgy styles. The constant change in stores, with many being pop-ups, indicates a dynamic but potentially unstable retail environment. This also means that what you see today might be different in a few months, making it a place for discovering the now rather than a place for timeless fashion. Reddit

Despite criticisms about quality and price, Shibuya 109 remains a significant landmark for fashion enthusiasts looking to experience a slice of Tokyo's vibrant street style. Its proximity to Shibuya Station and its iconic status ensure it continues to draw visitors eager to explore the cutting edge of Japanese fashion. Reddit

Shopping Experience and Value

The shopping experience at Shibuya 109 is characterized by its numerous small boutiques, each offering a distinct style. While this variety is appealing, it can also lead to a feeling of being overwhelmed. Many shops are 'free size,' which can be a significant drawback for visitors who don't fit the typical Japanese medium frame, leading to disappointment and a lack of purchase options. Reddit

Regarding value, opinions are divided. Some reviews highlight significant discounts during sale periods, making it a good place for a bargain. However, others point out that prices can be high, especially for items manufactured in China, questioning the overall quality-to-price ratio. The 'tax-free' shopping offered by some stores might not always translate to substantial savings due to inflated base prices. Reddit

It's important to approach Shibuya 109 with realistic expectations. While it offers a unique glimpse into Japanese fashion trends, it's advisable to research brands, compare prices, and be aware of the sizing limitations to make the most of your shopping trip. Reddit

Navigating Shibuya 109: Practicalities

Getting to Shibuya 109 is straightforward due to its prime location directly connected to Shibuya Station. This makes it incredibly convenient for tourists relying on Tokyo's extensive public transport system. The mall itself is spread across multiple floors, each housing numerous small boutiques. Reddit

Navigating the shops can be a bit of a maze, and communication can be a challenge as many staff members have limited English proficiency. Visitors are advised to use translation apps or be prepared for a more visual and gestural form of interaction. The bathrooms have also been noted as being outdated and in need of maintenance in some reviews, which is a practical consideration for longer shopping excursions. Reddit

Despite these practical challenges, the mall's central location and its status as a fashion landmark make it a popular destination. Planning your visit during off-peak hours and being prepared for potential communication barriers can enhance the overall experience. Reddit

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