BEAMS JAPAN Shinjuku
A 7-story concept store in Shinjuku offering a curated blend of traditional Japanese crafts, modern fashion, and pop culture goods.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing
BEAMS JAPAN Shinjuku
Best Time
Fewer crowds, relaxed browsing
Highlights
Must-see attractions
A 7-story concept store in Shinjuku offering a curated blend of traditional Japanese crafts, modern fashion, and pop culture goods.
"This is the place to find extremely high quality and wonderful souvenirs."
🎯 Explore All 7 Floors!
Don't stop at the first floor! This massive store has 7 levels of fashion, souvenirs, and unique Japanese goods.
🎁 Souvenir Goldmine
The 1st floor is packed with regional specialties and unique Japanese gifts.
Quick Facts
Hours
Rating
4.3 · 1,450 reviews
Type
Clothing Store
Highlights
Discover the most iconic attractions and experiences
First Floor Souvenir Paradise
1st Floor
Discover regional Japanese specialties, unique gifts, and exclusive souvenirs. Perfect for finding that special something.
Menswear & Street Style
Multiple Floors (e.g., 2nd, 3rd, 4th)
Explore a vast selection of Japanese fashion, from trendy streetwear to stylish everyday wear.
Pop Culture & Art Goods
4th Floor
Find unique toys, t-shirts, and art-inspired items that blend tradition with modern pop culture.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigate the Multi-Level Marvel
Souvenir Savvy
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore All 7 Floors!
Don't stop at the first floor! This massive store has 7 levels of fashion, souvenirs, and unique Japanese goods. +1
🎁 Souvenir Goldmine
The 1st floor is packed with regional specialties and unique Japanese gifts. +1
👕 Fashion Forward
Find trendy menswear, streetwear, and unique fashion pieces across multiple floors. +1
💰 Tax-Free Shopping
Visitors can take advantage of tax-free shopping for eligible purchases.
Tips
from all over the internet
🎯 Explore All 7 Floors!
Don't stop at the first floor! This massive store has 7 levels of fashion, souvenirs, and unique Japanese goods. +1
🎁 Souvenir Goldmine
The 1st floor is packed with regional specialties and unique Japanese gifts. +1
👕 Fashion Forward
Find trendy menswear, streetwear, and unique fashion pieces across multiple floors. +1
💰 Tax-Free Shopping
Visitors can take advantage of tax-free shopping for eligible purchases.
🤝 Friendly Staff
Many visitors praise the helpful and stylish staff for a great shopping experience.
What Travellers Say
Reviews Summary
BEAMS JAPAN Shinjuku is widely praised for its extensive selection of high-quality Japanese goods, particularly souvenirs and fashion. Many visitors highlight the friendly and helpful staff, contributing to a positive shopping experience. However, a few reviews mention instances of unhelpful staff and perceived differential treatment, though this seems to be an outlier compared to the overwhelmingly positive feedback.
"Such a great store!! This is the place to find extremely high quality and wonderful souvenirs. There’s a huge array of authentic Japanese products such as soaps, knives, clothing, small gifts, sunglasses and more. The staff was extremely friendly, especially Hayato! I highly recommend this place to everyone visiting Japan"
David Nunes
"Super unhelpful staff. This was the 3rd Beams I’ve gone into today looking for a backpack as a gift. I spoke in Japanese and asked staff if they had recommendations for non-American brand backpacks. Not only did they keep directing me to different floors and stores (between 2nd and 3rd floor), they not once brought me to any of the backpacks existing on either the second or third floor.
Further more, they would say things like “this is the only backpack we have” when I could clearly see another design behind them. I know as well they understood me perfect and we spoke clearly to each other. They didn’t offer to help me get a backpack down to see from a height. Why treat a customer who is so interested in making a purchase with such disdain?
When a white person would approach they would smile and offer to help them, while I was largely ignored even when I reached out specifically for help. If this wasn’t a lesson to not speak Japanese and flaunt tourist energy…
I’m highly disappointed as this is the worst quality store service I’ve ever received. I recommend others to go to different Beams instead, because I know this is not reflective of their usually helpful nature."
Katherine Fan
"Definitely a store I would recommend. Many floors with lots of unique items. Takuma was helpful and very stylish. He also has sweet hair!"
Dee Hollimon
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
BEAMS JAPAN Shinjuku is conveniently located just a 4-5 minute walk from the JR Shinjuku Station East Exit. +1 It's easily accessible and a popular spot for shoppers exploring the Shinjuku area.
Yes, BEAMS JAPAN is situated in the bustling Shinjuku district, which is a major hub for shopping, dining, and entertainment in Tokyo. You'll find other department stores and boutiques nearby.
Shinjuku Station is a major transportation hub served by numerous JR lines, private railways, and subway lines, making it easily reachable from most parts of Tokyo.
🎫 🎫 Tickets & Entry
No, BEAMS JAPAN Shinjuku is a retail store and does not require tickets for entry. You can browse freely.
Opening hours can vary, but typically the store is open from around 11 AM to 8 PM. It's always a good idea to check their official website or a reliable travel app for the most up-to-date hours before your visit.
There is no admission fee to enter BEAMS JAPAN Shinjuku. It's a free-to-browse retail space.
Yes, you can pay for items purchased from multiple floors all at once at the checkout.
Yes, BEAMS JAPAN Shinjuku offers tax-free shopping for eligible visitors. Make sure to bring your passport.
🎫 🛍️ Shopping Experience
You can find a wide variety of items including menswear, women's fashion, children's clothing, unique Japanese souvenirs, regional specialties, homeware, art, and BEAMS branded merchandise. +4
The first floor is specifically curated with local specialties and exclusive souvenirs from all over Japan, making it the prime spot for gift shopping. +2
Absolutely! BEAMS JAPAN Shinjuku is highly recommended for menswear, offering everything from trendy street style to more classic pieces across several floors. +2
Yes, there are several other BEAMS stores in the Shinjuku area, focusing on different styles like street-style and youthful fashion.
It's a stylish concept store that blends Japanese tradition with modern pop culture, offering a curated selection of goods that are uniquely Japanese. +1
📸 📸 Photography
Generally, photography for personal use is allowed inside BEAMS JAPAN Shinjuku, especially for showcasing products you're interested in. However, it's always polite to be mindful of other shoppers and staff. +1
While there aren't designated 'photo spots' like a museum, the store's multi-level design, unique product displays, and vibrant atmosphere offer many visually appealing opportunities for photos.
Items like colorful Daruma dolls, uniquely shaped bowls, stylish clothing, and art pieces make for great photographic subjects.
Social
from TikTok, Instagram & Reddit