Shin-Okubo Koreatown
Tokyo's vibrant Koreatown, packed with K-pop, K-beauty, and delicious Korean food. A lively street experience just one stop from Shinjuku.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Lively atmosphere
Shin-Okubo Koreatown
Best Time
Lively atmosphere

Highlights
Must-see attractions
Tokyo's vibrant Koreatown, packed with K-pop, K-beauty, and delicious Korean food. A lively street experience just one stop from Shinjuku.
"Loved walking the streets of Shin-Okubo! If you’re a K-beauty fan, this is the place to go!"
🎯 K-Beauty Shopping Spree
Stock up on Korean skincare at stores like Skin Garden. Look for deals and popular brands! :moneybag:
🎶 K-Pop Merch Hunt
Find exclusive K-pop albums and merchandise. Great for fans of BTS and other popular groups. :speaker:
Highlights
Discover the most iconic attractions and experiences
K-Beauty Paradise
Various Skincare Shops
Dive into a world of Korean skincare and makeup. Find everything from popular brands to unique finds for your beauty routine.

K-Pop Fan Heaven
K-Pop Merchandise Stores
Score the latest K-pop albums, merchandise, and fan goods. Perfect for spotting your favorite idols' faces and finding exclusive items.

Authentic Korean Street Food
Street Food Stalls
Savor delicious Korean street food like tteokbokki, hotteok, and more. A culinary adventure awaits around every corner.

Vibrant Cafe Scene
Cafes and Coffee Shops
Enjoy trendy cafes offering bubble tea, fresh juices, and unique coffee creations. A perfect spot for a relaxing break.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the K-Culture Buzz
Navigating Shin-Okubo's Charm
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 K-Beauty Shopping Spree
Stock up on Korean skincare at stores like Skin Garden. Look for deals and popular brands! :moneybag:
🎶 K-Pop Merch Hunt
Find exclusive K-pop albums and merchandise. Great for fans of BTS and other popular groups. :speaker:
🍜 Savor Street Food Delights
Don't miss out on delicious Korean street food. Try UFO chicken with cheese for a unique treat! :fried_shrimp:
☕ Cafe Hopping Fun
Explore numerous cute cafes for bubble tea and coffee. Perfect for a relaxed afternoon. :coffee:
Tips
from all over the internet
🎯 K-Beauty Shopping Spree
Stock up on Korean skincare at stores like Skin Garden. Look for deals and popular brands! :moneybag:
🎶 K-Pop Merch Hunt
Find exclusive K-pop albums and merchandise. Great for fans of BTS and other popular groups. :speaker:
🍜 Savor Street Food Delights
Don't miss out on delicious Korean street food. Try UFO chicken with cheese for a unique treat! :fried_shrimp:
☕ Cafe Hopping Fun
Explore numerous cute cafes for bubble tea and coffee. Perfect for a relaxed afternoon. :coffee:
🚶♀️ Embrace the Bustle
Shin-Okubo is a lively strip. Enjoy the energetic vibe and explore the main road for the best experiences. :walking:
What Travellers Say
Reviews Summary
Shin-Okubo offers a vibrant immersion into Korean culture with its abundance of K-beauty, K-pop, and delicious food. Visitors love the energetic atmosphere and the wide selection of goods. However, some find the area a bit commercialized and occasionally overpriced, with cleanliness being a minor concern for a few.
"I thought it would be like Chinatown, but it was not like it. It was just stores and restaurants along the main road. There wasn't any design or anything special about the decorations. The streets and area are a little dirty. The street food was okay. The restaurant was descent."
Alvin Magneson
"A lot of Korean food culture and cometics, as well as K-Pop-Stores"
Jasmin
"Loved walking the streets of Shin-Okubo! If you’re a K-beauty fan, this is the place to go! And if you’re a K-drama and K-pop fan, get ready to stare at the faces of all your biases!
There were so many Korean restaurants that I struggled to choose just one.
The only problem I had with the place was that things were slightly overpriced? I don’t know, maybe it’s just me. But I had a great time owing to the overall vibes!"
Lalremruati
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Shin-Okubo is incredibly accessible, located just one stop from Shinjuku Station on the JR Yamanote Line. You can also walk from Shinjuku, which takes about 15-20 minutes. Many visitors find it convenient to take the train for a quick arrival.
Shin-Okubo is best explored on foot. The main street is packed with shops and restaurants, making it easy to wander and discover new places. Wear comfortable shoes as you'll be doing a lot of walking! :athletic_shoe:
Yes, Shin-Okubo is very well-connected. It's directly accessible via the JR Yamanote Line, and the KDC food court is conveniently connected to Shin-Okubo Station.
While there are parking lots in the vicinity, it's generally recommended to use public transport due to potential traffic and parking fees. The area is easily reached by train. :train:
Yes, if you have a Japan Rail Pass, you can use it on the JR Yamanote Line to get to Shin-Okubo Station. This makes it a very cost-effective option for JR Pass holders. :ticket:
🎫 🎫 Tickets & Entry
No, Shin-Okubo Koreatown is an open public area, so there are no admission tickets required to enter. You can freely explore the streets and shops. :free_entrance:
Most shops and restaurants in Shin-Okubo operate from late morning to evening, typically around 10 AM to 10 PM. However, hours can vary, so it's a good idea to check specific store times if you have a particular place in mind. :clock:
Generally, there are no entrance fees for the streets or most shops. You only pay for what you purchase, whether it's food, merchandise, or beauty products. :shopping_bags:
While not as common as for major landmarks, some local tour operators might offer guided walking tours focusing on Korean culture and food in Shin-Okubo. It's worth checking online travel platforms for options. :map:
Yes, Shin-Okubo is open during holidays. It can be quite festive, but also very crowded, especially during peak times. Be prepared for larger crowds if you visit during Christmas and New Year.
🎫 🛍️ Shopping & Souvenirs
Shin-Okubo is a haven for K-beauty fans! You'll find numerous stores selling a wide range of Korean skincare. Skin Garden is a highly recommended large store that also houses a Nature Republic. Other popular brands like Skinfood and Etude House are also readily available.
You can find a fantastic selection of K-pop merchandise, including albums, posters, photocards, and official fan goods. It's a great place to hunt for items related to popular groups like BTS.
Beyond K-beauty and K-pop, look for Korean snacks, unique fashion items, and character goods. Stores like Pancha Pancha offer trading cards and custom charms.
Some visitors find that prices in Shin-Okubo can be slightly higher than expected, possibly due to its popularity and location. However, the variety and availability of specific Korean goods often make it worthwhile. [^review]
Many larger shops in Shin-Okubo offer tax-free shopping for tourists. Look for signs indicating 'Tax-Free' or ask store staff for details. You'll typically need your passport to qualify. :passport_control:
🍽️ 🍜 Food & Dining
You absolutely must try Korean street food like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes). For a more substantial meal, look for Korean BBQ, bibimbap, and fried chicken. UFO chicken with hot cheese is a unique and popular option!
Shin-Okubo boasts a wide array of Korean restaurants, from casual eateries to more upscale dining. You'll find options for every craving, making it hard to choose just one! [^review]
Yes, Shin-Okubo has many cafes offering bubble tea, fresh juices, and other trendy beverages. It's a great way to cool down and enjoy the vibrant atmosphere.
KDC, short for Kimchi Durian Cardamom, is a new food court directly connected to Shin-Okubo Station. It offers a variety of authentic Korean dishes in a fun eating space.
While many Korean dishes are meat-centric, you can often find vegetarian options like bibimbap (ask for no meat), vegetable pancakes, and some noodle dishes. It's best to inquire with the restaurant staff about specific dietary needs. :leafy_green:
📸 📸 Photography
The vibrant street signs, colorful K-pop merchandise displays, and bustling food stalls offer plenty of photo opportunities. The overall lively atmosphere of the main street is very photogenic.
It's generally acceptable to take photos of the general street scenes and shop exteriors. However, always be respectful and ask for permission before taking close-up photos of individuals or inside private establishments. :camerawithflash:
Late afternoon and early evening can be great for photography as the neon signs start to light up, creating a vibrant atmosphere. Weekends offer more activity, but weekdays might be better for less crowded shots.
Look for shops with large posters or displays of K-pop idols. Some stores might have dedicated photo areas or backdrops. The sheer volume of K-pop imagery makes it a fan's paradise for photos.
A versatile lens like a 24-70mm is great for capturing street scenes and shop details. A wider lens can be useful for capturing the overall street atmosphere. Don't forget a portable charger for your phone if you're relying on it for photos! :iphone:
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the area is generally safe, it can get quite crowded, especially on weekends. Keep a close eye on children and consider visiting during off-peak hours if possible. The abundance of sweet treats and visually stimulating merchandise can be a hit with kids. :ice_cream:
💸 Budget Travelers
While some items might be perceived as slightly overpriced, focusing on street food and exploring multiple shops for K-beauty deals can help manage expenses. Utilizing the JR Yamanote Line with a Japan Rail Pass is also a cost-effective way to reach the area.
💖 Couples & Friends
Consider a cafe-hopping adventure, trying out various bubble teas and coffees, or indulging in a delicious Korean BBQ dinner. The shared experience of discovering new tastes and trends makes it a memorable outing for pairs and groups. :couplewithheart:
Deep Dives
In-depth insights and expert knowledge
The Heart of Tokyo's Korean Culture
The area is characterized by its lively main street, packed with an eclectic mix of K-pop merchandise stores, K-beauty shops, and a wide variety of Korean restaurants and street food vendors. Whether you're a die-hard K-pop fan, a skincare enthusiast, or a foodie eager to explore authentic Korean cuisine, Shin-Okubo promises a sensory delight.
While some visitors note that the area can feel more like a commercial strip than a traditional neighborhood, its undeniable charm lies in its concentrated offering of Korean culture. It's a testament to the growing global influence of Korean pop culture and cuisine, making it a must-visit for anyone looking to experience a slice of Seoul in the heart of Tokyo. [^review]
A Shopper's Paradise: K-Beauty and K-Pop
Beyond beauty, the area is a mecca for K-pop enthusiasts. Stores are filled with albums, merchandise, posters, and fan-made goods, making it the perfect place to hunt for items related to your favorite idols. The vibrant displays and the sheer volume of K-pop memorabilia create an exciting atmosphere for fans.
While shopping here can sometimes feel a bit pricey, the unique selection and the thrill of finding rare items often make it a worthwhile experience for dedicated fans. It's a place where you can truly indulge your passion for Korean pop culture. [^review]
Culinary Adventures in Koreatown
The street food experience is particularly vibrant. You can find vendors selling popular snacks like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and various fried delights. A standout recommendation is the UFO chicken, a dish featuring fried chicken covered in melted cheese, offering a unique and indulgent treat.
For those looking for a quick bite or a casual hangout, the numerous cafes offer bubble tea, fresh juices, and trendy coffee creations. The KDC food court, conveniently located near Shin-Okubo Station, also provides a diverse range of Korean food options in a modern setting.

Social
from TikTok, Instagram & Reddit