Virtual Cat Billboard
A giant, hyper-realistic 3D cat leaps from a massive digital billboard in Shinjuku, Tokyo, captivating all who pass by.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Vivid illuminations
Virtual Cat Billboard
Best Time
Vivid illuminations
Highlights
Must-see attractions
A giant, hyper-realistic 3D cat leaps from a massive digital billboard in Shinjuku, Tokyo, captivating all who pass by.
"The 3D sign is beautiful, and the sound is even better. It’s a shame my phone couldn’t capture it properly."
🎯 Patience for the Purrfect Shot
Wait for the cat's different shows; some animations appear every 30 minutes .
📸 Capture the Realism
Your phone might not do it justice! The 3D effect is stunning in person .
Quick Facts
Hours
Rating
4.5 · 624 reviews
Highlights
Discover the most iconic attractions and experiences
The Iconic 3D Cat
Cross Shinjuku Vision
A giant, lifelike 3D cat that appears on a massive digital billboard, captivating onlookers with its realistic movements.
Dynamic Digital Art
Cross Shinjuku Vision
Beyond the cat, the billboard showcases various eye-catching animations and advertisements, offering a dynamic visual experience.
Nighttime Illumination
Cross Shinjuku Vision
The billboard's illuminations are particularly vivid at night, making it a stunning spectacle after dark.
Plans like a pro.
Thinks like you
Planning Your Visit
Catch the Cat's Best Moments
Finding Your Viewing Spot
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Patience for the Purrfect Shot
Wait for the cat's different shows; some animations appear every 30 minutes.+1
📸 Capture the Realism
Your phone might not do it justice! The 3D effect is stunning in person.
🌃 Best Viewed at Night
The illuminations are most impressive after dark.
🚶♂️ Avoid Blocking Paths
Find a good spot without obstructing pedestrian flow in the busy Shinjuku area.
Tips
from all over the internet
🎯 Patience for the Purrfect Shot
Wait for the cat's different shows; some animations appear every 30 minutes.+1
📸 Capture the Realism
Your phone might not do it justice! The 3D effect is stunning in person.
🌃 Best Viewed at Night
The illuminations are most impressive after dark.
🚶♂️ Avoid Blocking Paths
Find a good spot without obstructing pedestrian flow in the busy Shinjuku area.
🔄 See More Than Just the Cat
Stick around for other unique advertisements that play on the screen.
What Travellers Say
Reviews Summary
Visitors are consistently amazed by the realistic 3D cat and the impressive visual technology of the Cross Shinjuku Vision. The dynamic animations and vibrant illuminations, especially at night, make it a captivating spectacle. While capturing its full glory on camera can be challenging, the experience is widely considered a fun and memorable highlight of any trip to Shinjuku.
"Why doesn’t mine look like that?! The 3D sign is beautiful, and the sound is even better. It’s a shame my phone couldn’t capture it properly. I bet it looks even more amazing at night."
César Agosti
"We just passed by going somewhere else and wasn't even aware until we looked up and saw the giant cat. It looked so realistic and three-dimensional we ended up staying for quite a while. For as long as we were there in the cold (January 2024), the animation didn't repeat and it even appeared on the other building.
Worth seeing if you around Shinjuku area!"
Buren
"Cross Shinjuku Vision is a stunning 3D digital billboard in the heart of Tokyo.
Located near Shinjuku Station, it’s famous for its lifelike 3D cat and other eye-catching animations. It's a must-see for anyone interested in digital art, technology, or unique city experiences. A fun and impressive stop, especially in the evening!"
Natalia G.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Virtual Cat Billboard is located at the Cross Shinjuku Vision building, easily accessible from the East Exit of Shinjuku Station.+1 It's a prominent landmark in the bustling Shinjuku area.
Yes, it's quite visible once you exit Shinjuku Station's East Exit. Many visitors stumble upon it while navigating the area.
Shinjuku Station is a major transportation hub in Tokyo, served by numerous JR and subway lines. It's very convenient to reach from most parts of the city.
Head towards the East Exit of Shinjuku Station, and you'll see the large 3D screen. It's a very central and unmistakable location.+1
While you might catch glimpses, it's best to exit the station to get the full immersive experience of the 3D billboard.
🎫 🎫 Tickets & Entry
No, viewing the Virtual Cat Billboard is completely free! It's a public display in a busy urban area.
The billboard operates throughout the day and night, but the visual impact is often considered best after dark when the illuminations are most striking.
The cat has different animations throughout the day, with shows appearing roughly every 30 minutes.+1 It's best to check local timings or be prepared to wait a bit.
While you can't directly interact, the realistic 3D animations are designed to be engaging and captivating for viewers.
Early mornings might be less crowded, but evenings offer the most dramatic visual experience. Weekday evenings are generally a good balance.
📸 📸 Photography & Videography
Try to capture the full scale of the billboard and the cat's movement. Wide-angle lenses can be helpful, but be mindful of other viewers.
Absolutely! Many visitors share videos of the cat's animations on platforms like TikTok and Instagram.+1
Some users report that phone cameras struggle to fully capture the depth and realism of the 3D effect. It's often more impressive in person.
Generally, personal filming for social media is allowed, but be respectful of others and avoid prolonged obstruction of public spaces.
While daytime shows are interesting, the vibrant colors and illuminations at night make for more dramatic photos.
🎫 📍 Onsite Experience
It's a large, state-of-the-art 3D digital billboard located in the heart of Shinjuku, Tokyo, famous for its hyper-realistic cat advertisements.
The most popular is the giant 3D calico cat, which has different behaviors throughout the day. Other advertisements also feature impressive 3D visuals.
Most visitors spend about 15-30 minutes watching the animations and taking photos, especially if they are waiting for a specific show.
Shinjuku is a very busy and generally safe district in Tokyo. However, always be aware of your surroundings in crowded areas.
The area around Shinjuku Station is packed with shopping, dining, and entertainment. Omoide Yokocho (Memory Lane) is nearby for yakitori and drinks.
Social
from TikTok, Instagram & Reddit