
Hoppy Street
A vibrant alley in Asakusa, Tokyo, famous for its numerous izakayas serving 'Hoppy' and small plates under glowing red lanterns.

Highlights
Must-see attractions

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From TikTok & Reddit
Best Time
Lively atmosphere, fewer crowds

Hoppy Street
Best Time
Lively atmosphere, fewer crowds

Highlights
Must-see attractions
A vibrant alley in Asakusa, Tokyo, famous for its numerous izakayas serving 'Hoppy' and small plates under glowing red lanterns.
"Experience Tokyo's authentic nightlife with delicious food, local brews, and an unforgettable atmosphere on Hoppy Street!"

🍻 Embrace the Izakaya Culture
Don't be afraid to pop into different izakayas. Many offer English menus and friendly staff ready to guide you.
🚶♀️ Wander and Explore
The best discoveries are often made by simply strolling down the street and seeing what catches your eye.

Highlights
Discover the most iconic attractions and experiences

Izakaya Hopping
Dive into a culinary adventure, sampling small plates and local drinks at various izakayas. Each offers a unique taste of Tokyo.

Local Craft Beer Scene
Discover a surprising array of craft beers, from traditional Japanese brews to modern interpretations. A must-try for beer enthusiasts.

Street Food Delights
Wander and savor delicious street food snacks that perfectly complement your evening exploration. Quick, tasty, and authentic.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Hoppy Vibe
Budget-Friendly Bites & Brews
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🍻 Embrace the Izakaya Culture
Don't be afraid to pop into different izakayas. Many offer English menus and friendly staff ready to guide you.
🚶♀️ Wander and Explore
The best discoveries are often made by simply strolling down the street and seeing what catches your eye.
💰 Cash is King
While some places accept cards, many smaller izakayas prefer cash. Keep some yen handy.
🗣️ Learn Basic Phrases
A few Japanese phrases like 'Sumimasen' (excuse me) and 'Oishii' (delicious) go a long way!
Tips
from all over the internet
🍻 Embrace the Izakaya Culture
Don't be afraid to pop into different izakayas. Many offer English menus and friendly staff ready to guide you.
🚶♀️ Wander and Explore
The best discoveries are often made by simply strolling down the street and seeing what catches your eye.
💰 Cash is King
While some places accept cards, many smaller izakayas prefer cash. Keep some yen handy.
🗣️ Learn Basic Phrases
A few Japanese phrases like 'Sumimasen' (excuse me) and 'Oishii' (delicious) go a long way!
What Travellers Say
Reviews Summary
Hoppy Street is celebrated for its authentic izakaya experience, vibrant atmosphere, and delicious, affordable food and drinks. Visitors love the lively ambiance created by the red lanterns and the opportunity to sample a variety of Japanese pub fare. While it can get crowded, the energetic vibe is a major draw for those seeking a taste of Tokyo's nightlife.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Hoppy Street is easily accessible via public transport. The nearest stations are JR Asakusa Station and Tokyo Metro Asakusa Station. From Narita Airport, taking the Narita Express to Tokyo Station and then transferring to the Ginza Line to Asakusa is a common route for budget travelers.
The Tokyo Metro Ginza Line and Toei Asakusa Line both serve Asakusa Station, putting you within walking distance of Hoppy Street.
Yes, Hoppy Street is a short and pleasant walk from Asakusa Station, making it very convenient to reach.
While trains are the most common method, some local bus routes also serve the Asakusa area, though they might be less direct for tourists.
Using a navigation app on your phone is recommended. Look for signs pointing towards 'Hoppy Dori' or 'Hoppy Street' once you're in the Asakusa vicinity.
🎫 🎫 Tickets & Entry
No, Hoppy Street is a public street and does not require any tickets for entry. You pay for what you order at the individual izakayas.
There are no entrance fees to walk along Hoppy Street. The costs are associated with the food and drinks you purchase at the establishments.
Hoppy Street truly comes alive in the evening. Most izakayas open around 5 PM and stay open until late, often past midnight, especially on weekends.
Reservations are generally not common for the smaller, more casual izakayas on Hoppy Street. It's often first-come, first-served, adding to the spontaneous charm.
Weeknights, particularly earlier in the evening (around 6-7 PM), tend to be less crowded than weekend nights. However, the lively atmosphere is part of the appeal.
🍽️ 🍽️ Food & Dining
Hoppy Street is famous for its izakaya fare: yakitori, tempura, sashimi, grilled seafood, and various small, shareable dishes. It's the perfect place to try a variety of Japanese pub food.
'Hoppy' is a non-alcoholic malt beverage that's mixed with shochu to create a refreshing, low-alcohol drink. You can find it at almost every izakaya on Hoppy Street.
Vegetarian options can be limited, but look for dishes like edamame, agedashi tofu, and vegetable tempura. Vegan options are rarer, so it's best to ask.
Prices vary, but you can expect to spend around ¥500-¥1000 per dish and ¥500-¥800 for a drink. Budgeting ¥3000-¥5000 per person for a good evening is reasonable.
Yes, most izakayas offer a range of non-alcoholic options, including soft drinks, juices, and often non-alcoholic beer or tea.
📸 📸 Photography
The entire street is photogenic! Capture the glowing lanterns, the bustling izakaya entrances, and the lively crowds. The narrow alleyways create great depth.
Be respectful. It's generally fine to take photos of the general atmosphere, but avoid intrusive close-ups of individuals without their implied consent.
Dusk and early evening are ideal when the lanterns start to glow, creating a magical ambiance. The street is also vibrant with activity.
Use a wider aperture (lower f-number) to capture the low-light conditions and create bokeh. A tripod can be helpful for sharper shots, but it can be tricky in crowded spaces.
The iconic red lanterns and the unique signage of each izakaya are the main visual draws. Look for interesting architectural details and the flow of people.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
couples
Deep Dives
In-depth insights and expert knowledge
The Heart of Asakusa's Nightlife
The atmosphere on Hoppy Street is electric. As evening descends, the street is illuminated by countless red lanterns, casting a warm glow over the bustling scene. The narrow confines of the alleyway create an intimate and lively environment, with the sounds of chatter, laughter, and clinking glasses filling the air. It’s a place where you can truly immerse yourself in the local nightlife and enjoy a more casual, down-to-earth dining experience compared to some of Tokyo's more upscale establishments.
Many visitors find Hoppy Street to be a fantastic introduction to Tokyo's izakaya culture. The affordability and variety of food and drinks make it an accessible option for travelers, especially those staying in budget-friendly neighborhoods like Asakusa. The experience is about more than just eating and drinking; it's about soaking in the unique ambiance and enjoying the camaraderie of a Japanese pub.
Navigating Hoppy Street: Tips for First-Timers
When it comes to ordering, don't hesitate to ask for recommendations. Staff are usually friendly and happy to guide you through the menu, which often includes pictures or English translations. Trying a variety of dishes is part of the fun – think yakitori (grilled skewers), karaage (fried chicken), agedashi tofu, and fresh sashimi. And of course, don't forget to try the namesake 'Hoppy' drink, which is a refreshing accompaniment to the food.
Beyond the food and drink, the visual appeal of Hoppy Street is undeniable. The glowing red lanterns create a picturesque scene, making it a great spot for photography. Just remember to be respectful of other patrons and the staff when taking pictures. The overall vibe is one of relaxed enjoyment and communal dining, making it a memorable part of any Tokyo itinerary.
Social
from TikTok, Instagram & Reddit