Covered shopping arcade
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Shin-Nakamise Shopping Street

4.1
·478 reviews·Taito City, Japan

A vibrant, covered shopping street in Asakusa, offering unique souvenirs, delicious snacks, and glimpses of Tokyo Skytree.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
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Covered shopping arcade

Shin-Nakamise Shopping Street

Best Time

Weekday mornings

Fewer crowds, relaxed browsing

CrowdLow
Highlights

Highlights

Must-see attractions

A vibrant, covered shopping street in Asakusa, offering unique souvenirs, delicious snacks, and glimpses of Tokyo Skytree.

4.1
(478 reviews)

"A fascinating shopping street with a variety of shops and restaurants, great for souvenirs and quick bites."

Vertical photo
TIP

🎯 Weekday Wonders

Visit on a weekday for a less crowded, more enjoyable shopping experience. :shopping_bags:

😋 Snack Attack!

Don't miss out on delicious street food like melon pan and strawberry skewers! :ice_cream:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Traditional Snacks Galore

Traditional Snacks Galore

Various food stalls

Indulge in delicious street food like sweet melon pan and refreshing strawberry skewers. A must-try for any foodie!

Reddit
Unique Souvenir Hunting

Unique Souvenir Hunting

Boutiques and small shops

Discover charming boutiques offering a wide array of cute souvenirs and local crafts. Find that perfect memento.

Reddit
SkyTree Views

SkyTree Views

Midway down the street

Catch an excellent, unexpected view of the iconic Tokyo Skytree framed by the arcade.

Reddit
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Planning Your Visit

Timing is Key for a Relaxed Stroll

While Shin-Nakamise is a covered arcade, weekdays offer a more relaxed experience than weekends. Avoid peak tourist times to truly enjoy the local atmosphere and browse shops without feeling rushed. Reddit

Beyond Souvenirs: A Taste of Tradition

This vibrant street is more than just souvenirs; it's a culinary adventure. Sample local snacks like melon pan and strawberry skewers, and discover traditional dining spots. Reddit

Best Times

When
Weekday mornings
Why
Fewer crowds, relaxed browsing
Crowd
Low
When
Weekday afternoons
Why
Still manageable crowds
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

my Tokyo Asakusa food crawl itinerary + all my best tips! We hit 8 spots in about 3 hours and made sure to do this on the first day of our Japan trip to get a little taste of everything! These are all affordable, cheap eats within walking distance from each other and located by the famous Senso-ji temple and Nakemisedori shopping street, both of which are worth visiting! Watch for details and wha...
@itshelenmelon
46.5K likes • 697.1K views

🎯 Weekday Wonders

Visit on a weekday for a less crowded, more enjoyable shopping experience. Reddit :shopping_bags:

😋 Snack Attack!

Don't miss out on delicious street food like melon pan and strawberry skewers! Reddit :ice_cream:

pt.2 of the last vlog: food time at #アメ横 📍ameyoko shopping district, taito, tokyo #chougaki #chouvlogs #dailyvlogs #minivlog #longervideos #japanvlog #japanesefood #foodvlog #ameyoko #mukbang #sashimi
@chougaki
26.2K likes • 189.1K views
📼 Asakusa Chikagai is one of the oldest underground shopping streets in Japan. The short passageway connects Tobu Asakusa Station to the Shin Nakamise Shopping Street and contains about 20 shops and restaurants, including a fortune teller, a yakitori joint and a sake bar held by a ninja. #️⃣ #japan #ig_japan #igjapan #instagramjapan #日本 #jp #explorejapan #ilovejapan #igersjp #instajapan #japantow...
storefronts.japan
1.8K likes • 32K views

📸 Skytree Peek

Look for the great view of Tokyo Skytree midway down the street. Reddit :camerawithflash:

🛍️ Souvenir Heaven

Find unique and cute souvenirs from the many small shops. Reddit :gift:

What NOT to miss in Tokyo ⬇️ 📌 Shinnakamise Shopping Street #浅草新仲見世商店街 📌 Nakamise-dori Street #仲見世商店街 📌 Sensoji Temple #浅草寺 📌 Shinjuku #新宿 📌 Omoide Yokocho #思い出横丁 📌 Gotokuji Temple #豪徳寺 🌟 Follow @lindagoeseast for travel tips and guides!⁣ 💻 www.lindagoeseast.com #japantravels #japantraveler #beautifuljapan #japanbyme #hellojapan #asakusa #tokyoandaroundtokyo #discovertokyo #visittokyo #tokyo #東...
lindagoeseast
3.1K likes • 126.4K views

Tips

from all over the internet

🎯 Weekday Wonders

Visit on a weekday for a less crowded, more enjoyable shopping experience. Reddit :shopping_bags:

😋 Snack Attack!

Don't miss out on delicious street food like melon pan and strawberry skewers! Reddit :ice_cream:

📸 Skytree Peek

Look for the great view of Tokyo Skytree midway down the street. Reddit :camerawithflash:

🛍️ Souvenir Heaven

Find unique and cute souvenirs from the many small shops. Reddit :gift:

What Travellers Say

4.1
(478 reviews)

Reviews Summary

Visitors find Shin-Nakamise Shopping Street a charming and convenient covered arcade in Asakusa, perfect for a relaxed stroll. It's praised for its variety of unique souvenirs, delicious street food like melon pan and strawberry skewers, and unexpected views of the Tokyo Skytree. While generally not overly crowded, weekdays offer a more peaceful experience. Reddit

"This another fascinating shopping street near two of Tokyo's most famous shrines. The street itself is q nearly 400m covered wall with a variety of shops and restaurants including a very friendly rice cracker maker. Midway down the street you get an excellent view of Tokyo's Sky Tree"

Bernard Savage

"A good place to get out of the rain, grab a few bites like melon pan and strawberry skewer. We were surprised as this was not as noisy and packed."

Steve Tong

"This is a shopping arcade in Asakusa area that filled with many shops, cafes, and restaurants. Interesting place to stroll around and buy cute souvenirs, also a great place to have a quick bite. We came here on a weekday and not very crowded here."

Sharron Sharron

What People Like

Variety of souvenirs
Delicious street food
Covered arcade convenience

What People Dislike

Can get busy on weekends

Frequently Asked Questions

🚇 🗺️ Getting There

Shin-Nakamise Shopping Street is easily accessible from Shinjuku. Take the JR Chuo Line from Shinjuku Station to Kanda Station, then transfer to the Ginza Line towards Asakusa. Alight at Asakusa Station, and the shopping street is a short walk away. Reddit

The closest stations are Asakusa Station (Ginza Line, Toei Asakusa Line, Tobu Skytree Line) and Tawaramachi Station (Ginza Line). From either, it's a brief walk to the shopping street. Reddit

Yes, Shin-Nakamise Shopping Street is located in the Asakusa area, very close to the famous Senso-ji Temple. It's a common route to visit both attractions together. Reddit

Absolutely! It's conveniently located within walking distance of Senso-ji Temple and other points of interest in the Asakusa district, making it easy to explore the area on foot. Reddit

While there might be some paid parking lots in the vicinity, it's generally recommended to use public transportation due to the busy nature of the Asakusa area. Reddit

🎫 🎫 Tickets & Entry

No, Shin-Nakamise Shopping Street is a public thoroughfare, so there is no admission fee to enter or walk through it. You only pay for any purchases you make. Reddit

Most shops along Shin-Nakamise Shopping Street typically open around 10 AM and close between 5 PM and 6 PM. However, individual shop hours can vary, so it's best to check specific stores if you have a particular interest. Reddit

Yes, Shin-Nakamise Shopping Street is open on weekends, but it tends to be more crowded than on weekdays. Reddit

There are no entrance fees for the shops themselves. You can browse freely, and payment is only required if you decide to purchase items. Reddit

While the street itself is accessible, most of the shops will be closed at night. It's best to visit during daytime hours to experience the full vibrancy of the shopping street. Reddit

🍽️ 🛍️ Shopping & Dining

You'll find a wide variety of souvenirs, including traditional crafts, kimonos, fans, ceramics, lucky charms, and cute trinkets. It's a great place to find unique gifts. Reddit

Popular food items include melon pan (sweet bread), strawberry skewers, senbei (rice crackers), and various traditional Japanese sweets. Reddit

Shin-Nakamise offers a mix of both. You'll find numerous stalls selling quick snacks and treats, as well as several small restaurants and cafes offering more substantial meals. Reddit

Yes, Shin-Nakamise is an excellent place to find a variety of traditional Japanese sweets (wagashi), perfect for a taste of local confectionery. Reddit

While some larger shops might accept credit cards, it's advisable to carry cash, especially for smaller vendors and food stalls, as many may be cash-only. Reddit

📸 📸 Photography

Yes, photography is generally allowed in Shin-Nakamise Shopping Street. However, always be mindful of other shoppers and ask permission before taking close-up photos of individuals or their merchandise. Reddit

Midway down the street offers a unique vantage point for capturing the arcade's length with a glimpse of the Tokyo Skytree. The colorful shop fronts and bustling atmosphere also make for great shots. Reddit

It's best to ask the shop owner's permission before taking photos inside individual shops, especially if you are photographing specific products. Reddit

Daytime offers the best natural light for vibrant photos of the shops and goods. Weekday mornings can provide fewer people in your shots. Reddit

Drone photography is generally not permitted in crowded urban areas like shopping streets due to safety and privacy concerns. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Shin-Nakamise Shopping Street is a fantastic spot for families. The covered nature of the arcade means you're protected from the elements, making it comfortable for strollers and little ones. The abundance of colorful snacks like melon pan and strawberry skewers is a guaranteed hit with children. Reddit

Many shops offer cute and affordable souvenirs, perfect for kids to pick out their own mementos. The relatively short length of the arcade also makes it manageable for shorter attention spans. Plus, its proximity to Senso-ji Temple means you can easily combine a visit with a more cultural experience. Reddit

🚶 Solo Travelers & Budget Explorers

Solo travelers will find Shin-Nakamise a safe and engaging place to explore. It's easy to navigate and offers plenty of opportunities for people-watching and soaking in the local atmosphere. The street food is an excellent way to enjoy delicious Japanese cuisine without breaking the bank. Reddit

For budget-conscious visitors, Shin-Nakamise is ideal. You can enjoy the vibrant atmosphere, browse unique shops, and sample tasty snacks for a relatively low cost. Many souvenirs are also affordably priced, allowing you to bring back gifts without overspending. Reddit

Deep Dives

In-depth insights and expert knowledge

A Culinary Journey Through Shin-Nakamise

Shin-Nakamise Shopping Street is a delightful destination for food lovers, offering a diverse range of traditional Japanese snacks and quick bites. Visitors often rave about the melon pan, a sweet, crusty bun that's perfect for a morning treat or an afternoon pick-me-up. Another popular choice is the strawberry skewer, a simple yet refreshing snack that's both visually appealing and delicious. Reddit

Beyond these popular items, the street is lined with vendors selling senbei (savory rice crackers) in various flavors, taiyaki (fish-shaped cakes filled with red bean paste), and an assortment of colorful wagashi (traditional Japanese sweets). Many small restaurants and cafes also offer more substantial meals, from udon and soba noodles to set lunches, providing a full culinary experience within the arcade. Reddit

When exploring the food options, don't hesitate to try samples if offered. The friendly vendors are often happy to let you taste before you buy, making it a fun and interactive way to discover new flavors. Remember that many of these stalls are cash-only, so it's wise to have some yen on hand. Reddit

The Art of Souvenir Shopping

For those seeking unique mementos, Shin-Nakamise Shopping Street is a treasure trove of souvenirs. The arcade is packed with small, independent boutiques selling a wide array of items that reflect Japanese culture and craftsmanship. You can find everything from traditional fans and kimono accessories to ceramics, lucky charms (omamori), and charming figurines. Reddit

Many visitors are drawn to the cute trinkets and stationery, which make for affordable and delightful gifts. The variety ensures that there's something for everyone, whether you're looking for a small token or a more significant piece. Unlike larger department stores, the shops here often have a more personal feel, allowing for a more intimate browsing experience. Reddit

When shopping for souvenirs, take your time to explore different shops. Prices can vary, and you might find a hidden gem in a less obvious corner. Haggling is not customary in Japan, so prices are generally fixed. However, the joy of discovery and the quality of the items often make the purchases feel well worth it. Reddit

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