飛騨高山の古い町並み、上二之町に店舗と蔵を構えています。
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Hirata Sake Brewery Takayama

4.7
·127 reviews·Takayama, Japan

Discover premium sake at Hirata Sake Brewery in Takayama's historic old town. Enjoy guided tours, tastings, and exclusive bottles.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more personal

CrowdLow
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飛騨高山の古い町並み、上二之町に店舗と蔵を構えています。

Hirata Sake Brewery Takayama

Best Time

Weekday mornings

Fewer crowds, more personal

CrowdLow
Highlights

Highlights

Must-see attractions

Discover premium sake at Hirata Sake Brewery in Takayama's historic old town. Enjoy guided tours, tastings, and exclusive bottles.

4.7
(127 reviews)

"Amazing tour, outstanding hospitality, and a special time with lots of fun!"

Vertical photo
TIP

🎯 Book English Tours Ahead

Ensure an English-speaking guide by booking tours at least a day in advance.

💰 Sake Tasting Coins

Use coins purchased at the counter to try various sakes from the vending machine.

Third hero image

Quick Facts

Hours

Rating

4.7 · 127 reviews

Highlights

Discover the most iconic attractions and experiences

Sake Tasting Experience

Sake Tasting Experience

Brewery tasting area

Sample a variety of premium sakes, including unique fizzy options and limited-edition brews.

InstagramReddit
Guided Brewery Tour

Guided Brewery Tour

Brewery interior

Learn the traditional sake-making process from passionate brewery staff.

Reddit+1
Local Sake Varieties

Local Sake Varieties

Brewery shop

Discover and purchase exclusive sake bottles, including award-winning selections.

Instagram+1
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Planning Your Visit

Sake Tasting & Brewery Tours

Immerse yourself in the world of Japanese sake with a visit to Hirata Sake Brewery. Enjoy guided tours that explain the intricate sake-making process and offer tastings of their finest brews. Booking tours in advance, especially for English-speaking guides, is highly recommended to fully appreciate this cultural experience. Reddit

Best Time to Visit Takayama

While Takayama's old town is charming year-round, visiting during spring for cherry blossoms Instagram or autumn for vibrant foliage enhances the experience. Weekday mornings or late afternoons can offer a more relaxed atmosphere at the brewery, avoiding peak tourist times. TikTok

Best Times

When
Weekday mornings
Why
Fewer crowds, more personal
Crowd
Low
When
Late afternoons
Why
Relaxed atmosphere
Crowd
Medium
When
Spring/Autumn
Why
Scenic beauty
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Day 9 of my trip in Japan! Today I visited Takayama to explore the old town, went to a sake brewery, and met some friends! #fypシ #japan #takayama #gifu #高山
@techysocks
2.1K likes • 18.7K views

🎯 Book English Tours Ahead

Ensure an English-speaking guide by booking tours at least a day in advance. Reddit

💰 Sake Tasting Coins

Use coins purchased at the counter to try various sakes from the vending machine. Reddit

‥★ 純米大吟醸 杜氏平岡誠治 ✳︎ 船坂酒造(岐阜県) ✳︎ 船坂酒造が誇る純米大吟醸「杜氏 平岡誠治」は、 杜氏の名を冠するにふさわしい品格を備えた一本です。 厳選された酒米を高度に精米し、 雑味を徹底的に取り除くことで、 米本来の甘みと透明感のある旨味を 最大限に引き出しています。 ✳︎ 口に含むと、華やかで上品な 吟醸香がふわりと広がり、 続いてしっとりとした米の甘みと ほどよい酸がバランスよく調和。 後口は実にキレがよく、 余韻には凛とした清涼感が漂います。 ✳︎ 冷やでいただけば繊細な香味が際立ち、 温度が上がるにつれて奥行きのある旨味が広がる、 多彩な表情を見せてくれるのも魅力です。 平岡杜氏の技と哲学が凝縮された 純米大吟醸といえます。 #日本酒 #酒スタグラム #日本酒好き #日本酒好きと繋がりたい #地酒 #旅 #植田仁 #グルメ
hitoshi5521
366 likes • 0 views
3月21日の金曜日、飛騨高山酒蔵めぐり6軒目。山車・原田酒造場の真向かいの… . 〚深山菊 舩坂酒造店〛 . こちらへ。 . 試飲はコインを購入してサーバーで飲むタイプと、カウンターで引き換えのお酒もあり。手早くサーバーでいただくことにして… . ①深山菊 本醸造 甚五郎 ②深山菊 純米吟醸 しぼりたて生酒 . 以上の2種類にしました。 . この時点で時刻は17時過ぎ。夜のお店の予約もあるので、今回の飛騨高山酒蔵めぐりはこれにておしまい。 . ひとまず歩いて高山駅前に戻って、ホテルにチェックインします。 . #日本酒🍶 #和酒 #にほんしゅ #酒 #深山菊 #舩坂酒造店 #岐阜のお酒 #飛騨のお酒 #酒蔵巡り #酒蔵めぐり #飛騨高山酒蔵めぐり #飛騨高山 #岐阜 #高山市 #日本酒love #日本酒大好き #旅行 #旅行記 #japanesesake #sake #trip #gifu ...
dou_etsu
285 likes • 0 views

🍶 Try Premium Sake

Upgrade to taste exclusive, in-house only premium sakes for an unforgettable experience. Reddit

🛍️ Purchase Exclusive Bottles

Take home unique and limited-edition sake bottles as souvenirs from your visit. Instagram

【るるぶフリーの撮影ありがとうございます😊】 「るるぶfree」の撮影が舩坂酒造店で行われました‼ @anna_masuda さん、2回目ありがとうございます。3度目おまちしています✨ @urago.erikaさん、杜氏君人形と写真ありがとうございます。お酒の平岡誠治気に入ってもらえて嬉しいです✨ お二人には撮影したり桝酒飲んでいただいたりと、楽しい時間を2日間過ごせました‼️ 「るるぶフリー飛騨高山」どうぞお楽しみにお待ちくださいませ✨🍶 #舩坂酒造店 #日本酒のテーマパーク #日本酒コインサーバー #飛騨高山 #飛騨高山古い街並み #船坂酒造店 #益田アンナ #浦郷絵梨佳 #日本酒好きな人と繋がりたい #枡酒 #日本酒大好き #るるぶFREE #るるぶfree #株式会社元裕社 #呑み比べ#平岡誠治 #日本酒すきな人と繋がりたい #四ッ星天 #るるぶフリー飛騨高山 #美人モデル...
funasaka_sake_brewery
278 likes • 0 views

Tips

from all over the internet

🎯 Book English Tours Ahead

Ensure an English-speaking guide by booking tours at least a day in advance. Reddit

💰 Sake Tasting Coins

Use coins purchased at the counter to try various sakes from the vending machine. Reddit

🍶 Try Premium Sake

Upgrade to taste exclusive, in-house only premium sakes for an unforgettable experience. Reddit

🛍️ Purchase Exclusive Bottles

Take home unique and limited-edition sake bottles as souvenirs from your visit. Instagram

🚶‍♀️ Explore Old Town

Combine your brewery visit with a stroll through Takayama's historic streets. TikTok

What Travellers Say

4.7
(127 reviews)

Reviews Summary

Visitors consistently praise Hirata Sake Brewery for its exceptional hospitality, knowledgeable and entertaining guides, and the quality of its sake. The intimate tour experience and the opportunity to taste unique brews are frequently highlighted as major positives. Some reviewers noted that English proficiency among all staff might be limited, but the overall welcoming atmosphere compensates for this. Reddit+2

"Highly recommend this brewery tour! The guide is super nice and speaks great English. He answered all our questions (we had many) and was so funny. They clearly have a passion for sake and want to share it with tourists. There were only 3 people in this tour so it was super intimate. We bought 3 bottles to take home with us!"

Lauren Sims

"Amazing tour. Whenever you are around and are interested in the understanding of Sake brewery - stop by and check it out. There 3 good sake breweries in Takayama, but this one is outstanding for their hospitality and time taking for tourists. Go there and ask at least one day upfront for guided tours in English to miss this part of Japanese culture. The other breweries tours are guided by activity agencies - even if they offer tours for individuals or small groups. This tour is done by an employee of the brewery! Enjoy as we had a special time and a lot of fun with Mr. Fujisan"

Moritz Steinmetz

"Had so much fun tasting sake in this nice cosy shop that was not crowded, unlike the others on the popular shopping street. The staff were really nice and friendly, even though English was limited. Tasted a really unique and refreshing sake which was fizzy and dispensed from a "keg"! Must visit If you're in the area."

C.H Lee

What People Like

Friendly and knowledgeable guides
Intimate tour experience
High-quality sake tastings

What People Dislike

Limited English for some staff

Frequently Asked Questions

🚇 🗺️ Getting There

Hirata Sake Brewery is located in the heart of Takayama's historic district. You can reach it by walking from Takayama Station, which is about a 15-20 minute walk. Alternatively, local buses are available that stop near the old town area. TikTok

Yes, the brewery is situated within the charming old town of Takayama, making it easily accessible on foot while exploring the area. Instagram+1

The closest major transportation hub is Takayama Station, which serves JR trains and buses. From there, it's a pleasant walk or a short bus ride to the brewery. Instagram

While there might be parking available in the vicinity, it's generally recommended to explore Takayama's old town on foot due to narrow streets and limited parking. Public transport or walking is often more convenient.

Local buses in Takayama frequently stop near the Sanmachi Suji (old town) area, which is a short walk from the brewery. It's best to check local bus schedules upon arrival for the most up-to-date information.

🎫 🎫 Tickets & Entry

It is highly recommended to book tours in advance, especially if you require an English-speaking guide. This ensures availability and a better experience. Reddit

The brewery's shop and tasting area are typically open from around 8:30 AM to 4:00 PM, with the tasting counter often available until 3:00 PM. The restaurant 'Aji no Sanpei' has separate hours, usually from 11:00 AM to 2:00 PM. Always check their official website or social media for the most current hours, as they can change. Instagram

Sake tastings are usually done by purchasing coins, which you then use in a vending machine to dispense small samples of different sakes. The cost varies depending on the number and type of sakes you choose to try. Reddit

Yes, you can try standard sakes using coins, and there's often an option to upgrade for a tasting of premium, in-house only sakes. InstagramReddit

Absolutely! The brewery has a shop where you can purchase a wide selection of their sakes, including award-winning and limited-edition bottles. Instagram+1

🎫 🍶 Sake & Tastings

Hirata Sake Brewery is known for its high-quality Junmai Daiginjo and other premium sake varieties. They focus on rice-based sakes with clear, sweet, and refined flavors. Instagram+1

While some staff may have limited English, the tasting process is often straightforward with coin-operated machines. For detailed explanations, booking an English tour is highly recommended. Reddit

The most popular method is purchasing tasting coins and using the vending machine to select small portions of various sakes. This allows you to compare different flavor profiles. Reddit

Yes, the brewery often offers exclusive sakes that can only be purchased or tasted on-site. These are great souvenirs or gifts. Instagram

Hirata Sake Brewery has received numerous awards, including Gold medals at the IWC (International Wine Challenge) and Kura Master competitions for their 'Daisai Yon-gō' and 'Tsukasa's Heirs' labels. Instagram+2

📸 📸 Photography & Souvenirs

Generally, photography is allowed in public areas like the shop and tasting room. However, it's always polite to ask staff before taking photos, especially during tours or in production areas. Instagram

The most obvious souvenir is their sake! They offer a range of bottles, from everyday drinkers to premium award-winners. You can also find sake-related merchandise. Instagram

Beyond sake, the brewery might offer limited-edition sake cups, traditional Japanese sweets, or other local crafts that complement the sake experience. Instagram

Yes, you can purchase sake to take home. However, be mindful of airline regulations regarding alcohol transport in both carry-on and checked baggage. It's often best to pack it securely in checked luggage.

The brewery's traditional architecture and the surrounding historic streets of Takayama offer many picturesque spots for photos. The cherry blossoms in spring are also a beautiful backdrop. Instagram

Hirata Sake Brewery Takayama (2026) – Best of TikTok, Instagram & Reddit Travel Guide