Jūrmala
Jurmala, Latvia's premier seaside resort, enchants with its vast white sand beaches, historic wooden villas, and pine-scented air.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Pleasant weather, fewer crowds
Jūrmala
Best Time
Pleasant weather, fewer crowds

Highlights
Must-see attractions
Jurmala, Latvia's premier seaside resort, enchants with its vast white sand beaches, historic wooden villas, and pine-scented air.
"The beaches are stunning, and the town has a unique, charming atmosphere."
Affordable Eats 💰
Seek out local spots like Dukats or Alus Krodziņš for better prices than main street restaurants.
Bike Exploration 🚲
Rent a bike to easily cover more ground and discover hidden spots along the coast and through pine forests.
Highlights
Discover the most iconic attractions and experiences

Jomas iela Promenade
Central Jurmala
The vibrant heart of Jurmala, perfect for strolling, people-watching, and soaking in the seaside atmosphere.

Dzintari Concert Hall
Dzintari Park
An iconic open-air venue hosting world-class performances against a stunning natural backdrop.

White Dune Beach
Majori Beach
Expansive, soft white sand beaches perfect for sunbathing, swimming, and enjoying the Baltic Sea breeze.
Plans like a pro.
Thinks like you
Planning Your Visit
Budget-Friendly Bites
Getting Around Smartly
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Where to go in Jūrmala for a couple of hours
Affordable Eats 💰
Seek out local spots like Dukats or Alus Krodziņš for better prices than main street restaurants.
Bike Exploration 🚲
Rent a bike to easily cover more ground and discover hidden spots along the coast and through pine forests.
Coming to Jurmala for the weekend, any suggestions on what to do?
Jurmala & Jelgava worth visiting?
Beach Bliss 🏖️
Enjoy the long, sandy beaches; they're perfect for relaxing and taking in the sea air.
Are there any cheaper places to eat in Jurmala? Everything seems very expensive
Tips
from all over the internet
Affordable Eats 💰
Seek out local spots like Dukats or Alus Krodziņš for better prices than main street restaurants.
Bike Exploration 🚲
Rent a bike to easily cover more ground and discover hidden spots along the coast and through pine forests.
Beach Bliss 🏖️
Enjoy the long, sandy beaches; they're perfect for relaxing and taking in the sea air.
What Travellers Say
Reviews Summary
Jurmala is widely loved for its beautiful, expansive white sand beaches and charming wooden architecture. Visitors appreciate the relaxed seaside atmosphere and the pleasant promenade. However, some find the dining options to be quite expensive, especially in the prime tourist areas.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The easiest way to reach Jurmala from Riga is by train from Riga Central Station. The journey takes about 30-40 minutes and trains run frequently. You can also drive, but parking in Jurmala can be challenging and often requires a fee.
The main areas like Jomas iela and the beach are very walkable. For exploring further afield or connecting different parts of Jurmala, consider using local buses or renting a bicycle.
Many visitors enjoy cycling to explore the extensive coastline and pine forests. Local buses are also available for longer distances between neighborhoods.
Yes, taxis are available in Jurmala, but they can be more expensive than public transport. It's advisable to agree on a fare beforehand or use a reputable taxi app if available.
Jurmala does not have its own airport. The nearest international airport is Riga International Airport (RIX), from where you can take a train or taxi to Jurmala.
🎫 🎫 Tickets & Entry
Yes, there is an environmental fee to enter Jurmala by car, which is typically paid at entry points or online. Pedestrians and cyclists do not need to pay this fee.
Most attractions like the Dzintari Concert Hall have specific event schedules. The beaches and promenades are generally accessible year-round, with peak season being summer.
For popular concerts and events at the Dzintari Concert Hall, booking tickets in advance is highly recommended, especially during the summer festival season.
Absolutely! Enjoying the expansive beaches, walking along Jomas iela, exploring the pine forests, and visiting public parks are all free activities.
You can usually pay the Jurmala entry fee at designated payment points upon arrival or through online portals before your visit. Check the official Jurmala municipality website for current details.
🍽️ 🍽️ Food & Dining
While Jomas iela can be expensive, try local eateries like Dukats or Alus Krodziņš for more budget-friendly options. Kūriņš in Kauguri is also recommended for cheaper eats, though it's further out.
Look for fresh Baltic seafood, especially smoked fish. Traditional Latvian dishes like grey peas with bacon, rye bread, and various berry desserts are also worth trying.
Many restaurants are increasingly offering vegetarian and vegan options. It's always a good idea to check menus online or ask staff about plant-based choices.
Main dishes on Jomas iela can range from 12-15+ euros, as noted by visitors. More casual eateries or cafes outside the main tourist area might offer meals for 8-12 euros.
Yes, Jurmala, being a seaside resort, offers several restaurants specializing in fresh seafood. Many beachfront establishments feature fish dishes on their menus.
📸 📸 Photography
The wooden architecture along Jomas iela, the expansive white sand beaches, the unique Dzintari Concert Hall, and the scenic pine forests offer fantastic photo opportunities.
Golden hour, just after sunrise and before sunset, provides beautiful soft light for beach and architectural photography. Midday can be harsh, but good for capturing the vibrant atmosphere of Jomas iela.
Locals often recommend capturing the intricate details of the historic wooden villas and the panoramic views from the observation tower (if accessible) or higher points along the coast.
Drone usage may be restricted in certain areas, especially near public spaces or private properties. Always check local regulations and obtain necessary permissions before flying a drone.
A versatile lens (like a 24-70mm) is great for landscapes and street scenes. A wide-angle lens is useful for capturing the vast beaches and architecture, while a telephoto can be good for distant sea views.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider renting bikes with child seats or trailers to explore the numerous pine forests and dedicated cycling paths, which are shaded and safe. The Dzintari Park offers playgrounds and open spaces for kids to run around. Packing snacks and drinks can help manage costs, and looking for eateries slightly away from the main promenade can offer better value.
💰 Budget Travelers
Focus on free activities like enjoying the extensive beaches, walking the Jomas iela promenade, and exploring the pine forests. For dining, actively seek out local eateries like Dukats or Alus Krodziņš mentioned by Reddit users, rather than the pricier beachfront restaurants.
Consider staying in guesthouses or apartments slightly outside the most central areas for more affordable accommodation. Bringing your own water bottle and snacks can also help save money throughout the day.
Deep Dives
In-depth insights and expert knowledge
Exploring Jurmala's Beaches
Beyond Majori, explore quieter sections like Dzintari Beach or venture further to find more secluded spots. The beaches are well-maintained and offer amenities during the peak summer season. Remember that the Baltic Sea can be cooler, even in summer, so be prepared for refreshing dips!
Pro Tip: While the main beaches are lively, taking a short walk along the coast can lead you to more tranquil areas, offering a peaceful escape and excellent opportunities for photography, especially during sunrise or sunset.
The Charm of Wooden Architecture
Many of these historic buildings have been beautifully preserved and now serve as hotels, guesthouses, or private residences. Wandering through the town feels like stepping back in time, with each villa telling its own story. Look for unique details like ornate balconies, decorative gables, and charming verandas.
For a deeper dive, consider visiting the Jurmala City Museum, housed in a historic villa, which offers insights into the town's past and its architectural heritage. The contrast between the classic wooden structures and the modern amenities creates a unique visual appeal.
Culinary Delights on a Budget
Specific recommendations from travelers include Dukats and Alus Krodziņš for good value meals. For those willing to travel a bit further, Kūriņš in Kauguri is mentioned as a place with cheaper food options. These spots often serve traditional Latvian fare alongside more common dishes.
Don't shy away from local cafes or bakeries for lighter meals, pastries, or coffee. Trying local specialties like smoked fish or hearty Latvian stews can be a rewarding experience without breaking the bank. Always check menus and prices before ordering to manage your budget effectively.
Social
from TikTok, Instagram & Reddit