"Fun thing to do if visiting Amsterdam for the weekend.

I don’t really tend to drink beer but still found the tour really enjoyable and the bar at the end was great - music was so good.

Found the interactive features great and tbh would have expected to pay for the photos/video on the green screen so was a nice surprise to see this was included.

The three tour guides who lead our group were really funny and informative.

Very enjoyable few hours."

David Finney

"Heineken Experience – a great attraction in the heart of Amsterdam!
This place is definitely worth a visit – the whole tour is well-organized, interesting, and full of interactive exhibits and stories about the Heineken brand. You get to learn a lot about the brewing process, all presented in a modern and engaging way, so there's no chance of getting bored.

At the end of the tour, you get to enjoy a beer tasting – and I have to say, the beer tastes completely different there. It’s fresher, better chilled, and just feels like it's of higher quality – simply perfect. The whole experience is well worth the price, especially if you're a beer fan or just looking for a cool attraction in Amsterdam.

Highly recommended! 🍻"

Irina1983

"Definitely a place you want to go to if you’re in Amsterdam. We went in the early afternoon and it was great for an afternoon activity and I’m sure it would also be good in the evening. The entire experience from walking into the brewery to exiting all the way at the end of the gift shop the staff are very friendly and informative. If you’re on a tour which is highly recommend it’s very easy to follow. The tour itself is very informal and fun staff are friendly and keep you engaged. The experience is well thought out and creative. At the end of the experience you’re in a basement bar with your drink tickets and the entire thing was fun. For the tour you do need tickets but it’s a lot of fun. The Heineken definitely tastes different here :)"

Michael Persaud