Our entrance to the Tony's Chocolonely Superstore!
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Tony's Chocolonely Superstore Amsterdam

4.3
·4k reviews·Amsterdam, Netherlands

Design your dream chocolate bar and learn about ethical chocolate production at this vibrant Amsterdam superstore.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday afternoons

Shorter queues, more relaxed vibe

CrowdMedium
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Our entrance to the Tony's Chocolonely Superstore!

Tony's Chocolonely Superstore Amsterdam

Best Time

Weekday afternoons

Shorter queues, more relaxed vibe

CrowdMedium
Highlights

Highlights

Must-see attractions

Design your dream chocolate bar and learn about ethical chocolate production at this vibrant Amsterdam superstore. TikTok+1

4.3
(4k reviews)

"A must-visit for chocolate lovers, offering a unique and delicious experience in Amsterdam! Reddit"

Vertical photo
TIP

🎯 Design Your Dream Bar

Customize your own chocolate bar with unique flavor combos!

⏰ Beat the Queues

Visit on weekdays or evenings to avoid long waits.

Third hero image

Quick Facts

Hours

Rating

4.3 · 4,185 reviews

Type

Chocolate Shop

Highlights

Discover the most iconic attractions and experiences

Create Your Own Chocolate Bar

Create Your Own Chocolate Bar

Customization Station

Design your dream chocolate bar with your favorite base and toppings. A truly unique and delicious souvenir!

TikTok+1
Taste All the Flavors

Taste All the Flavors

Tasting Area

Sample every Tony's Chocolonely flavor before you buy. Discover new favorites and learn about their mission.

TikTok
Slave-Free Chocolate Mission

Slave-Free Chocolate Mission

Educational Displays

Learn about Tony's commitment to making chocolate 100% slave-free. An inspiring and informative part of the visit.

TikTok
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Planning Your Visit

Design Your Dream Chocolate Bar

Create a personalized chocolate bar by choosing your base flavor and up to three toppings. It's a fun, hands-on experience that's a must-do for chocolate lovers visiting Amsterdam. TikTok+1

Beat the Crowds for a Smoother Visit

Lines can get long, especially during peak hours. Consider visiting on a weekday afternoon or later in the evening to enjoy a more relaxed browsing and creation experience. Reddit+1

Best Times

When
Weekday afternoons
Why
Shorter queues, more relaxed vibe
Crowd
Medium
When
Weekday evenings
Why
Minimal crowds, easy browsing
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

making my own chocolate bar at tony’s chocolonely superstore 🍫🇳🇱 @Tony’s Chocolonely Super Store #tonyschocolonely #amsterdam #vlog #fyp #chocolate
@megsjenni
1K likes • 25.6K views

🎯 Design Your Dream Bar

Customize your own chocolate bar with unique flavor combos! TikTok+2

⏰ Beat the Queues

Visit on weekdays or evenings to avoid long waits. Reddit+1

Create your own custom chocolate in Amsterdam 🍫🇳🇱 If you have a sweet tooth then you would love creating your own custom chocolate bar. This is @Tony’s Chocolonely Super Store in Amsterdam and is a must to do activity whilst you’re in the city! You can either white, milk or dark chocolate then add up to 3 ingredients to create your favourite flavour. We both got biscuit and cinnamon sugar for our ...
@queentobi_x
119 likes • 4.8K views
If you’re visiting Amsterdam, you have to check out Tony’s Chocolonely! 🍫 It’s tucked away underground near the train station, and honestly… such a cool little experience. You get to make your own chocolate bar from scratch — proper hands-on and something totally different to do in the city. If you love chocolate (or just love being nosy and trying new things), add this to your list! 😍✨ @Tony's Ch...
@theirishgem
6.3K likes • 140.3K views

💳 Payment Machine Tips

Card machines can be tricky; try inserting instead of tapping. Reddit

🍫 Unique Flavors Available

Find special flavors not usually found elsewhere. Reddit

The BEST thing we did in Amsterdam! 🇳🇱What would you put in your dream Tony’s chocolate bar? 👀🍫 #tonyschocolonely #tonyschocolate #tonysamsterdam #thingstodoinamsterdam #chocolateloversdream
@polkadotpassport
188.4K likes • 1.7M views

Tips

from all over the internet

🎯 Design Your Dream Bar

Customize your own chocolate bar with unique flavor combos! TikTok+2

⏰ Beat the Queues

Visit on weekdays or evenings to avoid long waits. Reddit+1

💳 Payment Machine Tips

Card machines can be tricky; try inserting instead of tapping. Reddit

🍫 Unique Flavors Available

Find special flavors not usually found elsewhere. Reddit

📍 Near Centraal Station

Conveniently located just a short walk from the station. TikTok+1

What Travellers Say

4.3
(4k reviews)

Reviews Summary

Visitors rave about the unique experience of creating custom chocolate bars and the vibrant, colorful atmosphere of the store. The staff are frequently praised for their friendliness and helpfulness. While some find the options for custom bars slightly limited or the store smaller than expected, the overall consensus is that it's a delightful and delicious stop for any chocolate lover. Reddit+1

"Really disappointed they don’t have milk chocolate pretzels without caramel. They used to make a really good one. I try to make the customised ones but there is no pretzels in the flavour.

Be careful on using the paying machine on the first left side. Our card doesn’t worked, usually work fine if we put the card in, not tapping it.

The staff is really friendly, after telling them our card doesn’t work he said if i want to try again they can help and will let us cut in front so we doesn’t have to wait in line again."

Jessica Wijono

"A gem in Amsterdam! A must visit if you are a chocolate lover!
We went in a weekday afternoon, had already a long line but only waited for about 20 minutes until we got in. A variety of chocolate and souvenirs to pick from. The staff was super kind and helpful. Created our own chocolates, which took about 2h30 to be done, but they send you a message when it’s ready and the pick up was really quick
I was expecting to see a bigger space and a coffee shop tho. But it’s cool to be able to watch the process of making the chocolates.
Still great experience and delicious chocolate for any taste!"

Melissa Fernandes

"Overrated outlet for Tonys really, the options to create your own bar are pretty limited! However the bars available if you’re British are great and likely not ones you’ve seen before including my personal favourite, Dark Milk!

Try to attend when the queues are almost non existent as it’s a lot nicer when you can move around and haven’t waited 40 minutes simply to have a quick browse in an over advertised chocolate shop."

Rhys Bartholomew

What People Like

Create your own chocolate bar
Friendly and helpful staff
Vibrant and colorful store

What People Dislike

Limited custom bar options
Smaller than expected
Payment machine issues

Frequently Asked Questions

🚇 🗺️ Getting There

The Tony's Chocolonely Superstore is conveniently located near Amsterdam Centraal Station, just a short walk away. Many visitors mention its proximity to the station, making it easily accessible. TikTok+2

Yes, it's often described as being tucked away underground or near the train station. Some Redditors note its location near Primark on Dam Street. TikTokReddit

Given its central location, walking or taking public transport to Centraal Station is recommended. From there, it's a short stroll. TikTok+1

While specific parking details aren't widely shared, due to its central Amsterdam location, it's generally advised to use public transport or walk. Parking in the city center can be expensive and difficult. TikTok

Yes, trams frequently stop near Centraal Station, which is a short walk from the Superstore. Check local tram routes for the most convenient stop. TikTok

🎫 🎫 Tickets & Entry

No, entry to the Tony's Chocolonely Superstore itself is generally free. However, there might be queues to enter during busy periods. TikTokReddit

The cost for creating your own chocolate bar is considered reasonable for the experience. Specific pricing can vary, but it's a popular activity. Reddit

Opening hours can vary, but it's generally open daily. It's best to check their official website or social media for the most up-to-date information before your visit. TikTok

There is no admission fee to enter the Tony's Chocolonely Superstore. You only pay for any chocolates you purchase or for the custom chocolate bar creation experience. TikTok

While not explicitly stated as bookable slots, the process involves queuing and then creating your bar. It's recommended to go during off-peak hours to minimize wait times. Reddit

🎫 🍫 Onsite Experience

You can create your own custom chocolate bar, taste all the different flavors, learn about Tony's mission for slave-free chocolate, and purchase a wide variety of their products. TikTok+2

The creation process itself is quick, but the total time can extend to a couple of hours due to potential queues and the chocolate setting time. They often send a message when it's ready for pickup. TikTokReddit

Absolutely! Kids (and adults!) love the interactive experience of designing their own chocolate bar. It's a fun and engaging activity for families. TikTok+1

Yes, you can often watch the chocolate-making process through windows, offering a behind-the-scenes look at how your favorite bars are produced. TikTokReddit

Yes, the Superstore often features special flavors and limited editions that might not be available in regular stores, including some unique to the UK market. Reddit

🍽️ 🍽️ Food & Dining

While it's a chocolate shop and experience center, some visitors have noted they were expecting a cafe or coffee shop, suggesting it's primarily focused on chocolate sales and creation. Reddit

The focus is on chocolate. While they might have water available, it's not primarily a place for purchasing beverages. It's best to eat and drink elsewhere before or after your visit. Reddit

Tony's Chocolonely offers a range of flavors, including dark chocolate options that are often vegan. It's advisable to check the specific ingredients on the packaging for dietary needs. TikTok

Popular flavors often include milk chocolate with caramel and sea salt, dark chocolate with almonds, and milk chocolate with hazelnut. The custom bar allows you to mix and match. TikTok+1

Yes, you can buy a wide variety of pre-made Tony's Chocolonely bars, including special editions and flavors you might not find elsewhere. Reddit+1

📸 📸 Photography

Yes, photography is generally allowed inside the Superstore. It's a very colorful and visually appealing place, perfect for photos. TikTok+1

The entire store is vibrant and Instagrammable! The colorful displays, the chocolate-making area, and the custom bar station are all great photo opportunities. TikTok+1

Yes, you can capture the fun process of designing and making your personalized chocolate bar. TikTok+2

While generally allowed, it's always good practice to be mindful of other visitors and avoid intrusive photography, especially if someone is in the middle of an activity. TikTok

Popular hashtags include #tonyschocolonely, #tonyssuperstore, #amsterdam, #chocolate, #thingstodoinamsterdam, and #chocolatelover. TikTok+1

Tony's Chocolonely Superstore Amsterdam (2026) – Best of TikTok, Instagram & Reddit Travel Guide