Matapōuri Bay
A breathtaking coastal gem with pristine white sands, turquoise waters, and scenic hikes to hidden bays.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, prime parking
Matapōuri Bay
Best Time
Fewer crowds, prime parking
Highlights
Must-see attractions
A breathtaking coastal gem with pristine white sands, turquoise waters, and scenic hikes to hidden bays.
"Matapouri Bay can not be described in words or pictures. It's worth driving along Ngunguru, Tutukaka to Matapori Bay."
🚗 Parking Patience is Key
Parking fills up fast in summer. Arrive early or be prepared for a short walk.
🥾 Hike to Whale Bay
The walk is rewarding but can be steep. Bring water and wear good shoes!
Highlights
Discover the most iconic attractions and experiences
Matapouri Bay Beach
Main beach area
Expansive white sand, crystal-clear waters, and a relaxed vibe. Perfect for swimming and sunbathing.
Whale Bay Hike
Trail starting from Matapouri Bay
A scenic bush walk leading to a secluded, picturesque bay with stunning pohutukawa trees.
+1
River Mouth Swimming
River adjacent to Matapouri Bay
A calm, beautiful river perfect for swimming or kayaking, offering a different water experience.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing Your Visit for Paradise
Pack Smart for Coastal Bliss
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚗 Parking Patience is Key
Parking fills up fast in summer. Arrive early or be prepared for a short walk.
🥾 Hike to Whale Bay
The walk is rewarding but can be steep. Bring water and wear good shoes!
💧 Pack Your Essentials
No shops nearby! Bring water, snacks, and sunscreen.
📸 Capture the Views
The scenery is breathtaking. Don't forget your camera for stunning shots.
Tips
from all over the internet
🚗 Parking Patience is Key
Parking fills up fast in summer. Arrive early or be prepared for a short walk.
🥾 Hike to Whale Bay
The walk is rewarding but can be steep. Bring water and wear good shoes!
💧 Pack Your Essentials
No shops nearby! Bring water, snacks, and sunscreen.
📸 Capture the Views
The scenery is breathtaking. Don't forget your camera for stunning shots.
🌊 River Fun
The river mouth is great for a calmer swim or kayaking.
What Travellers Say
Reviews Summary
Matapouri Bay is overwhelmingly praised for its stunning natural beauty, with visitors highlighting the pristine white sand, crystal-clear turquoise waters, and the rewarding hike to Whale Bay. It's considered a must-visit for its relaxing atmosphere and picturesque scenery. Some minor drawbacks include limited amenities and potential parking challenges during peak season.
"So nice and you should spend some time there. I had to go forward but will stop here every time again. Lovely beach, nice area for relaxing and having a wonderful view."
Stefan Peter
"Great white sand beach picnic spot and plenty of space to get relax and much more activity with ample space of parking"
Kaushal Joshi
"Such a lovely beach, even tried walking up the track that said to whale Bay but didn't go that far. Whale Bay track was too far from the car. The track to Mermaid pools was closed so couldn't see that or go there."
bexs
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Matapouri Bay is located about 35km north of Whangarei. The drive takes approximately 30-40 minutes. You'll drive along Ngunguru and Tutukaka roads, which are scenic routes themselves.
Public transport options to Matapouri Bay are limited. It's best accessed by car. If you don't have a car, consider local taxi services or organized tours from Whangarei.
The most direct route from Whangarei is via State Highway 1, then turning off towards Ngunguru and Tutukaka. The coastal drive is beautiful and worth the journey.
Road conditions are generally good, but it's always wise to check local traffic updates before you travel, especially during peak season or after heavy rain.
Yes, there is parking available near Matapouri Bay beach, but it can get very busy during summer. Arriving early is recommended.
🎫 🎫 Tickets & Entry
Matapouri Bay itself is a public beach and does not have an entrance fee. Parking is also generally free, though it can be limited during peak times.
Matapouri Bay is a natural beach and is accessible at all times. However, amenities like shops or campgrounds will have their own operating hours.
No, the hike to Whale Bay is a public walking track and does not require any tickets or booking.
There are non-powered camping grounds within walking distance of Matapouri Bay. It's advisable to check with local authorities or campground operators for booking and permit requirements.
Parking at Matapouri Bay is typically free, but spaces are limited and can fill up quickly during the summer months and on weekends.
🎫 🧭 Onsite Experience
You can swim, sunbathe, picnic, hike to Whale Bay, kayak in the river, and enjoy the stunning coastal scenery.
Yes, Matapouri Bay has beautiful, clear waters that are generally safe for swimming. The river mouth also offers calmer swimming options.
The Mermaid Pools are a famous natural rock pool formation near Matapouri Bay. However, access can sometimes be closed due to safety or environmental reasons, so check local conditions.
The hike is manageable for most, but can be steep in parts. Some younger children may need assistance or breaks.
Basic facilities like parking are available. There are also a fish and chips shop and camping grounds nearby.
🍽️ 🍽️ Food & Dining
There is a fish and chips shop within walking distance of the bay. For more extensive dining options, you'll need to travel back towards Whangarei or Tutukaka.
Absolutely! Matapouri Bay is a fantastic picnic spot with plenty of space and beautiful views.
No, there are no grocery stores or supermarkets in Matapouri itself. It's recommended to stock up on supplies in Whangarei before you arrive.
The fish and chips shop offers classic takeaway options, perfect for a casual meal by the beach.
There are no liquor stores in Matapouri, so you'll need to purchase alcohol elsewhere if desired. Always check local bylaws regarding alcohol consumption in public spaces.
📸 📸 Photography
The main beach, the hike to Whale Bay, the river mouth, and the coastal views from the trails offer incredible photo opportunities.
Golden hour (early morning and late afternoon) provides beautiful light for capturing the beach and coastal landscapes.
The elevated points along the Whale Bay track offer panoramic views of the bay and surrounding coastline.
Drone usage is subject to Civil Aviation Authority (CAA) rules and local bylaws. Always check regulations before flying.
A wide-angle lens is great for landscapes, while a telephoto lens can be useful for capturing details of the coastline or wildlife.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Pro-tip: Aim for weekday visits during the summer to avoid the biggest crowds and secure easier parking.
🚶♀️ Hikers & Nature Lovers
+1 The diverse native flora and fauna make the journey as enjoyable as the destination. Explore the coastline and discover hidden coves, but always be mindful of track conditions and safety, especially if venturing off the main paths. 📸 Photographers
+1 The hike to Whale Bay offers elevated viewpoints perfect for panoramic shots. Don't miss the golden hour light for truly magical photos. Deep Dives
In-depth insights and expert knowledge
Exploring the Coastal Trails
+2 It's a popular spot for swimming and soaking in the natural beauty. Remember to wear sturdy footwear and bring water, especially on warmer days. Some visitors mention that the track can be challenging for very young children or those with mobility issues, but many find it manageable with breaks.
The journey itself is part of the experience, with the sounds of native birds and the scent of the forest creating an immersive natural escape. +1Beyond Whale Bay, the coastline offers further exploration. While the track to the famous Mermaid Pools is sometimes closed for safety reasons, checking local conditions is advised.
Family Fun at Matapouri Bay
While the hike to Whale Bay can be a bit challenging for toddlers, many families manage it with a bit of help, and the payoff is a stunning, less crowded beach experience.
Packing plenty of snacks, drinks, and sun protection is crucial for a comfortable family day out, as amenities are limited. Consider visiting during weekdays or outside of peak school holiday periods to ensure a more relaxed experience with easier access to parking and space on the beach.
The Appeal of Matapouri's Waters
+1 The gentle slope of the main beach into the water is also a plus for swimmers of all levels. For a different aquatic experience, the river mouth offers a tranquil alternative. It's perfect for kayaking or a more relaxed swim, especially for families with young children.
Many visitors are captivated by the sheer beauty of the water, describing it as a 'slice of paradise' and a 'hidden gem'.
+1 The combination of the pristine sand and the vibrant blue sea creates a truly picturesque setting. 
Social
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