Sugbo Mercado
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Sugbo Mercado

4.4
·7k reviews·Cebu City, Philippines

Cebu's premier food market offering a vibrant atmosphere, diverse culinary delights, and live entertainment. A must-visit for foodies!

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, 4 PM - 7 PM

Fewer crowds, easier seating

CrowdLow
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Sugbo Mercado

Sugbo Mercado

Best Time

Weekdays, 4 PM - 7 PM

Fewer crowds, easier seating

CrowdLow
Highlights

Highlights

Must-see attractions

Cebu's premier food market offering a vibrant atmosphere, diverse culinary delights, and live entertainment. A must-visit for foodies!

4.4
(7k reviews)

"A really fun night of tastings with great food options and a lively atmosphere."

Vertical photo
TIP

🎯 Share to Taste More

Don't over-order! Share dishes with friends to sample a wider variety of flavors.

💰 Value for Money

Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Jumbo Sizzlers

Jumbo Sizzlers

Stall #25

Indulge in massive, sizzling platters of meat and seafood. A true feast for the eyes and the stomach!

Bone Marrow & BBQ Ribs

Bone Marrow & BBQ Ribs

BBQ Store

Succulent pork ribs with an optional, decadent bone marrow add-on. A must-try for meat lovers!

Fresh Oysters

Fresh Oysters

Seafood Stalls

Enjoy freshly shucked oysters, a refreshing taste of the sea. Perfect for a light bite.

Ube Delights

Ube Delights

Dessert Stalls

Savor the vibrant purple yam in various sweet treats, from ice cream to pastries.

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Planning Your Visit

Timing is Everything

Sugbo Mercado gets busy, especially on weekends and evenings. Arrive between 5:30 PM and 7:30 PM to snag a seat and beat the biggest crowds. Weekdays are generally more relaxed.

Embrace the Variety

With dozens of stalls, it's easy to get overwhelmed. Plan to share dishes with your group to sample more of the diverse Filipino and international offerings. Don't be afraid to try something new!

Best Times

When
Weekdays, 4 PM - 7 PM
Why
Fewer crowds, easier seating
Crowd
Low
When
Weekends, 5:30 PM - 7:30 PM
Why
Lively atmosphere, good food selection
Crowd
Medium
When
Weekends, after 8 PM
Why
Crowds thin out slightly
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

Everything I ate at Sugbo Mercado in Cebu🔥🍖🥭 Such a cool food market! 📍Sugbo Mercado - IT Park, Cebu 🇵🇭 #sugbomercado #cebu #philippines #food #market #foodmarket #filipino #filipinofood #cebufood #tunapanga #mango #rib #bonemarrow #oysters #ube #foodreview
@biteswithlily
415.8K likes • 4.4M views

🎯 Share to Taste More

Don't over-order! Share dishes with friends to sample a wider variety of flavors. TikTok

💰 Value for Money

Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value. Reddit

The best food park na ba ito? When in Cebu must try nga itong Sugbo Mercado sa IT Park! Add this to your itinerary for a solid food trip #judtgotfed #sugbomercado #Foodie #foodtrip #cebucity #lechon
@justgotfed
19K likes • 690.1K views
Sulit & affordable Jumbo Sizzlers sa Sugbo Mercado, IT Park! Jurassic Sizzlers 📍 Sugbo Mercado, IT Park, Cebu City 👉 Stall #25 ⏱️ Open from 4 PM to 12 MN, Tuesday to Sunday #jumbosizzlers #Sizzling #jurassicsizzler #kentberdz #cebufoodtrip #viral #trending #trendingvideo #trendingtiktok #foodtrip #Foodie #fypシ゚
@kentberdz
16.9K likes • 396.8K views

☔ Be Prepared for Rain

The shelter area can get crowded during downpours. Bring an umbrella or be ready to huddle! Reddit

🎶 Enjoy Live Music

The market often features live music, adding to the vibrant and fun atmosphere. Reddit

DIY korean coffee in Cebu #fyp #koreancoffee #wheretoeatincebu #sugbosentro #itpark
@saytheaaa
16K likes • 190.2K views

Tips

from all over the internet

🎯 Share to Taste More

Don't over-order! Share dishes with friends to sample a wider variety of flavors. TikTok

💰 Value for Money

Look for stalls offering generous portions at reasonable prices. Some BBQ and Lechon stalls are great value. Reddit

☔ Be Prepared for Rain

The shelter area can get crowded during downpours. Bring an umbrella or be ready to huddle! Reddit

🎶 Enjoy Live Music

The market often features live music, adding to the vibrant and fun atmosphere. Reddit

💳 Cash is King

While some stalls might accept digital payments, it's best to have cash on hand for quick transactions. Reddit

What Travellers Say

4.4
(7k reviews)

Reviews Summary

Sugbo Mercado is a highly recommended food destination in Cebu, praised for its vibrant atmosphere, diverse culinary offerings, and lively entertainment. Visitors enjoy the wide array of local and international dishes, with many highlighting specific stalls for their delicious and well-portioned meals. While it can get crowded, especially during evenings and weekends, the overall experience is considered fun and satisfying, offering great value for money.

"An obvious must-do when visiting Cebu. Great food options. Really fun atmosphere. Very clean and well run. Just a really fun night of tastings. In the back left corner there's a place that has the best shrimp! Go get you some!!"

matt is cool

"Small restaurants are here to choose from. Some Korean, Mexican, Japanese and local foods are here. It is difficult to find seats during evening hours. I think taste is average, just environment is good where music is played and people having fun."

Atsushi Sakai

"came here and had a pretty satisfying experience at the food court. The food was decent — not exactly mind-blowing, but it definitely hit the spot for someone walking in with an empty stomach. The atmosphere was lively, with live music and good food. It gave off a really nice vibe, especially for a rainy evening like this. Wonderful. Philippines. Thank you."

Khôi Trần

What People Like

Vibrant atmosphere
Diverse food options
Live music

What People Dislike

Can get crowded
Finding seats can be hard

Frequently Asked Questions

🚇 🗺️ Getting There

From Mactan-Cebu International Airport (CEB), you can take a taxi or a ride-sharing service directly to Sugbo Mercado in IT Park. The journey typically takes 30-45 minutes depending on traffic. Alternatively, you can take a public utility jeepney (PUJ) towards IT Park, but this will involve transfers and is less convenient. TikTok

If you're in Cebu City center, taxis and ride-sharing apps like Grab are the most convenient options. Many locals also use PUJs that pass through IT Park. Just ask your driver to head to Sugbo Mercado at IT Park. TikTok

Yes, there is parking available within IT Park, though it can get busy during peak hours. It's advisable to arrive early if you're driving. Reddit

If you are staying in or near IT Park, walking is a great option. It's a popular area with many hotels and offices. TikTok

Yes, various public utility jeepneys (PUJs) ply routes that go through IT Park. You can ask locals or drivers for the specific routes that pass by Sugbo Mercado. TikTok

🎫 🎫 Tickets & Entry

No, Sugbo Mercado is generally free to enter. You only pay for the food and drinks you purchase from the various stalls. TikTok

Sugbo Mercado is typically open from Tuesday to Sunday, usually from 4 PM to 12 AM. It's always a good idea to check their social media pages for any last-minute changes. TikTok

No advance booking is required. Sugbo Mercado operates on a walk-in basis, and you can purchase food directly from the stalls. Reddit

Generally, outside food and drinks are not allowed as the market's purpose is to showcase the vendors' offerings. Reddit

There are no specific age restrictions for entry into Sugbo Mercado. It's a family-friendly environment. Reddit

🍽️ 🍽️ Food & Dining

Sugbo Mercado offers a wide array of food, from traditional Filipino dishes like Lechon and Pork Belly to international cuisines such as Korean, Mexican, and Japanese. You'll also find seafood, grilled items, desserts, and refreshing drinks. TikTokReddit

While the focus is heavily on meat and seafood, you can often find some vegetarian options like vegetable stir-fries, fresh fruit juices, and some international dishes that can be made vegetarian. It's best to ask the vendors directly. Reddit

Popular recommendations include the Jumbo Sizzlers, BBQ stalls with bone marrow add-ons, Lechon with kimchi, and fresh oysters. Many visitors also rave about the mango smoothie and ube desserts. TikTokReddit

Prices vary by stall, but most dishes range from PHP 200 to PHP 300. You can find more affordable options like fruit juices and some snacks. Sharing dishes is a great way to manage costs and try more items. Reddit

Many visitors find the food to be good value, especially considering the variety and portion sizes. Some stalls are particularly praised for being 'sulit' (worth it). Reddit

📸 📸 Photography

The vibrant food displays, the bustling atmosphere with people enjoying their meals, and the live music performances offer great photo opportunities. The colorful stalls and unique dishes are also very photogenic. TikTokInstagram

Yes, it's generally acceptable to take photos of the food and stalls. Many vendors are happy for you to capture their delicious offerings. TikTok

Early evening, just as the market lights up and before the peak crowds, offers a good balance of ambient light and activity. Golden hour can also provide beautiful lighting. Reddit

Don't miss capturing the sizzling platters, the colorful array of desserts, and the lively interactions between vendors and customers. The overall ambiance is very Instagrammable. TikTokInstagram

Drone usage is typically restricted in public areas like food markets due to safety and privacy concerns. It's best to avoid flying drones here. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Sugbo Mercado is a fantastic spot for families. The lively atmosphere and variety of food mean there's something to please even picky eaters. Kids will likely enjoy the colorful desserts like ube ice cream and the interactive experience of choosing their meals. TikTok The open space and communal seating make it easy to manage a group. Consider arriving earlier in the evening to avoid the peak crowds and ensure easier navigation with strollers. Reddit

Key recommendations: Look for stalls offering simpler dishes like grilled chicken or plain rice, and don't forget the refreshing fruit juices. The live music adds an element of entertainment for all ages. Reddit

💰 Budget Travelers

Sugbo Mercado can be surprisingly budget-friendly if you plan smart. While some dishes can add up, sharing is key to tasting more for less. Reddit Look for stalls offering good portion sizes for their price, such as certain BBQ or Lechon vendors. Reddit Fruit juices and smaller snacks are also great for keeping costs down. Many visitors report spending less than PHP 1400 for two people, which is quite reasonable for the variety and experience. Reddit

Tips for saving: Prioritize stalls that are popular with locals, as they often offer better value. Avoid impulse buys and stick to your planned budget for each dish. Reddit

couples

For couples, Sugbo Mercado offers a fun and casual date night experience. The vibrant atmosphere, live music, and shared dining create a romantic yet relaxed setting. Reddit You can explore different cuisines together, sharing plates and discovering new favorite flavors. It's a great way to bond over a shared culinary adventure. TikTok

Date night ideas: Try a variety of dishes from different stalls, enjoy a refreshing drink while listening to the music, and take a leisurely stroll through the market. The lively ambiance makes for a memorable evening. Reddit

Deep Dives

In-depth insights and expert knowledge

The Sugbo Mercado Experience: More Than Just Food

Sugbo Mercado is more than just a place to eat; it's a vibrant social hub. The atmosphere is electric, especially on weekends, with live music often filling the air. It's a place where locals and tourists mingle, sharing tables and conversations over delicious food. The layout is well-organized, with a central shelter area that provides respite from the elements, though it can get crowded during rain. Reddit Many visitors highlight the lively vibe as a key part of the attraction, making it a fun night out. Reddit

Beyond the food, you might also find a thrift shop operating in the non-food areas, offering a unique shopping experience. Reddit This adds another layer to the market's appeal, catering to diverse interests. The overall setup is designed to be engaging and enjoyable, encouraging visitors to linger and soak in the local culture. It's a testament to Cebu's thriving food scene and its knack for creating communal gathering spaces. TikTok

Key takeaway: Come with an open mind and an empty stomach, ready to immerse yourself in a lively, communal dining experience that goes beyond just the culinary delights. TikTok

Navigating the Culinary Landscape

With over 50 stalls, Sugbo Mercado presents a delightful challenge: deciding what to eat! The sheer variety is astounding, ranging from classic Filipino comfort foods like Lechon and Pork Belly to international flavors including Korean, Mexican, and Japanese dishes. TikTokReddit Seafood lovers will rejoice at the fresh oysters and grilled options, while meat enthusiasts can't miss the Jumbo Sizzlers and the highly recommended bone marrow add-on for their BBQ ribs. TikTokReddit

Don't shy away from the dessert section, where ube-flavored treats like ice cream and pastries are a popular choice. TikTok For a refreshing drink, the buko shake and various fruit juices are highly recommended. Reddit When it comes to value, Redditors suggest looking for stalls with generous portions and reasonable prices, noting that sharing dishes is an excellent strategy to try more without breaking the bank. Reddit While most food is considered decent and satisfying, the atmosphere and variety are often highlighted as the main draws. Reddit

Pro-tip: If you're unsure, observe what stalls are popular with locals – that's usually a good indicator of quality and value. Reddit

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