GUM Moscow
A historic architectural masterpiece on Red Square, GUM offers a unique blend of luxury shopping, dining, and iconic experiences.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better photos
GUM Moscow
Best Time
Fewer crowds, better photos
Highlights
Must-see attractions
A historic architectural masterpiece on Red Square, GUM offers a unique blend of luxury shopping, dining, and iconic experiences.
"GUM is more than just a shopping mall—it's a piece of Moscow's history and architecture."
🍦 Try the Famous Ice Cream
Don't leave without tasting the classic Soviet-style ice cream from the ground floor kiosks. It's a nostalgic treat!
📸 Capture the Architecture
GUM's stunning glass roof and elegant design make it a photographer's dream. Get your best shots!
Highlights
Discover the most iconic attractions and experiences
Grand Architecture
Throughout GUM
Marvel at the stunning pseudo-Russian architecture, glass roof, and elegant corridors. A feast for the eyes!
GUM Ice Cream
Ground floor kiosks
Savor the iconic Soviet-style ice cream – a simple, creamy, and nostalgic treat. A must-try tradition!
Red Square Views
Bosco Café and select upper-level spots
Enjoy breathtaking views of Red Square from select cafes, offering a unique perspective of this historic location.
Plans like a pro.
Thinks like you
Planning Your Visit
GUM: More Than Just a Mall
Beat the Crowds for the Best Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🍦 Try the Famous Ice Cream
Don't leave without tasting the classic Soviet-style ice cream from the ground floor kiosks. It's a nostalgic treat! +1
📸 Capture the Architecture
GUM's stunning glass roof and elegant design make it a photographer's dream. Get your best shots!
🚶♀️ Stroll, Don't Just Shop
Even if you're not buying, GUM is an experience. Enjoy the ambiance, fountains, and unique atmosphere.
☕️ Enjoy a View
Bosco Café offers delicious food and fantastic views of Red Square. Perfect for a break.
Tips
from all over the internet
🍦 Try the Famous Ice Cream
Don't leave without tasting the classic Soviet-style ice cream from the ground floor kiosks. It's a nostalgic treat! +1
📸 Capture the Architecture
GUM's stunning glass roof and elegant design make it a photographer's dream. Get your best shots!
🚶♀️ Stroll, Don't Just Shop
Even if you're not buying, GUM is an experience. Enjoy the ambiance, fountains, and unique atmosphere.
☕️ Enjoy a View
Bosco Café offers delicious food and fantastic views of Red Square. Perfect for a break.
What Travellers Say
Reviews Summary
GUM is widely praised as a spectacular architectural marvel and a must-visit Moscow landmark, offering a unique blend of history, shopping, and dining. Visitors rave about its stunning interiors, the iconic ice cream, and its prime location on Red Square. While some find prices high, most agree the experience is priceless.
"Spectacular - a perfect blend of retail, culinary delights, and architectural marvel that makes for an unforgettable experience.
The selection of shops here is outstanding, featuring everything from luxury international brands to unique Russian boutiques.
The restaurants and cafes throughout GUM are exceptional. From traditional Russian cuisine to international flavors, every meal was a delight. The famous GUM ice cream is an absolute must-try - a sweet tradition that perfectly caps off any visit.
The building itself is a masterpiece that seamlessly blends shopping with art.
☺️"
Hassan Aldarbesti
"A beautiful shopping mall walking distance to the Red Square. It has all kind of shops and some eating options as well. There are multiple ice cream selling points in the mall. I had ice cream at the shopping mall; ice cream was good. The overall ambiance of the place is modern and up to date."
zafar Khurshid
"A Must-Visit Icon on Red Square!
GUM is more than just a shopping mall—it's a piece of Moscow's history and architecture. Located right on Red Square, the building itself is stunning, with its glass ceilings and elegant 19th-century design. Inside, you'll find a mix of luxury boutiques, charming cafes, and even a historic grocery store.
Even if you're not shopping, it's worth visiting just to walk through and enjoy the atmosphere. And just try the ice cream on the ground floor—it's a classic Soviet-style treat that’s simple, nostalgic, and absolutely delicious! Prices can be high, but the experience is priceless. A perfect blend of culture, history, and modern luxury."
Athif Abdul Azeez
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
GUM is conveniently located on Red Square, making it easily accessible. The nearest metro stations are Okhotny Ryad, Teatralnaya, and Ploshchad Revolyutsii. From these stations, it's a short walk to Red Square and GUM.
Absolutely! GUM is situated right on Red Square, making it a central point to visit the Kremlin, St. Basil's Cathedral, and the State Historical Museum. 
If your hotel is in the city center, it's likely within walking distance or a short metro ride. Many visitors find it easy to incorporate GUM into their walking tours of central Moscow.
Approaching GUM from Red Square offers the most iconic view. You'll see its grand facade immediately.
Parking in the immediate vicinity of Red Square can be challenging and expensive. It's generally recommended to use public transport or taxis.
🎫 🎫 Tickets & Entry
No, GUM is a public shopping center and does not require an entrance ticket. You can freely walk through and explore its beautiful architecture.
GUM typically opens around 10:00 AM and closes around 10:00 PM daily. However, it's always a good idea to check their official website for the most up-to-date hours, especially during holidays.
There is no admission fee to enter GUM. It's a free-to-access landmark and shopping destination.
Yes, GUM is open during holidays and is often beautifully decorated, especially during Christmas and New Year.
GUM frequently hosts seasonal decorations, art installations, and sometimes small exhibitions. The famous watermelon fountain is a summer highlight.
🍽️ 🛍️ Shopping & Dining
GUM offers a wide range of shops, from luxury international brands to Russian boutiques and souvenir stores. You can find fashion, cosmetics, and more.
GUM is known for its high-end brands, so prices can be on the higher side. However, there are also more affordable options and souvenir shops.
GUM has numerous cafes and restaurants offering various cuisines, from traditional Russian dishes to international flavors. Bosco Café is popular for its views.
The iconic Soviet-style ice cream is sold at small kiosks located on the ground floor of GUM. Be prepared for a potential queue, especially in summer! +1
Yes, you can find several souvenir shops within GUM offering a variety of Russian-themed items.
📸 📸 Photography
Yes, photography is generally allowed inside GUM. It's a popular spot for photos due to its stunning architecture.
The main atrium with its glass roof, the central fountain, and the elegant corridors are prime spots for photography. +1
Certain cafes, like Bosco Café on the upper level, offer excellent vantage points for photographing Red Square.
While generally permitted, it's always good practice to be mindful of other visitors and avoid intrusive photography, especially in shops.
Daytime offers the best natural light through the glass roof. Evenings can also be magical with the interior lighting.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
📸 Photography Enthusiasts
Focus on capturing the scale of the interior, the intricate details, and the interplay of light and shadow. The central fountain and seasonal displays are also prime subjects. 🛍️ Shoppers & Fashionistas
While it can be an expensive destination, window shopping and admiring the curated displays is an experience in itself. Explore the different levels to discover everything from high fashion to unique souvenirs. Deep Dives
In-depth insights and expert knowledge
A Glimpse into GUM's History
+1Despite its commercial function, GUM has always been more than just a place to shop. It's a significant architectural monument and a symbol of Moscow. Its grand glass roof, designed by Vladimir Shukhov, was an engineering marvel of its time. Today, it continues to be a vibrant hub, blending historical significance with modern retail and culinary experiences.
Many visitors are drawn to GUM not just for the shopping but for the experience of walking through its elegant corridors and admiring its historical grandeur. It's a place where past and present seamlessly converge, offering a unique insight into Moscow's evolution.
The GUM Ice Cream Experience
The ice cream is known for its simple, creamy texture and classic flavors. It's a refreshing treat, especially during warmer months, and often comes with a long queue of eager tourists and locals alike.
While the prices might be a bit higher than average, the experience of enjoying this iconic dessert in the heart of GUM, surrounded by its magnificent architecture, is considered priceless by many visitors. It's a small but memorable part of the GUM visit.
GUM as a Photography Destination
The grand scale of the architecture, with its elegant arches, intricate details, and long, sweeping corridors, provides endless opportunities for capturing breathtaking shots. Don't miss the central fountain and the seasonal decorations, which often add extra flair to your photos.
For unique perspectives, consider visiting the upper levels or specific cafes like Bosco Café, which offer views of Red Square. Capturing the blend of historical grandeur and modern life within GUM is key to creating memorable images.
Social
from TikTok, Instagram & Reddit