The SAB World of Beer is open to tour groups as well as walk-ins.
1 / 10

SAB World of Beer Newtown Johannesburg

4.4
·1k reviews·Johannesburg, South Africa

Discover beer's global journey and South Africa's brewing legacy through immersive tours and tastings.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday afternoons

Fewer crowds, more personal tour

CrowdLow
Loading map...
The SAB World of Beer is open to tour groups as well as walk-ins.

SAB World of Beer Newtown Johannesburg

Best Time

Weekday afternoons

Fewer crowds, more personal tour

CrowdLow
Highlights

Highlights

Must-see attractions

Discover beer's global journey and South Africa's brewing legacy through immersive tours and tastings.

4.4
(1k reviews)

"A world-class experience, even better than some international brewery tours!"

Vertical photo
TIP

🎯 Value for Money Tour

The 90-minute tour offers great value with immersive displays and tastings included. 🎟️

🚗 Secure On-Site Parking

There's secure parking available, but follow signs carefully as the area can be tricky to navigate. 🚗

Third hero image

Quick Facts

Rating

4.4 · 1,098 reviews

Type

Museum

Highlights

Discover the most iconic attractions and experiences

Immersive Brewing History Tour

Immersive Brewing History Tour

Exhibition Halls

Journey through beer's global history and South Africa's brewing evolution with 3D effects and reconstructions.

Reddit
Interactive Beer Tasting

Interactive Beer Tasting

Tasting Area

Sample a variety of SAB beers and traditional African home brews, learning about their unique characteristics.

Reddit
Period Pub & Speakeasy

Period Pub & Speakeasy

Reconstructed Environments

Step back in time in the authentically recreated historical pub and speakeasy settings.

Reddit
Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Book Your Tour in Advance

While walk-ins are sometimes possible, booking your 90-minute tour ahead of time is highly recommended, especially for groups. This ensures you don't miss out on the immersive experience and tasting sessions. Reddit

Consider Your Transportation

The SAB World of Beer is located in Newtown, Johannesburg. While some mention secure parking, others suggest using a bus tour for convenient access. InstagramReddit

Best Times

When
Weekday afternoons
Why
Fewer crowds, more personal tour
Crowd
Low
When
Saturday mornings
Why
Lively atmosphere, good for groups
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

BEER GOLF is almost ready to GO!!!! Stay tuned for the official drop and follow us on instagram for more! Pre orders available 📦🇿🇦 #beerpong #golf #beer #SAMA28 #southafrica #capetown #pretoria #stellenbosch #johannesburg #beergolf
@onthelash_za
147K likes • 3.3M views

🎯 Value for Money Tour

The 90-minute tour offers great value with immersive displays and tastings included. Reddit 🎟️

🚗 Secure On-Site Parking

There's secure parking available, but follow signs carefully as the area can be tricky to navigate. Reddit 🚗

What's your favorite soda? To book your next vacation today visit the linktree in my bio or send me a message! #travel #traveltok #traveltips #travelguide #travelbucketlist #worldofcocacola #worldofcoke #atlanta #ATL #downtownatlanta #georgiaaquarium #centennialpark #tasteit #scentdiscovery #thevault #cocacolasecretformula #3dtheater #coke #sodahistory #walkingtour #cokemuseum #enchantedescapestra...
@travelbybrady
6.5K likes • 152.8K views
Whiskey is what beer wants to be when it grows up🍻 Lewe is rerig beter saam vriende🖤#sabworldofbeer #johannesburg #beertour #daintombiwatokaliskaksleg #larissa2 #beer #amstelmilkstout #adventure #friends #proesoosnienognie
larissaqiii
168 likes • 0 views

🍻 Don't Miss the Tasting

The beer tasting is a highlight, offering a chance to sample diverse brews and learn about them. Reddit 🍺

🚶‍♂️ Explore Newtown's Vibe

While the immediate area around the museum might not be ideal for walking, explore Newtown's cultural spots. Reddit 🚶

Don't let the "good old days" be your memory. . #throwback #SAB #beer #viewfromthetop #goodvibes #memoriesmade #takemeback #tillnexttime #adventure
zaun_n
56 likes • 0 views

Tips

from all over the internet

🎯 Value for Money Tour

The 90-minute tour offers great value with immersive displays and tastings included. Reddit 🎟️

🚗 Secure On-Site Parking

There's secure parking available, but follow signs carefully as the area can be tricky to navigate. Reddit 🚗

🍻 Don't Miss the Tasting

The beer tasting is a highlight, offering a chance to sample diverse brews and learn about them. Reddit 🍺

🚶‍♂️ Explore Newtown's Vibe

While the immediate area around the museum might not be ideal for walking, explore Newtown's cultural spots. Reddit 🚶

📸 Capture the History

The exhibits offer great photo opportunities, especially the reconstructed historical settings. Instagram :camerawithflash:

What Travellers Say

4.4
(1k reviews)

Reviews Summary

Visitors consistently praise the SAB World of Beer for its immersive and informative 90-minute tour, highlighting the engaging 3D effects, historical reconstructions, and the enjoyable beer tasting. Many consider it a world-class experience offering excellent value for money, with knowledgeable guides enhancing the visit. While the immediate surroundings might not be ideal for walking, the venue itself is well-maintained with secure parking.

"Lot of effort put into the 90minute tour. Good value for money - 3D effects, reconstructions, opportunities to smell and taste different things from various stages of the brewing process etc. Joburgers and tourists alike should do it at least once! Plus you get a free glass!"

Tshego Joshua Sehoole

"Interesting... They obviously spent a lot of money on this exhibition. It was very informative and you could spend a lot of time in here. Lots of visuals. Our guide was friendly and knowledgeable.
So the weird part: We were the only people there. It was kind of like a ghost town. The intro video was super trippy. It was all kind of surreal.
Bonus: Lots of samples included. Didn't do the tasting but got to try 4 different beers plus the traditional African home brew. Really enjoyed the period pub and speak easy that you walk through a well.
There's secure parking on site through a gate but not a really great area to walk around. I think a bus goes right there too. I would recommend giving it a go if you have time and like beer."

Erin Bart

"What an awesome museum tour. This is truly a world class experience. Even better than the Heineken tour I did in Amsterdam. Honestly, the Heineken tour was a bit of an advertising campaign compared to this. SAB is the single largest manufacturer of beer in the world, they don't even need to advertise. The SAB tour took you into the history of beer from ancient cultures all around the world and then the development of beer through the ages. The transformation of the beer industry in South Africa was very well put together. The tour guide was very well learned, great guy too. Finally the beer tasting was brilliant. I learnt so much about something I experience all the time. This tour is a must. The building is very well set up and maintained. The parking is safe and secure. The pub lunch was good. Absolutely no complaints here. Well done. The tour made me proud to be a South African. Love it!"

Hamresin Archary

What People Like

Immersive and informative tour
Excellent value for money
Knowledgeable guides

What People Dislike

Surrounding area less walkable
Occasional reports of closures

Frequently Asked Questions

🚇 🗺️ Getting There

SAB World of Beer is located in Newtown, Johannesburg. Visitors can drive and utilize the secure on-site parking, though some find it a bit tricky to locate. Alternatively, consider using a bus tour that stops nearby for convenient access. InstagramReddit

While specific details on direct public transport routes can vary, many visitors opt for bus tours that include a stop at or near the World of Beer, making it an accessible option for exploring downtown Joburg. Instagram

While the World of Beer itself has secure parking, the immediate area around Newtown might not be the most pedestrian-friendly for extensive exploration. It's generally recommended to stick to organized tours or use transport to get to and from the venue. Reddit

Yes, ride-sharing services and taxis are readily available in Johannesburg and can take you directly to the SAB World of Beer. It's a convenient option if you prefer not to drive. 🚕

SAB World of Beer is situated in the Newtown cultural precinct, which hosts other attractions like the Market Theatre and the Museum Africa, making it a good starting point for exploring the area. :world_map:

🎫 🎫 Tickets & Entry

The tour typically costs around R127 per person, which includes the immersive experience and two beer tastings. Prices can vary, so it's best to check their official website or book in advance. Reddit

It's highly recommended to book your tour tickets in advance, especially if you're visiting with a group or during peak times, to guarantee your spot and avoid disappointment. Reddit

Opening hours can vary, but the museum is generally open during weekdays and Saturdays. It's advisable to check their official website for the most up-to-date operating hours before your visit. :clock1:

Yes, the tour includes a friendly and knowledgeable guide who leads you through the exhibits, sharing insights into beer history and the brewing process. Reddit

Admission typically includes the 90-minute guided tour, access to the historical exhibits, and a beer tasting session featuring several SAB brews. Some packages might also include a complimentary glass. Reddit

🎫 🍺 Beer & Tastings

You can expect to taste a selection of SAB's popular beers, as well as traditional African home brews. The tasting is a key part of the immersive experience. Reddit

While the focus is on beer, some adjacent cafes might offer non-alcoholic beverages. It's worth inquiring at the venue upon arrival. Instagram

Yes, they often offer pub lunches or food pairings that complement the beer tasting experience. This can be a great way to extend your visit. Reddit

While the tasting is part of the tour, you might be able to purchase specific beers or merchandise at the venue's shop or adjacent cafe. :shopping_cart:

The tasting is designed for adults. If you prefer not to taste alcohol, you can still enjoy the historical exhibits and the experience. Instagram

📸 📸 Photography & Experience

Photography is generally allowed in most areas of the museum, allowing you to capture the historical exhibits and your tasting experience. Instagram

The main guided tour at SAB World of Beer is approximately 90 minutes long, offering a comprehensive look at beer history and brewing. Reddit

While the historical exhibits can be interesting, the beer tasting component is for adults. It might be more suitable for older teens or adults interested in beer culture. :child:

The tour is praised for its immersive 3D effects, historical reconstructions, and the opportunity to smell and taste different elements of the brewing process, making it a world-class experience. Reddit

The venue sometimes hosts special events, such as vinyl sessions or beer-pairing lunches, so it's worth checking their schedule for unique experiences. Instagram

SAB World of Beer Newtown Johannesburg (2026) – Best of TikTok, Instagram & Reddit Travel Guide