AK& Hongdae
A multi-level mall in Hongdae, Seoul, buzzing with youth culture, anime, manga, and trendy shops.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the crowds
AK& Hongdae
Best Time
Beat the crowds
Highlights
Must-see attractions
A multi-level mall in Hongdae, Seoul, buzzing with youth culture, anime, manga, and trendy shops.
"A must-visit for anime lovers and those seeking the pulse of Seoul's vibrant youth culture."
🎯 Arrive Early for Fewer Crowds
To enjoy the anime stores and themed cafes without the crush, aim to visit right when it opens.
✨ Check for Pop-Up Events
Limited-time collaborations and cafes pop up frequently. Follow their social media for updates!
Highlights
Discover the most iconic attractions and experiences
Anime & Manhwa Paradise
5th Floor
Dive into a world of anime, manga, and manhwa with extensive merchandise, figures, and collectibles.
Themed Pop-Up Cafes
Various Floors
Discover limited-time cafes dedicated to popular BL series, anime characters, and more. Check schedules!
Japanese Retro & Character Shops
Various Floors
Explore unique shops selling Japanese retro memorabilia, character goods like Rilakkuma, and cute stationery.
Interactive Photo Spots
Various Floors
Find fun, themed photo zones, including Harry Potter pop-ups and sticker photo stations.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Youth Culture
Navigating the Floors
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Arrive Early for Fewer Crowds
To enjoy the anime stores and themed cafes without the crush, aim to visit right when it opens.
✨ Check for Pop-Up Events
Limited-time collaborations and cafes pop up frequently. Follow their social media for updates! +1
📸 Capture Fun Memories
Don't miss the themed photo spots and sticker photo machines for unique souvenirs. +1
🛍️ Explore All Floors
Beyond anime, discover fashion, beauty, and unique Japanese retro shops on various levels. +1
Tips
from all over the internet
🎯 Arrive Early for Fewer Crowds
To enjoy the anime stores and themed cafes without the crush, aim to visit right when it opens.
✨ Check for Pop-Up Events
Limited-time collaborations and cafes pop up frequently. Follow their social media for updates! +1
📸 Capture Fun Memories
Don't miss the themed photo spots and sticker photo machines for unique souvenirs. +1
🛍️ Explore All Floors
Beyond anime, discover fashion, beauty, and unique Japanese retro shops on various levels. +1
🍜 Fuel Up at Food Stalls
Grab a bite from the diverse food options, including giant takoyaki and themed treats.
What Travellers Say
Reviews Summary
AK& Hongdae is a vibrant, multi-level mall celebrated for its extensive anime, manga, and manhwa offerings, particularly on its dedicated 5th floor. Visitors love the trendy atmosphere, themed pop-up cafes, and unique character shops, making it a fun destination for youth culture enthusiasts. However, it can get extremely crowded, especially on weekends, and some themed events are short-lived.
"Huge multilevel mall offering many products and services targeted to young and hip culture. Many fashion and cafes related to animation and trends"
Ken Tan
"Nice place for anime lovers, Manga readers, and those looking for Japanese vibe/culture."
Adrian Harminto
"Top of the plaza is full Anime stores, there are some cute shopping stores as well. It was super crowded so maybe you can by the time it’s opened. Escalators are convenient and going up or down is easy, that was good. Lots of brand, there are no door or glass for separating the stores however it was fine."
Eda
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
AK& Hongdae is conveniently located right next to Hongik University Station (Seoul Subway Line 2, Airport Railroad, Gyeongui-Jungang Line), Exit 4. It's easily accessible via public transport. +1
Yes, it's in the heart of Hongdae, a vibrant district known for its street art, indie music scene, fashion boutiques, and cafes.
You can take the subway line 2 directly from Gangnam to Hongik University Station, which takes about 30-40 minutes.
🎫 🎫 Tickets & Entry
No, AK& Hongdae is a shopping mall and entry is free. You only pay for purchases within the stores or cafes.
Typical mall hours apply, usually from around 10:00 AM to 10:00 PM, but it's best to check their official website or social media for any specific event hours.
While general entry is free, themed cafes might have minimum order requirements or special event tickets. Pop-up exhibitions may also have separate admission fees. +1
🎫 🧭 Onsite Experience
AK& Hongdae features a wide range of shops including fashion, beauty, character goods, anime and manga stores, retro memorabilia, and more, catering to a young, trendy audience. +1
Absolutely! There's a dedicated One Piece merchandise store on the 5th floor selling Devil Fruit replicas, figurines, and other exclusive items. +1
Yes, AK& Hongdae often has sections or pop-up events featuring K-pop merchandise, especially during album releases or promotions.
Yes, the mall frequently hosts themed pop-ups with dedicated photo spots, such as Harry Potter collaborations or character-themed areas. +1
Definitely! AK& Hongdae is an excellent indoor destination, offering plenty of shopping, dining, and entertainment options to escape the weather.
🍽️ 🍽️ Food & Dining
You'll find a variety of food options, from quick snacks like giant takoyaki to themed cafes and more substantial meals.
Yes, AK& Hongdae is known for its rotating themed cafes, often featuring popular BL series, anime characters, or seasonal themes. +1
While options vary, many food stalls and cafes offer diverse menus. It's advisable to check individual vendor offerings for specific dietary needs.
📸 📸 Photography
Look out for temporary pop-up exhibitions and themed areas, which often have dedicated photo zones. The sticker photo stations are also fun! +1
Generally, photography is allowed for personal use, but it's always polite to be mindful of other shoppers and store staff. Some areas might have restrictions.
While AK& Hongdae leans heavily into Japanese pop culture and trends, the surrounding Hongdae area offers plenty of vibrant street art and unique backdrops for photos.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💖 BL & Manhwa Enthusiasts
🛍️ Shoppers & Trendsetters
Deep Dives
In-depth insights and expert knowledge
The Anime & Manhwa Hub
Beyond just merchandise, the mall frequently hosts themed pop-up events and collaborations. These can range from limited-edition product launches to character-themed cafes, offering unique experiences for dedicated fans. It's worth checking their social media or local listings to see what's currently available, as these events are often time-sensitive.
For those interested in the burgeoning Korean webcomic scene, the manhwa offerings are equally impressive. You can find physical copies of popular Korean BL (Boys' Love) series and other webtoons, making it a significant spot for fans of this genre.
Beyond Anime: Trendy Shopping & Experiences
The mall is also known for its interactive elements and unique experiences. This includes Gashapon (capsule toy) machines, sticker photo booths, and temporary pop-up stores featuring collaborations with global brands or characters, like Harry Potter. These elements add an extra layer of fun and provide opportunities for unique souvenirs and memorable photos.
Food is another integral part of the AK& Hongdae experience. The mall offers a diverse range of dining options, from quick bites like the famous giant takoyaki to themed cafes that complement the pop culture attractions. These culinary stops are perfect for refueling during a day of exploration.
Social
from TikTok, Instagram & Reddit