Etude House Myeongdong - Image 1
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Etude House Myeongdong

2.7
·78 reviews·, South Korea

A Myeongdong cosmetic store often flagged as a tourist trap, pushing non-Etude products at high prices. Exercise extreme caution.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Anytime (with extreme caution)

Avoid potential scams

CrowdHigh
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Etude House Myeongdong - Image 1

Etude House Myeongdong

Best Time

Anytime (with extreme caution)

Avoid potential scams

CrowdHigh

Highlights

Must-see attractions

A Myeongdong cosmetic store often flagged as a tourist trap, pushing non-Etude products at high prices. Exercise extreme caution.

2.7
(78 reviews)

"Avoid at all costs. Tourist trap scam unfortunately. Hugely expensive cheap products."

Vertical photo
TIP

Verify Product Authenticity

Always double-check if products are genuinely Etude House. Many reviews mention non-Etude brands being pushed. ⚠️

Question High Discounts

If prices seem too good to be true, they likely are. Scammers often use deep discounts to lure tourists. :moneybag:

Third hero image

Quick Facts

Hours

Rating

2.7 · 78 reviews

Type

Store

Highlights

Discover the most iconic attractions and experiences

Non-Etude 'Sister Brand' Products

Non-Etude 'Sister Brand' Products

While not official Etude, some visitors are offered 'sister brand' cosmetics. Explore with extreme caution and verify authenticity.

Reddit
Generous Freebies (Potentially Low Value)

Generous Freebies (Potentially Low Value)

Staff often offer numerous free gifts to entice shoppers. These may not be of high value or related to the purchased items.

Reddit
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Planning Your Visit

Beware of Tourist Traps

Many visitors report this location is a scam, selling non-Etude products at inflated prices. Be cautious of overly friendly staff pushing 'sister brands' and freebies. Always check product authenticity and pricing online before purchasing. Reddit

Authenticity & Pricing Concerns

Several reviews highlight that the products sold here are not genuine Etude House items and are often from unknown brands. High prices and lack of proper receipts are common complaints. Consider seeking out official retailers or reputable multi-brand stores. Reddit

Best Times

When
Anytime (with extreme caution)
Why
Avoid potential scams
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

my wallet is crying #kbeauty #koreanmakeup #koreanskincare #myeongdong #seoul #southkorea #korea #koreatravel #travelkoea #lifeinseoul #koreanbeauty #makeup #skincare
@nvemaa
324 likes • 3.6K views

Verify Product Authenticity

Always double-check if products are genuinely Etude House. Many reviews mention non-Etude brands being pushed. Reddit ⚠️

Question High Discounts

If prices seem too good to be true, they likely are. Scammers often use deep discounts to lure tourists. Reddit :moneybag:

etude สาขาเมียงดง #พี่ยิ้มพาเที่ยวในเกาหลี #ทัวร์เกาหลี #เที่ยวเกาหลี #tiktokthailand #tiktok
@yimkorea
61 likes • 1.9K views
etude primer in stock!! get for the dreamy look💜 #mbrandshop #mbrand #korean #korea #kbeauty #makeup #toronto #accessories #etude #makeup #bts #kpop #fyp #foryou
@mbrand.shop
69 likes • 6.8K views

Request a Proper Receipt

Insist on a detailed receipt. Lack of one is a red flag for fraudulent activity. Reddit 🧾

Research Brands Online

Before buying, quickly search for the brand online. If you can't find it, it's likely not legitimate. Reddit :iphone:

에뛰드 사랑해요!Etude house🕺🏼💕🕺🏼💕 선물 언박싱❤️🦭 #에뛰드하우스 #에뛰드 #etude #etudehouse #추천
@gaeddorrai
2.9K likes • 159.7K views

Tips

from all over the internet

Verify Product Authenticity

Always double-check if products are genuinely Etude House. Many reviews mention non-Etude brands being pushed. Reddit ⚠️

Question High Discounts

If prices seem too good to be true, they likely are. Scammers often use deep discounts to lure tourists. Reddit :moneybag:

Request a Proper Receipt

Insist on a detailed receipt. Lack of one is a red flag for fraudulent activity. Reddit 🧾

Research Brands Online

Before buying, quickly search for the brand online. If you can't find it, it's likely not legitimate. Reddit :iphone:

Consider Official Retailers

For genuine Etude House products, visit official stores or reputable multi-brand shops like Olive Young. Reddit :shopping_cart:

What Travellers Say

2.7
(78 reviews)

Reviews Summary

This location is widely reported as a tourist trap, with many visitors claiming it sells non-Etude products at inflated prices. While some staff are described as kind, the sales tactics are often aggressive, leading to customers feeling scammed. Refunds are difficult to obtain. Reddit

"Like everyone else I walked in thinking this is an official Etude. It's not. They tell you Etude products on the shelf are no longer in production and push you onto other products from a brand that is not Etude, but they will tell you it's a sister brand. They distract you with a lot of talk to make you forget what questions you should be asking. They give you lots of (cheap, non-Etude) freebies to seem nice. They do not give you a proper receipt. I spent $400 here even though I only bought 4 things. I went online after and couldn't find any information about the products.

I filed a chargeback with my credit card company and won. I recommend anyone who has dealt with this place does the same. It is a place that intentionally preys on tourists and if your card has good travel protection they will help you. Good luck."

Z Hao

"Please avoid this store 🙏 I went to only purchase lip gloss. But the sales lady kept asking to try another skincare product and told me it promotion you get free items. I got scammed and charged $ 400 for products that are not of etude brand. I will not use these as cannot even find this Forensia brand online to trust it. Need a refund but don't know how to explain due to language barrier."

Glynis Cardoz

"I wished I read the other reviews first! Be aware of a fast shuffle by at least one sales person. I wanted to buy a mascara as mine was drying. She tried to get me to buy the latest by showing me the 360 wand. She said I had to buy 2 as that was the promo. When I said i just wanted one, she claimed to give me discount and charged me 24000 won. However, she gave me a different mascara without the 360 wand and probably not Etude. The one I got was listed as 16000. She simply grabbed one and rang me up. I didn’t realize until I opened the box that it was not the one I wanted. It’s not worth heading back but this seems highly unethical."

Anna Han

What People Like

Kind staff (initially)
Lots of free gifts

What People Dislike

Scamming tourists
Selling fake products
Overpriced items

Frequently Asked Questions

🚇 🗺️ Getting There

Etude House Myeongdong is located in the heart of the Myeongdong shopping district in Seoul. You can easily reach Myeongdong by taking the Seoul Subway Line 4 to Myeongdong Station (Exit 6) or Line 2 to Euljiro 1-ga Station (Exit 6). The area is well-signposted, but be aware that multiple stores may use similar names. TikTok

Yes, Myeongdong is a major hub and is very well-connected by Seoul's efficient subway system. Multiple subway lines and bus routes serve the area, making it convenient to reach from various parts of the city. TikTok

For the main shopping streets, Subway Line 4, Myeongdong Station, exits 5, 6, 7, and 8 are generally recommended. For Line 2, Euljiro 1-ga Station, exits 5 and 6 are useful. TikTok

Taxis are readily available in Seoul and can drop you off directly in Myeongdong. However, during peak hours, traffic can be heavy, and finding parking can be challenging. TikTok

Once you arrive in Myeongdong, the entire district is very walkable. Most shops and attractions are concentrated within a few blocks, making it easy to explore on foot. TikTok

🎫 🎫 Tickets & Entry

No, there is no admission fee to enter Etude House Myeongdong or most cosmetic stores in the area. You can browse freely, but be mindful of the sales tactics employed. Reddit

While official Etude House stores typically open around 10 AM and close around 10 PM, the specific hours for stores in Myeongdong can vary. It's advisable to check online or look for signs at the store, but be aware that many reviews suggest these might not be official Etude stores. TikTok

Many stores in Myeongdong, including those claiming to be Etude House, offer promotions and freebies. However, reviews indicate these can be a tactic to obscure inflated prices and push non-Etude products. TikTokReddit

Returning items can be very difficult, especially if you've been scammed. Many reviews mention an inability to get refunds due to language barriers or store policies. Reddit

While Myeongdong is a popular tourist destination, some stores have been identified as tourist traps selling counterfeit or overpriced goods. Exercise extreme caution and verify product authenticity. Reddit

🎫 💄 Makeup & Skincare

You might find a range of makeup items, including primers, tints, and cushions. However, be aware that many reviews state these are not genuine Etude House products but rather from other brands. TikTokReddit+1

Reviews strongly suggest that many skincare products sold in these Myeongdong stores are not authentic Etude House items. They are often from unknown brands and sold at significantly marked-up prices. Reddit

Sales staff may claim to sell products from a 'sister brand' of Etude House. However, reviews indicate these are often unrelated brands and not part of the official Etude House family. Reddit

The best way is to visit official Etude House stores or well-known multi-brand retailers like Olive Young. If a store seems suspicious or overly pushy, it's best to leave. Reddit

If you believe you've been scammed, contact your credit card company to initiate a chargeback. Some travelers have successfully won these disputes. Reddit

📸 📸 Photography

Myeongdong itself is a vibrant area with colorful street signs and bustling crowds, offering many photo opportunities. However, focus on the general atmosphere rather than specific stores if you're concerned about authenticity. TikTok

You can generally take photos inside the stores, but be mindful of the sales staff. Some may try to distract you or use your photos for their own marketing. TikTok

Early mornings or late evenings can offer fewer crowds, making it easier to capture shots of the streetscapes. The neon lights at night also create a dynamic backdrop. TikTok

While not a specific landmark, the sheer density of cosmetic shops, street food stalls, and vibrant signage makes the entire Myeongdong streetscape a visual feast. TikTok

It's advisable to be cautious about sharing photos that might inadvertently promote stores identified as scams. Focus on capturing the general energy of Myeongdong. Reddit

Etude House Myeongdong (2026) – Best of TikTok, Instagram & Reddit Travel Guide