LINE FRIENDS Square Myeongdong
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LINE FRIENDS Square Myeongdong

4.6
·3k reviews·, South Korea

Immerse yourself in the colorful world of LINE FRIENDS and BT21 at this Myeongdong flagship store, a must-visit for character lovers and K-pop fans.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, better photos

CrowdLow
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LINE FRIENDS Square Myeongdong

LINE FRIENDS Square Myeongdong

Best Time

Weekday mornings

Fewer crowds, better photos

CrowdLow
Highlights

Highlights

Must-see attractions

Immerse yourself in the colorful world of LINE FRIENDS and BT21 at this Myeongdong flagship store, a must-visit for character lovers and K-pop fans.

4.6
(3k reviews)

"LINE FRIENDS Square in Myeongdong is pure joy. The store is bright, well-organized, and full of adorable merch."

Vertical photo
TIP

🎯 Arrive Early for Best Selection

Beat the crowds and get the best pick of limited edition merch by visiting right when they open.

📸 Photo Ops Galore!

Don't miss the numerous character statues and themed areas for fun, shareable photos.

Third hero image

Quick Facts

Hours

Rating

4.6 · 3,226 reviews

Type

General Store

Highlights

Discover the most iconic attractions and experiences

BT21 Character Displays

BT21 Character Displays

Throughout the store

Life-sized character statues and vibrant backdrops create an Instagrammable paradise for fans of BT21.

BTS Member Handprints

BTS Member Handprints

Second floor

Compare your hands with the iconic handprints of BTS members, a unique photo op for ARMYs.

Exclusive Merchandise

Exclusive Merchandise

All floors

Discover a vast array of unique plush toys, stationery, apparel, and collectibles not found elsewhere.

Themed Photo Zones

Themed Photo Zones

Various locations

Immerse yourself in creatively designed corners perfect for capturing memorable moments with your favorite characters.

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Planning Your Visit

Myeongdong's Character Haven

LINE FRIENDS Square in Myeongdong is a vibrant hub for fans of BT21 and other beloved characters. Expect a colorful, immersive experience with plenty of photo opportunities and exclusive merchandise. It's a popular spot, so be prepared for crowds, especially during peak hours and weekends. Arrive early to enjoy a more relaxed visit and snag the best items before they sell out. TikTok+1

BTS Army Must-Visit

For BTS fans, this store is a pilgrimage site. It features iconic BTS member handprints for a fun comparison and often hosts special BT21 events. While the merchandise can be pricey, the unique collectibles and immersive atmosphere make it a worthwhile stop for dedicated fans looking for authentic K-pop souvenirs. TikTok+2

Best Times

When
Weekday mornings
Why
Fewer crowds, better photos
Crowd
Low
When
Weekday evenings
Why
Less busy after work
Crowd
Medium
When
Weekends
Why
Lively atmosphere
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Looking for the ultimate K-pop souvenir spot in Seoul? 🇰🇷✨ LINE FRIENDS Square in Myeongdong is a must-visit for any K-pop lover or BT21 fan. From exclusive character merch to BTS handprints you can compare your hands with (!), this flagship store is packed with fun photo zones and collectibles you won’t find anywhere else. Whether you're into shopping, snapping pics, or just soaking in the adorab...
@gonnyday
8.9K likes • 90K views

🎯 Arrive Early for Best Selection

Beat the crowds and get the best pick of limited edition merch by visiting right when they open. TikTok

📸 Photo Ops Galore!

Don't miss the numerous character statues and themed areas for fun, shareable photos. TikTok

Line Friends Square Myeongdong #bts #btsarmy #bt21 #korea #koreatravel #traveltiktok #cute #fy #fyp #viral #linefriendsstore #linefriends
@panda.lee1612
3.6K likes • 28K views
Free balloons and freebies too! #bts #bt21 #linefriends #linefriendspopup #linefriendsmyeongdong #seoultravel #btstravelguide
@sofichan_bts
5.8K likes • 59.3K views

💸 Budget for Souvenirs

LINE FRIENDS merchandise can be pricey, so set a budget before you start shopping. TikTok

🚇 Easy Subway Access

Take the subway to Euljiro 1-ga or Myeongdong Station for convenient access to the store. TikTok

Newly-opened Line Friends Square at Myeongdong. Chimmy is really cute 🙂🥰 📍 1-5 Myeong-dong, Jung-gu, Seoul How to get here: The most convenient way to get to Myeongdong Shopping Street is to take the subway to Euljiro 1-ga Station (Exits 5–7) or Myeongdong Station (Exits 5–8). Numerous #seoultravel #seoul #seoulspring #foryou #fyp #foryoupage #korea #viral #fypシ #unwrapped #southkorea #bt21 #chim...
@ru_in_seoul
7.7K likes • 76.6K views

Tips

from all over the internet

🎯 Arrive Early for Best Selection

Beat the crowds and get the best pick of limited edition merch by visiting right when they open. TikTok

📸 Photo Ops Galore!

Don't miss the numerous character statues and themed areas for fun, shareable photos. TikTok

💸 Budget for Souvenirs

LINE FRIENDS merchandise can be pricey, so set a budget before you start shopping. TikTok

🚇 Easy Subway Access

Take the subway to Euljiro 1-ga or Myeongdong Station for convenient access to the store. TikTok

🎁 Check for Freebies

Sometimes special events offer free balloons or small gifts with purchases. TikTok

What Travellers Say

4.6
(3k reviews)

Reviews Summary

LINE FRIENDS Square Myeongdong is a visually delightful and highly recommended destination for fans of LINE FRIENDS and BT21 characters. Visitors praise the store's vibrant decorations, extensive selection of unique merchandise, and fun photo opportunities, especially the BTS handprints. While prices are noted as being a bit high, the overall experience is described as joyful and worthwhile for collectors and K-pop enthusiasts.

"Line Friends Square is a fun and visually appealing place to visit, especially if you’re a fan of Line Friends characters. The shop is very nicely decorated, with creative displays and themed corners that make it enjoyable to walk around and take photos. There is a wide selection of unique merchandise available, from plush toys to stationery and collectibles. It’s easy to spend quite some time browsing. Definitely a must-visit spot if you love Line Friends and character-themed stores."

FF2030

"This Christmas, they have a beautiful bear-themed Christmas tree decoration inside, so we stopped by to take some photos and have a quick look.

There are plenty of beautiful items, though the prices are a bit high.

I’m not a big fan of Line, but I still like their designs and products. Next time, I’ll visit when I have more time to explore."

Trân

"Line Friends Square in Myeongdong is pure joy. The store is bright, well-organized, and full of adorable merch. The big character statues make it fun to take photos, and the staff are friendly without being pushy. They always have discounted merch. The quality is great and the selection is huge. A must-visit if you love BT21 or cute character goods."

Nekare Travels

What People Like

Visually appealing store
Wide merchandise selection
Fun photo opportunities

What People Dislike

Prices can be high

Frequently Asked Questions

🚇 🗺️ Getting There

The most convenient way to reach LINE FRIENDS Square Myeongdong is by subway. Take the Seoul Subway Line 2 to Euljiro 1-ga Station (Exits 5-7) or Line 4 to Myeongdong Station (Exits 5-8). The store is a short walk from either station within the bustling Myeongdong shopping district. TikTok

Yes, it is very accessible by public transport. The Myeongdong area is a major hub with multiple subway lines and bus routes serving it, making it easy to reach from anywhere in Seoul. TikTok

From Incheon Airport, you can take the AREX Express train to Seoul Station and then transfer to a subway line to Myeongdong, or take an airport limousine bus directly to the Myeongdong area. Reddit

While there are parking lots in Myeongdong, they can be expensive and fill up quickly. Using public transportation is generally recommended for ease and cost-effectiveness. Reddit

Yes, ride-sharing services like Kakao T are available in Seoul and can drop you off in the Myeongdong area. However, navigating traffic in Myeongdong can sometimes be challenging. Reddit

🎫 🎫 Tickets & Entry

No, entry to LINE FRIENDS Square Myeongdong is generally free. It's a retail store, so you don't need a ticket to browse the merchandise and enjoy the displays. TikTok

Opening hours can vary slightly, but typically the store is open from around 10:00 AM to 10:00 PM daily. It's always a good idea to check their official social media or website for the most up-to-date hours, especially during holidays. TikTok

LINE FRIENDS often hosts special events and pop-ups, particularly for BT21 collaborations or new character releases. Keep an eye on their social media for announcements about these exciting happenings. TikTokReddit

No, the BTS member handprints are part of the store's free-to-explore attractions. You can take photos with them without any additional charge. TikTok

Generally, LINE FRIENDS stores do not offer advance reservations for regular merchandise. Popular items can sell out quickly, so visiting early is recommended. TikTok

🎫 🛍️ Shopping & Merchandise

You'll find a vast selection of LINE FRIENDS and BT21 merchandise, including plush toys, stationery, apparel, accessories, home goods, and limited edition collectibles. TikTok+1

While the merchandise is unique and high-quality, prices can be on the higher side, especially for exclusive or limited edition items. Many visitors find it a worthwhile splurge for K-pop and character fans. TikTokReddit

Yes, the store sometimes offers discounted merchandise or special promotions. It's worth checking for any ongoing sales during your visit. Reddit

Absolutely! As a major LINE FRIENDS store, it heavily features BT21, the character line created by BTS. You'll find a wide range of BTS-themed BT21 items. TikTok+1

Many visitors report that the Myeongdong store offers a wider selection and a more impressive experience compared to some other locations, including those in New York. TikTok

📸 📸 Photography & Experience

Yes, the store is designed with numerous visually appealing photo zones, including large character statues, themed displays, and the BTS handprints, making it a photographer's delight. TikTok+1

The atmosphere is bright, cheerful, and energetic, filled with vibrant colors and the presence of beloved characters. It's an immersive and fun environment for fans. Reddit

It can get very crowded, especially on weekends and during peak shopping hours. Visiting on a weekday morning is recommended for a less crowded experience. TikTok

Yes, there are often interactive elements and photo booths available, particularly on the second floor, allowing visitors to create personalized souvenirs. Reddit

This flagship store is known for its extensive collection, unique displays, and the inclusion of BTS member handprints, offering a more comprehensive and fan-centric experience. TikTok