
SMTOWN COEX Artium Seoul
A K-pop fan's paradise within the vast COEX Mall, featuring SM Entertainment merchandise, exhibitions, and the iconic Starfield Library.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better photos

SMTOWN COEX Artium Seoul
Best Time
Fewer crowds, better photos

Highlights
Must-see attractions
A K-pop fan's paradise within the vast COEX Mall, featuring SM Entertainment merchandise, exhibitions, and the iconic Starfield Library.
"A must-visit for K-pop fans, offering a deep dive into SM Entertainment's world and the stunning Starfield Library."

🎯 K-Pop Immersion
Visit HYBE Insight Museum and SM Town at COEX for a memorable K-pop experience.
📸 Library Photo Ops
The Starfield Library is free to enter and offers stunning photo opportunities.

Quick Facts
Rating
4.4 · 278 reviews
Highlights
Discover the most iconic attractions and experiences

SMTOWN &STORE
COEX Artium
Immerse yourself in K-pop merchandise, photo booths, and a vibrant cafe dedicated to your favorite SM artists.

Starfield Library
COEX Mall (B1)
A breathtaking architectural marvel with towering bookshelves, perfect for photos and a moment of quiet contemplation.

COEX Aquarium
COEX Mall
Explore diverse marine life, from sharks to colorful fish, in this expansive and engaging aquarium.
Plans like a pro.
Thinks like you
Planning Your Visit
K-Pop Fan Pilgrimage
Beyond the Artium
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 K-Pop Immersion
Visit HYBE Insight Museum and SM Town at COEX for a memorable K-pop experience.
📸 Library Photo Ops
The Starfield Library is free to enter and offers stunning photo opportunities.
🚇 Easy Access
Direct underground access from Samseong Station (Line 2) or a short walk from Bongeunsa Station (Line 9).
🛍️ Merch Galore
Find K-pop CDs, photo booths, and unique merchandise at the SMTOWN &STORE.
Tips
from all over the internet
🎯 K-Pop Immersion
Visit HYBE Insight Museum and SM Town at COEX for a memorable K-pop experience.
📸 Library Photo Ops
The Starfield Library is free to enter and offers stunning photo opportunities.
🚇 Easy Access
Direct underground access from Samseong Station (Line 2) or a short walk from Bongeunsa Station (Line 9).
🛍️ Merch Galore
Find K-pop CDs, photo booths, and unique merchandise at the SMTOWN &STORE.
🍽️ Halal Dining
Kervan Turkish restaurant in COEX Mall offers delicious halal options.
What Travellers Say
Reviews Summary
Visitors praise SMTOWN COEX Artium for its vibrant K-pop atmosphere and extensive merchandise, making it a must-visit for fans. The adjacent Starfield Library is a highlight for its stunning architecture and free entry. While some find the Artium's offerings less extensive than expected compared to newer venues, it remains a significant cultural spot within the massive COEX Mall, which itself offers diverse dining and entertainment.
"There are steps near the movie theater where you can sit, relax and watch some movie trailers or interesting advertisements."
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"I came here to see the Blue Man performance. This building had a ticket office and the entrance to the auditorium on the 5th floor. There was a few place to sit and wait until the start of the performance except for the cafe in front of the auditorium. The Blue Man performance was very fresh and fun."
Lucas
"Love the Starfiled Library.. the only halal place for Muslim to eat are the Kervan (Turkish).. a bit pricey but the taste was amazing.. the couple set can eat 3-4 person.. other than that, many shopping stuffs and very easy to get there by metro 👍🏻👍🏻"
THARWA BUILDERS
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
SMTOWN COEX Artium is conveniently located within COEX Mall. You can reach it via subway: take Line 2 to Samseong Station for direct underground access, or Line 9 to Bongeunsa Station (Exit 7) and walk across the street.
Yes, it's very accessible. Both Samseong Station and Bongeunsa Station are well-connected and offer easy access to the mall and the Artium.
The closest subway stations are Samseong Station on Line 2 and Bongeunsa Station on Line 9.
While the subway is the most recommended and direct method, several bus routes also serve the COEX Mall area. Check local bus schedules for routes that stop near Samseong Station.
Yes, COEX Mall has extensive underground parking facilities. However, using public transport is often more convenient due to potential traffic and parking fees.
🎫 🎫 Tickets & Entry
Entry to the SMTOWN &STORE itself is generally free, allowing you to browse merchandise and enjoy the atmosphere. However, specific exhibitions, performances, or the museum within the Artium may require separate tickets.
Opening hours can vary depending on the specific area within the Artium (e.g., the store, exhibitions, or performance halls). It's best to check the official SMTOWN COEX Artium website or social media for the most up-to-date information.
Yes, the Starfield Library located in COEX Mall is completely free to enter and explore.
Generally, there are no age restrictions for visiting the public areas of SMTOWN COEX Artium. However, specific events or performances might have age recommendations or restrictions.
Yes, tickets for musicals and other performances held at the COEX Artium can typically be purchased online through ticketing websites or at the venue's ticket office.
🍽️ 🛍️ Shopping & Dining
You can find a wide range of official merchandise from SM Entertainment artists, including albums, apparel, accessories, photo cards, and more.
While the Artium itself might have a cafe, the adjacent COEX Mall boasts a vast array of dining options, from fast food to fine dining, including the Kervan Turkish restaurant which is noted as a halal option.
The SMTOWN &STORE within the Artium is a prime location for K-pop albums and artist-specific merchandise.
COEX Mall offers a huge variety of restaurants. For halal options, Kervan (Turkish) is recommended. Otherwise, you'll find everything from Korean cuisine to international fast food.
Yes, COEX Mall is a massive shopping complex with numerous shops, including fashion boutiques, electronics stores, and specialty stores like the cute stationery shop mentioned in one TikTok.
📸 📸 Photography & Experiences
The SMTOWN &STORE itself offers many visually appealing areas for photos, especially with artist displays. The Starfield Library is also an iconic spot for photography.
Photography is generally allowed in public areas like the SMTOWN &STORE, but be mindful of any restrictions for specific exhibitions or performances.
The Artium has hosted various performances, including musicals and special shows like the Blue Man performance. Check schedules for current offerings.
Many visitors find the COEX Aquarium to be a worthwhile experience, featuring a wide variety of marine life and engaging exhibits.
The Artium often features interactive elements, such as photo booths and displays where fans can engage with their favorite artists' content.
Social
from TikTok, Instagram & Reddit