Stylenanda Flagship Store Hongdae
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Stylenanda Flagship Store Hongdae

4.1
·593 reviews·, South Korea

A multi-story fashion and beauty paradise in Hongdae, featuring the iconic Pink Pool Cafe and immersive 3CE cosmetic showrooms.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, more photo ops

CrowdLow
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Stylenanda Flagship Store Hongdae

Stylenanda Flagship Store Hongdae

Best Time

Weekday Mornings

Fewer crowds, more photo ops

CrowdLow
Highlights

Highlights

Must-see attractions

A multi-story fashion and beauty paradise in Hongdae, featuring the iconic Pink Pool Cafe and immersive 3CE cosmetic showrooms.

4.1
(593 reviews)

"This place is a visual feast, a pink wonderland perfect for shopping and snapping amazing photos!"

Vertical photo
TIP

📸 Insta-Worthy Spots

Every floor is a photo op! Don't miss the Pink Pool Cafe and themed showrooms.

☕ Cafe Reservations

Visit the Pink Pool Cafe on weekdays for a quieter, more relaxed experience.

Third hero image

Quick Facts

Rating

4.1 · 593 reviews

Type

Store

♿ Wheelchair accessible

Highlights

Discover the most iconic attractions and experiences

Pink Pool Cafe

Pink Pool Cafe

Top Floor

An iconic, pastel-pink cafe with a swimming pool theme. Perfect for photos and a sweet treat.

3CE Cosmetics Showroom

3CE Cosmetics Showroom

Various Floors

Immerse yourself in the vibrant world of 3CE makeup with stunning displays and product showcases.

Themed Exhibition Floors

Themed Exhibition Floors

Multiple Levels

Explore unique, art-inspired spaces dedicated to new collections and brand stories.

Free Photobooth Fun

Free Photobooth Fun

Designated Areas

Capture fun memories with friends at the complimentary, stylish photo booths.

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Planning Your Visit

Hongdae's Pink Paradise

Prepare for a visual feast at the Stylenanda Flagship Store in Hongdae. This multi-story wonderland is more than just a shop; it's an experience with themed floors, a famous Pink Pool Cafe, and Instagrammable spots galore. Plan for crowds, especially on weekends, and wear comfy shoes for exploring all levels.

Cosmetics & Couture Hub

Discover the latest in K-beauty and trendy fashion at Stylenanda. From 3CE cosmetics to their own clothing lines, this flagship store offers a curated selection. Don't miss the unique exhibitions and photo zones that make every visit memorable. Tax refunds are available for eligible purchases.

Best Times

When
Weekday Mornings
Why
Fewer crowds, more photo ops
Crowd
Low
When
Weekdays (Post-Lunch)
Why
Tour groups thin out
Crowd
Medium
When
Weekends (Early AM)
Why
Beat the weekend rush
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Dive into DROP GLOW GEL at the 3CE Stylenanda flagship store in Hongdae! ✅ No reservation needed – walk-ins are welcome! 📍 Stylenanda Building, 1st floor, 23 Wausan-ro 29da-gil, Mapo-gu, Seoul 🕓 11AM - 9PM ✨ Drop The Glow NOW! #3CE #3CESTYLENANDA #3CE스타일난다 #3CE홍대 #3CEHONGDAE #3CE드롭글로우젤 #3CEDROPGLOWGEL #3CE팝업 #홍대팝업 #홍대팝업스토어 #POPUP #POPUPSTORE
@3ce_global
484 likes • 9.6K views

📸 Insta-Worthy Spots

Every floor is a photo op! Don't miss the Pink Pool Cafe and themed showrooms. TikTok+1

☕ Cafe Reservations

Visit the Pink Pool Cafe on weekdays for a quieter, more relaxed experience. Reddit

Don’t miss out on this free photobooth located at Hongdae’s 3CE 💖 #seoul #traveltiktok #traveltok #seoultravel #fyp
@vanbamz
33 likes • 1.9K views
🛍️ #stylenanda #3CE #cosmetics #koreabrand #shoppingtime #traveltokorea #southkorea #tourists #koreatrip #southkoreatravel #hongdae
@som_pijika
77 likes • 1.9K views

🛍️ Tax Refund Available

Keep your receipts for tax refunds on eligible purchases. Reddit

👟 Comfy Shoes Needed

You'll be exploring multiple floors, so wear comfortable footwear. TikTok

Visiting the 3CE store in Hongdae! One of my fav korean makeup brands 🩷 #shoppinginkorea #koreashopping #3ce #3cestylenanda #hongdae #seoultrip #seoul
@ch.lout
128 likes • 6.3K views

Tips

from all over the internet

📸 Insta-Worthy Spots

Every floor is a photo op! Don't miss the Pink Pool Cafe and themed showrooms. TikTok+1

☕ Cafe Reservations

Visit the Pink Pool Cafe on weekdays for a quieter, more relaxed experience. Reddit

🛍️ Tax Refund Available

Keep your receipts for tax refunds on eligible purchases. Reddit

👟 Comfy Shoes Needed

You'll be exploring multiple floors, so wear comfortable footwear. TikTok

💄 Makeup Exploration

Test out 3CE products freely and enjoy the immersive cosmetic displays. TikTok

What Travellers Say

4.1
(593 reviews)

Reviews Summary

Visitors consistently praise the Stylenanda Flagship Store in Hongdae for its incredibly aesthetic design, particularly the iconic Pink Pool Cafe and the visually stunning themed floors. The extensive 3CE cosmetics selection and the overall immersive shopping experience are major draws. However, some find the cafe items a bit pricey, and the store can get very crowded, especially on weekends.

"Pinkpool Cafe is on the very top floor of this Stylenanda flagship store. I brought my friends from UK and they loved the cafe's design and atmosphere. As we went on a weekday, the cafe was very quiet. Coffee was okay. We didn't have any desserts but they all seemed so nice."

Ali Cho

"The visual merchandising is next level!! Especially their perfume. They take their perfume game very seriously. With an entire floor of three major exhibitions for each of their three scents.

There’s also tax refund!"

Vegas Lee

"Stunning cafe with pink plush aesthetic. The drinks & cakes are amazing albeit a little pricey, but worth it for a special occasion.
It’s a nice spot to take photographs as the lighting is soft & natural.
Worth the trip if you’re in Hongdae."

Skye Dixon

What People Like

Visually stunning design
Iconic Pink Pool Cafe
Extensive 3CE cosmetics

What People Dislike

Cafe prices
Weekend crowds

Frequently Asked Questions

🚇 🗺️ Getting There

The Stylenanda Flagship Store is easily accessible via the Seoul subway. Take Line 2 to Hongik University Station, Exit 9. It's a short walk from there. Many TikTok creators showcase the journey, highlighting its convenient location within the bustling Hongdae area. TikTok+1

Yes, the store is a prominent landmark in Hongdae. Look for the distinctive pink building. It's a popular spot, so you'll likely see other visitors heading in the same direction. TikTok

The subway is the most efficient way to navigate Hongdae and reach the Stylenanda store. Walking is also great for exploring the surrounding streets filled with shops and street art. TikTok

While parking is available in Hongdae, it can be challenging and expensive. Using public transportation like the subway is highly recommended for ease and cost-effectiveness. TikTok

Yes, ride-sharing apps are available in Seoul. However, due to traffic in Hongdae, the subway is often faster and more reliable for reaching the Stylenanda Flagship Store. TikTok

🎫 🎫 Tickets & Entry

No, entry to the Stylenanda Flagship Store and its various floors is free. You can freely explore the showrooms and cosmetic displays without purchasing a ticket. TikTok

The Stylenanda Flagship Store in Hongdae is typically open daily from 11 AM to 9 PM. It's always a good idea to double-check hours before your visit, especially on public holidays. TikTok

There is no separate entrance fee for the Pink Pool Cafe. You can access it by going to the top floor of the Stylenanda building. You will, however, need to purchase food or drinks to enjoy the cafe space. TikTokReddit

Reservations are generally not required for the Pink Pool Cafe, especially if you visit on a weekday. Redditors suggest visiting on weekdays to avoid crowds and enjoy a more relaxed atmosphere. Reddit

Stylenanda frequently hosts special events and pop-ups, often featuring new product launches like the 'DROP GLOW GEL'. Keep an eye on their social media for announcements. TikTok

🎫 🛍️ Shopping & Products

Stylenanda Hongdae offers a wide range of products, including their popular 3CE cosmetics, trendy clothing, accessories, and unique lifestyle items. The store is spread across multiple floors, each with a distinct theme. TikTok+1

Absolutely! The Stylenanda Flagship Store is home to the 3CE cosmetics brand. You'll find extensive displays of their makeup, skincare, and beauty tools across several floors. TikTok+1

Yes, there are fitting rooms available for trying on clothing items. This allows you to check the fit and style before making a purchase. TikTok

Stylenanda occasionally has sales and special promotions, like the 11.11 shopping spree mentioned in one TikTok. It's worth checking their social media or visiting during promotional periods for potential deals. TikTok

Yes, tax refunds are available for international shoppers who meet the minimum purchase requirements. Make sure to ask for the necessary documentation at the time of purchase. Reddit

📸 📸 Photography & Experiences

The entire store is designed to be photogenic! From the themed showrooms to the Pink Pool Cafe and dedicated photo zones, you'll find countless opportunities for stunning pictures. TikTokReddit+1

Many visitors find the Pink Pool Cafe incredibly photogenic due to its unique aesthetic and pastel colors. It's a popular spot for Instagrammers and those looking for a visually appealing cafe experience. TikTokReddit

Yes, the Stylenanda Flagship Store offers free photobooths, which are a fun way to capture memories with friends. TikTok

You are generally welcome to take photos of the products and displays for personal use. However, always be mindful of other shoppers and avoid obstructing pathways. TikTok

Weekday mornings or early afternoons tend to be less crowded, offering better opportunities for unobstructed photos. The natural lighting in the Pink Pool Cafe is also excellent during the day. Reddit

🍽️ ☕ Food & Dining

The Pink Pool Cafe offers a range of drinks, including coffee and specialty beverages, as well as cakes and desserts. While the coffee is described as 'okay,' the desserts are noted as looking very nice. Reddit

The drinks and cakes at the Pink Pool Cafe are considered a little pricey, but many visitors feel it's worth it for the unique atmosphere and experience, especially for a special occasion. Reddit

The primary dining option within the Stylenanda Flagship Store is the Pink Pool Cafe on the top floor. For other meals, you'll find numerous restaurants and cafes in the surrounding Hongdae area. TikTok

Food and drinks from the Pink Pool Cafe are intended to be consumed within the cafe area. It's best to enjoy your purchases there to maintain the ambiance. Reddit

The cafe boasts a stunning pink plush aesthetic with a swimming pool theme, creating a whimsical and visually appealing environment. It's a nice spot with soft, natural lighting, ideal for photos. Reddit

Stylenanda Flagship Store Hongdae (2026) – Best of TikTok, Instagram & Reddit Travel Guide