WOW Concept Store Madrid
Madrid's premier concept store on Gran Vía, offering a curated journey through fashion, art, and design across six floors.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed browsing
WOW Concept Store Madrid
Best Time
Fewer crowds, more relaxed browsing
Highlights
Must-see attractions
Madrid's premier concept store on Gran Vía, offering a curated journey through fashion, art, and design across six floors.
"A must-visit for its unique concept, stylish curation, and stunning rooftop views."
🎯 Explore All Six Floors
Don't stop at the fashion; discover art, decor, and even a gaming lounge! Each level offers a unique experience.
📸 Rooftop Views Are a Must
Head to the 5th floor for stunning panoramic views of Gran Vía. Perfect for photos!
Highlights
Discover the most iconic attractions and experiences
The Rooftop Terrace & Restaurant
5th Floor
Enjoy breathtaking views of Gran Vía from this chic rooftop bar and restaurant. A perfect spot to relax and soak in the Madrid skyline.
Curated Fashion Collections
Multiple Floors
Discover a diverse range of international and national brands, from high-end luxury to trendy streetwear. Find unique pieces that reflect modern style.
Home & Decor Treasures
4th Floor
Explore a beautifully curated selection of homeware, art, and decorative items. Perfect for finding unique souvenirs or stylish additions to your home.
The Secret Gaming Lounge
Basement (-1 Floor)
Uncover a hidden gem: a unique gaming salon tucked away in the basement. A surprising and fun element to your visit.
Plans like a pro.
Thinks like you
Planning Your Visit
Discover Madrid's Unique Retail Experience
Navigating the WOW Concept
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore All Six Floors
Don't stop at the fashion; discover art, decor, and even a gaming lounge! Each level offers a unique experience. +1
📸 Rooftop Views Are a Must
Head to the 5th floor for stunning panoramic views of Gran Vía. Perfect for photos!
💰 Be Prepared for Prices
While great for browsing, items can be expensive. Consider it an inspiration hub or look for second-hand options online.
✨ Embrace the Concept
It's more than a store; it's a curated retail experience. Enjoy the design and unique product selection.
Tips
from all over the internet
🎯 Explore All Six Floors
Don't stop at the fashion; discover art, decor, and even a gaming lounge! Each level offers a unique experience. +1
📸 Rooftop Views Are a Must
Head to the 5th floor for stunning panoramic views of Gran Vía. Perfect for photos!
💰 Be Prepared for Prices
While great for browsing, items can be expensive. Consider it an inspiration hub or look for second-hand options online.
✨ Embrace the Concept
It's more than a store; it's a curated retail experience. Enjoy the design and unique product selection.
🤫 Ask About Hidden Gems
Staff are knowledgeable and can guide you to unique areas like the gaming lounge.
What Travellers Say
Reviews Summary
Visitors rave about WOW Concept Store Madrid for its unique, curated selection of fashion, art, and home decor spread across multiple stylish floors. The rooftop terrace offers spectacular views, and the overall concept provides an inspiring retail experience. However, many note that prices are high, making it more of a browsing destination for those on a budget.
"Nora made the entire experience amazing. She was incredibly knowledgeable about the different frames and styles, took her time walking us through options.
We really appreciated her patience, professionalism, and kindness.
Thank you, Nora, for making our first Wow shopping experience in Spain such a great one!"
Jana Vacaro-Cabading
"Love the style of clothing and different floors for different modern concepts. Literally got my style from all the brands here. Way too expensive so get them second hand online if you want but great to look around at the vibrant clothes!"
Editor Maisie
"As soon as we walked in the, a staff member came to us and was very welcoming to us. He explained the history of the shop since the opening. He gave us the low down of the shop lay out and can say they were some interesting objects on sale in mu option. There is a rooftop bar and the electric equipment floor and so much range on offer."
Mark Ngavaite
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
WOW Concept Store Madrid is conveniently located on Gran Vía, 18, in the heart of the city center. You can easily reach it by metro to Gran Vía station (Lines 1 and 5) or Sol station (Lines 1, 2, and 3). Many bus routes also stop nearby. +1
Yes, it's very accessible. The closest metro stations are Gran Vía and Sol, both within walking distance. Numerous bus lines also serve the Gran Vía area, making it easy to get there from anywhere in Madrid. +1
Absolutely! WOW Concept is centrally located on Gran Vía, making it a pleasant walk from many popular Madrid attractions like Puerta del Sol, Plaza Mayor, and the Royal Palace.
While there isn't dedicated parking for the store, several public parking garages are available in the Gran Vía area, such as Plaza de Colón or Plaza de Las Descalzas. However, public transport is generally recommended due to city center traffic.
If you're exploring Madrid's central sights, WOW Concept is a perfect stop. You can easily incorporate it into a walking tour of the city center, enjoying the vibrant Gran Vía atmosphere.
🎫 🎫 Tickets & Entry
No, entry to WOW Concept Store Madrid is free. It's a retail space open to the public to browse and explore its unique offerings. +1
Opening hours can vary, but generally, WOW Concept is open daily. It's best to check their official website or social media for the most up-to-date hours, especially for specific floors like the rooftop restaurant.
There is no admission fee to enter the rooftop area, but you will need to purchase food or drinks if you wish to stay and enjoy the views.
It is highly recommended to reserve a table, especially during peak hours or weekends, to guarantee a spot at the rooftop restaurant. You can usually do this through their website or by calling them directly.
WOW Concept often hosts events, pop-ups, and exhibitions. Following their social media channels is the best way to stay informed about upcoming happenings.
🎫 🛍️ Shopping & Experience
WOW Concept features a curated mix of international and national brands, ranging from high-end luxury fashion and streetwear to skincare, art, and home decor. +1
While it offers a unique shopping experience, many items at WOW Concept are on the higher end of the price spectrum. It's a great place for inspiration and window shopping, even if you're on a budget.
The store is designed as a multi-brand 'concept store,' blending physical and digital retail experiences across its six floors. It aims to offer a curated selection of innovative products and brands. +1
Each floor has a distinct focus: fashion, skincare, art, home decor, and even a unique gaming lounge in the basement. The rooftop houses a restaurant and bar. +2
Absolutely! With its diverse range of art, decor, and niche fashion items, WOW Concept is an excellent place to find unique and memorable gifts.
🍽️ 🍽️ Food & Dining
Yes, WOW Concept features a restaurant and bar on its 5th-floor rooftop terrace, offering great views of Gran Vía. +1
The rooftop restaurant offers a contemporary dining experience with a menu that complements the stylish ambiance. It's a great spot for lunch or dinner with a view.
Yes, you can visit the rooftop bar and restaurant without needing to shop in the store. It's a popular spot for both locals and tourists to enjoy the atmosphere and views.
Being on Gran Vía, there are countless dining options surrounding WOW Concept, from traditional tapas bars to international cuisine and cafes.
The rooftop restaurant's ambiance and views make it a fantastic choice for a special occasion or a romantic dinner in Madrid.
📸 📸 Photography
Yes, photos are generally allowed inside WOW Concept for personal use. The store's design and curated displays make it very photogenic. +1
The rooftop terrace offers iconic views of Gran Vía. The store's interior design, unique product displays, and the gaming lounge also make for great photo opportunities. +1
For professional photoshoots, it's best to contact the store management in advance to inquire about their policy and any potential fees.
The building itself, located on Gran Vía, is architecturally significant and photogenic. The store's facade and entrance are also visually appealing.
A mix of architectural, lifestyle, and product photography works well. Capturing the vibrant colors, unique textures, and the overall modern aesthetic is key. +1
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
💖 Couples & Design Enthusiasts
📸 Instagrammers & Content Creators
Deep Dives
In-depth insights and expert knowledge
The WOW Concept: A Retail Revolution
The concept behind WOW is to provide a dynamic and engaging environment for shoppers. They focus on showcasing both established international designers and emerging national talent, ensuring a fresh and exciting inventory. This approach makes it a destination for trendsetters and those seeking unique items. The integration of digital elements, though not always explicitly detailed, is part of the modern retail strategy employed here.
Visitors often praise the store's aesthetic appeal and the quality of its curation. It's a place where you can discover new brands, get inspired by innovative product displays, and enjoy a sophisticated shopping environment. Even if you're not planning to buy, the visual merchandising and the sheer variety of offerings make it a worthwhile visit for anyone interested in contemporary retail and design.
Gran Vía's Iconic Building Reimagined
This strategic location on Gran Vía makes WOW Concept an easily accessible and attractive destination for tourists and locals alike. The building's grandeur provides a striking backdrop for the contemporary retail experience within. The contrast between the historic architecture and the modern curation of goods is a key part of its appeal.
Beyond the shopping, the building offers more. The rooftop terrace provides unparalleled views of Gran Vía, transforming the space into a destination for dining and socializing as well as shopping. This multi-faceted approach leverages the building's prime location and historical significance to create a comprehensive visitor experience.
Beyond Fashion: Art, Decor, and Gaming
Adding another layer to its unique offering is the surprising inclusion of a gaming lounge located in the basement (-1 floor). This hidden gem provides a different kind of entertainment and adds an unexpected element to the store's diverse appeal. It's a testament to WOW Concept's commitment to offering a broad spectrum of modern lifestyle interests.
This multi-faceted approach ensures that WOW Concept caters to a wide range of interests. Whether you're a fashion enthusiast, an art lover, a home decor aficionado, or even a gamer, you're likely to find something captivating within its walls. The store successfully blends these diverse categories into a cohesive and engaging retail environment.
Social
from TikTok, Instagram & Reddit