Maison Cailler - A two-story building stands amidst lush vegetation.
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Maison Cailler

4.6
·15k reviews·Broc, Switzerland

Explore the history and taste the finest Swiss chocolate at Maison Cailler, Switzerland's oldest chocolate factory. Interactive tours & unlimited tast...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more chocolate!

CrowdLow
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Maison Cailler - A two-story building stands amidst lush vegetation.

Maison Cailler

Best Time

Weekday mornings

Fewer crowds, more chocolate!

CrowdLow
Highlights

Highlights

Must-see attractions

Explore the history and taste the finest Swiss chocolate at Maison Cailler, Switzerland's oldest chocolate factory. Interactive tours & unlimited tastings await!

4.6
(15k reviews)

"The tasting at the end was the highlight. Everything was super fun and delicious, a must-visit if you’re in Switzerland!"

Vertical photo
TIP

🎟️ Book Tickets Online

Always book your Maison Cailler tickets in advance online to secure your spot and preferred time slot.

🚂 Take the Train

The Broc-Fabrique train station is right next door! Enjoy the scenic 'Chocolat Express' journey.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Grand Tasting

The Grand Tasting

End of the tour

Indulge in an unlimited tasting of various Cailler chocolates. Go back for seconds – it's a chocolate lover's dream!

TikTokReddit
Interactive Museum Tour

Interactive Museum Tour

Factory interior

Journey through the history of chocolate and Cailler's evolution with engaging displays and a fascinating production line.

TikTokInstagram
Chocolate Making Workshop

Chocolate Making Workshop

Workshop area

Get hands-on and create your own delicious chocolate masterpieces in a fun, guided session.

Reddit
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Planning Your Visit

Book Your Chocolate Adventure

Secure your spot at Maison Cailler by booking tickets online in advance, especially during peak season. This ensures you get your preferred time slot and avoid disappointment. Instagram

Getting to Broc-Fabrique

The easiest way to reach Maison Cailler is by train to Broc-Fabrique station, which is right next to the factory. Consider the 'Chocolat Express' for a scenic journey. Instagram

Best Times

When
Weekday mornings
Why
Fewer crowds, more chocolate!
Crowd
Low
When
Afternoons
Why
Tour groups thin out.
Crowd
Medium
When
Weekends
Why
Popular for families.
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Visite à faire quand vous êtes dans le coin😊 #cailler #maisoncailler #gruyere #switzerland #chocolate #swisschocolate #CapCut
@sofiadiscoveries
7.2K likes • 148.4K views

🎟️ Book Tickets Online

Always book your Maison Cailler tickets in advance online to secure your spot and preferred time slot. InstagramReddit

🚂 Take the Train

The Broc-Fabrique train station is right next door! Enjoy the scenic 'Chocolat Express' journey. Instagram

Mit wem musst du hier Schokolade probieren gehen? 🍫 #maisoncailler #cailler #chocolatefactory #schokoladenfabrik #schokolade #schoggi #essen #probieren #erlebnis #broc #fribourg #freizeit #aktivitäten #ausflug #tipps #idee #schweiz
@derpraktikanttv
3.5K likes • 84.5K views
Conoce la fábrica de chocolate más antigua del mundo y donde se invento el chocolate con leche! Ubicado en el hermoso pueblo de Broc en Suiza, la fábrica Maison Cailler fue fundada en 1819 siendo actualmente la fábrica de chocolate más antigua del mundo y donde se invento el chocolate con leche!🍫 La experiencia más recomendada es hacer el tour en tren desde Montreux, el trayecto es increíble con m...
karenlevayrealestate
10.1K likes • 254.1K views

🍫 Taste Everything!

Don't miss the unlimited chocolate tasting at the end of the tour – it's the highlight for many! TikTokReddit

👨‍👩‍👧 Family Fun

Perfect for all ages! Kids will love the interactive exhibits and, of course, the chocolate. Reddit

De Berne à la Maison Cailler en 1h18 🚆🍫 Un train, des paysages, et à l’arrivée… du chocolat partout 😍 👉 Monte à bord du Chocolat Express et fonce à la Maison Cailler pour vivre pleins d'expériences chocolatées ! (Ouvert 7/7 - réserve online pour garantir ta place et BONUS : sur sbb.ch profite de -20% sur l'entrée au Musée) #cailler #caillerchocolatexpress #maisoncailler #chocolat #schokolade #c...
cailler_suisse
216 likes • 5.8K views

Tips

from all over the internet

🎟️ Book Tickets Online

Always book your Maison Cailler tickets in advance online to secure your spot and preferred time slot. InstagramReddit

🚂 Take the Train

The Broc-Fabrique train station is right next door! Enjoy the scenic 'Chocolat Express' journey. Instagram

🍫 Taste Everything!

Don't miss the unlimited chocolate tasting at the end of the tour – it's the highlight for many! TikTokReddit

👨‍👩‍👧 Family Fun

Perfect for all ages! Kids will love the interactive exhibits and, of course, the chocolate. Reddit

🛍️ Gift Shop Treasures

Find exclusive Cailler chocolates and souvenirs not available elsewhere. Reddit

What Travellers Say

4.6
(15k reviews)

Reviews Summary

Visitors consistently praise Maison Cailler for its immersive and delicious chocolate experience, highlighting the generous tasting and engaging museum tour. While some find it a bit pricey or suggest it's best as part of a larger regional visit, the overwhelming sentiment is that it's a must-do for chocolate lovers and families in Switzerland. Reddit

"We did the chocolate making class and also visited the factory, and it was such an incredible experience! The class was fun, hands-on, and the staff made it really enjoyable. The factory tour was well organized, very interesting, and of course, the tasting at the end was the highlight. Everything was super fun and delicious, a must-visit if you’re in Switzerland!"

Nic Wang

"Cailler museum was a pure delight. There was a separate production line just for samples. Loved every bit of the museum from the history of chocolates to modern day chocolate making in Switzerland. Of course the free samples and the discounted chocolates in the gift store were icing on the top!"

Suhani Chanchlani

"We went on their tour, and it was an good experience! They had a ton of free samples and some really cool education and history.

I wouldn’t drive there for 3 hours, but if you’re in the area, it’s definitely a nice stop."

Benjamin Spiegel

What People Like

Unlimited chocolate tasting
Interactive museum tour
Hands-on workshops

What People Dislike

Can be crowded
Higher price point

Frequently Asked Questions

🚇 🗺️ Getting There

The most convenient way to reach Maison Cailler is by train to Broc-Fabrique station, which is located right next to the factory. Many visitors opt for the scenic 'Chocolat Express' train. If driving, there is parking available, but booking your time slot in advance is recommended. Instagram

Yes, Maison Cailler is very well-connected by public transport. The Broc-Fabrique train station is just a short walk away, making it an easy destination to reach via the Swiss rail network. Instagram

From Bern, it takes about 1 hour and 18 minutes by train. From Lausanne or Geneva, the journey is longer, typically around 2 to 2.5 hours, often with a change of trains. Instagram

Yes, you can drive to Maison Cailler. There is parking available on-site. However, due to its popularity, it's advisable to book your visit in advance, especially during peak times. Reddit

The closest train station is Broc-Fabrique, which is directly adjacent to the Maison Cailler factory. This makes it incredibly convenient for visitors arriving by train. Instagram

🎫 🎫 Tickets & Entry

Ticket prices can vary, but generally, adult admission is around 15 Swiss Francs. Children often have free admission. It's best to check the official Maison Cailler website for the most current pricing and to book your tickets. TikTok

Yes, booking your Maison Cailler tickets online in advance is highly recommended, especially during peak season or weekends, to guarantee your entry and preferred time slot. InstagramReddit

Maison Cailler is typically open 7 days a week. However, specific opening hours can vary seasonally. It's always best to check the official website for the most up-to-date information on Maison Cailler opening hours. Instagram

Sometimes there are promotions available, such as discounts for SBB (Swiss Federal Railways) customers. Check the SBB website or the Maison Cailler promotions page for any current offers. Instagram

While it might be possible to buy tickets at the door, it's strongly advised to book online in advance. This is because time slots can sell out, and you might not be able to get in at your desired time. Reddit

🎫 🍫 Chocolate Experience

The tour is an immersive, audio-guided experience that takes you through the history of chocolate, from cocoa beans to the finished Cailler product. It's engaging, informative, and ends with a generous chocolate tasting. TikTokReddit

Yes, the highlight of the visit is the unlimited chocolate tasting at the end of the tour. You can sample a wide variety of Cailler chocolates and even go back for more! TikTokReddit

The chocolate tasting is included as part of your admission ticket to the Maison Cailler tour. So, yes, it's effectively free once you've purchased your entry. TikTokReddit

The chocolate making workshop is a hands-on experience where you learn to create your own chocolates under the guidance of expert chocolatiers. It's a fun and delicious activity, especially for families. Reddit

Many visitors find the chocolate workshop to be a fantastic and memorable experience, offering a unique opportunity to create and enjoy your own chocolate. It's particularly recommended for those who love hands-on activities. Reddit

📸 📸 Photography & Souvenirs

Photography is generally allowed in most areas of Maison Cailler, allowing you to capture your sweet memories. However, always be mindful of other visitors and any specific signage. TikTok

The gift shop at Maison Cailler offers a wide selection of Cailler chocolates, including exclusive products and gift sets that you might not find in regular stores. You can also find branded merchandise. Reddit

While you can get discounted chocolates in the gift store compared to some specialty shops, the prices are still a reflection of premium Swiss chocolate. However, the selection of exclusive items is a major draw. Reddit

The interactive exhibits, the chocolate tasting station, and the exterior of the historic factory building offer great photo opportunities. The surrounding Gruyères region also provides beautiful backdrops. TikTok

Yes, the gift shop usually stocks a wide range of Cailler chocolate bars, including many of the varieties you would have sampled during the tasting. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Maison Cailler is a dream destination for families! The interactive museum tour is designed to captivate children with its engaging displays and the promise of chocolate. Reddit The unlimited tasting at the end is a huge hit, allowing kids to sample as much as they like. TikTokReddit

Consider booking the chocolate making workshop for an extra special, hands-on experience that kids will absolutely adore. It's a fun, educational, and delicious way to spend time together. The entire visit is well-organized and paced perfectly for younger attention spans. Reddit

🍫 Chocolate Aficionados

For true chocolate lovers, Maison Cailler is a pilgrimage. You'll delve into the history of one of Switzerland's oldest chocolate brands and witness the production process. Instagram The extensive tasting session is a highlight, offering a chance to savor a wide variety of Cailler's finest creations. Reddit

Don't miss the opportunity to explore the gift shop for exclusive Cailler products you won't find anywhere else. If you're looking for a deeper dive, the chocolate making workshop provides an intimate look at the craft. Reddit

📸 Photography Enthusiasts

Maison Cailler offers a visually appealing experience, from its historic architecture to the vibrant displays within the museum. TikTok Capture the colorful exhibits, the chocolate-making machinery in action, and, of course, the tempting displays of chocolate. TikTok

The tasting area provides a great opportunity for close-up shots of delicious treats. The surrounding Gruyères region also offers picturesque landscapes that complement your visit. Remember to check for any specific photography restrictions within certain areas. TikTok

Deep Dives

In-depth insights and expert knowledge

The Sweet History of Cailler

Maison Cailler, located in Broc, Switzerland, is not just a chocolate factory; it's a journey through the rich history of Swiss chocolate making. Founded in 1819 by François-Louis Cailler, it holds the distinction of being the oldest chocolate brand in Switzerland. Instagram The factory itself is a testament to innovation, having been acquired by Nestlé in 1929. The interactive museum tour guides visitors through the origins of cocoa, the evolution of chocolate production, and the specific contributions of the Cailler brand to the world of confectionery, including the invention of milk chocolate. TikTokInstagram

Visitors can trace the entire process from bean to bar, understanding the meticulous craftsmanship that goes into each Cailler chocolate. The experience is designed to be engaging for all ages, blending historical facts with sensory delights. The museum's design is modern and immersive, making the historical narrative come alive. Reddit It's a place where you can learn about the dedication and passion that has defined Swiss chocolate for centuries, all within the charming setting of the Gruyères region. TikTok

An Unforgettable Chocolate Tasting

The culmination of the Maison Cailler experience is undoubtedly the chocolate tasting. After an insightful tour, visitors are led to a dedicated tasting area where they can sample an impressive array of Cailler chocolates. TikTokReddit This isn't a small, controlled portion; it's a generous opportunity to indulge in the rich flavors and textures that have made Cailler famous. Many visitors rave about the ability to go back for seconds, making it a truly satisfying experience for any chocolate enthusiast. Reddit

The tasting allows you to appreciate the nuances of different chocolate varieties, from dark to milk, and to discover new favorites. It’s a moment of pure bliss, surrounded by the aroma of fine chocolate. The quality and variety offered ensure that everyone finds something to love. This sweet finale is often cited as the absolute highlight of the visit, leaving a lasting impression of Swiss chocolate excellence. TikTokReddit

Hands-On Chocolate Creation

For those seeking a more interactive experience, the Maison Cailler chocolate making workshop offers a unique opportunity to become a chocolatier for a day. Reddit This hands-on session allows participants to learn the art of chocolate making from skilled professionals. You'll get to work with high-quality Cailler chocolate, shaping and decorating your own creations. Reddit

The workshop is particularly popular with families and groups, providing a fun, engaging, and delicious activity. It’s a chance to not only enjoy chocolate but to actively participate in its creation. The experience is well-organized, ensuring that even beginners can produce delightful treats to take home. Reddit It’s a memorable way to deepen your appreciation for chocolate and create personalized souvenirs. Reddit

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