WOW Museum Zurich
Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities...

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, more space to explore
WOW Museum Zurich
Best Time
Fewer crowds, more space to explore

Highlights
Must-see attractions
Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities.
"It was a really fun museum! Lots of fun illusions, nice rooms and pictures-possibilities!"
Book Tickets Online
Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:
Go with a Group
Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:
Highlights
Discover the most iconic attractions and experiences

Interactive Illusions
Throughout the museum
Step into mind-bending rooms and trick-of-the-eye exhibits for unique photo opportunities.

Illusionary Art Reimagined
Art exhibit rooms
See famous artworks transformed into captivating optical illusions.
Mirror Maze & Light Shows
Specific exhibit areas
Get lost in dazzling mirror rooms and experience mesmerizing light installations.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds & Heat
Group Size Matters
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Book Tickets Online
Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:
Go with a Group
Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:
Dress Lightly
The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:
QR Code Woes
Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:
Tips
from all over the internet
Book Tickets Online
Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:
Go with a Group
Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:
Dress Lightly
The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:
QR Code Woes
Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:
Kid-Friendly Fun
Great for families with children, offering a fun and engaging experience. :child:
What Travellers Say
Reviews Summary
The WOW Museum Zurich offers a fun, interactive experience with plenty of photo opportunities, particularly appealing to families and groups. While some find it a bit pricey for the duration and note potential issues with the QR code system, the friendly staff and unique illusions generally make for an enjoyable visit.
"A bit pricey for the time it takes( 2 adults took 30 minutes). Excellent if you have kids. Incredibly warm in the building so prepare to leave your sweatshirt or coat in the lockers. Overall fun way to get some photos"
Elle Fuller
"The WoW Museum in Zurich is mediocre at best given its 23 CHF entry fee. While it has some interesting illusions, many are quite basic and have been circulating online since the early days of email forwarding. Additionally, some of the exhibits show visible signs of wear, which takes away from the experience. They should consider introducing new and exciting illusions and making a better effort in maintaining and refreshing the existing ones.
The space is quite tight, and despite their time slot system, it can still feel crowded.
On the positive side, I appreciated the QR codes that allow visitors to interact with 3D figures and save pictures from certain exhibits. The staff was also very friendly and welcoming, which made the visit more enjoyable.
Overall, it's not a bad place to visit, but for the price, I expected something more innovative and well-maintained."
Srinevasan Sothynathan
"It was good for about one hour fun. A little crowded but ok. The system of scanning the QR code was the most unpleasant thing. The internet connection even with their own wifi was not ok and a lot of page errors happened so you become frustrated at the end and try to figure out around yourself. Which was hard for some of them…"
Banafsheh Hamideh Kerdar
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The WOW Museum is conveniently located in Zurich, directly on Bahnhofstrasse, making it easily accessible. It's also near Zurich HB (main train station), so it's a good option if you have a few hours to kill before a train.
Yes, the museum is very well-connected by public transport. Trams and buses stop frequently near Bahnhofstrasse.
While there are parking garages in the vicinity, public transport is generally recommended due to Zurich's city center traffic and parking costs.
Absolutely! It's a pleasant walk from Zurich HB (main train station) to the WOW Museum, taking about 10-15 minutes.
If you're in the city center, walking is often the easiest and most enjoyable way to reach the WOW Museum, as it's located on a main shopping street.
🎫 🎫 Tickets & Entry
Entry fees can be around 23 CHF, but it's always best to check their official website for the most current pricing. Some reviews suggest it might be a bit pricey for the duration.
It's highly recommended to buy tickets in advance, especially for weekends or holidays, as the museum can get fully booked and you might have to wait.
While not explicitly mentioned in all sources, it's worth inquiring about potential student discounts when booking.
Opening hours can vary, so it's essential to check the official WOW Museum Zurich website for the most up-to-date information before your visit.
Refund policies typically depend on the booking platform and the museum's terms and conditions. It's advisable to review these before purchasing tickets.
📸 📸 Photography & Exhibits
Yes, the WOW Museum is designed for taking unique and fun photos with its interactive illusions and visually engaging rooms.
You'll find a variety of optical illusions, including trick-of-the-eye art, mirror rooms, and interactive exhibits that play with perception.
Many illusions are best experienced and photographed with at least three people to get the full effect and proper angles.
Most visitors spend about 1 to 1.5 hours exploring the museum, though some find it can be done in as little as 30 minutes.
The museum uses QR codes that allow you to interact with 3D figures and save pictures from certain exhibits, though some visitors have reported connectivity issues.
🎫 👨👩👧👦 Family & Group Visits
Yes, it's considered a great place for families with children, offering an engaging and entertaining experience for younger visitors.
While enjoyable for all ages, it's particularly fun for kids and teens who enjoy interactive exhibits and photo opportunities.
It can be a fun group activity, especially if you have at least three people to maximize the photo opportunities and interactive elements.
While still enjoyable, some exhibits might be less impactful without a group. You might need to ask staff for assistance with photos or be creative with your shots.
The museum generally offers lockers for belongings, and while specific changing facilities aren't detailed, it's a family-friendly environment.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tips for families include booking tickets in advance to avoid queues and considering the museum's temperature, as it can get warm. While some exhibits are best with more people, kids often have a blast experimenting and posing for photos, even with just one or two family members. It's a good way to break up a day of sightseeing with something purely fun and visually stimulating.
📸 Couples & Friends
To get the most out of the experience as a couple or small group, aim for at least three people if possible, as many illusions are designed for group interaction and photography. Be prepared for the possibility of inconsistent Wi-Fi with the QR code system and have your phones ready to capture spontaneous moments. It's a refreshing change from typical tourist attractions and a great way to create some lighthearted memories.
🚶 Solo Travelers
To maximize your visit, be prepared to get creative with your photos, perhaps using tripods if allowed or asking staff for occasional assistance. Visiting during off-peak hours can also provide a more relaxed experience, allowing you to explore at your own pace without feeling rushed. It's a good option for filling a couple of hours, especially if you're near Bahnhofstrasse.
Deep Dives
In-depth insights and expert knowledge
The Art of Illusion at WOW Museum
Visitors can expect to encounter everything from classic trick-of-the-eye art to more modern, technologically enhanced installations. The emphasis is on experiential learning and fun, making it a popular spot for those looking for something different. The museum's location on Bahnhofstrasse also makes it a convenient stop during a day of exploring Zurich.
While the illusions are the main draw, the museum also incorporates elements like mirror mazes and light shows to enhance the immersive atmosphere. It's a place where the line between reality and illusion blurs, offering a lighthearted and entertaining escape.
Photography Opportunities & Tips
However, a common piece of advice from visitors is that many of the illusions are best captured with at least three people. This allows for someone to direct the pose, take the photo, and be part of the illusion. Solo visitors or couples might find it challenging to get the perfect shot without assistance. Some reviews also mention that the QR code system for saving photos can be unreliable due to internet connectivity issues, so it's wise to have your phone ready to snap pictures directly.
To make the most of your photo sessions, consider visiting during off-peak hours to avoid crowds and have more space to experiment with angles. Also, be prepared for the indoor temperature, as it can get quite warm, so dressing in lighter layers is advisable.
Navigating the Museum Experience
A point of contention for some visitors is the museum's reliance on a QR code system for interacting with certain exhibits and saving photos. Reports suggest that internet connectivity, even with the museum's Wi-Fi, can be inconsistent, leading to frustration. This means visitors might need to be patient or find alternative ways to capture their experiences.
Despite these minor drawbacks, the staff are generally described as friendly and welcoming, contributing positively to the overall visit. The museum is also noted for being a good option for families with children and for groups looking for a fun, interactive activity.
Social
from TikTok, Instagram & Reddit