WOW Museum, Zurich - go to the museum more often
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WOW Museum Zurich

3.9
·2k reviews·Zürich, Switzerland

Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
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WOW Museum, Zurich - go to the museum more often

WOW Museum Zurich

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
Highlights

Highlights

Must-see attractions

Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities.

3.9
(2k reviews)

"It was a really fun museum! Lots of fun illusions, nice rooms and pictures-possibilities!"

Vertical photo
TIP

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Interactive Illusions

Interactive Illusions

Throughout the museum

Step into mind-bending rooms and trick-of-the-eye exhibits for unique photo opportunities.

Illusionary Art Reimagined

Illusionary Art Reimagined

Art exhibit rooms

See famous artworks transformed into captivating optical illusions.

Mirror Maze & Light Shows

Mirror Maze & Light Shows

Specific exhibit areas

Get lost in dazzling mirror rooms and experience mesmerizing light installations.

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Planning Your Visit

Beat the Crowds & Heat

This interactive museum can get crowded, especially during peak hours. Arrive early or book tickets online in advance to skip the wait. It can also get quite warm inside, so pack light clothing.

Group Size Matters

Many illusions are best experienced with a group of at least three people for optimal photos and interaction. Solo visitors or couples might find some exhibits less engaging without assistance.

Best Times

When
Weekday mornings
Why
Fewer crowds, more space to explore
Crowd
Low
When
Late afternoons
Why
Avoids midday rush
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

chocolate museum!🍫🤤 #switzerland #zurich #lindt #lindtmuseum
@itsariannebautista
1.7M likes • 11.6M views

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

This was so much fun ⚽️, put this on your list when visiting Zurich, Switzerland! 🇨🇭 #switzerland🇨🇭 #fifamuseum #fyp #football
@tinytoriiii
201.2K likes • 4.4M views
Perfect activity for a rainy day in Zurich😍🪞👇🏽 The WOW Museum is located in Zurich, directly on Bahnhofstrasse. It is very interactive and you can take different kind of photos. It was very impressive and you can certainly spend 1.5 hours or more there! 📍WOW-Museum Zürich #wowmuseum #wowmuseumzurich #interactivemuseum #illusion #illusionmuseum #mirrowselfie #illusions #lightshow #interactive #...
cyrilundnadia
18.8K likes • 1.3M views

Dress Lightly

The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:

QR Code Woes

Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:

willy wonka who?? #travel #solotravel #zurich #switzerland #lindt #lindtchocolate #lindtmuseum #lindtfactory #lindtchocolatefactory #femalesolotravel #whattodoinzurich #whattodo #funthingstodo #dayactivity #adventure #chocolate
@scarletrose_
87.4K likes • 748.4K views

Tips

from all over the internet

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. :ticket:

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

Dress Lightly

The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:

QR Code Woes

Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:

Kid-Friendly Fun

Great for families with children, offering a fun and engaging experience. :child:

What Travellers Say

3.9
(2k reviews)

Reviews Summary

The WOW Museum Zurich offers a fun, interactive experience with plenty of photo opportunities, particularly appealing to families and groups. While some find it a bit pricey for the duration and note potential issues with the QR code system, the friendly staff and unique illusions generally make for an enjoyable visit.

"A bit pricey for the time it takes( 2 adults took 30 minutes). Excellent if you have kids. Incredibly warm in the building so prepare to leave your sweatshirt or coat in the lockers. Overall fun way to get some photos"

Elle Fuller

"The WoW Museum in Zurich is mediocre at best given its 23 CHF entry fee. While it has some interesting illusions, many are quite basic and have been circulating online since the early days of email forwarding. Additionally, some of the exhibits show visible signs of wear, which takes away from the experience. They should consider introducing new and exciting illusions and making a better effort in maintaining and refreshing the existing ones.

The space is quite tight, and despite their time slot system, it can still feel crowded.

On the positive side, I appreciated the QR codes that allow visitors to interact with 3D figures and save pictures from certain exhibits. The staff was also very friendly and welcoming, which made the visit more enjoyable.

Overall, it's not a bad place to visit, but for the price, I expected something more innovative and well-maintained."

Srinevasan Sothynathan

"It was good for about one hour fun. A little crowded but ok. The system of scanning the QR code was the most unpleasant thing. The internet connection even with their own wifi was not ok and a lot of page errors happened so you become frustrated at the end and try to figure out around yourself. Which was hard for some of them…"

Banafsheh Hamideh Kerdar

What People Like

Interactive illusions
Great photo ops
Family-friendly fun

What People Dislike

Pricey for time
QR code issues
Can feel crowded

Frequently Asked Questions

🚇 🗺️ Getting There

The WOW Museum is conveniently located in Zurich, directly on Bahnhofstrasse, making it easily accessible. It's also near Zurich HB (main train station), so it's a good option if you have a few hours to kill before a train. InstagramReddit

Yes, the museum is very well-connected by public transport. Trams and buses stop frequently near Bahnhofstrasse. Instagram

While there are parking garages in the vicinity, public transport is generally recommended due to Zurich's city center traffic and parking costs. TikTok

Absolutely! It's a pleasant walk from Zurich HB (main train station) to the WOW Museum, taking about 10-15 minutes. Reddit

If you're in the city center, walking is often the easiest and most enjoyable way to reach the WOW Museum, as it's located on a main shopping street. Instagram

🎫 🎫 Tickets & Entry

Entry fees can be around 23 CHF, but it's always best to check their official website for the most current pricing. Some reviews suggest it might be a bit pricey for the duration. Reddit

It's highly recommended to buy tickets in advance, especially for weekends or holidays, as the museum can get fully booked and you might have to wait. Reddit

While not explicitly mentioned in all sources, it's worth inquiring about potential student discounts when booking. TikTok

Opening hours can vary, so it's essential to check the official WOW Museum Zurich website for the most up-to-date information before your visit. Instagram

Refund policies typically depend on the booking platform and the museum's terms and conditions. It's advisable to review these before purchasing tickets. Reddit

📸 📸 Photography & Exhibits

Yes, the WOW Museum is designed for taking unique and fun photos with its interactive illusions and visually engaging rooms. InstagramReddit

You'll find a variety of optical illusions, including trick-of-the-eye art, mirror rooms, and interactive exhibits that play with perception. Instagram

Many illusions are best experienced and photographed with at least three people to get the full effect and proper angles. Reddit

Most visitors spend about 1 to 1.5 hours exploring the museum, though some find it can be done in as little as 30 minutes. Reddit+1

The museum uses QR codes that allow you to interact with 3D figures and save pictures from certain exhibits, though some visitors have reported connectivity issues. Reddit

🎫 👨‍👩‍👧‍👦 Family & Group Visits

Yes, it's considered a great place for families with children, offering an engaging and entertaining experience for younger visitors. Reddit+1

While enjoyable for all ages, it's particularly fun for kids and teens who enjoy interactive exhibits and photo opportunities. Reddit

It can be a fun group activity, especially if you have at least three people to maximize the photo opportunities and interactive elements. Reddit

While still enjoyable, some exhibits might be less impactful without a group. You might need to ask staff for assistance with photos or be creative with your shots. Reddit

The museum generally offers lockers for belongings, and while specific changing facilities aren't detailed, it's a family-friendly environment. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The WOW Museum Zurich is a fantastic choice for families looking for an entertaining outing. Children often find the interactive illusions and playful exhibits incredibly engaging, making it a memorable experience for them. Reddit+1 It's a great way to spark their imagination and provide plenty of laughs. Reddit

Tips for families include booking tickets in advance to avoid queues and considering the museum's temperature, as it can get warm. While some exhibits are best with more people, kids often have a blast experimenting and posing for photos, even with just one or two family members. Reddit It's a good way to break up a day of sightseeing with something purely fun and visually stimulating. Reddit

📸 Couples & Friends

For couples or groups of friends, the WOW Museum Zurich offers a unique and fun way to spend an hour or two. It's an excellent opportunity for creative and humorous photos that you can share and reminisce about later. TikTokInstagram The interactive nature of the exhibits encourages playful engagement and shared laughter. Reddit

To get the most out of the experience as a couple or small group, aim for at least three people if possible, as many illusions are designed for group interaction and photography. Reddit Be prepared for the possibility of inconsistent Wi-Fi with the QR code system and have your phones ready to capture spontaneous moments. Reddit It's a refreshing change from typical tourist attractions and a great way to create some lighthearted memories. Reddit

🚶 Solo Travelers

Solo travelers can still enjoy the WOW Museum Zurich, though some exhibits might be less impactful without a group to interact with or assist with photos. Reddit The museum's interactive nature means you'll still have plenty to see and experience. Instagram

To maximize your visit, be prepared to get creative with your photos, perhaps using tripods if allowed or asking staff for occasional assistance. Reddit Visiting during off-peak hours can also provide a more relaxed experience, allowing you to explore at your own pace without feeling rushed. Reddit It's a good option for filling a couple of hours, especially if you're near Bahnhofstrasse. Reddit

Deep Dives

In-depth insights and expert knowledge

The Art of Illusion at WOW Museum

The WOW Museum Zurich is a unique attraction that focuses on interactive illusions and mind-bending visual experiences. Unlike traditional museums, its primary goal is to engage visitors through playful and surprising exhibits that challenge perception. The museum features a variety of rooms, each designed to create a specific optical illusion or a surreal environment perfect for capturing memorable photos. Instagram

Visitors can expect to encounter everything from classic trick-of-the-eye art to more modern, technologically enhanced installations. The emphasis is on experiential learning and fun, making it a popular spot for those looking for something different. The museum's location on Bahnhofstrasse also makes it a convenient stop during a day of exploring Zurich. Instagram

While the illusions are the main draw, the museum also incorporates elements like mirror mazes and light shows to enhance the immersive atmosphere. It's a place where the line between reality and illusion blurs, offering a lighthearted and entertaining escape. Instagram

Photography Opportunities & Tips

The WOW Museum Zurich is a photographer's dream, with nearly every exhibit offering a unique backdrop for creative shots. From gravity-defying poses in 'anti-gravity' rooms to playful interactions with distorted perspectives, the opportunities are endless. Many visitors highlight the museum as an excellent place to get quirky and fun photos that stand out on social media. TikTokInstagram

However, a common piece of advice from visitors is that many of the illusions are best captured with at least three people. This allows for someone to direct the pose, take the photo, and be part of the illusion. Solo visitors or couples might find it challenging to get the perfect shot without assistance. Reddit Some reviews also mention that the QR code system for saving photos can be unreliable due to internet connectivity issues, so it's wise to have your phone ready to snap pictures directly. Reddit

To make the most of your photo sessions, consider visiting during off-peak hours to avoid crowds and have more space to experiment with angles. Also, be prepared for the indoor temperature, as it can get quite warm, so dressing in lighter layers is advisable. Reddit

Navigating the Museum Experience

The WOW Museum Zurich offers a relatively compact but engaging experience, typically lasting between 1 to 1.5 hours for most visitors. Reddit+1 The museum utilizes a time-slot system to manage visitor flow, which helps prevent it from becoming overwhelmingly crowded, though some reviewers still noted it could feel tight at times. Reddit

A point of contention for some visitors is the museum's reliance on a QR code system for interacting with certain exhibits and saving photos. Reports suggest that internet connectivity, even with the museum's Wi-Fi, can be inconsistent, leading to frustration. Reddit This means visitors might need to be patient or find alternative ways to capture their experiences. Reddit

Despite these minor drawbacks, the staff are generally described as friendly and welcoming, contributing positively to the overall visit. Reddit The museum is also noted for being a good option for families with children and for groups looking for a fun, interactive activity. Reddit+1

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