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WOW Museum Zurich

3.9
·2k reviews·Zürich, Switzerland

Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
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Was passiert hier?

WOW Museum Zurich

Best Time

Weekday mornings

Fewer crowds, more space to explore

CrowdLow
Highlights

Highlights

Must-see attractions

Step into a world of visual wonder at the WOW Museum Zurich, where interactive illusions and mind-bending art create unforgettable photo opportunities.

3.9
(2k reviews)

"It was a really fun museum! Lots of fun illusions, nice rooms and pictures-possibilities!"

Vertical photo
TIP

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. 🎟️

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

Third hero image

Quick Facts

Hours

Rating

3.9 · 2,407 reviews

Type

Museum

👶 Good for kids🚻 Accessible restroom

Highlights

Discover the most iconic attractions and experiences

Interactive Illusions

Interactive Illusions

Throughout the museum

Step into mind-bending rooms and trick-of-the-eye exhibits for unique photo opportunities.

Illusionary Art Reimagined

Illusionary Art Reimagined

Art exhibit rooms

See famous artworks transformed into captivating optical illusions.

Mirror Maze & Light Shows

Mirror Maze & Light Shows

Specific exhibit areas

Get lost in dazzling mirror rooms and experience mesmerizing light installations.

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Planning Your Visit

Beat the Crowds & Heat

This interactive museum can get crowded, especially during peak hours. Arrive early or book tickets online in advance to skip the wait. It can also get quite warm inside, so pack light clothing.

Group Size Matters

Many illusions are best experienced with a group of at least three people for optimal photos and interaction. Solo visitors or couples might find some exhibits less engaging without assistance.

Best Times

When
Weekday mornings
Why
Fewer crowds, more space to explore
Crowd
Low
When
Late afternoons
Why
Avoids midday rush
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

chocolate museum!🍫🤤 #switzerland #zurich #lindt #lindtmuseum
@itsariannebautista
1.7M likes • 11.6M views

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. 🎟️

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

This was so much fun ⚽️, put this on your list when visiting Zurich, Switzerland! 🇨🇭 #switzerland🇨🇭 #fifamuseum #fyp #football
@tinytoriiii
201.2K likes • 4.4M views
Perfect activity for a rainy day in Zurich😍🪞👇🏽 The WOW Museum is located in Zurich, directly on Bahnhofstrasse. It is very interactive and you can take different kind of photos. It was very impressive and you can certainly spend 1.5 hours or more there! 📍WOW-Museum Zürich #wowmuseum #wowmuseumzurich #interactivemuseum #illusion #illusionmuseum #mirrowselfie #illusions #lightshow #interactive #...
cyrilundnadia
18.8K likes • 1.3M views

Dress Lightly

The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:

QR Code Woes

Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:

willy wonka who?? #travel #solotravel #zurich #switzerland #lindt #lindtchocolate #lindtmuseum #lindtfactory #lindtchocolatefactory #femalesolotravel #whattodoinzurich #whattodo #funthingstodo #dayactivity #adventure #chocolate
@scarletrose_
87.4K likes • 748.4K views

Tips

from all over the internet

Book Tickets Online

Avoid long waits by purchasing your tickets in advance, especially on weekends. 🎟️

Go with a Group

Many exhibits are best with 3+ people for photos and interaction. :bustsinsilhouette:

Dress Lightly

The museum can get quite warm inside, so leave heavy coats in the lockers. :sweat_drops:

QR Code Woes

Be patient with the QR code system; internet can be spotty. Have a backup plan for photos. :iphone:

Kid-Friendly Fun

Great for families with children, offering a fun and engaging experience. :child:

What Travellers Say

3.9
(2k reviews)

Reviews Summary

The WOW Museum Zurich offers a fun, interactive experience with plenty of photo opportunities, particularly appealing to families and groups. While some find it a bit pricey for the duration and note potential issues with the QR code system, the friendly staff and unique illusions generally make for an enjoyable visit.

"A bit pricey for the time it takes( 2 adults took 30 minutes). Excellent if you have kids. Incredibly warm in the building so prepare to leave your sweatshirt or coat in the lockers. Overall fun way to get some photos"

Elle Fuller

"The WoW Museum in Zurich is mediocre at best given its 23 CHF entry fee. While it has some interesting illusions, many are quite basic and have been circulating online since the early days of email forwarding. Additionally, some of the exhibits show visible signs of wear, which takes away from the experience. They should consider introducing new and exciting illusions and making a better effort in maintaining and refreshing the existing ones.

The space is quite tight, and despite their time slot system, it can still feel crowded.

On the positive side, I appreciated the QR codes that allow visitors to interact with 3D figures and save pictures from certain exhibits. The staff was also very friendly and welcoming, which made the visit more enjoyable.

Overall, it's not a bad place to visit, but for the price, I expected something more innovative and well-maintained."

Srinevasan Sothynathan

"It was good for about one hour fun. A little crowded but ok. The system of scanning the QR code was the most unpleasant thing. The internet connection even with their own wifi was not ok and a lot of page errors happened so you become frustrated at the end and try to figure out around yourself. Which was hard for some of them…"

Banafsheh Hamideh Kerdar

What People Like

Interactive illusions
Great photo ops
Family-friendly fun

What People Dislike

Pricey for time
QR code issues
Can feel crowded

Frequently Asked Questions

🚇 🗺️ Getting There

The WOW Museum is conveniently located in Zurich, directly on Bahnhofstrasse, making it easily accessible. It's also near Zurich HB (main train station), so it's a good option if you have a few hours to kill before a train. InstagramReddit

Yes, the museum is very well-connected by public transport. Trams and buses stop frequently near Bahnhofstrasse. Instagram

While there are parking garages in the vicinity, public transport is generally recommended due to Zurich's city center traffic and parking costs. TikTok

Absolutely! It's a pleasant walk from Zurich HB (main train station) to the WOW Museum, taking about 10-15 minutes. Reddit

If you're in the city center, walking is often the easiest and most enjoyable way to reach the WOW Museum, as it's located on a main shopping street. Instagram

🎫 🎫 Tickets & Entry

Entry fees can be around 23 CHF, but it's always best to check their official website for the most current pricing. Some reviews suggest it might be a bit pricey for the duration. Reddit

It's highly recommended to buy tickets in advance, especially for weekends or holidays, as the museum can get fully booked and you might have to wait. Reddit

While not explicitly mentioned in all sources, it's worth inquiring about potential student discounts when booking. TikTok

Opening hours can vary, so it's essential to check the official WOW Museum Zurich website for the most up-to-date information before your visit. Instagram

Refund policies typically depend on the booking platform and the museum's terms and conditions. It's advisable to review these before purchasing tickets. Reddit

📸 📸 Photography & Exhibits

Yes, the WOW Museum is designed for taking unique and fun photos with its interactive illusions and visually engaging rooms. InstagramReddit

You'll find a variety of optical illusions, including trick-of-the-eye art, mirror rooms, and interactive exhibits that play with perception. Instagram

Many illusions are best experienced and photographed with at least three people to get the full effect and proper angles. Reddit

Most visitors spend about 1 to 1.5 hours exploring the museum, though some find it can be done in as little as 30 minutes. Reddit+1

The museum uses QR codes that allow you to interact with 3D figures and save pictures from certain exhibits, though some visitors have reported connectivity issues. Reddit

🎫 👨‍👩‍👧‍👦 Family & Group Visits

Yes, it's considered a great place for families with children, offering an engaging and entertaining experience for younger visitors. Reddit+1

While enjoyable for all ages, it's particularly fun for kids and teens who enjoy interactive exhibits and photo opportunities. Reddit

It can be a fun group activity, especially if you have at least three people to maximize the photo opportunities and interactive elements. Reddit

While still enjoyable, some exhibits might be less impactful without a group. You might need to ask staff for assistance with photos or be creative with your shots. Reddit

The museum generally offers lockers for belongings, and while specific changing facilities aren't detailed, it's a family-friendly environment. Reddit

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