Roys of Wroxham
An iconic, family-run department store in Wroxham, famous for its pervasive 'Roy' branding and vast selection of goods.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the weekend crowds
Roys of Wroxham
Best Time
Beat the weekend crowds
Highlights
Must-see attractions
An iconic, family-run department store in Wroxham, famous for its pervasive 'Roy' branding and vast selection of goods.
"It's a unique and iconic department store located in the Norfolk village of Wroxham."
🎯 Embrace the 'Roy' theme
Don't be surprised by the 'Roy' everywhere! It's a unique local quirk that makes Roys of Wroxham famous.
🚗 Free Parking Available
There's a large, free car park behind the main department store.
Highlights
Discover the most iconic attractions and experiences
The 'Roy' Monopoly
Wroxham Village
Experience the surreal charm of a village where almost every shop is named 'Roy.' It's a quirky local legend that's captured imaginations.
Vast Department Store
Main Roys of Wroxham Store
From homewares and clothing to gifts and local produce, discover a treasure trove of goods in this traditional, family-run establishment.
Festive Wonderland (Seasonal)
Roys of Wroxham Christmas Section
During the holidays, Roys transforms into a magical display of Christmas decorations and festive goodies. Santa's grotto is a must-see!
Local Delicacies
Roys Food Hall
Explore a great selection of local beers, ciders, and other regional produce. Perfect for picking up edible souvenirs.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the 'Roy'ality
Beyond the Aisles
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Embrace the 'Roy' theme
Don't be surprised by the 'Roy' everywhere! It's a unique local quirk that makes Roys of Wroxham famous.
🚗 Free Parking Available
There's a large, free car park behind the main department store.
🎁 Gift Shopping Paradise
You can find gifts for everyone here, from toys to cosmetics and homewares.
🎄 Christmas Magic
Visit during the festive season for incredible Christmas decorations and a magical Santa's grotto.
Tips
from all over the internet
🎯 Embrace the 'Roy' theme
Don't be surprised by the 'Roy' everywhere! It's a unique local quirk that makes Roys of Wroxham famous.
🚗 Free Parking Available
There's a large, free car park behind the main department store.
🎁 Gift Shopping Paradise
You can find gifts for everyone here, from toys to cosmetics and homewares.
🎄 Christmas Magic
Visit during the festive season for incredible Christmas decorations and a magical Santa's grotto.
🛶 Broads Adventure
Combine your visit with a boat trip on the Norfolk Broads, as Wroxham is its capital.
🎶 Local Busker
You might catch a local busker playing music outside, so bring cash if you'd like to tip.
What Travellers Say
Reviews Summary
Roys of Wroxham is celebrated as an iconic, traditional department store offering a vast range of products and competitive prices. Visitors appreciate the helpful staff and the unique 'Roy' branding that defines Wroxham village. While some find the sheer scale overwhelming, most enjoy the convenience and the nostalgic charm of this long-standing family business.
"Such an iconic, traditional store. Everyone was polite that I spoke to. I hadn't been here for about 40 years and still as great as ever. Purchased a couple of dinosaur carry-on wheelie cases for 2 of my youngest grandchildren. They had a good selection of perfumes but didn't purchase on this occasion."
Deborah Beckett
"Great selection of gifts for everyone. You really can do all of your shopping at Roys without having to go into the city. The prices are very competitive especially with the premium branded clothes, cosmetics and perfumes. The staff are very helpful too. 😊"
Fio Tass
"Roy's of Wroxham is a unique and iconic department store located in the Norfolk village of Wroxham, often referred to as the "capital of the Norfolk Broads." Founded in 1899 by Alfred and Arnold Roy, the store began as a small general shop and has since grown into one of the largest independent department stores in the UK. Roy’s of Wroxham is a family-owned business, now spanning several generations, and has become a major local landmark, drawing both tourists and residents alike.
The store offers a wide variety of goods, ranging from groceries and clothing to homewares, electronics, and garden supplies. Its distinctive appeal lies in its traditional charm combined with a comprehensive product range, providing a shopping experience that reflects the heritage of the region. Roy’s has expanded over the years to include additional outlets such as a garden center, DIY store, and even a toy shop, making it a one-stop destination.
Roy’s of Wroxham is more than just a retail store; it’s a beloved part of the local community, supporting various local initiatives and events. Its success over more than a century stands as a testament to the Roy family's commitment to quality and customer service."
Andrew Bright
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Roys of Wroxham is located in the village of Wroxham, Norfolk. If driving, there's a large, free car park behind the main department store. It's also accessible by public transport, with train and bus services connecting to Norwich and surrounding areas. The village is a popular starting point for exploring the Norfolk Broads.
Yes, there is a large, free car park available behind the main Roys of Wroxham department store, making it convenient for visitors arriving by car.
Wroxham has a train station that is served by National Rail services, primarily connecting to Norwich. From Norwich, you can access wider national rail networks.
Absolutely! Wroxham is widely known as the 'capital of the Norfolk Broads' and offers numerous opportunities for boat hire and cruises, making it an ideal base for exploring the waterways. 
Wroxham is a walkable village, especially around the main shopping areas. For exploring the Broads, boat hire is the most popular option.
🎫 🎫 Tickets & Entry
No, there are no tickets required to enter Roys of Wroxham department store or its various sections. Entry is free, and you only pay for the items you wish to purchase.
Opening hours can vary slightly depending on the season and specific departments. It's always best to check their official website or contact them directly for the most up-to-date information, especially for seasonal attractions like Santa's Grotto.
Yes, Santa's Grotto at Roys of Wroxham is a bookable attraction and typically has an admission fee. It's highly recommended to book in advance, especially during peak Christmas season, as it's a very popular experience.
Roys of Wroxham occasionally has sales and special offers across its various departments. Keep an eye on their website or in-store promotions for details on discounts.
Yes, Wroxham is a hub for boat hire on the Norfolk Broads. Several companies operate from the village, offering a range of boats for day hire or longer periods.
🎫 🛍️ Shopping & Products
Roys of Wroxham is a large independent department store selling a vast array of goods, including kitchenware, homewares, clothing, gifts, toys, DIY supplies, gardening equipment, and a food hall with local produce.
Yes, Roys of Wroxham includes a dedicated toy shop, which is a popular spot for families. They are known for stocking brands like Jellycat. +1
Certainly! Kitchenware is a significant part of their offering, with a wide selection of pots, pans, utensils, and gadgets available.
Yes, they have a clothing department offering a range of apparel, including premium branded clothes.
Roys has expanded to include a garden centre, offering plants, gardening tools, and outdoor furniture.
🍽️ 🍽️ Food & Dining
Roys of Wroxham typically has a cafe or restaurant area where visitors can enjoy refreshments, light meals, and snacks.
The food hall offers a good selection of groceries, with a notable focus on local produce, including local beers and ciders.
Wroxham village has several other cafes, pubs, and restaurants in addition to the offerings within Roys of Wroxham, providing various dining choices.
Yes, the food hall at Roys is a great place to pick up supplies for a picnic, especially if you're planning a boat trip on the Broads.
Yes, a key feature of their food hall is the emphasis on local Norfolk produce, including regional beers and ciders.
📸 📸 Photography
The most unique photo opportunity is capturing the sheer number of 'Roy' branded shops in the village, creating a surreal visual.
Generally, yes, you can take photos inside the store for personal use. However, it's always polite to be mindful of other shoppers and staff.
Wroxham offers picturesque views of the River Bure and the Norfolk Broads, especially around the bridge. Capturing the boats and the waterside scenery is popular.
Mornings or late afternoons can offer softer light. For the 'Roy' theme, any time of day works, but capturing the bustling atmosphere might be better during busier periods.
While generally permitted for personal use, avoid intrusive photography, especially of staff or specific product displays without permission.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Beyond the shopping, Wroxham itself offers family-friendly activities like boat trips on the Norfolk Broads, providing a perfect blend of entertainment and exploration. Consider packing a picnic from Roys' food hall for a delightful day out on the water. 🛍️ Bargain Hunters & Gift Seekers
📸 Content Creators & Viral Enthusiasts
+1 Capture the quirky signage, the sheer volume of 'Roy' shops, and the reactions of fellow visitors. The festive displays during Christmas also offer visually rich opportunities. Engaging with the local community and perhaps even the Roys team can lead to interesting stories and interactions. Deep Dives
In-depth insights and expert knowledge
The Phenomenon of 'Roys'
+1 This unique branding strategy, while quirky, has cemented Roys' identity and drawn significant attention, turning a simple shopping trip into an exploration of a peculiar local phenomenon. The store's history, dating back to 1899, speaks to its deep roots in the community and its evolution into a multi-faceted retail giant. This 'Roy' monopoly extends across various sectors, from DIY and toys to clothing and food. Visitors often express surprise and delight at the pervasive branding, with some humorously likening it to a 'cult' or a 'monopoly.'
A Shopper's Paradise in the Broads
The store also caters to specific needs with departments like DIY, a toy shop, and seasonal offerings. During the Christmas period, Roys transforms into a festive wonderland, renowned for its elaborate decorations and a magical Santa's Grotto that is a highlight for many families.
The helpfulness of the staff is frequently mentioned in reviews, contributing to a positive and traditional shopping experience. Wroxham: The Heart of the Norfolk Broads
The iconic Wroxham Bridge is a central landmark, and the surrounding scenery is dotted with charming waterside pubs and cafes. Visitors can easily combine a shopping trip to Roys with a leisurely boat excursion, enjoying the unique blend of retail therapy and natural beauty. The proximity of Roys to the Broads makes it an ideal starting point for a day out, allowing shoppers to easily transition from browsing aisles to navigating the serene rivers and lakes. The village itself offers a pleasant atmosphere, with the gentle pace of life on the water complementing the traditional charm of the Roys department store.
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from TikTok, Instagram & Reddit