LEGO Store Leicester Square
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LEGO Store Leicester Square

4.6
·18k reviews·, United Kingdom

The world's largest LEGO store, featuring two floors of incredible builds, exclusive sets, and interactive fun for all ages.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday afternoons

Fewer crowds, more relaxed

CrowdLow
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LEGO Store Leicester Square

LEGO Store Leicester Square

Best Time

Weekday afternoons

Fewer crowds, more relaxed

CrowdLow
Highlights

Highlights

Must-see attractions

The world's largest LEGO store, featuring two floors of incredible builds, exclusive sets, and interactive fun for all ages.

4.6
(18k reviews)

"It's a treasure vault that is so absolutely fun to explore, making everyone feel like a kid again!"

Vertical photo
TIP

🎯 Beat the Queues

Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience.

📸 Capture the Magic

Don't forget your camera! The store is filled with incredible LEGO models perfect for photos.

Third hero image

Quick Facts

Smart Planning

A short checklist for the well-prepared traveler

Beat the Crowds

This store can get incredibly busy, especially during peak hours and holidays. Visiting on a weekday afternoon, outside of UK school holidays, is your best bet for a more relaxed experience. Arriving right at opening time might also help avoid the longest queues. Reddit

Plan Your Visit

The LEGO Store Leicester Square is more than just a shop; it's an experience! Allow ample time to explore the two floors, marvel at the impressive LEGO models, and perhaps even build your own custom minifigure. TikTok+1
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Top Picks

Standout features at a glance

Life-Size Aston Martin

Life-Size Aston Martin

Store Entrance

Sit in the iconic James Bond Aston Martin, complete with working headlights and changing license plates. A true showstopper!

TikTok
Big Ben Model

Big Ben Model

Two-floor display

Marvel at the impressive two-story LEGO Big Ben model, a testament to the intricate possibilities of LEGO bricks.

TikTok+1
Harry Potter Builds

Harry Potter Builds

Dedicated zones

Immerse yourself in the wizarding world with detailed LEGO recreations of Gringotts Bank, the magical bus, and more.

TikTok+2
Custom Minifigure Station

Custom Minifigure Station

Build-a-minifigure area

Design and create your very own unique LEGO minifigure to take home as a special souvenir.

TikTokReddit

Common Questions

🚇 🗺️ Getting There

The LEGO Store Leicester Square is easily accessible via London Underground. The nearest stations are Leicester Square (Piccadilly and Northern lines) and Piccadilly Circus (Bakerloo and Piccadilly lines). Many bus routes also serve the area. TikTok

While there isn't dedicated parking for the LEGO Store, several public car parks are available in the Leicester Square area, such as the Q-Park Chinatown or the NCP car park at St Martin's Lane. However, public transport is generally recommended due to central London traffic. TikTok

Yes, the LEGO Store is centrally located. It's a short walk from Covent Garden, Trafalgar Square, and the National Gallery, making it easy to combine with other sightseeing. TikTok

The closest tube stations are Leicester Square and Piccadilly Circus. Both are just a few minutes' walk from the store. TikTok

Absolutely! It's very well-connected by London's extensive public transport network, including the Underground and numerous bus routes. TikTok

🎫 🎫 Tickets & Entry

No, entry to the LEGO Store Leicester Square is free. You can walk in and explore the store without purchasing a ticket. TikTok

Yes, the store has specific opening hours, which can vary. It's always best to check the official LEGO website or their social media for the most up-to-date information before your visit. TikTok

There is no admission fee to enter the LEGO Store. It's a retail environment, so you can browse freely. TikTok

Typically, time slots are not required for general entry. However, during exceptionally busy periods or for special events, this might change. It's advisable to check their official channels for any updates. TikTok

Crowd levels can be high, especially on weekends, holidays, and during peak hours. Weekday afternoons outside of school holidays tend to be quieter. Reddit

🎫 🛍️ Shopping & Products

You can find a vast selection of LEGO sets, including exclusive items, the latest releases, and London-themed collections like double-decker buses and Sherlock Holmes sets. They stock almost every model imaginable. TikTokReddit

Yes, the store offers a 'Build a Minifigure' station where you can create a custom minifigure with unique heads, hair, torsos, and legs. TikTok

Yes, the store often features London-themed sets and merchandise, such as iconic landmarks and characters, making them great souvenirs. Reddit

The LEGO passport is a fun activity where visitors can collect stamps at different stations within the store, adding an interactive element to the shopping experience. TikTok+1

Yes, in addition to LEGO sets, the store also offers a range of LEGO-branded clothing, keychains, and other accessories. TikTok

📸 📸 Photography & Displays

Absolutely! The store is filled with impressive LEGO models, including a life-size Aston Martin, Big Ben, and Harry Potter scenes, perfect for photos. TikTok+1

The life-size Aston Martin at the entrance and the two-story Big Ben model are consistently popular photo spots. The detailed Harry Potter builds also draw a lot of attention. TikTok

Yes, visitors are encouraged to take photos of the amazing LEGO displays and models. It's part of the immersive experience. TikTok

The Aston Martin allows you to sit inside and honk the horn, making for a fun interactive photo opportunity. TikTok

Filming is generally permitted for personal use, and many visitors share their experiences on platforms like TikTok and Instagram. TikTok+1

🎫 👨‍👩‍👧‍👦 Family & Kids

It's a dream destination for kids! With interactive displays, build zones, and endless LEGO sets, it's designed to delight children of all ages. Reddit

Yes, there's a dedicated area for toddlers featuring Duplo blocks, ensuring even the youngest visitors have something to enjoy. Reddit

Absolutely! The store is a nostalgic trip for adults, with impressive builds and collectible sets appealing to all ages. Many adults visit to relive childhood memories. TikTokReddit

Popular sets often include themes like Harry Potter, Star Wars, Friends, and City, but the store has a massive range to suit all interests. TikTok

While it can be busy, the store is well-organized with distinct zones. The sheer wonder of the displays often captivates children, making it an exciting rather than overwhelming experience. Reddit

Smart Timing

When to skip the queue and the crowds

When
Weekday afternoons
Why
Fewer crowds, more relaxed
Crowd
Low
When
Outside school holidays
Why
Significantly less busy
Crowd
Low
When
Opening time
Why
Potentially shorter queues
Crowd
Medium

Insider Knowledge

lived experience from the trip community

Leicester Square Lego store. This has to be the best @LEGO store we have visited so far. I wish we could take all the displays home with us! We’d happily give a big Lego Santa a new home! #legotiktok #legocontent #legocreator #london #leichestersquare
@thelegolovers
148 likes • 2.7K views

🎯 Beat the Queues

Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience. Reddit

📸 Capture the Magic

Don't forget your camera! The store is filled with incredible LEGO models perfect for photos. TikTok

Doubles as a keepsake from London!📍@LEGO Leicester Square #thingstodoinlondon #londonactivities #legominifigures
@cindyabroad
400 likes • 18K views
A real review of the Lego shop in London Leicester Square #lego #london
@alexdodman
927 likes • 14.3K views

🎁 Souvenir Minifigure

Create a personalized minifigure to remember your visit – a unique keepsake! TikTok

✨ Festive Fun

During the holidays, the store transforms with festive decorations and special activities. TikTok+1

LEGO | London 🧸✨ 📍The biggest LEGO store in the world is located in Leicester Square, London. It spans two floors, covers 914 square meters, and even has a massive Lego model of Big Ben! 💫 They’ve got every Lego set you can dream of, there’s literally no model you won’t find. Enjoy!🧩🫶🏻 @LEGO #lego #legotiktok #game #gift #tvshow #film #london #cars #f1 #harrypotter #keşfet #fypシ゚ #shopping #enjoy...
@zera.naz
1.7K likes • 16.7K views

Tips

from all over the internet

🎯 Beat the Queues

Visit mid-afternoon on a weekday, outside of school holidays, for a less crowded experience. Reddit

📸 Capture the Magic

Don't forget your camera! The store is filled with incredible LEGO models perfect for photos. TikTok

🎁 Souvenir Minifigure

Create a personalized minifigure to remember your visit – a unique keepsake! TikTok

✨ Festive Fun

During the holidays, the store transforms with festive decorations and special activities. TikTok+1

🗺️ Collect Passport Stamps

Look out for special passport stamps to collect as part of your LEGO adventure. TikTok+1

Real Visit Stories

4.6
(18k reviews)

Reviews Summary

Visitors consistently praise the LEGO Store Leicester Square as one of the best they've experienced, highlighting its impressive scale, incredible LEGO models like Big Ben and the Aston Martin, and the magical Harry Potter displays. The ability to create custom minifigures and the friendly staff add to the positive atmosphere, making it a joy for all ages. However, the store can get extremely busy, leading to long queues, which is a common drawback. TikTokReddit+2

"One of the best Lego store I had been to so far!
I love to see what sort of the signature builds each place has and this place has Harry Potter so its very special! I love collecting a little keyring character and I bought the mushroom lady from this store! They also has other cool build of London like the Big Ben or 007! The whole place is like a treasure vault that is so absolutely fun to explore!"

Penny Gaffney

"Every kid (and adults) dream….
Who doesn’t want to go to the LEGO store.

From the greeting as you enter the store the staff were so welcoming and helpful, the choices of what to buy is unlimited…

And don’t forget to buy the kit personalise your own LEGO character to take home with you.

Full size or life size characters, including a double storey Big Ben, to Gringots bank…

Go be a big kid!"

Sian Borrett

"Everytime I'm in London, I love coming here! Great selection of toys, fun activities around the Lego passport. Last time they had a flower wall and this time it was a train station, so I love participating and leaving my footprint behind.

Great for kids, but also fun to shop for gifts for adults."

Laxitha Mundhra

What People Like

Impressive LEGO models
Custom minifigure station
Friendly staff

What People Dislike

Long queues
LEGO Store Leicester Square (2026) – Best of TikTok, Instagram & Reddit Travel Guide