The Butterfly Trail at The Now Building, Outernet
1 / 10

Outernet London

4.6
·2k reviews·, United Kingdom

Experience the future of digital art at Outernet London, a free, immersive wonderland of light, sound, and cutting-edge visuals.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekdays, late afternoon

Fewer crowds, more relaxed viewing

CrowdLow
Loading map...
The Butterfly Trail at The Now Building, Outernet

Outernet London

Best Time

Weekdays, late afternoon

Fewer crowds, more relaxed viewing

CrowdLow
Highlights

Highlights

Must-see attractions

Experience the future of digital art at Outernet London, a free, immersive wonderland of light, sound, and cutting-edge visuals.

4.6
(2k reviews)

"A free experience that looks straight out of the future!"

Vertical photo
TIP

🎯 Check Showtimes First

Use the Outernet app or website to plan your visit around specific showtimes for the best experience.

👟 Wear Comfy Shoes

You might be standing or walking around to view the immersive displays, so comfortable footwear is key.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Butterfly Trail

The Butterfly Trail

The Now Building

Step into a magical world of digital butterflies. A truly enchanting and free immersive art installation.

Ice Palace (Seasonal)

Ice Palace (Seasonal)

The Now Building

Experience a dazzling winter wonderland with festive lights and immersive visuals during the holiday season.

The Now Building's Digital Canvas

The Now Building's Digital Canvas

The Now Building

Witness mind-blowing, ever-changing digital art and visuals on a massive scale. A futuristic spectacle.

The Lower Third

The Lower Third

Subterranean venue

Catch live music and emerging talent in this state-of-the-art underground venue. A hub for new artists.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Free Immersive Fun

Outernet London offers a completely free, immersive digital art experience. No tickets are needed for most of its main attractions, making it an accessible spot for everyone. Check showtimes via their app or website to catch the latest displays.

Central Location & Access

Conveniently located right next to Tottenham Court Road station, Outernet is a breeze to get to. Its central position makes it an ideal stop during a day of exploring London's West End.

Best Times

When
Weekdays, late afternoon
Why
Fewer crowds, more relaxed viewing
Crowd
Low
When
Evenings, showtimes
Why
Vibrant light shows come alive
Crowd
Medium
When
Seasonal events
Why
Unique festive or special exhibits
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

🦋 IT’S BACK! The Butterfly Trail at Outernet is here for a LIMITED time & it’s ✨magical✨ 😍   You’ve been asking for months… now come see why everyone’s obsessed! Don’t miss out - this return only lasts a few weeks… ⏰   🎥 The Butterfly Trail 👥 @wearepixelartworks  💸 Completely free, no booking needed 🕗 Check our website or app for timings 📆 Tue 18th November - Wed 31st December 📍 The Now Building, ...
@outernetlondon
30.8K likes • 474.2K views

🎯 Check Showtimes First

Use the Outernet app or website to plan your visit around specific showtimes for the best experience. TikTok

👟 Wear Comfy Shoes

You might be standing or walking around to view the immersive displays, so comfortable footwear is key. Reddit

❄️ ICE PALACE ❄️ ✨ FREE Immersive London Christmas Show ✨ 🚨 DON’T MISS OUT!!!! 🚨 🏢 Outernet London – NEW building 🚇 Nearest station: Tottenham Court Road (Just a 2-min walk away) 📍 WC2H 8LH 🗓 12 Nov – 19 Dec 2025 (Check website for any additional dates/times) UPDATED DATES ❄️ Ice Palace is open until 31/12/25 🕙 Opening times: • 22nd–24th Decem Open from 10am 25th December ...
@londonexplorer8
20 likes • 894 views
Christmas has arrived at @OUTERNET 🎄❄️ 📍 The Now Building, Outernet London (Tottenham Court Road) 🗓️ Running now through the festive season ⏳Duration: 6 mins 💸 FREE (No booking required) 🚆 Just a few steps from Tottenham Court Road Station Check the Outernet app or website for daily showtimes so you don’t miss a beat! 🎶🙌 📌 Save this for your London festive bucket list! You don’t want to miss the...
@sajitha_travels
18 likes • 1.1K views

📱 Download the App

The Outernet app is useful for checking show schedules and navigating the venue. TikTok

📸 Capture the Moment

The visuals are stunning, so have your phone ready to snap photos and videos of the immersive art. TikTok

Welcome to Outernet London 🎬💡 Immersive art, crazy visuals, and zero entry fee! A free experience that looks straight out of the future 🚀 📍Outside Tottenham Court Road Station #freethingstodoinlondon #outernetlondon #londonspots #londonbucketlist #thingstodoilondon
@naomiandharryy
342 likes • 10.9K views

Tips

from all over the internet

🎯 Check Showtimes First

Use the Outernet app or website to plan your visit around specific showtimes for the best experience. TikTok

👟 Wear Comfy Shoes

You might be standing or walking around to view the immersive displays, so comfortable footwear is key. Reddit

📱 Download the App

The Outernet app is useful for checking show schedules and navigating the venue. TikTok

📸 Capture the Moment

The visuals are stunning, so have your phone ready to snap photos and videos of the immersive art. TikTok

🚶‍♀️ Explore Beyond The Now

Don't forget to check out The Lower Third for live music and other unique spaces within Outernet. TikTok

What Travellers Say

4.6
(2k reviews)

Reviews Summary

Outernet London is lauded for its stunning, free immersive digital art experiences and its cutting-edge technology. Visitors praise its central location and the captivating visuals, especially seasonal shows like the Butterfly Trail and Ice Palace. While some note the presence of ads between displays, the overall sentiment is overwhelmingly positive, highlighting it as a must-visit, futuristic attraction.

"What a beautiful event space! Everything from the sound experience, to the lights to even the smell of the place... Smooth, new, hi-tec. Really quite a lovely place to go. So new (3 years old) even the toilets (with touch free soap and water) and corridoors smell good. Topnotch AV. Definitely going to other (not too late night 😝) events there.
Didn't check out the mezzanine whilst we were there so no comments about that.
We really loved Vanessa the security guard who was one of a number lovely people we met that evening."

DeepDownDirty Record Label

"This was a location that I'd never been to before. It has an open space that hosts exhibitions. The "Christmas Emoji" exhibition I visited was free and truly immersive. There are first-come, first-served stone seats available to sit on. There are signs everywhere warning patrons to look down as not to trip on the seating."

Nick Graham

"First visit, outernet is very close to tottenham court road tube station and If in London a must go see place especially for kids. Free experience to see their immersive lighting displays, could sit there for hours, but things to do, so only captured just a few images"

Ian Sore

What People Like

Free immersive art
Futuristic visuals
Central location

What People Dislike

Ads between shows

Frequently Asked Questions

🚇 🗺️ Getting There

Outernet London is incredibly easy to reach, situated directly next to Tottenham Court Road station. This central location means you can arrive via the Central, Northern, or Elizabeth lines. It's also easily accessible by bus and a short walk from Oxford Street. TikTok+1

Yes, Outernet London is designed to be accessible. The main exhibition spaces and venues are generally accessible for wheelchair users. It's always a good idea to check with specific venues within Outernet if you have particular access needs. Reddit

The closest tube station is Tottenham Court Road, which is just a 2-minute walk away. TikTok+1

While driving is possible, parking in central London can be challenging and expensive. Public transport is highly recommended due to its prime location and excellent connectivity. TikTok

Absolutely! Outernet is prominently located at the crossroads of Oxford Street, Charing Cross Road, and Tottenham Court Road, making it very visible and hard to miss. TikTok

🎫 🎫 Tickets & Entry

For most of the immersive digital art displays in The Now Building, entry is completely free and no booking is required. TikTok+2 However, specific ticketed events or performances at venues like The Lower Third will require advance booking. TikTok

The Now Building, which houses the main digital displays, is generally open daily. Specific showtimes vary, so it's best to check the Outernet app or their official website for the most up-to-date schedule. TikTok+1

The main immersive displays are suitable for all ages. However, specific events or performances at venues like The Lower Third may have age restrictions, so check event details beforehand. TikTok

Yes, events at The Lower Third are ticketed. You can usually find tickets and event information on Outernet's website or through their ticketing partners. TikTok+1

The 'Christmas Emoji' exhibition, like many other displays in The Now Building, was a free, immersive experience. Reddit

🎫 ✨ Onsite Experience

Outernet London features stunning, large-scale digital art installations, often with themes like nature (e.g., the Butterfly Trail) or seasonal celebrations (e.g., Ice Palace). The visuals are cutting-edge and designed to be captivating. TikTok+2

Yes, Outernet is a fantastic free activity for kids! The immersive light shows and interactive displays, like the Butterfly Trail, are highly engaging for younger visitors. TikTok

You can spend anywhere from 30 minutes to a couple of hours, depending on your interest. Many visitors enjoy lingering to watch multiple shows or explore different displays. Reddit

Yes, there are seating areas, including stone seats, within The Now Building. Some are first-come, first-served, so keep an eye out. Reddit

The Now Building is Outernet's flagship space, featuring a massive, high-resolution LED screen that displays a variety of immersive digital art and content. It's the heart of the Outernet experience. TikTok

🍽️ 🍽️ Food & Dining

While Outernet itself is primarily an entertainment and exhibition space, there are bars within venues like The Lower Third for ticketed events. The surrounding area of Tottenham Court Road offers a vast array of dining options to suit all tastes and budgets. TikTokReddit

Generally, outside food and drinks are not permitted inside the main exhibition spaces or ticketed venues. It's best to consume them before entering or purchase from onsite vendors if available. Reddit

The area around Tottenham Court Road and Soho is brimming with diverse culinary choices, from quick bites and cafes to international cuisine and fine dining. You'll find everything from pizza and burgers to Asian and Middle Eastern flavors. TikTok

📸 📸 Photography

Yes, photography and videography are generally allowed in The Now Building for personal use, allowing you to capture the stunning digital displays. TikTokReddit However, flash photography might be discouraged during certain shows, and professional photography may require permission. Always check signage or ask staff if unsure.

The entire Now Building is a photo opportunity! The massive LED screens offer dynamic backdrops. The Butterfly Trail also provides beautiful, ethereal shots. Experiment with different angles to capture the scale and immersion. TikTok

Drones are strictly prohibited within Outernet London and its surrounding areas due to safety regulations and the sensitive nature of the digital infrastructure. TikTok

Yes, filming for personal social media is encouraged! Many visitors share their experiences online. Just be mindful of other visitors and avoid obstructing pathways. TikTok+1

Given the dynamic and often low-light conditions of the digital displays, a camera with good low-light performance is beneficial. Consider using a wider aperture and a slightly higher ISO. Experimenting with long exposures can also yield interesting results, but be mindful of movement. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

Outernet London is a fantastic, free destination for families. The immersive light shows in The Now Building, like the Butterfly Trail, are incredibly captivating for children. TikTok The sheer scale of the digital displays and the vibrant colors are sure to keep young minds entertained. It's a great way to introduce kids to digital art in a fun and accessible way. TikTok

Pro-tip for families: Download the Outernet app beforehand to check showtimes and plan your visit to coincide with displays that are particularly engaging for younger audiences. The central location near Tottenham Court Road station also makes it easy to incorporate into a day of sightseeing without adding travel stress. TikTok+1

💰 Budget Travelers

For budget-conscious travelers, Outernet London is a dream come true. The main immersive experiences in The Now Building are completely free, offering a high-value entertainment option without any cost. TikTok+1 This makes it an ideal stop for anyone looking to experience cutting-edge digital art and impressive visuals without spending a penny.

Combine your visit with exploring other free attractions in the West End, and you've got a day of London exploration that's easy on the wallet. Remember to utilize the excellent public transport links to get there, as this is often the most cost-effective way to travel in the city. TikTok

📸 Photography Enthusiasts

Outernet London offers a unique playground for photographers. The massive LED screens provide dynamic and ever-changing backdrops that are unlike anything else. TikTok+1 Experiment with capturing the scale of the displays, the vibrant colors, and the movement of the digital art. The Butterfly Trail, in particular, offers ethereal and beautiful shots. TikTok

Tips for photographers: Visit during off-peak hours for fewer crowds and more freedom to find the best angles. While personal photography is encouraged, be mindful of others and avoid using flash during shows. Consider a camera with good low-light capabilities to capture the immersive atmosphere effectively. TikTok

Deep Dives

In-depth insights and expert knowledge

The Immersive Technology of The Now Building

Outernet London's centerpiece is The Now Building, a marvel of modern technology. It boasts one of the world's largest and highest-resolution LED screens, wrapping around the interior to create a truly immersive environment. This isn't just a screen; it's a canvas for cutting-edge digital art, live performances, and interactive experiences. The sheer scale and visual fidelity are designed to transport visitors into different worlds, from vibrant natural landscapes to abstract digital realms. TikTok+1

The technology extends beyond just visuals. The venue is equipped with state-of-the-art audio systems, ensuring a powerful and enveloping sound experience that complements the visual spectacle. This combination of sight and sound is what makes the Outernet London immersive experience so compelling. It's a testament to how technology can be used to create engaging and memorable public art. TikTok

Visitors often remark on the futuristic feel of the space, noting its clean lines, advanced AV capabilities, and even the ambient scent, which contributes to the overall sensory engagement. It's a place that feels both cutting-edge and welcoming, offering a glimpse into the future of entertainment and public art. Reddit

Seasonal Spectacles and Special Events

Outernet London is known for its dynamic programming, frequently featuring seasonal exhibitions and special events that draw significant crowds. During the festive period, the Ice Palace show transforms The Now Building into a winter wonderland, complete with dazzling lights and holiday-themed visuals. TikTok+2 These seasonal offerings are a major draw, providing a unique and free way for Londoners and tourists alike to get into the holiday spirit.

Beyond the major seasonal events, Outernet also hosts other unique exhibitions. The Butterfly Trail, designed by Pixel Artworks, has been a recurring hit, immersing visitors in a digital garden filled with fluttering butterflies. TikTok+2 These temporary installations are often highlighted on social media, encouraging spontaneous visits to catch them before they disappear. The limited-time nature of these displays adds an element of urgency and excitement for visitors. TikTok

For those interested in live performances, The Lower Third offers a more intimate venue for emerging artists and DJs. This subterranean space provides a different kind of experience, focusing on live music and a vibrant atmosphere. TikTok+1 Checking the Outernet website or app is crucial for staying updated on these rotating exhibitions and events, ensuring you don't miss out on any of the latest attractions. TikTok

Community Buzz and Visitor Insights

The buzz around Outernet London is palpable, especially on platforms like TikTok and Reddit. Many visitors share their excitement about the free things to do in London, highlighting Outernet as a must-visit destination. TikTok+1 The immersive art and futuristic visuals are consistently praised, with many describing the experience as 'magical' and 'straight out of the future.' TikTok+1

Reddit discussions often provide practical tips, such as the importance of checking showtimes via the Outernet app and wearing comfortable shoes due to the standing and walking involved. Reddit While the venue is generally well-received for its technology and accessibility, some reviews mention a high volume of ads between shows, which can slightly disrupt the immersive flow. Reddit

Despite minor critiques, the overwhelming sentiment is positive. Visitors appreciate the central London location and the accessibility of such a high-tech, engaging experience without an entry fee. It's frequently recommended as a family-friendly activity and a great spot for photography, making it a well-rounded attraction for diverse audiences. TikTokReddit