Selfridges
Iconic upscale department store renowned for luxury brands, stunning window displays, and a magical Christmas experience.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Facade lights up with music
Selfridges
Best Time
Facade lights up with music
Highlights
Must-see attractions
Iconic upscale department store renowned for luxury brands, stunning window displays, and a magical Christmas experience.
"Selfridges makes Christmas look like a dream, hosting one of the most amazing Christmas shops in London."
🎯 Arrive Early for Spectacles
For free shows like the confetti spectacle, get there early as it gets busy.
📸 Capture the Magic
Don't miss the stunning window displays and themed interiors for great photo ops.
Highlights
Discover the most iconic attractions and experiences
Disney Christmas Windows
Oxford Street Facade
Magical hand-painted scenes from classic Disney stories adorn twelve windows, bringing festive enchantment to Oxford Street.
The Christmas Shop
Ground Floor
A dazzling wonderland of festive decorations, gourmet gifts, and luxurious holiday items.
Disney Pop-Up Store
Ground Floor
Immerse yourself in Disney magic with exclusive collaborations and character-themed merchandise.
Ralph Lauren Christmas Pop-Up
Selfridges London
Discover a festive Ralph Lauren experience with an interactive trail and prizes.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Ahead for Special Events
Embrace the Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Arrive Early for Spectacles
For free shows like the confetti spectacle, get there early as it gets busy.
📸 Capture the Magic
Don't miss the stunning window displays and themed interiors for great photo ops.
🛍️ Explore Exclusive Collabs
Check out unique partnerships like Selfridges x Jellycat for special items.
✨ Enjoy the Photobooth
Grab a unique souvenir from the black and white photobooth near the cinema.
Tips
from all over the internet
🎯 Arrive Early for Spectacles
For free shows like the confetti spectacle, get there early as it gets busy.
📸 Capture the Magic
Don't miss the stunning window displays and themed interiors for great photo ops.
🛍️ Explore Exclusive Collabs
Check out unique partnerships like Selfridges x Jellycat for special items.
✨ Enjoy the Photobooth
Grab a unique souvenir from the black and white photobooth near the cinema.
🔑 Keyholder Sales
Designer Preview season offers discounts for Selfridges Keyholders.
What Travellers Say
Reviews Summary
Selfridges is celebrated for its breathtaking Christmas displays, particularly the Disney-themed windows and the enchanting Christmas Shop, creating a magical festive atmosphere. Visitors also praise the exclusive collaborations and the overall luxurious shopping experience, though some find it can get overwhelmingly crowded, especially during peak seasons.
"Selfridges’ window displays have always been a visual treat, and their Christmas displays are especially impressive. This year, they’ve partnered with Disney—more precisely, Disney is sponsoring all the holiday window displays, as well as some interior décor, including the iconic Christmas Shop.
As my daughter and I walked past Selfridges, we couldn’t help but stop and take photos of every window. She asked, “What’s the connection between Disney and Selfridges that makes this partnership make sense?” A good question.
For starters, Selfridges would be investing in elaborate Christmas displays regardless. And Disney, with its beloved characters and family-friendly films, is already a major part of the holiday entertainment landscape. But there’s more: earned media.
Without this partnership, most people wouldn’t visit a Disney store or theme park just to take photos and share them online. But now, thanks to Selfridges’ prime location and footfall, Disney is receiving a flood of organic social media exposure—mine included.
From a marketing perspective, this is a brilliant collaboration. Selfridges benefits from eye-catching displays and likely savings on decoration costs. Disney gains massive brand visibility and indirect promotion for its content and platforms like Disney+.
A smart, win-win partnership that makes the season a little more magical for everyone."
Bessie Lee
"This is a place which I think is more about the experience of shopping than the actual nuts and bolts process of buying stuff. Everything within the store is done on a grand scale, with pristine and perfectly dressed interiors showing products off to their best advantage.
As a Disney fan I was here for the pop up Disney store within, though ironically it was actually the view from outside that had my jaw on the floor. The Disney themed windows were some of the best and most imaginative examples of the window dressers craft that I have ever seen. Where else I wonder would you see a window draw an audience? The Peter Pan window was as much a performance as it was a display."
Mark Deadman
"Really enjoyed the Christmas Shop on a recent visit. So. many. things! And most of them shiny and sparkly. Fabulous decorating inspiration. Picked up a few ornaments and proceeded to wander around the store, enjoying all the unique offerings and helpful employees. Don't forget to check out the black and white photobooth, located by the cinema and a accessible from the street at the cinema sign or through the electronics section next door to the cinema. Small queue today, so short wait for a fabulous souvenir."
Anne Margaret White
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Selfridges Oxford Street is easily accessible via the Underground. The nearest stations are Bond Street (Central, Jubilee, and Elizabeth lines) and Oxford Circus (Central, Victoria, and Bakerloo lines). Numerous bus routes also serve the Oxford Street area.
While Selfridges itself doesn't have a public car park, there are several NCP car parks nearby on Duke Street and Marylebone Road. However, public transport is generally recommended due to central London traffic and parking costs.
The iconic Disney Christmas window displays and facade light show are at Selfridges London on Oxford Street.
Yes, many bus routes stop along Oxford Street, making it convenient to reach Selfridges. Check Transport for London (TfL) for specific routes serving your area.
Selfridges is generally accessible for wheelchairs, with lifts and accessible facilities available throughout the store. It's always a good idea to check with the specific store location if you have particular accessibility needs.
🎫 🎫 Tickets & Entry
No, the spectacular Disney-themed Christmas window displays on Oxford Street are free to view from the street.
Selfridges is a department store, and there is no entry fee to browse the shops. You only pay for the items you wish to purchase.
The Selfridges Christmas displays, including the window decorations and the Christmas Shop, typically launch in early November.
Historically, there have been events for the unveiling of the Christmas windows, often involving light shows and special displays. Check Selfridges' official channels closer to the season for announcements.
While the Disney pop-up is generally accessible, popular times can get busy. It's advisable to visit during off-peak hours or check if any special booking arrangements are in place closer to your visit.
🎫 🛍️ Shopping & Brands
Selfridges stocks a wide range of designer and popular brands across fashion, beauty, accessories, and homeware. You can find brands like Gucci, Chanel, Moncler, Vivienne Westwood, and many more. +1
Yes, Selfridges is renowned for its extensive beauty halls, featuring high-end skincare, makeup, and fragrance brands such as Jo Malone, Le Labo, Refy, and Pat McGrath. +1
Jellycat exclusives and a wide selection of their popular plush toys can be found at Selfridges, often in dedicated sections or pop-ups.
Selfridges holds seasonal sales, including Black Friday events and designer preview sales for keyholders. Keep an eye on their website and social media for announcements.
Yes, Selfridges offers online shopping through its website, allowing you to purchase a wide selection of products from the comfort of your home.
📸 📸 Photography & Experiences
During the Christmas season, Selfridges London hosts a free confetti spectacle show and a facade light and music show every evening. +1
There's a black and white photobooth located by the cinema area, accessible from the street or through the electronics section.
Generally, personal photography is allowed inside Selfridges for non-commercial purposes. However, it's always best to be mindful of other shoppers and staff.
Selfridges collaborates with Disney for festive displays, window decorations, and often a pop-up store featuring Disney characters and merchandise.
Beyond shopping, Selfridges offers experiences like themed pop-ups, beauty masterclasses, and dining options, making it a destination in itself.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during off-peak hours to avoid the biggest crowds, especially if your children are sensitive to noise or busy environments. The confetti spectacle show is a free, fun event that kids will enjoy, but be sure to arrive early. Don't forget the black and white photobooth for a fun family souvenir!
🎁 Gift Shoppers
Beyond holiday-specific items, Selfridges boasts a vast array of designer fashion, beauty products, and accessories. Whether you're shopping for a discerning fashionista, a beauty enthusiast, or someone who appreciates fine homeware, you're likely to find the perfect gift among their curated collections.
✨ Experience Seekers
Keep an eye out for themed pop-ups and special events, such as the Ralph Lauren Christmas pop-up or the confetti spectacle. These add an element of surprise and entertainment, making a visit to Selfridges a memorable outing.
Deep Dives
In-depth insights and expert knowledge
The Magic of Selfridges Christmas
Inside, the Christmas Shop is a treasure trove of festive delights. Visitors can find everything from shimmering ornaments and gourmet food gifts to luxurious decorations and unique presents. The sheer volume and variety of items make it a must-visit for anyone looking to get into the holiday spirit or find special gifts.
Beyond the traditional displays, Selfridges often hosts special events and pop-ups during Christmas. These can include themed areas like the Disney collaboration, interactive experiences, and even light shows on the building's facade, making a visit a truly immersive festive experience.
Exclusive Collaborations and Pop-Ups
These pop-ups can range from fashion brand takeovers, like the Ralph Lauren Christmas pop-up with its interactive trail and prizes, to themed areas celebrating beloved characters. They provide a dynamic and ever-changing retail environment, encouraging repeat visits to discover new offerings.
For shoppers interested in specific brands or limited editions, keeping an eye on Selfridges' announcements for upcoming collaborations is essential. These events often create a sense of urgency and exclusivity, making them a highlight of the shopping calendar.
The Selfridges Shopping Experience
From the vast beauty halls to the curated fashion floors, each section offers a premium shopping journey. The store also features a renowned foodhall, offering gourmet treats and dining options. This holistic approach to retail ensures that visitors can enjoy a comprehensive and enjoyable day out, whether they are looking for specific items or simply browsing.
Selfridges also offers services like personal shopping and keyholder benefits, enhancing the overall customer experience. The emphasis is on creating a memorable visit, making it a destination for both locals and tourists seeking a high-end retail adventure.
Social
from TikTok, Instagram & Reddit