The Standard, London - Image 1
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The Standard London

4.3
·1k reviews·, United Kingdom

A retro-futuristic 70s-inspired hotel near King's Cross, offering unique rooms, vibrant bars, and stunning city views.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday evenings

Lively atmosphere, fewer crowds

CrowdMedium
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The Standard, London - Image 1

The Standard London

Best Time

Weekday evenings

Lively atmosphere, fewer crowds

CrowdMedium

Highlights

Must-see attractions

A retro-futuristic 70s-inspired hotel near King's Cross, offering unique rooms, vibrant bars, and stunning city views.

4.3
(1k reviews)

"A gorgeous brutalist property that feels like walking into 70s technicolor midcentury modern dreams."

Vertical photo
TIP

Book Rooms with Views

Opt for rooms with terraces or city views for an unforgettable experience.

Consider the Studio Suite

The Studio Suite offers ample space, a terrace, and an outdoor bathtub for a luxurious stay.

Third hero image

Highlights

Discover the most iconic attractions and experiences

The Iconic Shuttle Lift

The Iconic Shuttle Lift

Exterior & Interior

Ride the unique, rocket-like red lift for breathtaking views of St. Pancras and the London skyline.

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Decimo Restaurant

Decimo Restaurant

10th Floor

Savor Spanish-Mexican cuisine with unparalleled panoramic views of London's iconic rooftops.

TikTok
Retro-Futuristic Rooms

Retro-Futuristic Rooms

Guest Rooms

Experience uniquely designed rooms inspired by train cars, featuring vibrant decor and boat-like windows.

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The Rooftop Bar

The Rooftop Bar

Rooftop

Enjoy a sunset drink with stunning city vistas in a chic, lively atmosphere.

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Planning Your Visit

Book Ahead for Peak Times

The Standard London is a popular spot, especially for its unique rooms and dining. Booking your stay or a table at Decimo well in advance is crucial, particularly for weekends or special occasions, to avoid disappointment. TikTok

Embrace the Vibe

This hotel is all about its retro-futuristic 70s aesthetic and vibrant atmosphere. Expect bold design choices and a lively scene, especially in the bars and restaurants. It's a place to immerse yourself in the experience. TikTok

Best Times

When
Weekday evenings
Why
Lively atmosphere, fewer crowds
Crowd
Medium
When
Weekend mornings
Why
Great for brunch, vibrant start
Crowd
High
When
Late night
Why
Bar scene buzzes
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Come with me..... On the Standard hotel shuttle lift breathing virws of the iconic St Pancras Hotel #fyp #shuttlelift #thestandard #thingstodoinlondon #kingscross #views #discover #lovelondonlife #londontiktok
@dendiscovers
172 likes • 15.2K views

Book Rooms with Views

Opt for rooms with terraces or city views for an unforgettable experience. TikTokReddit

Consider the Studio Suite

The Studio Suite offers ample space, a terrace, and an outdoor bathtub for a luxurious stay. Reddit

Perched high on the 10th floor of The Standard London, Decimo delivers more than just bold Spanish-Mexican flavours, it offers a front row seat to London’s skyline, with the ornate roof of St Pancras as your backdrop #londonrestaurants
@uktravel
137 likes • 6.3K views
Ad | Spend the night and have dinner with me at The Standard Hotel in London❤️ @The Standard, London The Standard London transports you back to the 1970s with its retro-future interiors, with hotel rooms inspired by train cars featuring boat-like windows and carpets reflective of London underground’s decor, and a rocket-like exterior lift shooting you to the 10th floor. Located across from St Pan...
@michellealexander_
676 likes • 20.9K views

Check for E-Offers

Look out for discounted e-offers after booking if you're seeking a more affordable upgrade. Reddit

Be Prepared for Music

Rooms above the bar can be noisy due to music; request a quieter room if needed. Reddit

still in awe over the view | The Standard📍London #londonhotel #thestandardhotel #london #stpancras #ukhotels
@laraaritaa
75 likes • 2.3K views

Tips

from all over the internet

Book Rooms with Views

Opt for rooms with terraces or city views for an unforgettable experience. TikTokReddit

Consider the Studio Suite

The Studio Suite offers ample space, a terrace, and an outdoor bathtub for a luxurious stay. Reddit

Check for E-Offers

Look out for discounted e-offers after booking if you're seeking a more affordable upgrade. Reddit

Be Prepared for Music

Rooms above the bar can be noisy due to music; request a quieter room if needed. Reddit

Hyatt Globalist Perks

Globalist members may face challenges with guaranteed 4 PM late checkout; confirm policies. Reddit

What Travellers Say

4.3
(1k reviews)

Reviews Summary

Guests rave about The Standard London's unique 70s-inspired design, vibrant atmosphere, and stunning views from its rooftop and Decimo restaurant. The spacious rooms, especially suites with terraces, and excellent breakfast are frequently praised. However, some visitors have experienced issues with check-in delays, noise from the bar, and inconsistent application of loyalty program benefits.

"We stayed at The Standard as an extension to our wedding weekend in a Studio Suite. Incredible room and experience all around.

The check in was super friendly and we were a little early so they kept our bags and transported them up to our room whilst we went out for some lunch.

The room itself is very decadent with a freestanding bath and loads of nice little design touches. We particularly liked the rain macs that were available to use, very smart in London winter. Bed was massive and incredibly comfy.

We had a drink in the bar and loved the vibe, also enjoyed the Bookmarc by Marc Jacobs bit. It's just a fun design led hotel.

Breakfast was one of the best hotel breakfasts we can remember. Great quality and abundant.

Unfortunately in the excitement of getting back from our wedding I lost the bit of paper I had written down the names of the checkout team and concierge/baggage guy (Dan maybe) but The Standard if you read this please check who was on at 12:15pm on Monday 15th December '25 as they were all top class and a credit to your hotel.

Would definitely recommend a stay here, good vibes all round."

Tom Flanagan

"First off, when we arrived at the hotel, no one helped us with the bags. Moving on, when we tried to check in at around 3:40pm, they told us they needed 15 mins to make up the room. (Check in time was at 3pm, mind you) We waited and they then told us it would be another 45 mins. We had dinner plans so we couldn’t waste our time waiting. (At the same time they had guests coming in saying they tried checking in in the morning but still couldn’t get their room after 3pm). The staff had been apologetic enough and offered us compensation. But we told them we only wanted a room to freshen up before dinner and a place to spend a quiet night before we fly early the next morning.
As there’s nothing they couldn’t have done, we left the hotel, and as we got on the tube they called and told us the room is suddenly ready. (It was 10 mins after we left the hotel).
Anywho, they put us in a room on the 9th floor as an apology, a nicely decorated room which we couldn’t be enjoy much because we were only spending a night. The most hysterical (almost comical) part is since the bar is a floor above us, we can hear the pumping loud music in the bedroom. All we asked for was a quiet room to spend a quick night in and catch our flight early in the morning.
Overall, it was a real mess and really doesn’t worth the visit.
The location is… fine. But that’s the only decent thing about it."

Forrest Tang

"This is my de-facto hotel of choice in London as a Hyatt Globalist. It’s a gorgeous brutalist property that has been lovingly restored so that it feels like you are walking into a 70s technocolor midcentury modern dreams. I was upgraded to a studio suite with terrace just because my room wasn’t ready at check-in. You rarely get these kinds of thoughtful gestures anymore. The studio is a misnomer as it’s as spacious as any one bedroom suite. It also comes with an outdoor bathtub and a terrace overlooking either St Pancreas or the city skyline. If you are able to afford it I would go for this room configuration but know that they also send discounted e-offers after booking if there’s availability. Everyone at the hotel is welcoming and gracious and I want to especially thank the front desk staff for their generosity and thoughtfulness"

Fizi Yadav

What People Like

Unique 70s design
Stunning city views
Vibrant atmosphere

What People Dislike

Check-in delays
Bar noise
Inconsistent perks

Frequently Asked Questions

🚇 🗺️ Getting There

The Standard London is conveniently located near King's Cross and St. Pancras International stations, making it easily accessible by London Underground and National Rail services. TikTok Many visitors arrive via these major transport hubs. TikTok

Yes, its prime location next to King's Cross station means you have direct access to multiple Tube lines, making it simple to explore the rest of London. TikTok

Taxis and ride-sharing services can easily drop you off at the hotel's entrance on Argyle Street. The proximity to King's Cross also makes it a convenient pick-up point. TikTok

While the hotel is centrally located, on-site parking is typically limited or not available. It's recommended to use public transport or ride-sharing services. TikTok

The most efficient way is to take the Piccadilly Line on the London Underground directly to King's Cross St. Pancras station, which is a short walk from the hotel. TikTok

🎫 🎫 Tickets & Entry

The Standard London is a hotel, so you book rooms for stays. If you plan to dine at Decimo or visit the bars, reservations are highly recommended, especially for peak times. TikTok+1

Standard check-in time is typically from 3:00 PM, and check-out is at 12:00 PM. However, some guests have reported delays, so it's worth confirming directly. Reddit

Yes, The Standard London is part of the World of Hyatt program. However, booking base rooms on points can sometimes be tricky, and availability might be limited. Reddit

The hotel sometimes offers e-offers for upgrades or special packages after booking, so keep an eye on your email or their website. Reddit

Guests must typically be 18 years or older to book a room at The Standard London. Photo identification may be required at check-in.

🎫 🏨 Onsite Experience

The iconic shuttle lift, Decimo restaurant, the rooftop bar, and the uniquely designed guest rooms are major draws. TikTok+3

The hotel boasts a distinctive retro-futuristic 1970s vibe, with bold colors, unique furnishings, and interiors inspired by train cars and London Underground decor. TikTok+1

Some guests have reported noise from the bar above, particularly in rooms located directly underneath. It's advisable to request a quieter room if this is a concern. Reddit

Rooms feature unique design elements, comfortable beds, and some offer freestanding baths and terraces. Amenities can vary by room type. TikTokReddit

Yes, The Standard London is known to be dog-friendly, making it a great option for travelers with pets. TikTok

🍽️ 🍽️ Food & Dining

The main dining attraction is Decimo, a Spanish-Mexican restaurant on the 10th floor with stunning views. The hotel also features bars and a 24-hour gym. TikTok

Breakfast is typically not included in the room rate but is available for purchase. Guests have praised the quality and abundance of the breakfast offerings. Reddit

Decimo offers bold Spanish-Mexican flavors, providing a unique culinary experience with a spectacular backdrop. TikTok

Yes, the hotel has a lively bar scene, including a rooftop bar that offers great views and a vibrant atmosphere, especially in the evenings. TikTok+1

While not explicitly detailed in all sources, many hotels of this caliber offer room service. It's best to check with the hotel directly for current offerings.

📸 📸 Photography

The shuttle lift with its views, the exterior of the building, the uniquely designed rooms, and the rooftop bar at sunset are prime photo opportunities. TikTok+3

Yes, the shuttle lift is a highlight and offers fantastic photo opportunities as it ascends, showcasing the surrounding architecture and city. TikTok+1

Photography is generally permitted in the public areas like the bars and restaurants, but it's always polite to be mindful of other guests and ask if unsure. TikTok+1

Absolutely! The rooms are known for their distinctive 70s-inspired decor, vibrant colors, and unique features like boat-like windows and freestanding baths, making them very Instagrammable. TikTok+2

Golden hour, especially sunset, is perfect for capturing the city views from the rooftop bar and the shuttle lift. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Standard London offers a visually stimulating environment that can be fun for families, especially with its unique 70s-inspired decor and the exciting shuttle lift ride. TikTok+1 While not a traditional family resort, the spacious rooms, particularly the Studio Suites, can accommodate families comfortably. Reddit The hotel's central location near King's Cross also makes it easy to access family-friendly attractions across London. TikTok

Consider booking a room with a view to add an extra element of excitement for children. The hotel is also known to be dog-friendly, which might be a bonus for families traveling with pets. TikTok It's worth inquiring about any specific child-friendly amenities or services they might offer to enhance your family's stay.

✈️ Day-Trippers & Short Stays

The Standard London's prime location next to King's Cross and St. Pancras stations makes it an ideal base for day-trippers or those on short stays. TikTok You can easily drop your luggage and explore the city using the excellent public transport links. TikTok Even if you're not staying overnight, consider visiting for a drink at one of the bars or a meal at Decimo to experience the hotel's unique atmosphere and stunning views. TikTok+2

For a quick visit, focus on experiencing the iconic shuttle lift ride and enjoying the vibrant ambiance of the public spaces. It's a great way to get a taste of this stylish London hotspot without committing to a full stay. TikTok+1

🐶 Pet-Friendly Travelers

The Standard London welcomes furry friends, making it a fantastic choice for travelers who don't want to leave their pets behind. TikTok This pet-friendly policy means you can enjoy the hotel's stylish accommodations and vibrant atmosphere with your canine companion by your side. TikTok

While specific pet policies and any associated fees should be confirmed directly with the hotel, knowing that your pet is welcome can significantly enhance your travel experience. It allows for more flexibility and ensures everyone in the travel party is comfortable. TikTok

Deep Dives

In-depth insights and expert knowledge

The Unique Design of The Standard London

The Standard London is celebrated for its bold and distinctive design, heavily influenced by a retro-futuristic 1970s aesthetic. Inspired by train cars and the iconic London Underground, the hotel's interiors are a vibrant explosion of color and unique textures. TikTok+1 From the plush carpets to the custom furniture and the distinctive boat-like windows in the rooms, every detail contributes to an immersive and playful atmosphere. This commitment to a strong design identity sets it apart from more conventional hotels. TikTok

Key design elements include the striking brutalist exterior, which has been thoughtfully revitalized, and the playful use of materials and patterns throughout. The hotel aims to transport guests back in time while offering modern luxury. Reddit Even the hotel's iconic red shuttle lift, which offers panoramic views, is a design statement in itself, resembling a rocket ascending. TikTok+1 This meticulous attention to detail creates a memorable and visually stimulating environment for all visitors. TikTok

Experiencing The Standard's Dining and Bars

The culinary and social scene at The Standard London is a major draw. The hotel's signature restaurant, Decimo, is perched on the 10th floor and offers a sophisticated Spanish-Mexican menu. TikTok Diners are treated not only to bold flavors but also to breathtaking panoramic views of London's skyline, with the ornate roof of St. Pancras station often a focal point. TikTok This combination of exquisite food and stunning vistas makes Decimo a sought-after dining destination. TikTok

Beyond Decimo, The Standard boasts a vibrant bar scene. The rooftop bar is particularly popular for its atmospheric setting, offering a place to enjoy cocktails while taking in city views, especially during sunset. TikTok+1 The hotel also features other communal spaces, including the Bookmarc by Marc Jacobs, adding to its unique appeal as a design-led destination. Reddit Whether you're looking for a fine dining experience or a lively spot for drinks, The Standard offers a memorable social experience. TikTok

Navigating Hyatt Globalist Benefits

For World of Hyatt Globalist members, The Standard London presents a unique situation regarding elite benefits. While the hotel is part of the Hyatt program, some guests have reported inconsistencies in the application of benefits, particularly the guaranteed 4:00 PM late checkout. Reddit According to World of Hyatt terms and conditions, this benefit should generally be honored at properties like The Standard, which do not have casinos or resort designations. Reddit

However, some Globalists have encountered resistance, with the hotel stating that late checkout is subject to availability, which contradicts the program's stated terms. Reddit This has led to frustration for some loyal members. It's advisable for Globalists to confirm the hotel's specific policy on late checkouts and other benefits directly with the hotel prior to or upon arrival to manage expectations. Reddit Additionally, ensure your Hyatt number is correctly linked to your reservation to receive any applicable perks. Reddit